juxtconsult india online 2007 online shopping report

India Online 2007

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India Online 2007

Online Shopping

India Online 2007

© copyright JuxtConsult

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India Online 2007

Table of Content India Online 2007 ......................................................... 1 India Online 2007 Reports............................................... 3 Methodology............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings Reading the Graphs & Tables..........................................25 Online buying behavior .................................................27 Socio-Economic Profile .................................................42 Economic Profile.........................................................47 Net Usage Status.........................................................53 Net Usage Dynamics.....................................................59 Preferred Net Activities ................................................70 Most Used Websites For ................................................81 Preferred Net Activities ................................................82 Problems Faced While Surfing the Internet .........................83 Websites ..................................................................84 Most Used Websites For ................................................86 Email Usage ..............................................................87 Most Used Websites For ................................................89 Most Used Offline Media Brands..................................... 108 Response to Online Marketing Stimuli.............................. 112 Offline Brands Recalled .............................................. 113 Segment Wise Detailed Tables ...................................... 114 Appendix ................................................................ 234

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India Online 2007

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India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more. In sum, what you get in India Online 2007 you are unlikely to get elsewhere:

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Highly credible latest estimate of internet using population in urban India

Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as

faceless net users How to reach these online consumers on the net, as well as through

the offline mediums Preferred 'user shares' of key online brands in 21 different online

activity categories

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India Online 2007 Reports Main Report

Overall Status and Usage of Internet in India

User Segment Supplementary Reports

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5

lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging

towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites)

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music

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Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India.

Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey

The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid- April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.

The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows:

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401

Kanpur (UP) 10 lakh + 297

Ludhiana (Pun) 10 lakh + 302

Patna (Bih) 10 lakh + 303

Allahabad (UP) 5 lakh – 10 lakh 298

Ajmer (UP) 1 lakh – 5 lakh 314

10 lakh +

Bhadohi (UP) 50 K – 1 lakh 299

Muradnagar (UP) 50 K – 1 lakh 300

North

Sohna (Har) 20 K – 50 K 307

Mumbai (Mah) 10 lakh + 399

Ahmedabad (Guj) 10 lakh + 404

Pune (Mah) 10 lakh + 300

5 lakh - 10 lakh

Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303

Hinganghat (Mah) 50 K - 1 lakh 307

Mhowgaon (MP) 20 K - 50 K 296

West

Katol (Mah) 20 K - 50 K 276

Kolkata (WB) 10 lakh + 398

1 lakh – 5 lakh

Guwahati (Ass) 5 lakh – 10 lakh 299

Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300

Bhatapara (Chat) 50 K – 1 lakh 252

East

Champa (Chat) 20 K – 50 K 292

Chennai (TN) 10 lakh + 407

50 K – 1 lakh

Bangalore (Kar) 10 lakh + 406

Hyderabad (AP) 10 lakh + 410

Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300

Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294

South

Edapaddi (TN) 20 K – 50 K 305

20 K - 50 K

Total (31) 10002 Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried:

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey

The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

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The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were included.

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary Almost half of all regular online urban Indians buy online. 43% of all regular online urban Indians have bought online. This means a growth of 76% over the last year, making the online buyer base reach a healthy 10.8 million mark. But still a very few of them are ‘regular’ online buyers. The base of real ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million. This essentially means that the proportion of ‘active online buyers’ among the ‘active online users’ is an abysmally low 9%. Growth of the online buyer base has also been largely ‘peripheral’. The online buyers added to the pie in last one year are mainly ‘occasional’ buyers. And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the increase in proportion of ‘occasional’ net users and the meteoric rise of ‘online travel booking’. Growth in online buying is largely driven by the growth in ‘online travel’. A substantial 84% of the all online buyers have bought a travel product online. In fact, as many as 44% of all online buyers have bought only a travel product online and nothing else. Expectedly then, the top 2 of the top 10 products bought on the net are train tickets (53%) and air tickets (45%), way ahead of all the other products. Also, while train and air tickets show the best search-to-buy conversion ratios on the net, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios. Online buying still predominantly a ‘home’ phenomenon. 97% of all online buyers buy from home at least. There are only 3% of online buyers who buy only from office, while over half of all online buyers (57%) buy only from home. However, those who buy for ‘office use’ tend to be ‘heavier’ online spenders. Almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average). On the other hand, 36% of those who buy online for personal consumption are heavy spenders. ‘Deepening’ of online shopping’s benefits in the online buyers’ mind. The biggest ‘qualitative gain’ about online shopping is its improved perception on highly important and hardcore ‘market place’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’, and not just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime. Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made. The biggest complaints while buying online are

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related to ‘product quality’ and ‘delayed delivery’ rather than anything to do with ‘misuse of credit cards’. Only 10% of all online buyers really worry about credit card misuse. Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying. 42% of non-buying online shoppers cite ‘not having a credit card’ as a reason to not buying online. Therefore, there is a continual need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net. Ebay continues to ‘lead’ the online shopping category. Ebay leads the online shopping category (excluding online travel websites) with 34% online shoppers still preferring to visit it the most. Rediff follows at the second spot with 25% online shoppers preferring to visit it. However, both Ebay and Rediff have lost usage share on preferred basis in last one year, while the new entrant Futurebazaar along with Google have been the biggest gainers.

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Key Findings In order to capture the difference between online ‘shoppers’ and ‘buyers’ (just the way it is in the offline world) the India Online study probes two separate aspect of online buying – one, what proportion of internet users ‘visit’ an online shopping website (online shoppers), and two, what proportion actually buy anything online (online buyers).

Almost half of the regularly online urban Indians buy online

Three-fourths of all regular online Indians (76%) are searching for product on the net by visiting shopping or travel websites. This has meant a 60% growth in the base of ‘online shoppers’ in last 1 year, making it a healthy 19.1 million strong.

When it comes to the base of actual ‘online buyers’, it has shown an even better growth of 76% over the last year to reach a very healthy 10.8 million mark. This means 43% of all regularly online urban Indians have bought online now.

In other words, it also means that almost 6 out of 10 online shoppers (57%) have bought online. This ‘conversion’ proportion is marginally better than last year’s 52%.

However, still very few of them are ‘regular’ online buyers

Despite such tremendous growth in the number of online buyers overall, the base of really ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million (same as last year). In other word, the proportion of ‘active online buyers’ (who buy at least once a month) among the ‘active online users’ (who use the net at least once a month) is an abysmally low 9%.

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Graph1: Proportion of online shoppers and buyers

Online Shoppers 11.5 million

Regular Online Urban Indians 25.2 million (100%)

nline Shoppers 19.1 million (76%)

Online Buyers 10.8 million (43%)

Active Online Buyers 2.2 million (9%)

Table 2: Growth in online shopping and buying

Year 2007 Year 2006 Penetration Increase

(millions) (%) (millions) (%) (millions) (%) Active Internet Users (use internet at least once a month) 25.2 100% 22 100% 3.2 0%

Online Shoppers (visit shopping sites to search or buy) 19.1 76% 11.9 54% 7.3 22%

Online Buyers (buy from shopping sites) 10.8 43% 6.1 28% 4.7 15%

Active Online Buyers (buy online at least once a month) 2.2 9% 2.2 10% 0 -1%

Clearly then, just like the growth in the overall internet user base this year, the growth of the online buyer base has also been largely ‘peripheral’. That is, almost all the online buyers added to the pie in last one year are really ‘occasional’ buyers (those who buy less frequently than monthly). And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the meteoric rise of ‘online travel booking’.

Growth in online buying is largely driven by the growth in 'online travel booking'

A substantial 84% of the all online buyers have bought a travel product online (air and train tickets, hotels, tour packages, etc.). In comparison, only 56% of all online buyers have bought a non-travel product online (books, cds, clothes, electronic gadgets, computer software, hardware, consumer durables, etc.).

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In effect, it means that there are only 16% online buyers who have bought other products but not a travel product online. On the other hand, there are as many as 44% online buyers who have bought only a travel product online and nothing else.

Graph 2: Online buying of travel vs. non-travel products

Buy Travel Products Online

40% 16%

84%

44%

Buy Other Products Online

56%

This complete ‘overshadowing’ of the purchase of the non-travel products on the net by the purchase of the travel products is even more visible when seen at the entire regular online urban Indian base. Of the 43% who buy online, 19% buy only travel products online, 17% buy both travel and non-travel products and just 7% buy only non-travel products online. No wonder then that the top 2 of the top 10 products bought on the net by online buyers are train tickets (53) and air tickets (45%), way ahead of the other products.

Table 3: Most popular products bought online (Top 10)

Product % of Online Buyers 2007 % of Online Buyers 2006

Increase

Train Ticket 53% 34% 20%

Air Ticket 45% 22% 23%

Books & Magazines 21% 29% -8%

Clothes & Accessories 21% 28% -8%

CD/VCD/DVDs 19% 24% -5%

Toiletries/Perfumes 17% 17%

Electronic Gadgets 15% 15%

Gift Items/Flowers 15% 24% -10%

Hotel/Tours 14% 9% 5%

Computer Software 13% 16% -3%

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Note – Blanks denote that these products were not included in the survey in 2006.

The two travel products also happen to the biggest ‘gainers’ of buyers when compared to the last year numbers. In fact, air tickets come up from being the 7th most bought product online last year to become the 2nd most bought product online this year. Despite losing buyers, books and magazines, clothes and CD/DVDs continue to be quite highly bought items on the net even this year. Consumer durables, gifts/flowers and mobile phones have shown the biggest decline in the proportion of online shoppers buying these items.

Accordingly, while train and air tickets show some of the best search-to-buy conversion ratios, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios.

Table 4: Products with best online search-to-buy conversion ratios

Product % of Internet Users Searching (2007)

% of Internet Users Buying (2007)

Search-to-Buy Conversion Ratio

Train Ticket 25% 13% 0.51 Air Ticket 28% 11% 0.39 Movie Tickets 9% 3% 0.36 Antiques & Collectables

3% 1% 0.34

Clothes & Accessories 16% 5% 0.31 Toiletries/Perfumes 4% 1% 0.31 Books & Magazines 18% 5% 0.29 Electronic Gadgets 13% 4% 0.28 Jewelry 8% 2% 0.27 Toys and Games 9% 2% 0.27 Gift Items/Flowers 13% 4% 0.27 Hotel/Tours 13% 3% 0.27 Health/Fitness Products

6% 2% 0.26

Musical Instrument 6% 1% 0.25 Sports Goods 5% 1% 0.24 CD/VCD/DVDs 20% 5% 0.22 Beauty/Grooming Products

8% 2% 0.21

Computer Software 17% 3% 0.19 Household Grocery 5% 1% 0.18 Consumer Durables 15% 3% 0.18 Computer Hardware 17% 3% 0.17 Shoes 7% 1% 0.17 Kitchen Appliances 9% 1% 0.16 Camera 20% 3% 0.14 Mobile/PDA 23% 3% 0.12 Automobile 7% 1% 0.11

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Online buying still predominantly a 'home' phenomenon

At 97%, almost all the online buyers buy from home at least. There are only 3% of online buyers who buy only from office and not from home. On the other hand, over half of all online buyers (57%) buy only from home.

Graph 3: Online buying from home vis-à-vis office

Buying from Home Buying from Office

40% (+15%)

3% (-7%)

97% 43%

57% (-8)

However, the good news is that the proportion of online buyers who buy from both home and office is getting relatively and proportionately bigger. It has gone up 15% points over the last year to reach 40%. Though significantly more online buyers buy from home, those who buy from office are the more 'regular' online buyers. While 31% of 'home' online buyers buy at least once a month, a noticeably higher 44% of 'office' online buyers buy at least once a month. Further, those who spend for 'office use' tend to be 'heavier' online spenders. While almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average), a significantly smaller 36% of those who buy online for personal consumption are heavy spenders.1 In fact, the monthly average online spends on both travel and non-travel products is higher for 'office use' than it is for 'personal use'.

Table 5: Monthly average spends for personal use vis-à-vis office use

1 From this year onwards we have discontinued with chapter "Online Buying Spends Estimation" because a significant proportion of the online buyers prefer not to disclose the amounts they spend while buying online. In such a scenario to estimate total spends based on only partial responses could be misleading, and there is no authentic and reliable revenue figures available from the industry to validate the correctness of claimed spends.

