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1. MANAGEMENT SUMMARY

2. TRENDS• B2C E-Commerce Trends in Russia, 2011/2012

• B2C E-Commerce Competition Trends in Russia, 2012 and Number of new Online Shops appearing daily in Russia, 2009-H1 2012

• Online Credits in B2C E-Commerce in Russia, April 2012 and Attitude of Online Shoppers towards Online Credits, in % of Online Shoppers, April 2012

• Reasons to go Online in Russia, in % of Internet Users, 2010 & 2012f

• Total daily Visits and Visits by frequent Visitors of Goods and Services Websites in Russia, January-September 2012

• Growth of Online Search Requests for “Online Shop” and “Buy” in Russia, by Location, in %, 2011

• Breakdown of the B2C E-Commerce Sales by Regions in Russia, in %, 2011

• Breakdown of Growth Drivers of B2C E-Commerce in Russia, in %, 2012-2015f

• Factors influencing the Choice of an Online Shop in Russia, in % of Online Shoppers, July-August 2012

• Online Shopping Concerns in Russia, in % of Online Shoppers, July-August 2012

• Top Reasons for abandoning an Online Shopping Cart in Russia, in % of Online Shoppers, January-February 2012

• Leading Concerns about Overseas Online Shopping in Russia, in % of Online Shoppers, January-February 2012

• B2C E-Commerce Payment Trends in Russia, 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012

• Online Delivery Trends in Russia, 2011/2012 and Shares of Delivery Types on total Online Deliveries, in %, Q1-Q3 2011

• Mobile Commerce Trends in Russia, 2012 and Growth in the Number of Mobile Visitors to Russian Internet Sites, by Mobile Platform, in %, May 2011-May 2012

• Social Online Shopping Trends in Russia, 2012 and Top 5 Websites by Number of average daily Visitors, in millions, March 2012

• Online Group Sales Trends in Russia, 2011/2012 and Share of Internet Users knowing about Online Coupon Services, in % of Internet Users, April 2012

3. ONLINE PAYMENT• Most Popular Online Payment Methods in Russia,

in % of Online Payment Users, March 2013

• Most Used Online Payment Methods in Russia, in % of Internet Users in Large Cities, Apr. 2011 vs. Aug. 2012

• Breakdown of Online Payments in Russia by Method and by Category, in %, March 2013

• Online Payment Trends in Russia , 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012

• Transaction Volume of Electronic Payment Systems in Russia, in RUB billion, and Share of Distant Financial Services, in %, 2008-2012e & 2017f

• Breakdown of Distant Financial Services in Russia, by Type, in %, 2012e & 2017f

• Online Payment Penetration Rate in Russia, in % of Internet Users, by Macro-Region and by Type of Location, March 2013

• Breakdown of Online Payment Users in Russia, by Gender and by Age, in %, March 2013

• Breakdown of Online Payment Users in Russia, by Income and by Macro-Region, in %, 2012

• Usage of Mobile Banking and Internet Banking in Russia, in % of Population, May 2012

• Annual Growth of Electronic Payment Systems Website Audience in Russia, by Provider, in %, August 2012

• Online Payment News about Qiwi, 2013 and Revenue of Qiwi, in RUB million, 2010-2012

• Online Payment News about Sberbank and Yandex, 2012/2013

• Mobile Payment News about VimpelCom and Net Element International, October 2012

4. SALES• B2C E-Commerce Spending in Russia,

in USD billion, 2012f & 2016f

• B2C E-Commerce Sales in Russia, in RUB billion, 2010-2015f

• B2C E-Commerce Sales and Growth worldwide, by selected Country, including Russia, in USD billion and in %, 2011

• B2C E-Commerce Sales in Russia, by Tickets and Digital Goods and Physical Goods, in RUB billion and in % of total B2C E-Commerce Sales, 2011

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Russia B2C E-Commerce and Online Payment Report 2013

Table of Contents (1 of 2)


5. SHARES• Share of Online Retail on total Retail Sales and

Share of Online Retail, excluding Services, on total Retail Sales in Russia, in %, 2011