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Office Use Personal Use

Monthly Spend on Travel Products (Rs.) 4,629 3,114

Monthly Spend on Non-travel Products (Rs.) 2,755 2,193

Total Monthly Average Spend (Rs.) 5,679 4,182

Debit card/Direct debit gain acceptance, but credit card still rules

Credit card remains the most popular mode of making payments online. Almost half of all online buyers (54%) use this mode of payment to make their online purchases (up by 14% points over the last year). Cash on delivery continues to be the second most popular mode of payment for online purchases at 43%, even though debit cards and direct debit from bank account have also gained significantly in popularity (up 16% and 12% points respectively over the last year).

'Deepening' of online shopping's benefits in the online buyers' mind

The ‘time and effort saved’ in going out to buy and the ‘convenience of home delivery’ along with the ‘flexibility of shopping 24X7’ continue to the biggest reasons for buying online. However the biggest ‘qualitative gain’ seen about online shopping in the minds of online buyer’s is its improved perception on some core ‘buying decision making’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’ (up by 38% and 26% points respectively over the last year). This indicates both the increasing ‘relevance’ of the online medium and its improved ability to compete with the offline mediums on hardcore ‘market place’ factors rather than just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime. In this context, it may also be relevant to note that almost ‘half’ of all online buyers (47%) have bought in an online auction or bidding, and a very high 80% of them have participated in online contests as well.

Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made

With 40% of all online buyers complaining about the ‘product quality not being the same as specified on the website’ (or not meeting the expectations set), and 36% of them complaining about the ‘delayed delivery’ of the goods ordered, online shopping and travel websites may be ‘undoing’ some of their own good work. The increase in net users buying from these shopping websites may not convert into a ‘sustained’ and ‘steady’ growth if these looming concerns, together with concerns on ‘hidden costs’ and ‘damaged goods delivery’ are not taken care of. Maybe these are another set of reasons why despite a very high 76% growth in online buyer base, the base of ‘active’ buyers has not really grown at all.

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Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying

Online buyers do not really see 'misuse of a credit card' as a deterrent in buying online anymore. Only 10% of all online buyers really worry about that (as compared to 27% last year). However, a significantly higher 30% of 'non-buying online shoppers' (who search online but have not bought online yet) fear that their credit card may be misused on the net. Not just that, but a significantly high 42% of non-buying online shoppers also cite 'not having a credit card' as a reason to not buying online. Therefore, the need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net are vital steps that online shopping websites must undertake in their own larger interest.

Ebay continues to 'lead' the online shopping category

Ebay continues to lead the online shopping category (excluding online travel websites) with almost 1 in 3 online shoppers (34%) still preferring to visit Ebay for their online shopping needs. Rediff continues to follow at the second spot, not very far behind with 25% online shoppers preferring to visit it. However, both Ebay and Rediff have lost usage share on preferred basis as compared to the last year by -4% each. Futurebazaar (a new entrant) and Google have been the biggest gainers in the preferred usage share this year.

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Table 6: Top 10 most preferred online shopping websites (other than

travel)

Website % Use on Preferred Basis (2007)

Increase over 2006

Ebay 34% -4%

Rediff 25% -4%

Google 8% 5%

Yahoo 7% -0.50%

Indiatimes 7% -4%

Futurebazaar 6% 6%

Sify 2% 0.60%

Shopping 2% 0.40%

Amazon 1% -0.10%

Indiaplaza 1% 0.60%

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Some other highlight points about online ‘shoppers’ and ‘buyers’

Female online shoppers do not show any significantly lower inclination to buy online than male online shoppers per se. Only fewer of them shop (19%) and buy (17%) online.

Below 25 years age group shoppers tend to ‘search more and buy

less’ as compared to the higher age group online shoppers. While 58% of online shoppers come from 25 plus years age groups, 69% of online buyers come from these age groups.

Online buyers come noticeably more from the 10 lakh plus

population towns at 52%. Similarly, when we look at the market size (household consumption expenditure) rather than the population size of cities, again online buyers come relatively more from the top 10 metro towns at 45%.

At 42%, both online shoppers and online buyers come significantly

more form the southern region of the country.

There is a ‘trickling down’ of online buying phenomenon among the lower middle economic strata of the Indian society. Against 73% of online buyers coming from the SEC ‘A’ and ‘B’ last years, a noticeably fewer 67% come from these two SEC groups now.

Higher educated and employed online Indians tend to buy online

more. While employed and graduate plus internet user’s account for 2 out of 3 of the online shoppers, they account for a higher 3 out of 4 of the online buyers.

Over half of the online buyers (54%) are ‘head’ of their household

(the chief wage earner of the household). This is significantly higher than the last year situation where only 34% of the online buyers were head of the household.

This phenomenon may be related to the fact that more internet users are coming from the smaller towns and lower SEC groups, where there is a lower likelihood of ‘dependents’ in the household to buy on the net.

However, the fact that online buying is penetrating among the smaller towns and lower SEC groups do not necessarily mean that the economic profile of the online buyers is lowering. Contrarily, instead of 22% of online buyers coming from the Rs.30,000 plus family income households in 2006, a significantly higher 32% of online buyers come from these households. Clearly, then the new online buyers getting added from the smaller towns may not match up to the bigger town ones as much in their SEC profiles, but they do seem to match up much in their income profiles.

Car ownership among the online buyers has gone up by 5% points as

compared to last year. However, the car ownership went up by 5% among all internet users as well during the same period. This indicates that a good proportion of households entering the internet user base in the last one year are from better economic strata.

India Online 2007

21

Compared to online shoppers, online buyers tend to show higher

ownerships of the so called ‘luxury’ household assets (like AC, microwave, camera/video camera, washing machine, etc) as well as of the more ‘evolved’ financial assets (like credit card, debit card, medical insurance, life insurance, mutual funds, etc.).

Online buyers are relatively more experienced net users. 79% of

online buyers have been using the net for more than 2 years now. In comparison, 69% of online shoppers are that experienced net users.

However, this does not mean that online buyers have better technological access to the net than online shoppers. Almost similar proportions of both online shoppers and buyers have access to broadband connections at home or office. Online buyers also do not show any noticeably higher tendency to use the net more frequently or use it for more duration per usage day than the online shoppers.

Other than buying travel products online, the top 10 online

activities undertaken by online buyers are hardly any different from the ones undertaken by either the online shoppers or the overall internet users. However, online buyers do undertake most e-commerce related activities like net banking, paying bills online, etc. Much more.

Online buyers show a relatively higher concern for unsolicited ads

and pop-ups, junk mail, spam and spy ware than online shoppers.

Some highlight points about online shoppers of the top 5 shopping websites

Indiatimes shows the highest proportion of its online shoppers buying at 77%. Yahoo ones show the least buying conversions at 36% only.

Rediff preferring online buyers buy the least frequently from both

home (29%) and office (37%). Google ones buy the most frequently from both the places (43% and 57% respectively).

Indiatimes preferring buyers show the highest monthly average

online spends for personal use at Rs.5,113. On the other hand, Ebay preferring buyers show the highest monthly average online spends for official use at Rs.6,096.

Ebay preferring buyers have bought relatively the most in online

auctions and bids at 57%.

Indiatimes preferring buyers pay significantly more using their credit card (77%) than the buyers preferring the other four top websites. Yahoo ones use credit card the least for online payments at 48%.

Rediff preferring ones pay relatively the most by cash (on delivery) at 52%. Ebay ones use the e-currencies payment modes (paisapay, paypal, wallet365, etc.) relatively the most at 10%.

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The online buyers preferring all the 5 shopping website complain

almost equally about the ‘delayed delivery’ of the goods. At the same time, the ones preferring Ebay, Rediff and Indiatimes also complain significantly more about the product quality not being the same as ordered.

Yahoo preferring online shoppers show the highest proportion of

female shoppers at 24%. Ebay shows the least at 15%.

Indiatimes preferring ones shows the highest proportion of 35 years plus age groups (28%). Yahoo and Google preferring online shoppers show relatively the ‘youngest’ age profiles.

Indiatimes preferring online shoppers come relatively the most from

the 10 lakh plus population towns at 62%. They also come relatively more from the top 10 metro towns (53%). Indiatimes preferring ones also show the best SEC profiles, with 42% of them coming from the SEC ‘A’ households. Yahoo ones come the least from these households at 21%.

Indiatimes and Rediff ones are the most employed at 74% each, and

show a higher proportion of them being the ‘head’ of their household.

Indiatimes ones come relatively more from the North part of the

country (30%), while Google ones come relatively more from the South (47%).

Indiatimes and Ebay ones come the most from Rs.30,000 plus

monthly income households. Indiatimes ones also show the highest level of car ownership at 51% and multiple credit card ownership at 32%.

Indiatimes ones followed by Ebay and Rediff ones are the most

experienced net users. 87% of Indiatimes preferring online shoppers have been using the net for more than 2 years.

Indiatimes and Ebay ones access the net the most from home, while

Google ones do so the least from home. Ebay, Rediff and Google ones show higher proportion of shoppers accessing the net from cyber café.

The online shoppers of all the 5 shopping websites show fairly

similar and high levels of net users accessing the net on a ‘daily’ basis from both home and place of work.

Ebay and Google ones are the relatively ‘heavier’ users of the net

from home. On the other hand, Ebay and Indiatimes one are the relatively ‘heavier’ users from office.

Yahoo ones are the relatively ‘heavier’ users of TV and radio.

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Google and Yahoo preferring online shoppers undertake instant messaging, dating/friendship, social networking more. They also check news, sports and astrology online more as well as job search and download entertainment material significantly more than the others.

Indiatimes ones check business/financial news and business and personal travel info noticeably more. They also search for product information online, book train and air tickets and undertake most e-commerce related activities relatively more than the others.

Ebay ones also undertake most e-commerce related activities fairly highly, and chat, send e-greetings and share pictures relatively more than the others.

Ebay preferring online shoppers, followed by Indiatimes ones,

seemed to be the more involved net users. They undertake ‘blogging’ activities and are members of ‘online communities’ relatively more than the shoppers of the other 3 websites.

Yahoo preferring online shoppers show the lowest number of

average email accounts (2.7). On the other hand, Indiatimes ones show the highest average ownership of email accounts at 3.7.

Indiatimes ones, followed by the Ebay ones, show higher relative

concern about ‘unsolicited ads and pop-ups’ and ‘spam and junk mails’. Yet Indiatimes online shoppers, followed by the Ebay ones claim to have participated in online contests and clicked on banners and sponsored search ad relatively more.

Ebay, Rediff and Indiatimes ‘non-buying online shoppers’ do not

shop on the net relatively more for the fear the ‘misuse of their credit card’. Google and Yahoo ones highlight the ‘lack of felt need’ relatively more as their reason for not buying online.

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Detailed Findings

India Online 2007

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Current Year

11%13%

6%2%

31%36%

0%

20%

40%

All Users

Age 13-18 years Age 19-24 yearsAge 25-35 years Age 36-45 yearsAge 46-55 years Above Age 55 years

Change from PY

-5% -4%

1% 2% 1%5%

-10%

-5%

0%

5%

10%

Reading the Graphs & Tables

Chart: Age group distribution

Base: 25,060

Base: 25,060(CY), 20,268(PY)

Current year base

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Previous year base

Current year base

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Table: Booking travel tickets

Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users

21% 20% 3% 0.9% 26% 18% Makemytrip

13% 12% -4.1% -6.5% 9% 9%

23% 12% 2% 13% 21% 17% Yatra*

15% 15% 4% 4% 11% 16% IRCTC

-29.2% -24.0% -36.0% -32.2% -24.2% -25.0%

5% 6% 77% 3% 2% 10% Google

-0.1% 0.1% 49% -3.4% -2.6% 4%

4% 4% 2% 65% 1% 8% Yahoo

-2.8% -9.1% -2.1% 49% -5.0% -1.6%

2% 19% 0.4% 1% 2% 5% Rediff

-3.9% 12% -4.0% -4.4% -4.5% -1.3%

2% 3% 0.1% 3% 18% 3% Indiatimes

-2.3% -0.2% -3.7% -1.0% 13% -1.4%

4% 2% 0.6% 2% 4% 3% Travelguru

3% 1% 0.6% 2% 3% 2%

2% 2% 5% 0.1% 1% 2% Travel

0.4% 0.4% 5% -1.8% -0.8% 1%

3% 2% 0.8% 0.3% 2% 2% Cleartrip*

3% 2% 0.8% 0.3% 2% 2%

Base: 5,855(CY), 4,128(PY)

Table: Popular online shopping website

Website Current Year Change from PY

Ebay 34% -4% Rediff 25% -4%

Google 8% 5% Yahoo 7% -0% Indiatimes 7% -4% Futurebazaar* 6% Sify 2% 0% Shopping 2% 1% Indiaplaza 1% 0%

Onlineshopping 1% 1%

Base: 7,261(CY), 8,469(PY)

Previous year base

Current year base

Change from

previous year

figures

Current year

figures

Fields marked with * means that the field is added this year hence

not comparable to last year

Change from

previous year

figures

Current year

figures

A blank in this row means that this

attribute was not included in last year’s survey &

therefore no “change over

previous year” can be presented

India Online 2007

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Online buying behavior

Table 7: Growth in online shopping and buying

Year 2007 Year 2006 Penetration Increase

(millions) (%) (millions) (%) (millions) (%) Active Internet Users (use internet at least once a month) 25.2 100% 22 100% 3.2 0%

Online Shoppers (visit shopping sites to search or buy) 19.1 76% 11.9 54% 7.3 22%

Online Buyers (buy from shopping sites) 10.8 43% 6.1 28% 4.7 15%

Active Online Buyers (buy online at least once a month) 2.2 9% 2.2 10% 0 -1%

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Current Year

31%

69%

0%

20%

40%

60%

80%

100%

All Buyers

Atleast once a month Less than once a month

Change from PY

-13%

13%

-20%

-10%

0%

10%

20%

Graph 4: Frequency of buying online from home

Base: 3,375

Graph 1: Frequency of buying online from home

Base: 3,375(CY), 5,384(PY)

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Current Year

44%56%

0%

20%

40%

60%

80%

100%

All Buyers

Atleast once a month Less than once a month

Change from PY

-13%

13%

-20%

-10%

0%

10%

20%

Graph 5: Frequency of buying online from office

Base: 1,501

Graph 2: Frequency of buying online from office

Base: 1,501(CY), 5,384(PY)

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Change from PY

11%4%

11%

26%

4%

-9%

14% 16%

-20%

-10%

0%

10%

20%

30%

Current Year

54%

26%20%

4%

43%

26%

4%0%

0%

20%

40%

60%

All Buyers

Credit card Debit cardDirect debit /Online transfer Cash CardCash on delivery Cheque / Demand drafte-currency (Wallet 365, etc.) Others

Graph 6: Preferred mode of payment for online buying

Base: 3,495

Graph 3: Preferred mode of payment for online buying

Base: 3,495(CY), 5,384(PY)

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Change from PY

30%41% 40%

38%26%

0%10%20%30%40%50%

Current Year

47%42%

55%

67%59%

0%

20%

40%

60%

80%

All Buyers

More variety / product choicesBetter price/bargain on the netFlexibility of shopping anytimeSaves time and effort of going to the marketConvenience of home delivery

Graph 7: Perceived advantage of buying online

Base: 3,495

Graph 4: Perceived advantage of buying online

Base: 3,495(CY), 5,384(PY)

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Current Year

35%

25%

40%

25%

15%10%

27%

0%

20%

40%

60%

All Buyers

Delayed deliveryDamaged goods deliveredProduct/Quality not same as orderedHidden cost / Charged more than displayedTransaction failed but still chargedCredit card misusedNever faced any issue

Graph 8: Perceived concerns of buying online

Base: 3,495

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Change from PY

-1%-4%

-2%

8%

4%

-11%

-1%

-9%

-15%

-10%

-5%

0%

5%

10%

Current Year

50%42%

19%

9% 12%

30%

16% 17%

0%

20%

40%

60%

80%

All Shopping Users

Never felt the need to do soDon't have a credit cardPrices on the net are higherNot aware of any online shopping portalRequires too much time and effortFear of misuse of credit cardLack fun of physical shoppingLack of choices and variety of products

Graph 9: Key Reasons for not buying online

Base: 7,393

Graph 5: Key Reasons for not buying online

Base: 7,393(CY), 3,085(PY)

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Table 8: Popular online shopping website

Website Current Year Change from PY

Ebay 34% -4% Rediff 25% -4% Google 8% 5% Yahoo 7% -0% Indiatimes 7% -4% Futurebazaar* 6% Sify 2% 0% Shopping 2% 1% Indiaplaza 1% 0% Onlineshopping 1% 1% Base: 7,261(CY), 8,469(PY)

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Demographic Profile of Net Users

Chart 10: Gender breakup

Base: 10,888

Chart 6: Gender breakup

Base: 10,888(CY), 8,469(PY)

Current Year

85% 84% 83%76%

84% 82%

15% 16% 17%24%

16% 19%

0%

20%

40%

60%

80%

100%

Ebay Rediff Google Yahoo Indiatimes All

Shopping

Users

Male Female

Change from PY

1%

-3%

3%

-2%

3%

-3%

2%

6%7%

-1%

-6%-7%-10%

-5%

0%

5%

10%

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Chart 11: Age group distribution

Base: 10,888

Chart 7: Age group distribution

Base: 10,888(CY), 8,469(PY)

Current Year

10%13%14%11%

6%8%

39%

27%37%

21%

32%35% 36%

45%37%

42%35%34%

0%

20%

40%

60%


Shopping

Users

Age 13-18 years Age 19-24 years Age 25-35 years

Change from PY

2%

-4%

5%6%

-1%

6%7%

-1%-3%

0%0%

-2%-3%

-1%-4%

0%

-11%

-6%

-15%

-10%

-5%

0%

5%

10%

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Chart 12: City class - by population size

Base: 10,888

Current Year

14% 16% 13% 14% 14% 15%

30% 27% 27%

46% 48%43% 46%

7%10%10%11% 11%14%

17%34%

26%

47%

62%

0%

20%

40%

60%

80%


Shopping

Users

Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

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Chart 13: City class - by market size

Base: 10,888

Chart 8: City class - by market size

Base: 10,888(CY), 8,469(PY)

Current Year

40% 40%34%

39% 40%

17% 15% 17%

29% 31%36% 35%

26%31%

53%

14%12%14%

13%14%15%15%

9%13%

0%

10%

20%

30%

40%

50%

60%


Shopping

Users

Metro Urban uptowns Emerging Towns Others

Change from PY

-7%

4%

-10%-5%-3%

-11%-5%

-9% -11%-16%-15%-22%

-2%

6%

-2% -4%

-1%2%

17%16%20%28%

18%12%

-40%

-20%

0%

20%

40%

India Online 2007

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Table 9: Top 10 cities

Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

14% 12% 10% 10% 22% 13% Delhi

-1.9% -3.2% 0.1% -4.6% -3.7% -3.6%

11% 11% 9% 9% 13% 11% Mumbai

-4.7% -5.9% -6.5% -2.6% -5.7% -5.5%

6% 9% 7% 5% 11% 7% Bangalore

-4.5% -0.9% -5.4% -3.3% -3.0% -3.4%

7% 7% 6% 6% 5% 6% Hyderabad

0.2% -1.6% -2.1% -0.4% 1% -1.3%

5% 4% 4% 5% 3% 5% Chennai

-0.3% -0.9% -2.6% -0.6% 2% -0.5%

3% 3% 2% 3% 4% 3% Kolkata

-2.2% -2.5% -1.9% -3.1% 0.5% -1.9%

2% 3% 3% 2% 4% 3% Pune

-2.3% -1.0% -1.7% -1.7% -0.6% -1.4%

2% 1% 0.4% 2% 3% 2% Ahmadabad

-0.8% -0.5% -0.5% 0.3% -0.9% -0.6%

1% 1% 2% 2% 3% 1% Lucknow

-0.1% -0.3% -0.1% 0.1% 2% -0.2%

0.6% 1% 0.8% 2% 0.5% 0.9% Coimbatore

-0.5% -0.2% -1.8% -0.1% 0.3% -0.3%

Base: 10,888(CY), 8,469(PY)

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Chart 14: Region-wise break-ups

Base: 10,888

Chart 9: Region-wise break-ups

Base: 10,888(CY), 8,469(PY)

Current Year

21% 22%30%

22%21%19%11%10%10%13%11%11%

33%42%43%47%

42%44%

26% 26%19%

25% 28% 26%

0%

20%

40%

60%


Shopping

Users

North East South West

Change from PY

-11%-10%-10%-17%

-8%

-16%

0%3%8%

3%

-3%-2%

10% 7% 10%

0%

10%7%

3%3%7%2%4%

-1%

-20%

-10%

0%

10%

20%

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Table 10: Preferred language of reading

Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users

49% 47% 41% 33% 57% 44% English

-22.1% -12.0% -26.3% -17.7% -0.3% -18.7%

14% 16% 16% 20% 20% 17% Hindi

3% 2% 1% -4.1% -8.3% 1%

7% 5% 6% 9% 2% 6% Tamil

4% 2% 4% 5% 0.4% 3%

5% 8% 7% 5% 2% 6% Telugu

3% 4% 6% 1% 1% 3%

4% 5% 5% 4% 4% 4% Marathi

1% 0.8% 2% -2.0% 0.1% 0.7%

4% 4% 6% 6% 3% 4% Malayalam

2% -1.4% 1% 0.7% 0.1% 0.5%

3% 4% 5% 6% 5% 4% Kannada

2% 0.2% 1% 5% 2% 1%

4% 2% 1% 6% 2% 4% Gujarati

2% 1% 0.5% 5% 2% 2%

3% 3% 4% 5% 2% 3% Bengali

1% 1% 2% 3% 0.5% 2%

2% 2% 6% 1% 0.9% 2% Oriya

2% 0.9% 6% 0.9% 0.5% 1%

Base: 10,888(CY), 8,469(PY)

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Socio-Economic Profile

Chart 15: Socio economic classification

Base: 10,888

Chart 10: Socio economic classification

Base: 10,888(CY), 8,469(PY)

Current Year

23%27%

33%

10%

42%

21%28%31%

33%33%38%

22%

32%30%22%21%24%

19%14% 13%

7%

16%10%

14%6%4%

11%10%5%4%

0%

10%

20%

30%

40%

50%


Shopping

Users

SEC A SEC B SEC C SEC D SEC E

Change from PY

-2%

5%1%

-5%

5%5%

-7%-4%

-6%-5%

-18%

-3% -2%-7%

0%

-5%

4% 1% 0%

-5%

10%15%

3%7%

3%5%

2% 2%0%0%

-20%

-10%

0%

10%

20%

India Online 2007

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Chart 16: Highest educational qualification

Base: 10,888

Chart 11: Highest educational qualification

Base: 10,888(CY), 8,469(PY)

Current Year

24%21% 24% 25%

13%

23%

43%38%37%

32%

44%

33% 31%36%

22%27%27%

31%

0%

20%

40%

60%


Shopping

Users

College but not Graduate

Graduate & above - general stream

Graduate & above - professional stream

Change from PY

3% 3%

-4%

0%

-2%

4%2%

10%

1%

7%10%

5%

-3% -2%

6%

-2% -2%-4%

-5%

0%

5%

10%

15%

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Chart 17: Occupational break up

Base: 10,888

Chart 12: Occupational break up

Base: 10,888(CY), 8,469(PY)

Current Year

42%

26%

44% 46%

26%38%

58%

74%

56% 54%

74%62%

0%

20%

40%

60%

80%


Shopping

Users

Unemployed Employed

Change from PY

6%

-7%-4%

4%

-8%

11%

-10%

4% 7%

-6%

9%

-4%

-15%-10%-5%0%5%

10%15%

India Online 2007

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Chart 18: Function / field of occupation

Base: 6,698

Current Year

23%19% 19%18%24%

16% 17%

25%19% 19%19%

20%

9%10%12%7%10%7%

50% 52% 50% 53%48%

54%

0%

20%

40%

60%


Shopping

Users

IT/SW MARCOM Finance Others

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Chart 19: Head of the household

Base: 10,888

Chart 13: Head of the household

Base: 10,888(CY), 8,469(PY)

Current Year

42%54%

39%44% 46%46%

61%

44%54%56%56%58%

0%

20%

40%

60%

80%


Shopping

Users

Head of the household Not head of the household

Change from PY

-17%-23% -21% -19% -25% -19%

19%25%19%21%23%17%

-40%

-20%

0%

20%

40%

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Economic Profile

Chart 20: Monthly family income

Base: 9,316

Chart 14: Monthly family income

Base: 9,316(CY), 8,469(PY)