6. PRODUCTS• Breakdown of Online Product Categories in Russia,

in % of total B2C E-Commerce Turnover, 2011

• Online Sales in Russia, by Product Categories, in RUB billion, 2011

• Online Sales in Russia, by Product Category, in RUB billion, 2010 & 2011

• Growth in Online Product Categories in Russia, in %, 2011

• Breakdown of Online Product Categories in the Regions of Russia, in % of total B2C E-Commerce Sales, 2011

• Products bought Online in Russia, by Category, in % of Online Shoppers, 2009 & 2011

7. USERS / SHOPPERS• Internet Users/Unique Visitors in Europe, by

Country, incl. Average Hours and Pages per Visitor, November 2011

• Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f

• Development of Internet Users and Share of adult Population in Russia, in millions and in % , 2012f & 2014f

• Online Shopper Distribution, by Regions and Growth in Online Shoppers in Russia, by Location, in %, 2011

• Online Shoppers in Russia, by Region, in millions and in % of total adult Population, 2011

• Online Spending in Terms of disposable Income in Russia, compared to other Countries, in % of Online Shoppers, January-February 2012

• Profile of Online Shoppers in Russia, 2012 and Online Spending Share on Disposable Income of Online Shoppers, in %, January-February 2012

8. PLAYERS• Players Trends in Russia, 2012 and Share of Top 30

Players on total B2C E-Commerce Sales of physical Goods, in %, 2011

• Top 30 Online Shops in Russia, ranked by B2C E-Commerce Sales, in RUB billion, 2011

• Profile of Utkonos.ru

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• Profile of Svyaznoy.ru

• Profile of Biglion.ru

• Profile of Groupon.ru

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Table of Contents (2 of 2)

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Samples


SAMPLE OUTPUT: METHODS

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

In 2012, mobile payment transaction volume in Italy reached EUR 17 million, up from EUR 11 million in 2007.Italy: Mobile Payment Transaction Volume, in EUR million, 2007-2012

in E

UR

billi

on

12,8% 13,7% 14,4% 13,4%

11,1%35

40

45

50 20%

Methods Trends PlayersUsersTransaction Volume

3

in E

UR

billi

on

in %

Cha

nge

12,8 15,817,0

14,111,911,3

11,1%

9,3%

0

5

10

15

20

25

30

2007 2008 2009 2010 2011 20120%

10%

Mobile Payment Transaction Volume % Change

Source: to be mentioned in the report

SAMPLE OUTPUT: TRENDS


As online shoppers become more global in the way they purchase products and services online, the payment methods need todo so too.

A general tendency is that online shoppers only need a limited amount of different payment methods to obtain the globalreach they want. In addition, consumers tend to stay with the online payment methods they are familiar with.

Also, the eastern and the western hemisphere do not offer the completely same payment methods. Online merchants that wantto operate on a global scale, however, need a service provider than can give them access to payment methods from everywhere.

Payment providers, on the other hand, are expected to have a hard time increasing their number of consumers. Therefore,

Offline and online payment methods are merging more and more, which is expected to result in offline payment methods disappGlobal: Online Payment Trends, 2012


Payment providers, on the other hand, are expected to have a hard time increasing their number of consumers. Therefore,payment providers that want to expand their reach often look for brand names based in other regions.

Offline and online payment methods are merging more and more, which is expected to result in the offline payment methodsdisappearing completely.

Mobile devices with Internet access allow making online payments from practically anywhere, also making it more difficult todistinguish between online and mobile payments.

In order to gain market shares, online payment providers may add functionalities to their offering with the aim of distinguishingthemselves from their competitors. These added functionalities, however, may affect the checkout negatively in terms of speedand conversion.

Leading global online payment systems are provided by PayPal and Amazon, with Google and China’s Alipay trying to increasetheir own market shares.

Digital wallets are a rather new way of paying online and have been the topic of a battle between Google and Visa. Bothcompanies launched their respective versions called Google Wallet and V.me, in order to get most market shares.

2


SAMPLE OUTPUT: TRANSACTION VOLUME SAMPLE OUTPUT: PLAYERS


By 2016, “E-Money” is expected to account for 16% of B2C E-Commerce sales in South Korea, up from 2% in 2012.Region A: Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 & 2016f


Others1,8%

Money Transfers22,6%

E-Money2,0%

E-Money15,6%

Other0,4%

2012 2016f

1

Crecit Card73,6%

Credit Cards61,2%

Money Transfers20,5%



The payment system RuRu was launched in Russia in June 2011 as a cooperation between Alfa-Bank and VimpelCom.Russia: News about VimpelCom and Alfa-Bank, June 2011


Alfa-Bank, a financial institution in Russia cooperated with VimpelCom, the operator of the Beeline mobile network in June2011 to launch the payment system RuRu, which was designed to allow online and mobile payments, P2P money transfersand mobile remittances.