Current Year

42% 40%

17% 14% 12% 14%18%

34%39%

42%

34%27%

41%47%40%

41%

18%

12%9%5%

12%14% 12% 17%

0%

20%

40%

60%


Shopping

Users

Upto Rs. 10K 10-30K 30-50K Above 50K

Change from PY

-4%

11%7% 6% 4%

-15% -12% -12%

-23%

-13%

3%5%6%

3%1%3%6%3%

5%5%

-8%

6%7%7%

-30%

-20%

-10%

0%

10%

20%

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Chart 21: Most expensive vehicle owned by the household

Base: 10,888

Chart 15: Most expensive vehicle owned by the household

Base: 10,888(CY), 8,469(PY)

Current Year

38%45%

40%

25%32%29%

17% 15% 18%

31%

43%45%39%

51%

24%31%

17%17%

0%

20%

40%

60%


Shopping

Users

2 Wheeler 4 Wheeler Don't own a vehicle

Change from PY

-3%

1% 2%

-3%

1%

8%5%

-1%4%

-5%-10%

3%

-18%

-9% -7%

6%

16%

5%

-20%

-10%

0%

10%

20%

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Chart 22: Ownership of credit cards (individually)

Base: 10,888

Chart 16: Ownership of credit cards (individually)

Base: 10,888(CY), 8,469(PY)

Current Year

62% 58%

80%75%

41%

64%

38% 42%

20%25%

59%

36%

0%

20%

40%

60%

80%


Shopping

Users

Don't own a credit card Own a Credit Card

Change from PY

3% 0%2%7%

-17%

11%

-7%-2%

0%

-3%

-11%

17%

-20%

-10%

0%

10%

20%

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Table 11: Household asset ownership

Assets Ebay Rediff Google Yahoo Indiatimes All Shopping Users

97% 93% 89% 92% 97% 94%Color TV 6% 3% 9% 7% 0.6% 4%

93% 93% 87% 88% 95% 92%Mobile Phone 1% 9% 8% 3% 0.1% 4%

87% 87% 73% 79% 91% 85%Bank Account*

84% 78% 65% 72% 89% 79%Fridge 2% 6% -0.4% 17% 14% 5%

79% 75% 64% 71% 83% 75%Cable TV connection/DTH -8.0% -3.6% -0.9% 1% -0.9% -5.3%

80% 68% 65% 67% 79% 72%Computer/Laptop 18% 17% 19% 25% 17% 17%

73% 68% 61% 65% 75% 67%Camera*

72% 62% 56% 63% 72% 66%Landline Phone 1% -4.0% -2.1% 10% 9% -0.5%

69% 64% 50% 58% 76% 64%Life Insurance 2% 0.5% 7% 1% 11% 0.1%

69% 58% 55% 60% 62% 61%Home -5.3% -11.4% -12.8% -10.4% -12.0% -10.5%

66% 59% 51% 59% 70% 60%Washing Machine 1% 3% -2.7% 13% 15% 2%

65% 59% 50% 54% 70% 58%Music System/DVD/MP3*

65% 63% 48% 48% 75% 58%Debit Card 3% 7% 16% 9% 8% 2%

44% 44% 24% 27% 63% 39%Credit Card 7% 7% -4.8% -0.5% 20% 3%

44% 34% 27% 35% 47% 37%Fixed Deposits*

42% 36% 27% 27% 52% 36%Medical Insurance/CGHS 1% 0.1% 6% -1.0% 10% -0.8%

35% 24% 22% 20% 37% 27%Air Conditioner 9% 3% -5.5% -0.1% 11% 3%

34% 26% 19% 25% 41% 26%Microwave 8% 4% 9% 5% 14% 3%

30% 23% 13% 19% 37% 25%Mutual Funds -3.4% -5.2% -0.6% 0.9% -2.9% -5.1%

27% 23% 14% 22% 36% 23%Demat Account*

26% 21% 13% 18% 34% 23%Share of Companies*

India Online 2007

51

28% 21% 20% 25% 30% 20%Video Camera*

17% 11% 10% 13% 17% 12%IPod*

11% 7% 7% 7% 5% 8%Chit Fund Deposits -21.1% -23.8% -10.8% -17.7% -26.8% -22.9%

Base: 10,888(CY), 8,469(PY)

Online Shopping

52

Chart 23: Current loan liabilities

Base: 10,888

Current Year

43% 40%48% 46%

36%43%

18% 13%8% 11%

25%14%

5% 3% 4% 3% 4% 4%

0%

20%

40%

60%

80%


Shopping

Users

Home Loan Car Loan Business Loan

India Online 2007

53

Net Usage Status

Chart 24: Years of experience in using internet

Base: 10,888

Chart 17: Years of experience in using internet

Base: 10,888(CY), 8,469(PY)

Current Year

24%14%

76% 75%63% 59%

10% 13%18%

6%16%

15%7%16%

19%13%

69%

87%

0%

20%

40%

60%

80%

100%


Shopping

Users

Up to 1 year 1-2 years More than 2 years

Change from PY

-1% -4%

2%1% 3% 1%

-2% -2%-8%

-3%

0%

-4%-2%-2%

4%

12%

6%

-3%

-10%

-5%

0%

5%

10%

15%

Online Shopping

54

Chart 25: Place of accessing internet

Base: 10,888

Chart 18: Place of accessing internet

Base: 10,888(CY), 8,469(PY)

Current Year

59% 56%62%

77%

52% 52% 52%45% 45% 48%

64%71%74%

85%77%79%81%

84%

0%

20%

40%

60%

80%

100%


Shopping

Users

Home Place of work (office / school / college) Cyber cafe

Change from PY

5%

-1%

17%20%32%

17%17%21%7%

19%

26%

11%8%2%4%

-9%

8%6%

-20%-10%

0%10%20%30%40%

India Online 2007

55

Change from PY

0%

-1%

0% 1% 3%

-11%-13%

-8%-9%-14%

13%13%12%12%14%

9%

-2% -2%

-20%

-10%

0%

10%

20%

Chart 26: Type of internet connection at home

Base: 6,929

Chart 19: Type of internet connection at home

Base: 6,929(CY), 5,968(PY)

Current Year

13% 17% 21%16% 16% 16%

69%60%

68%

10% 9%14% 10% 11% 9%

71% 70%73%

0%

20%

40%

60%

80%


Shopping

Users

Regular Dial Up Broadband Others

Online Shopping

56

Chart 27: Type of internet connection at office

Base: 8,437

Chart 20: Type of internet connection at office

Base: 8,437(CY), 6,682(PY)

Current Year

6% 6% 3%10% 6% 6%

63% 65% 69%60% 57% 62%

15% 14% 11%22%

14%11%

0%

20%

40%

60%

80%

100%


Shopping

Users

Regular Dial Up Broadband Others

Change from PY

-2%-7%

8%

-18%

6% 6% 6%

-7%-7%-12%

-7%-7%-3%

-7% -5%-7%

15%

5%

-20%

-10%

0%

10%

20%

India Online 2007

57

Chart 28: Service provider subscribed to at home

Base: 6,929

Chart 21: Service provider subscribed to at home

Base: 6,929(CY), 6,054(PY)

Current Year

32% 36%34% 35%33%40%

17%21%14%16%19%18%

9%10%8%7%10%11%

0%

20%

40%

60%


Shopping

Users

BSNL/Sancharnet Airtel/Bharti Local Cable Operator

Change from PY

9%14%

9%

-4%-8%

8%

-5%-2%

-4%

6%2%

8%7%10%8%

7%

10%11%

-10%-5%0%5%

10%15%20%

Online Shopping

58

Chart 29: Service provider subscribed to at office

Base: 8,437

Chart 22: Service provider subscribed to at office

Base: 8,437(CY), 6,658(PY)

Current Year

26% 27%23%

4%

30%25%

32%

19%

10%15%

18% 17% 16%

4%6%3%4%6%

0%

20%

40%


Shopping

Users

BSNL/Sancharnet Airtel/Bharti Local Cable Operator

Change from PY

2%

-2%

0%1%7% 7% 5%6%

5%

-12%

0%

14%

-1%

4%4%4% 6%3%

-20%

-10%

0%

10%

20%

India Online 2007

59

Net Usage Dynamics

Chart 30: Frequency of accessing internet from home

Base: 6,706

Chart 23: Frequency of accessing internet from home

Base: 6,706(CY), 6,038(PY)

Current Year

86%88%82%

87%86%89%

13%11%16%

11%13%10%1% 1% 2% 1% 1% 1%

0%

20%

40%

60%

80%

100%


Shopping

Users

At least once daily Weekly, but not dailyLess than once a week

Change from PY

1%0%7%

11%13%

10%5%

-6%-11%

-14%-7%

-4%-1%

-3%

0%-1%

-1%-2%

-20%

-10%

0%

10%

20%

Online Shopping

60

Chart 31: Frequency of accessing internet from office

Base: 7,618

Chart 24: Frequency of accessing internet from office

Base: 7,618(CY), 6,527(PY)

Change from PY

2% 1%

-3%

2%

0%

3%

-1%-2%-4%

4%2%

0% 0%-1%-1%-2%-1%

2%

-6%-4%

-2%0%2%

4%6%

Current Year

9% 10% 8% 12% 7% 11%

88%93%85%89%88%89%

2%1%3%2%1%3%0%

20%

40%

60%

80%

100%


Shopping

Users

At least once daily Weekly, but not dailyLess than once a week

India Online 2007

61

Chart 32: Time of the day accessing internet from home

Base: 6,569

Chart 25: Time of the day accessing internet from home

Base: 6,569(CY), 5,926(PY)

Change from PY

-2% -5%

-14%-10%-12%

-6%-3% -1%

14%

6%

-1%-5%

-2%

6%12%

10%6%5%

-20%

-10%

0%

10%

20%

Current Year

13%18% 21% 18% 21%17%21%22%17%15%

54%62%

49%50%55%53%

24%24%

0%

20%

40%

60%

80%


Shopping

Users

9.00 AM-6.00 PM 6.00 PM - 12.00 MidnightThroughout the Day

Online Shopping

62

Chart 33: Time of the day accessing internet from office

Base: 7,620

Chart 26: Time of the day accessing internet from office

Base: 7,620(CY), 6,524(PY)

Current Year

45%34% 34% 32%

24%

45%33%

56% 53% 48% 53%63%

11%7%11%17%10%8%

0%

20%

40%

60%

80%

100%

Ebay Rediff Google Yahoo Indiatimes AllShopping

Users

9.00 AM-6.00 PM 6.00 PM - 12.00 MidnightThroughout the Day

Change from PY

-4% -1%

11%

2%

-3%

5%

-3%-9%

-20%

4% 1%

-2%-1%-1%

3%

13%9%9%

-30%

-20%

-10%

0%

10%

20%

India Online 2007

63

Chart 34: Duration of PC usage from home

Base: 7,158

Chart 27: Duration of PC usage from home

Base: 7,158(CY), 6,635(PY)

Current Year

62% 67%59% 61%

74%66%

20% 16%15% 22%23%22%23%12%10%

18%19%12%

0%

20%

40%

60%

80%

100%


Users

Light users Medium users Heavy users

Change from PY

6%

0%

4%

7%8%

2% 0%

-3%

-7%-5%

-1%-4%

-3%

-6%

-1%-1%

1%2%

-10%

-5%

0%

5%

10%

Online Shopping

64

Chart 35: Duration of internet usage from home

Base: 6,648

Chart 28: Duration of internet usage from home

Base: 6,648(CY), 5,918(PY)

Current Year

34%42%

33% 34%42% 40%43%

32%34% 35%33%

35%32%

25%26%23%

34%

23%

0%

20%

40%

60%


Users


Change from PY

3%

-3%

1%0%

-1%-7%

-14%

-4%

0%

-4%-1%

13%

-6%-9%

5%8%6%

14%

-20%

-10%

0%

10%

20%

India Online 2007

65

Chart 36: Duration of PC usage from office

Base: 7,845

Chart 29: Duration of PC usage from office

Base: 7,845(CY), 6,802(PY)

Current Year

26% 25% 24% 28%

51% 53% 52%43%

55% 50%

27%38%

23%22%20%21%23%23%

0%

20%

40%

60%

80%

100%


Users


Change from PY

-1%

0% 0%0%2%

-3%

2%

7%7%

1%2%

-9%

1%3%3%

-5%-4%

-7%-10%

-5%

0%

5%

10%

Online Shopping

66

Chart 37: Duration of internet usage from office

Base: 7,430

Chart 30: Duration of internet usage from office

Base: 7,430(CY), 6,435(PY)

Current Year

35%43%

37%

48%40% 43%

30%31% 33%27% 26%23%

30%26%

38%31%

38%

22%

0%

20%

40%

60%


Users


Change from PY

3% 2% 4%

8%

-6%

0%

9%12%

-3% -4%

-9%

-2%-4%

8%

0%

-6%-1%

-10%-15%-10%-5%0%

5%10%15%

India Online 2007

67

Chart 38: Time spent by internet users on watching TV

Base: 9,684

Chart 31: Time spent by internet users on watching TV

Base: 9,684(CY), 7,918(PY)

Current Year

43%44%43%47%42%

45%43%43%

38%38%

45%41%

13% 13% 14%19%

13% 14%

0%

20%

40%

60%


Shopping

Users


Change from PY

1% 3%2%

13%

0%6%

-10% -9%

1%

-2%-3%-2% -2%-4%

2%8%

2%

-7%

-20%

-10%

0%

10%

20%

Online Shopping

68

Chart 39: Time spent by internet users on reading newspaper

Base: 9,882

Chart 32: Time spent by internet users on reading newspaper

Base: 9,882(CY), 8,076(PY)

Current Year

46% 46% 47% 44% 42%

12% 11%15% 14% 17%

12%

47%41%41% 41%38%

43%42%

0%

20%

40%

60%


Shopping

Users


Change from PY

-37%-42%-41%-42%-39%-37%

27%28%29%27%30%27%

10% 10% 15% 12% 14% 10%

-60%

-40%

-20%

0%

20%

40%

India Online 2007

69

Chart 40: Time spent by internet users on listening to radio

Base: 6,587

Chart 33: Time spent by internet users on listening to radio

Base: 6,587(CY), 5,494(PY)

Current Year

17% 20% 20% 18% 19% 18%

73%74%69%74%73%74%

8%7%13%6%8%9%

0%

20%

40%

60%

80%

100%


Shopping

Users


Change from PY

3% 2% 3%

-1%

2%7%

4%2%

-3%-4%

-6%-2%-4%

3%

-1%-3%-1%

0%

-10%

-5%

0%

5%

10%

Online Shopping

70

Preferred Net Activities

Table 12: Popularity of various internet activities


97% 97% 93% 95% 97% 96% Emailing

3% -0.3% 0.5% 4% 0.8% 0.5%

84% 86% 97% 97% 83% 75% Job Search

28% 36% 34% 39% 26% 21%

83% 79% 97% 96% 79% 65% Instant messaging

33% 40% 57% 60% 40% 22%

79% 81% 97% 95% 84% 65% Check news

23% 22% 35% 42% 29% 8%

79% 76% 95% 97% 76% 63% Music

19% 23% 40% 44% 16% 6%

72% 59% 67% 64% 61% 62% Chatting

10% 7% 13% 3% 10% 5%

74% 76% 96% 95% 75% 60% Check Sports

34% 35% 47% 57% 30% 19%

69% 64% 60% 58% 69% 60% E-greetings

-0.9% 3% -9.2% 4% -0.9% -4.8%

73% 73% 96% 96% 73% 57% Online games

30% 33% 48% 55% 41% 16%

70% 70% 96% 94% 64% 54% Dating/Friendship

38% 43% 72% 52% 44% 24%

71% 71% 96% 96% 69% 53% Mobile contents (ring tones / games, etc.)*

56% 56% 46% 53% 62% 52% Search work related info

-5.2% 2% -1.4% 10% 3% -4.5%

65% 70% 92% 95% 63% 50% Matrimonial search

48% 53% 76% 75% 44% 32%

62% 65% 97% 96% 64% 50% Educational / Learning material 0.8% 11% 34% 52% 4% -7.3%

57% 54% 48% 40% 63% 50% Search for product information 5% 8% 8% 7% 8% 2%

63% 69% 94% 93% 74% 48% Check financial info

39% 50% 81% 77% 47% 27%

India Online 2007

71

53% 50% 44% 55% 49% 48%Screensavers/wallpapers -2.1% -2.5% -9.2% 6% -1.8% -5.4%

60% 66% 96% 95% 66% 48% Astrology

21% 28% 70% 54% 29% 9%

57% 54% 42% 41% 73% 47% Buy travel products

13% 12% 20% 7% 21% 6%

64% 62% 93% 94% 69% 47% Social networking / Communities*

53% 42% 40% 46% 45% 42% Share pictures

11% 10% 10% 4% 11% 4%

54% 59% 92% 93% 58% 39% Check real estate info

39% 47% 72% 79% 40% 25%

40% 35% 30% 36% 41% 34% Check hobby related info

26% 23% 15% 21% 24% 20%

43% 40% 28% 32% 55% 34% Net banking

3% 8% 7% 7% 17% -0.6%

38% 38% 27% 28% 48% 33% Check business/Financial news*

40% 43% 16% 15% 57% 32% Buy other than travel products*

36% 37% 31% 34% 40% 32% Check health & lifestyle info -0.8% -0.1% -18.1% -6.3% 1% -6.0%

41% 31% 34% 35% 38% 31% Movies*

37% 30% 29% 33% 37% 29% Check / read blogs*

38% 29% 30% 34% 35% 29% Check cinema content

8% -0.6% -6.4% 8% 7% -0.7%

35% 32% 29% 31% 39% 29% Business/professional networking 11% 13% 14% 4% 15% 8%

35% 31% 25% 28% 46% 28% Check personal travel related info 11% 9% 5% 9% 17% 5%

31% 28% 24% 31% 27% 26% Look for Seminar/workshops 6% 6% -14.5% 5% -2.4% 2%

34% 29% 23% 26% 46% 25% Online bill payment

7% 7% 11% 12% 20% 2%

26% 24% 19% 23% 33% 20% Check business travel related info*

22% 22% 18% 24% 20% 19% Adult content

8% 8% 6% 4% 6% 5%

20% 18% 12% 20% 28% 15% Online stock trading

-2.4% 2% 1% -1.0% 6% -4.1%

Online Shopping

72

21% 16% 18% 15% 16% 14%Net telephony 4% 5% 3% 2% 3% 0.7%

19% 13% 14% 18% 14% 13% Comment on blog post*

13% 15% 16% 16% 11% 12% Local language website usage -38.5% -41.1% -44.6% -50.5% -41.9% -43.0%

10% 6% 8% 5% 8% 7% Have a blog site of own*

Base: 10,662(CY), 8,450(PY)

India Online 2007

73

Chart 41: Professional activities

Base: 10,888

Chart 34: Professional activities

Base: 10,888(CY), 8,468(PY)

Current Year

97% 97%83% 85%

89%85%84%88%87%

75%

86%

84%65%

79%96%97%

79%83%

0%

20%40%

60%80%

100%


Shopping

Users

Emailing - work related Job Search Instant messaging

`

Change from PY

21%33%

-6%-4%-2%-3%-3%-3%

28%36% 34% 39%

26%

40%57% 60%40%

22%

-20%

0%

20%

40%

60%

80%

Online Shopping

74

Change from PY

48% 53%

75%

32%38% 43%

72%

52%44%

24%

76%

44%

26% 23% 21%15%

24% 20%

0%

20%

40%

60%

80%

Chart 42: Personal activities

Base: 10,888

Chart 35: Personal activities

Base: 10,888(CY), 8,469(PY)

Current Year

40% 35% 41%54%

64%

94%96%

70%70%

95%92%

65% 70%63%

50%34%

36%30%

0%

20%

40%

60%

80%

100%


Shopping

Users

Dating/Friendship Matrimonial searchCheck hobby related info

India Online 2007

75

Change from PY

16%

18%

34%55%48%

30%

41%33%

70%59%

34%37%34%35% 38%

31%31%41%

0%

20%

40%

60%

80%

Chart 43: Downloading activities

Base: 10,888

Chart 36: Downloading activities

Base: 10,888(CY), 8,468(PY)

Current Year 96%

69%57%

73%

96%96%

73%73%

53%

96%

71%71%

31% 34% 35% 38% 31%41%

0%

20%

40%

60%

80%

100%


Shopping

Users

Online games Mobile contents (ring tones/games) Movies

Online Shopping

76

Chart 44: E-commerce related activities

Base: 10,707

Chart 37: E-commerce related activities

Base: 10,707(CY), 8,462(PY)

Current Year

65% 60% 58%70%

61%

44%

16% 15%

72%58%

33%42%

94%94%

49%

76%70%66%

0%

20%

40%

60%

80%

100%


Shopping

Users

E-greetings Buy non-travel products Check financial info

Change from PY

5%

-9%

0%15%

58%

33%

-4%

4%2%16%

44%42%28%

49%

78%82%51%41%

-20%0%

20%40%60%80%

100%

India Online 2007

77

Chart 45: Online shopping

Base: 10,888

Current Year

62%

36%

57%61%

39%

77%

59% 64%

38%23%

44%41%

0%

20%

40%

60%

80%

100%


Shopping

Users

Buyers Non-Buyers

Online Shopping

78

Chart 46: Blogging activities

Base: 10,888

Current Year

19%13% 14% 14%

29%37%33%29%30%

37%

13%18%7%8%5%8%6%

10%

67%62%63%

68%66%59%

0%

20%

40%

60%

80%


Shopping

Users

Check / read blogs Comment on blog postHave a blog site of own None of the above

India Online 2007

79

Chart 47: Member of an online community

Base: 10,888

Current Year

44%52% 50%

56%59% 57% 50%44%43%

48%41%

56%

0%

20%

40%

60%


Shopping

Users

Not a member of any online communityMember of an online community

Online Shopping

80

Table 13: Membership by type of online community

Type Of Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Alumni & Schools 12% 6% 6% 3% 14% 8%

Computers & Internet 8% 7% 7% 4% 4% 6%

Romance & Relationships 6% 5% 4% 6% 5% 5%

Business / Professional community

3% 4% 4% 2% 5% 4%

Music 4% 3% 3% 4% 3% 3%

Schools & Education 3% 2% 6% 3% 1% 3%

Games 3% 2% 2% 4% 2% 3%

Individuals 2% 2% 3% 1% 3% 2%

Arts & Entertainment 2% 2% 3% 2% 2% 2%

Company 2% 2% 1% 2% 1% 2%

Cultures & Community 1% 2% 4% 2% 2% 2%

Travel 1% 1% 0.9% 0.7% 2% 0.9%

Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8%

Health, Wellness & Fitness 1% 0.5% 1% 0.6% 0.3% 0.7%

Science & History 1% 0.6% 0.8% 3% 0.6% 0.7%

Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6%

Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5%

Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5%

Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4%

Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4%

Recreation & Sports 0.6% 0.3% 0.0% 0.1% 0.2% 0.3%

Cities & Neighborhoods 0.1% 0.2% 0.0% 0.5% 0.8% 0.2%

Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2%

Government & Politics 0.1% 0.2% 0.0% 0.3% 0.0% 0.2%

Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2%

Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Base: 10,888

India Online 2007

81

Most Used Websites For

Table 14: Most used local language websites (other than English)


Tamil 27% 13% 12% 11% 30% 19%

Hindi 15% 19% 16% 21% 26% 19%

Malayalam 16% 17% 17% 9% 11% 16%

Telugu 13% 18% 17% 4% 1% 13%

Marathi 12% 12% 9% 8% 17% 11%

Kannada 5% 5% 18% 17% 1% 7%

Bengali 6% 4% 4% 11% 9% 6%

Gujarati 3% 3% 0.0% 13% 0.0% 3%

Oriya 0.0% 2% 0.0% 0.0% 2% 1%

Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9%

Base: 1,134

Online Shopping

82

Preferred Net Activities

Table 15: Online activities desired in other languages

Activity Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Email 61% 64% 71% 70% 61% 62%