Utilities, telecoms services, fees for loans and payments to the Russian state, as well as train and air tickets andentertainment event tickets can be paid for using the RuRu platform.

4

entertainment event tickets can be paid for using the RuRu platform.

Consumers need to link a default account to RuRu, which is debited every time a purchase is made through RuRu.

Following the launch of RuRu, only the Beeline mobile account could be charged to transactions made using the paymentservice. However, it was planned to extend the service to include other mobile network operators as well.

Besides mobile accounts, purchases made via Beeline can also be charged to WebMoney accounts, Visa and MasterCardcredit cards.



Methodology

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General Methodology of our Market Reports:

• The reports include the results of secondary market research: By using various sources we ensure maximum objectivity for all

obtained data. As a result companies get a precise and unbiased impression of the market situation.

• Cross referencing of data was conducted in order to ensure validity and reliability.

• The reports contain a Management Summary, summarizing the main information provided in each chapter.

• Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement

of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the

dataon the chart refers to.

• Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included

in one chart is derived from several sources. Then, all sources are mentioned on the chart.

• If available, additional information about the data collection, for example the time of survey and number of people asked, is

provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the

contents of the respective data.

• When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action

Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate

for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is

used.

• The reports include mainly data from the last 12 months. The exact publication dates are mentioned in every chart.

Methodology for our Online Payment Market Reports:

• The Online Payment market reports include information about leading payment methods in B2C E-Commerce, recent trends on

the payment market, information about the online payment transaction volume, statistics about online payment users, as well as

strategic news about relevant players on the market.

• The “Methods” chapter includes information about the leading payment methods in B2C E-Commerce in the relevant country or

region. For example, a breakdown of B2C E-Commerce sales by payment methods, or a ranking of the most popular payment

methods could be included. These payment methods not only include payment procedures (such as credit card, bank transfer or

online payment), but also payment companies (such as PayPal, iDeal, etc.).

• The “Trend” section includes mostly qualitative information about trends in online payment. The information included in this

chapter allows the reader to identify future trends.

• Moreover, the Online Payment report includes information about the “transaction volume” in online payment, for example

development of the volume over time.

• The “Users” section includes statistics about online payment users, for example the number or the development over time.

• Finally, the reports include strategic information about relevant players in online payment, for example about new products of a market

player, or the expansion to another market.


Frequently Asked Questions

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WHAT IS THE TARGET AUDIENCE FOR THE MARKET REPORTS? The target group of our B2C E-Commece reports are decision makers in top-management, for example from the departments E-Commerce, Business Development, Strategy, Marketing, etc. from large corporations worldwide.

IS THE INFORMATION IN THE MARKET REPORTS COMPARABLE FROM COUNTRY TO COUNTRY? Due to the fact that the information included in the market reports is derived from different sources, some information is not comparable across countries. Different sources mostly have different definitions.

WHAT TYPE OF RESEARCHERS ARE FINDING THE INFORMATION FOR OUR MARKET REPORTS? yStats.com employs multilingual researchers that research and filter all sources and translate the relevant information into English. This ensures that the content of the original sources is correctly interpreted.

WHERE CAN I SEE WHAT KIND OF INFORMATION IS INCLUDED IN THE MARKET REPORTS? For every market report, a detailed Table of Contents is available, clearly stating what information is included. All Table of Contents can be found on our homepage and in the product brochures of the market reports.

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If you require further information, we also offer „Customized Research“ on all sectors and countries worldwide. After a detailed briefing, we conduct pre-research and provide potential customers wtih an offer.

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WHAT TYPE OF ANALYSTS ARE WRITING THE MARKET REPORTS? After the information is researched, it is further analyzed by our international team of research analysts. These analysts have a long experience in the field of E-Commerce research, and they understand the specifications of the market.

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In general, the market reports are only sold as a whole. However, if you are only interested in parts of the report, please contact us.

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