Chatting 50% 46% 57% 52% 42% 47%

Entertainment 50% 48% 49% 48% 48% 46%

Search information 36% 37% 35% 36% 37% 34%

Online news 38% 36% 38% 36% 38% 32%

Online learning / education

34% 34% 40% 37% 34% 32%

Astrology 25% 28% 28% 25% 30% 24%

Online shopping 29% 28% 21% 17% 33% 20%

Travel related 20% 21% 19% 19% 27% 18%

Matrimony 16% 17% 17% 17% 17% 15%

Blog 19% 14% 13% 10% 22% 13%

Not Interested 20% 20% 14% 14% 19% 20%

Base: 10,888

India Online 2007

83

Problems Faced While Surfing the Internet

Chart 48: Problems faced while surfing the internet

Base: 10,888

Current Year

61% 62%62%60%

65%62%60%52%

39%44%

56%59%

51%52%49%58%52%

57%

0%

20%

40%

60%

80%


Shopping

Users

Slow website opening Spam / junk mails Virus / spyware

Online Shopping

84

Websites

Table 16: Top of mind unaided recall - all websites


37% 23% 54% 16% 35% 30% Google

7% 2% 24% 7% 14% 6%

27% 26% 21% 61% 26% 28% Yahoo

-7.3% -2.6% -4.0% 1% -6.2% -6.4%

7% 24% 5% 5% 9% 11% Rediff

-3.1% -5.0% -8.4% 2% 3% -4.5%

6% 4% 2% 4% 2% 5% Orkut*

3% 4% 3% 0.7% 4% 3% Gmail*

2% 1% 0.2% 0.6% 3% 2% Hotmail

-1.5% -3.9% -1.4% -4.3% -1.5% -2.5%

0.9% 1% 0.4% 0.9% 6% 1% Indiatimes

-4.4% -1.4% -0.4% 0.1% -15.9% -4.9%

0.8% 0.4% 0.3% 0.4% 1% 0.6% MSN

-3.0% -1.5% -0.4% -3.3% -0.9% -2.3%

0.5% 1% 0.0% 0.3% 1% 0.6% Contest2win*

0.3% 0.1% 0.1% 0.0% 1% 0.5% Moneycontrol

-0.4% -1.6% -1.3% -0.6% 0.5% -0.5%

Base: 10,662(CY), 8,450(PY)

India Online 2007

85

Table 17: Most used website - all websites


Google 36% 23% 59% 13% 35% 31%

Yahoo 23% 22% 20% 63% 19% 26%

Rediff 7% 26% 5% 5% 9% 11%

Orkut 10% 5% 5% 5% 3% 8%

Gmail 3% 5% 6% 1% 6% 4%

Hotmail 2% 1% 0.3% 0.6% 4% 1%

Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1%

Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6%

Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5%

Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5%

Base: 10,782

Online Shopping

86


Table 18: Preferred websites - emailing


57% 36% 54% 75% 40% 52% Yahoo

15% 16% 13% 7% 9% 16%

24% 21% 29% 8% 26% 21% Gmail

6% 8% 1% 3% 13% 7%

10% 37% 14% 7% 15% 18% Rediff

-6.7% -6.5% -1.9% -6.6% 5% -6.1%

7% 4% 3% 2% 12% 6% Hotmail

-4.4% -3.6% -1.5% -3.0% 2% -3.3%

1% 0.8% 0.1% 0.7% 6% 1% Indiatimes

-6.6% -9.3% -6.6% -2.5% -22.7% -9.4%

0.2% 0.7% 0.4% 2% 0.4% 0.9% Sify

-2.3% -3.6% -0.6% -0.7% -4.5% -3.2%

0.1% 0.5% 0.1% 4% 0.5% 0.6% Sancharnet/ BSNL*

0.5% 0.2% 0.5% 0.2% 1% 0.6% VSNL

-0.6% -1.2% 0.3% -0.3% -0.4% -0.5%

0.1% 0.0% 0.1% 0.4% 0.0% 0.2% Lycos*

0.0% 0.0% 0.1% 0.0% 0.0% 0.1% AOL*

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others

0.0% 0.0% -2.2% 0.0% -2.6% 0.0%

Base: 10,888(CY), 8,469(PY)

India Online 2007

87

Email Usage

Chart 49: Multiple user shares of email websites

Base: 10,888

Chart 38: Multiple user shares of email websites

Base: 10,888(CY), 8,469(PY)

Current Year

62% 68% 71%63%

88%

42%

73%

57% 56% 44% 55% 58%

90%86%94%92%87%

94%

0%

20%

40%

60%

80%

100%


Shopping

Users

Gmail Rediff Yahoo

Change from PY

2% 3% 4%21%

35%

24%27%27%23%

-3%

16%5%

1%1%2%8%

3%2%

-10%

0%

10%

20%

30%

40%

Online Shopping

88

Chart 50: Number of email accounts and average per capita email ids

Base: 10,888

Chart 39: Number of email accounts and average per capita email ids

Base: 10,888(CY), 8,469(PY)

Current Year

29%

13%

26%

18%22%22%23%

28%23%

26%31%30%28% 25%

18%18%19%21%

0%

20%

40%


Shopping

Users

2 email ids 3 email ids 4 email ids

Change from PY

-1%

1%1%2%

-4%

3%

-8%

3%6% 8%

5%

-2%-4%

6%2%

7%

5% 3%

-10%

-5%

0%

5%

10%

India Online 2007

89


Table 19: Info search (English)


Google 77% 73% 92% 39% 87% 77%

Yahoo 9% 7% 5% 57% 4% 9%

English 3% 1% 0.0% 1% 0.5% 3%

Rediff 0.7% 11% 0.5% 0.5% 0.5% 2%

Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1%

Dictionary 1% 1% 0.7% 0.0% 0.6% 1%

MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8%

Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5%

BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5%

Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%

Base: 6,456

Online Shopping

90

Table 20: Info search (local language)


Google 73% 73% 97% 81% 71% 75%

Guruji 1% 2% 0.0% 0.0% 2% 2%

Manoramaonline 2% 2% 1% 7% 4% 2%

Kerala 2% 1% 0.0% 0.0% 1% 2%

Eenadu 3% 1% 0.0% 0.0% 0.0% 1%

Khoj 2% 0.7% 0.1% 0.2% 0.2% 1%

Webduniya 2% 2% 0.0% 0.9% 0.6% 1%

Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7%

Jagran 0.0% 1% 0.1% 0.0% 1% 0.5%

Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4%

Base: 3,153

India Online 2007

91

Table 21: Job search


39% 43% 18% 23% 49% 37% Naukri

-13.7% -2.1% -41.9% -11.3% -3.7% -13.0%

30% 25% 24% 25% 20% 27% Monster

10% 7% 8% 6% 2% 9%

15% 13% 9% 6% 13% 14% Timesjobs

8% 4% 6% -7.6% 9% 7%

3% 2% 34% 4% 5% 5% Google

0.9% -0.2% 29% -0.1% 0.6% 2%

2% 2% 2% 27% 0.3% 3% Yahoo

-0.4% -3.3% 1% 23% -1.0% -0.3%

0.6% 6% 0.4% 3% 0.3% 2% Rediff

-1.7% 2% -7.0% -0.4% -1.4% -1.3%

1% 2% 2% 1% 5% 2% Indiatimes

-0.3% 0.2% 1% -0.3% 3% 0.1%

2% 2% 0.6% 0.0% 0.8% 1% Jobsahead

-2.5% -5.1% -3.2% -9.6% -2.2% -4.0%

1% 0.3% 1% 2% 0.5% 1% Freshersworld

-0.1% -2.6% -0.8% 0.9% -0.2% -0.4%

0.6% 0.5% 2% 2% 0.2% 1% Jobs

-0.5% 0.1% 2% 0.8% 0.0% 0.4%

Base: 8,130(CY), 6,295(PY)

Online Shopping

92

Table 22: Booking travel tickets


21% 20% 3% 0.9% 26% 18% Makemytrip

13% 12% -4.1% -6.5% 9% 9%

23% 12% 2% 13% 21% 17% Yatra*

15% 15% 4% 4% 11% 16% IRCTC

-29.2% -24.0% -36.0% -32.2% -24.2% -25.0%

5% 6% 77% 3% 2% 10% Google

-0.1% 0.1% 49% -3.4% -2.6% 4%

4% 4% 2% 65% 1% 8% Yahoo

-2.8% -9.1% -2.1% 49% -5.0% -1.6%

2% 19% 0.4% 1% 2% 5% Rediff

-3.9% 12% -4.0% -4.4% -4.5% -1.3%

2% 3% 0.1% 3% 18% 3% Indiatimes

-2.3% -0.2% -3.7% -1.0% 13% -1.4%

4% 2% 0.6% 2% 4% 3% Travelguru

3% 1% 0.6% 2% 3% 2%

2% 2% 5% 0.1% 1% 2% Travel

0.4% 0.4% 5% -1.8% -0.8% 1%

3% 2% 0.8% 0.3% 2% 2% Cleartrip*

Base: 5,855(CY), 4,128(PY)

India Online 2007

93

Table 23: Online shopping (other than travel tickets)


100% 0.0% 0.0% 0.0% 0.0% 34% Ebay

0.0% 0.0% 0.0% 0.0% 0.0% -11.5%

0.0% 100% 0.0% 0.0% 0.0% 25% Rediff

0.0% 0.0% 0.0% 0.0% 0.0% 9%

0.0% 0.0% 100% 0.0% 0.0% 8% Google

0.0% 0.0% 0.0% 0.0% 0.0% 2%

0.0% 0.0% 0.0% 100% 0.0% 7% Yahoo

0.0% 0.0% 0.0% 0.0% 0.0% -2.7%

0.0% 0.0% 0.0% 0.0% 100% 7% Indiatimes

0.0% 0.0% 0.0% 0.0% 0.0% -5.1%

0.0% 0.0% 0.0% 0.0% 0.0% 6% Futurebazaar

0.0% 0.0% 0.0% 0.0% 0.0% 4%

0.0% 0.0% 0.0% 0.0% 0.0% 2% Sify

0.0% 0.0% 0.0% 0.0% 0.0% -0.3%

0.0% 0.0% 0.0% 0.0% 0.0% 2% Shopping

0.0% 0.0% 0.0% 0.0% 0.0% -0.3%

0.0% 0.0% 0.0% 0.0% 0.0% 1% Indiaplaza

0.0% 0.0% 0.0% 0.0% 0.0% -0.5%

0.0% 0.0% 0.0% 0.0% 0.0% 1% Onlineshopping

0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

Base: 7,261(CY), 8,469(PY)

Online Shopping

94

Table 24: Online news


12% 8% 10% 63% 3% 13% Yahoo

3% 3% 5% 15% 1% 4%

13% 14% 3% 2% 21% 13% NDTV

-0.8% 1% -1.9% -6.4% 4% -0.1%

6% 22% 6% 9% 11% 10% Rediff

-3.3% -3.7% 4% 5% 5% -3.0%

6% 4% 64% 3% 4% 8% Google

2% -1.0% -0.6% -3.0% 0.5% 2%

10% 7% 1% 4% 18% 8% Indiatimes

-10.6% -5.1% -1.0% -1.9% -18.5% -9.7%

4% 4% 2% 1% 5% 5% Aajtak

-1.0% 2% 1% -1.5% 4% 1%

6% 4% 2% 2% 2% 5% BBC

3% 0.6% 1% 0.8% 0.3% 2%

3% 2% 1% 1% 9% 4% Timesofindia

-1.1% -1.5% -1.8% 0.4% 0.9% -0.7%

5% 3% 0.2% 1% 4% 4% CNN

4% 2% 0.0% -0.5% 3% 2%

4% 2% 1% 0.4% 7% 3% Ibnlive

3% 0.7% 1% 0.4% 5% 2%

Base: 6,862(CY), 7,359(PY)

India Online 2007

95

Table 25: Financial news & info (rates, quotes, etc.)


16% 12% 5% 3% 20% 14% Moneycontrol/CNBC

1% 0.2% 2% -0.7% 12% 3%

6% 6% 84% 7% 4% 12% Google

-7.8% 0.2% -1.2% 2% 0.8% -0.1%

12% 9% 1% 71% 3% 11% Yahoo

5% 4% -0.8% 2% -0.6% -2.3%

10% 6% 0.2% 1% 4% 7% ICICI Direct/ICICI Bank

-2.9% -2.2% -2.2% -2.5% -6.4% -3.0%

4% 21% 1% 2% 3% 6% Rediff

1% -5.5% -0.4% -1.5% 0.7% -3.0%

6% 5% 0.1% 2% 8% 5% Sharekhan

-0.6% -1.5% -0.1% 1% 3% -0.2%

4% 4% 1% 3% 18% 4% Indiatimes

-0.4% 2% 0.5% 2% -8.2% -1.6%

4% 4% 1% 0.3% 7% 4% NDTV/NDTVprofit*

4% 4% 0.0% 0.2% 9% 3% Economictimes

2% 1% -0.2% 0.0% 4% 0.8%

2% 0.7% 0.0% 0.6% 0.8% 2% Stockmarket*

Base: 5,088(CY), 5,403(PY)

Online Shopping

96

Table 26: Online share trading


ICICI Direct 40% 34% 13% 22% 32% 37%

Sherkhan 25% 30% 22% 16% 22% 22%

Indiabulls 5% 6% 24% 0.6% 12% 7%

Religare 2% 0.4% 11% 3% 5% 4%

Kotaksecurities 3% 4% 0.0% 0.0% 8% 4%

BSE 2% 6% 0.0% 0.0% 0.0% 3%

5Paisa 3% 4% 0.0% 21% 3% 3%

Geojit 3% 4% 0.0% 0.0% 5% 3%

hdfcsec 2% 3% 0.0% 2% 2% 2%

NSE 1% 3% 3% 7% 2% 2%

Base: 1,364

India Online 2007

97

Table 27: Real estate info


Google 11% 9% 81% 7% 7% 16%

Magicbricks 16% 12% 2% 2% 23% 15%

Yahoo 13% 11% 2% 69% 4% 12%

99acres 13% 11% 2% 2% 17% 11%

Realestates 14% 7% 1% 3% 6% 10%

Rediff 3% 25% 0.6% 3% 2% 7%

Indiaproperty 5% 6% 0.4% 2% 4% 6%

Property 4% 3% 4% 0.4% 5% 3%

Indiatimes 1% 3% 0.1% 1% 18% 3%

Sulekha 0.9% 1% 0.3% 0.1% 1% 1%

Base: 4,191

Online Shopping

98

Table 28: Matrimonial search

Website Ebay Rediff Google Yahoo Indiatimes All Shoppers

35% 32% 12% 12% 30% 30% Bharatmatrimony

-7.0% -2.5% -22.3% -1.7% -12.6% 30%

33% 29% 11% 18% 41% 29% Shaadi

0.2% -6.9% -18.3% -37.6% 24% -4.4%

5% 7% 5% 3% 3% 5% Jeevansaathi

-6.7% -4.1% -2.1% -5.8% -29.1% 4%

2% 0.7% 58% 1% 2% 5% Google

1% 0.2% 56% 1% 1% 4%

6% 3% 5% 3% 2% 5% Matrimony*

5% 2% 2% 42% 1% 4% Yahoo

3% -3.0% -1.5% 34% 0.4% 1%

0.8% 13% 0.8% 2% 1% 3% Rediff

-1.9% 7% -5.0% -1.4% 0.6% -0.2%

3% 2% 0.5% 1% 6% 3% Simplymarry*

2% 2% 3% 3% 0.6% 3% Tamilmatrimony*

2% 1% 1% 4% 1% 1% Matrimonial

-0.5% -0.5% -12.2% 4% -1.9% -1.3%

Base: 5,344(CY), 4,029(PY)

India Online 2007

99

Table 29: Dating/friendship search


45% 27% 15% 13% 27% 37% Orkut

40% 25% 14% 11% 22% 33%

22% 21% 11% 71% 23% 22% Yahoo

-8.2% -13.7% -24.4% 33% -8.4% -10.8%

3% 4% 66% 0.9% 6% 7% Google

0.3% 0.9% 32% -4.7% 4% 3%

3% 23% 2% 3% 5% 7% Rediff

-9.5% 11% -6.4% -8.0% -1.5% -4.6%

3% 3% 1% 2% 7% 3% Fropper

-4.7% -0.8% -2.2% -1.5% 2% -2.7%

2% 2% 0.0% 0.0% 15% 2% Indiatimes

-5.7% -4.8% -2.3% -12.2% 10% -4.9%

3% 2% 0.7% 0.9% 2% 2% Date

-0.7% 0.0% 0.4% 0.9% -0.2% -0.5%

3% 1% 0.3% 0.0% 6% 2% Hi5

-0.6% -2.9% -3.2% -2.2% 2% -1.9%

2% 2% 0.3% 0.0% 0.2% 2% Adultfriendfinder

-1.7% 0.9% -0.1% -1.9% -0.2% -0.5%

2% 2% 0.3% 0.6% 1% 2% Friendfinder

-1.3% -2.9% -0.8% -1.1% -2.1% -2.0%

Base: 5,673(CY), 3,590(PY)

Online Shopping

100

Table 30: Social networking/communities


Orkut 66% 59% 94% 24% 65% 65%

Yahoo 14% 17% 2% 71% 10% 15%

MSN 0.7% 2% 0.5% 0.6% 3% 1%

Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1%

Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7%

Hi5 0.5% 1% 0.4% 0.0% 4% 0.7%

Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7%

Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4%

Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4%

Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4%

Base: 4,300

India Online 2007

101

Table 31: Online gaming


18% 18% 10% 6% 19% 18% Zapak*

19% 18% 4% 66% 11% 18% Yahoo

-7.7% -11.4% -0.9% -8.0% -9.3% -12.6%

4% 3% 66% 4% 7% 8% Google

-7.5% -3.0% -13.7% -2.1% 3% -3.3%

8% 5% 4% 6% 4% 7% Games

-1.4% -2.4% 4% 1% -0.4% -1.4%

5% 3% 3% 2% 5% 4% Miniclip

2% 0.5% 0.7% 2% 4% 2%

1% 12% 0.7% 3% 1% 4% Rediff

-0.3% -12.4% 0.1% 0.5% -0.5% -4.4%

3% 5% 0.0% 0.1% 4% 3% Indiagames*

5% 3% 0.0% 0.0% 6% 3% Contest2Win

4% 2% 0.0% 0.0% 4% 2%

2% 2% 0.1% 1% 10% 2% Indiatimes

-3.1% -1.5% -0.3% -0.8% -19.8% -5.1%

0.7% 2% 0.4% 0.7% 0.8% 2% MSN

-0.4% -0.3% 0.1% 0.3% -0.9% 0.1%

Base: 5,938(CY), 5,192(PY)

Online Shopping

102

Table 32: Download mobile content


13% 10% 7% 59% 10% 13% Yahoo

-7.2% -4.6% 3% -7.6% -5.5% -8.8%

9% 31% 4% 6% 6% 13% Rediff

-8.7% -13.3% -3.1% -3.8% -2.0% -9.7%

5% 4% 66% 5% 7% 10% Google

-9.1% -3.6% -13.6% 2% 4% -2.4%

9% 11% 2% 5% 9% 9% Nokia

5% 8% 1% 3% 8% 5%

7% 7% 5% 1% 29% 7% Indiatimes

-6.4% -2.5% 1% -3.5% -18.2% -7.5%

6% 3% 1% 1% 3% 4% Mobile9

5% 3% 1% 1% 2% 4%

4% 3% 2% 1% 3% 3% Hutch

3% 2% 2% 0.6% 2% 3%

3% 2% 4% 2% 0.1% 3% Ringtones

2% 0.1% 4% -1.9% -0.5% 0.5%

3% 3% 0.2% 0.6% 3% 3% Funmaza

0.8% 2% -0.2% 0.2% 1% 2%

3% 4% 0.7% 2% 3% 3% Airtel

-1.4% 3% 0.7% 1% 2% 0.4%

Base: 5,639(CY), 5,130(PY)

India Online 2007

103

Table 33: Download music


23% 24% 9% 11% 26% 23% Raaga

8% 6% -1.0% 3% 15% 8%

10% 9% 4% 53% 6% 9% Yahoo

-0.8% 0.0% -2.3% -7.8% -2.2% -5.0%

2% 3% 56% 6% 4% 6% Google

-8.1% 0.2% -11.4% 3% 1% -2.2%

5% 4% 3% 2% 6% 5% Cooltoad

-3.7% 0.0% -1.5% 2% -0.6% -0.4%

5% 5% 2% 0.1% 4% 5% Musicindiaonline

-2.0% 0.6% 2% -0.1% 0.1% -0.6%

5% 2% 2% 2% 4% 4% Music

3% 0.4% 0.8% -2.1% 2% 0.9%

3% 3% 1% 3% 3% 3% Mp3

-2.1% -1.0% 1% 3% 1% -0.5%

1% 12% 2% 2% 1% 3% Rediff

-1.2% -9.9% -0.5% -0.9% -0.7% -5.2%

4% 1% 0.2% 1% 0.2% 2% Tamilsongs

3% 0.6% 0.2% 0.7% 0.2% 2%

2% 1% 0.5% 0.9% 2% 2% Youtube*

Base: 6,521(CY), 5,702(PY)

Online Shopping

104

Table 34: Sports content


38% 27% 13% 15% 32% 28% Espnstarsports

38% 27% 13% 15% 32% 28%

14% 11% 7% 4% 17% 14% Cricinfo

6% 2% 5% 3% 10% 7%

10% 9% 7% 60% 6% 12% Yahoo

0.5% 1% 3% 3% 0.7% -1.4%

5% 22% 0.4% 4% 7% 9% Rediff

-4.3% -5.7% -6.7% 0.1% 3% -4.5%

4% 3% 59% 3% 3% 7% Google

-5.6% -0.7% 0.3% 0.8% 2% -0.8%

5% 2% 3% 2% 1% 4% Sports

2% 0.4% -0.1% 2% 0.8% 1%

2% 4% 1% 0.9% 11% 3% Indiatimes

-2.4% 1% -0.2% -1.4% -20.8% -3.7%

2% 2% 1% 0.2% 5% 2% NDTV

-1.6% -0.8% -2.0% -0.3% 0.7% -0.7%

1% 4% 0.6% 1% 3% 2% Cricketnext

-4.2% 3% -0.3% -2.8% 0.9% -1.1%

2% 2% 0.7% 1% 2% 2% Sify

-0.7% -0.9% 0.2% 0.8% -8.7% -1.3%

Base: 6,175(CY), 5,886(PY)

India Online 2007

105

Table 35: Cinema content


10% 8% 5% 57% 5% 10% Yahoo

-0.7% -0.2% 0.9% -6.6% -1.8% -3.8%

4% 4% 67% 3% 4% 8% Google

-7.1% 3% -5.8% 0.2% 3% -0.3%

5% 4% 2% 1% 6% 6% Bollywood

-1.9% -2.7% 2% -3.1% 5% 0.5%

6% 5% 4% 2% 14% 6% PVR Cinemas

0.1% 1% 3% 0.2% 6% 0.7%

3% 16% 0.9% 2% 7% 5% Rediff

-1.2% -11.4% -1.8% -0.9% 5% -5.3%

5% 6% 0.2% 2% 5% 5% Indiafm

-0.3% 0.9% -0.7% 2% -0.7% -0.2%

6% 3% 1% 1% 0.4% 4% Cinema

0.4% 0.6% -4.2% 0.4% -1.3% -0.6%

4% 4% 0.0% 2% 17% 3% Indiatimes

-0.6% 1% -0.8% 0.5% -21.8% -4.2%

4% 2% 0.5% 3% 2% 3% Movies

1% 0.9% -1.1% 3% 0.9% 2%

4% 3% 0.3% 2% 2% 3% Santabanta

0.7% 2% 0.3% 0.7% -0.6% 0.0%

Base: 5,536(CY), 5,053(PY)

Online Shopping

106

Table 36: Most used local language websites (other than English)


Google 10% 3% 56% 5% 10% 10%

Yahoo 4% 5% 6% 49% 0.0% 8%

Eeandu 14% 9% 6% 2% 0.0% 7%

Malayalamanorama 8% 10% 0.2% 9% 8% 7%

Thinamalar 7% 1% 6% 0.4% 3% 6%

Webduniya 7% 3% 0.1% 2% 0.3% 4%

Webulagam 6% 0.6% 5% 9% 0.8% 4%

Marathiworld 5% 5% 2% 0.8% 11% 3%

Keralakaumudi 2% 1% 11% 0.0% 0.0% 3%

Esakal 2% 3% 0.3% 0.0% 5% 3%

Base: 1,134

India Online 2007

107

Table 37: Preferred blog sites


Google 19% 12% 66% 19% 17% 22%

Yahoo 14% 20% 11% 49% 4% 16%

Blogger 13% 13% 2% 8% 14% 12%

Blogspot 11% 9% 2% 4% 29% 12%

Ibibo 11% 8% 1% 8% 11% 11%

Rediff 5% 27% 11% 3% 8% 11%

Hi5 4% 0.4% 1% 0.4% 1% 2%

Youtube 0.4% 0.4% 0.3% 2% 0.0% 2%

Debonairblog 2% 1% 2% 0.0% 0.0% 2%

Indiatimes 1% 3% 2% 0.9% 8% 2%

Base: 1,539

Online Shopping

108

Most Used Offline Media Brands

Table 38: Favorite TV channels


9% 13% 7% 18% 15% 13% Star Plus

3% 5% 2% 10% -4.3% 3%

9% 7% 7% 7% 7% 8% Discovery

1% 2% 3% -0.1% 3% 1%

5% 7% 3% 2% 4% 5% NDTV

2% 1% 2% -2.1% -2.1% 0.3%

4% 4% 3% 1% 5% 5% Aajtak

0.0% -2.4% -2.7% -1.1% 0.9% -0.2%

5% 4% 4% 4% 2% 5% Sun TV

0.0% 0.7% 0.0% -1.4% -1.9% 0.8%

6% 5% 6% 3% 6% 4% HBO

0.2% 1% 1% -0.3% 4% 0.1%

4% 3% 2% 6% 2% 4% Sony

-1.3% -0.6% -1.7% 0.9% -4.9% -0.9%

4% 4% 2% 4% 4% 4% Star Movies

2% 0.9% -1.8% 3% 0.5% 0.8%

3% 4% 3% 4% 5% 3% Zee TV

-0.6% 0.3% -1.8% 2% 1% -0.2%

4% 2% 6% 4% 1% 3% M TV

3% -0.1% -10.2% -0.2% -1.3% 0.6%

Base: 10,247(CY), 7,674(PY)

India Online 2007

109

Table 39: Favorite newspapers


36% 35% 36% 26% 59% 35% The Times of India

0.1% -2.6% 7% 4% 5% -1.7%

20% 16% 24% 16% 7% 19% The Hindu

2% 5% 11% -5.2% 0.6% 4%

6% 6% 5% 7% 5% 6% The Hindustan Times -1.4% -1.5% -13.6% 1% -8.7% -2.2%

3% 5% 4% 5% 0.8% 3% Deccan Chronicle*

3% 5% 1% 3% 2% 3% Indian Express

-0.5% 2% -3.7% -0.7% 0.4% -0.4%

3% 3% 1% 3% 0.8% 2% The Telegraph

0.8% 0.6% -0.5% 1% -1.0% 0.2%

2% 3% 4% 6% 2% 2% Eenadu

0.5% 0.1% 3% 2% 2% 0.2%

2% 1% 2% 2% 3% 2% The Economic Times 0.7% -0.3% 2% 0.4% -2.2% 0.4%

2% 2% 1% 2% 2% 2% Dainik Bhaskar

0.9% 0.4% -0.8% 2% 2% 0.9%

2% 1% 2% 3% 2% 2% Malyalam Manorama 0.8% -1.4% 0.0% -2.3% 0.4% -0.1%

Base: 10,359(CY), 7,310(PY)

Online Shopping

110

Table 40: Favorite magazines


20% 30% 20% 21% 29% 24% India Today

-5.2% 0.2% -10.6% -6.5% -12.0% -4.9%

7% 7% 5% 4% 5% 7% Reader's Digest -0.5% -2.9% -2.1% 0.3% 1% -0.7%

7% 4% 8% 9% 5% 6% The Week

2% -1.2% 5% 7% 2% 1%

3% 4% 5% 6% 6% 4% Femina

-4.3% -0.4% 2% 0.3% 2% -1.2%

4% 5% 3% 2% 5% 4% Outlook

-3.0% -1.1% 0.9% -2.4% -1.0% -1.9%

5% 5% 8% 6% 2% 4% Sports Star

3% 2% 3% 3% 1% 1%

6% 3% 2% 2% 2% 4% Digit

2% 0.2% 0.2% 0.2% -0.8% 0.4%

2% 3% 2% 4% 2% 3% Film Fare

1% -0.2% 0.2% 0.5% -2.1% 0.6%

3% 2% 2% 2% 3% 3% Business World 1% -0.3% 2% 0.6% 0.9% 0.9%

2% 1% 1% 2% 3% 2% Women's Era

1% 0.7% -1.3% 0.0% 2% 1%

Base: 8,625(CY), 6,660(PY)

India Online 2007

111

Table 41: Favorite radio channels


38% 38% 25% 33% 39% 38% Radio Mirchi

3% 13% 4% 12% 6% 9%

12% 13% 20% 16% 7% 12% Red FM

4% 5% 10% 11% -0.2% 5%

12% 10% 16% 8% 9% 11% AIR

-1.0% -2.9% 8% -4.2% -6.6% -1.7%

11% 12% 11% 13% 14% 11% Radio City

-0.3% -0.3% 3% 2% -4.7% -1.5%

6% 5% 10% 9% 3% 6% Suryan FM

2% 3% 6% 7% 3% 3%

7% 6% 1% 4% 5% 5% Big FM*

5% 4% 8% 8% 4% 5% AIR FM GOLD - - -36.1% -33.3% -14.8% -22.8%

4% 3% 4% 3% 3% 4% AIR FM RAINBOW 2% 2% 4% -1.0% 3% 2%

2% 3% 2% 0.1% 8% 3% Fever FM*

2% 2% 0.1% 0.1% 3% 2% World Space

1% 1% 0.1% -0.2% 2% 0.5%

Base: 6,786(CY), 6,398(PY)

Online Shopping

112

Change from PY

1%

-6%

6%12% 11%

18% 16%

5%

-9%-12%

-15%-9%

-3%-2%

12%6%

-5%

-18%-20%

-10%

0%

10%

20%

Response to Online Marketing Stimuli

Chart 51: Response to online marketing stimulus

Base: 10,888

Chart 40: Response to online marketing stimulus

Base: 10,888(CY), 7,803(PY)

Current Year

29%39%43% 45%

57%

34% 38%39%49%

37%47% 48%

56%47%

58% 48%65%

43%

0%

20%

40%

60%

80%


Shopping

Users

Clicked a sponsored search adClicked a banner adParticipated in an online contest

India Online 2007

113

Offline Brands Recalled

Table 42: Tom recall for brands


11% 10% 4% 8% 10% 8% Sony

4% 3% -1.3% 4% 3% 2%

10% 8% 7% 7% 8% 8% Nokia

3% 0.6% -1.9% 3% 4% 2%

6% 5% 4% 4% 6% 5% Tata

0.3% -2.0% 0.2% -7.6% -3.2% -2.0%

3% 4% 5% 6% 6% 4% LG

-1.0% 1% 2% 3% 3% 0.3%

3% 2% 1% 0.9% 3% 3% Colgate

-0.1% -0.7% 0.2% -0.3% -0.3% 0.4%

3% 3% 3% 2% 3% 3% Nike

-0.2% 0.3% -9.7% 2% 0.3% 0.0%

3% 3% 3% 4% 3% 3% Reliance

-2.1% 1% 3% 2% -0.9% -0.2%

1% 2% 0.9% 3% 2% 3% HLL

-1.1% 0.0% 0.9% 2% 0.2% 0.7%

3% 2% 2% 2% 2% 2% Samsung

0.4% -0.6% -1.5% 1% -1.0% -0.1%

2% 2% 2% 3% 1% 2% Microsoft

-0.1% -0.4% 2% 0.5% -0.6% -0.1%

Base: 10,642(CY), 8,440(PY)

114

Segment Wise Detailed Tables

115

Table 1: Gender break up

Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Male 85% 84% 83% 76% 84% 82%

Female 15% 16% 17% 24% 16% 19%

Table 2: Gender break up

Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Male 85% 85% 79% 79% 84% 83%

Female 15% 15% 21% 21% 16% 17%

Table 3: Age group distribution

Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Age 13-18 years 11% 6% 14% 13% 8% 10%

Age 19-24 years 35% 27% 39% 37% 21% 32%

Age 25-35 years 34% 45% 36% 35% 42% 37%

Age 36-45 years 12% 14% 7% 8% 16% 13%

Age 46-55 years 6% 7% 3% 7% 8% 6%

Above Age 55 years 2% 2% 1% 0.9% 5% 3%

116

Table 4: Age group distribution

Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Age 13-18 years 7% 4% 8% 12% 7% 7%

Age 19-24 years 28% 23% 34% 33% 18% 25%

Age 25-35 years 39% 48% 46% 41% 47% 42%

Age 36-45 years 14% 14% 6% 7% 14% 15%

Age 46-55 years 8% 8% 4% 6% 9% 8%

Above Age 55 years 4% 3% 2% 0.8% 6% 4%

Table 5: City class - by population size

City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Upto 1 Lakh 11% 10% 10% 14% 7% 11%

1-5 Lakhs 14% 16% 13% 14% 14% 15%

5-10 Lakhs 30% 27% 34% 26% 17% 27%

Above 10 Lakhs 46% 48% 43% 46% 62% 47%

Table 6: City class - by population size

City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Upto 1 Lakh 9% 8% 9% 11% 7% 9%

1-5 Lakhs 12% 15% 11% 14% 14% 14%

5-10 Lakhs 26% 24% 33% 24% 16% 25%

Above 10 Lakhs 53% 52% 47% 52% 63% 52%

117

Table 7: City class - by market size

City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Metro 40% 40% 34% 39% 53% 40%

Urban uptowns 15% 14% 13% 14% 12% 14%

Emerging Towns 17% 15% 17% 13% 9% 15%

Others 29% 31% 36% 35% 26% 31%

Table 8: City class - by market size

City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Metro 47% 43% 42% 44% 55% 45%

Urban uptowns 14% 15% 14% 15% 12% 14%

Emerging Towns 15% 14% 18% 12% 8% 14%

Others 25% 28% 27% 30% 26% 27%

118

Table 9: Cities

Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Projected Base 1,992 2,781 479 440 432 10,888

Sample Base 2,498 1,779 574 501 472 10,888

Delhi 14% 12% 10% 10% 22% 13%

Mumbai 11% 11% 9% 9% 13% 11%

Bangalore 6% 9% 7% 5% 11% 7%

Hyderabad 7% 7% 6% 6% 5% 6%

Chennai 5% 4% 4% 5% 3% 5%

Kolkata 3% 3% 2% 3% 4% 3%

Pune 2% 3% 3% 2% 4% 3%

Ahmadabad 2% 1% 0.4% 2% 3% 2%

Lucknow 1% 1% 2% 2% 3% 1%

Coimbatore 0.6% 1% 0.8% 2% 0.5% 0.9%

Chandigarh 1% 0.6% 0.8% 0.7% 0.5% 0.8%

Surat 1% 0.4% 0.4% 0.9% 0.5% 0.8%

Visakhapatanam 1% 0.8% 2% 0.7% 0.2% 0.8%

Indore 1% 0.7% 0.6% 0.9% 1% 0.7%

Jaipur 0.6% 0.7% 0.0% 0.9% 2% 0.7%

Nagpur 0.7% 1% 2% 0.2% 0.5% 0.7%

Thiruvanathapuram 1% 0.5% 1% 1% 0.9% 0.7%

Vadodara 0.8% 0.6% 0.2% 1% 0.9% 0.7%

Bhopal 0.5% 0.8% 0.6% 0.5% 0.2% 0.6%

Bhubaneswar 0.7% 0.6% 0.6% 0.2% 0.0% 0.6%

Faridabad 0.2% 0.8% 0.6% 0.7% 1% 0.6%

Kochi 0.8% 0.7% 0.6% 0.5% 0.0% 0.6%

Ludhiana 0.5% 0.6% 0.2% 0.5% 0.5% 0.6%

Patna 0.7% 0.7% 0.6% 0.7% 0.2% 0.6%

Vijayavada 0.4% 0.6% 0.8% 0.2% 0.2% 0.5%

Kanpur 0.2% 0.4% 0.4% 0.5% 0.5% 0.4%

Madurai 0.7% 0.2% 0.8% 0.0% 0.0% 0.4%

Nashik 0.3% 0.5% 0.4% 0.0% 0.2% 0.4%

Mysore 0.3% 0.4% 0.6% 0.7% 0.7% 0.4%

Agra 0.2% 0.5% 0.4% 0.0% 0.7% 0.3%

Amritsar 0.3% 0.2% 0.2% 0.2% 0.0% 0.3%

Cuttack 0.3% 0.5% 0.4% 0.2% 0.2% 0.3%

Dehradun 0.2% 0.4% 0.2% 1% 0.5% 0.3%

Goa 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%

Mangalore 0.3% 0.3% 0.2% 0.2% 0.2% 0.3%

Meerut 0.4% 0.3% 0.6% 0.0% 0.2% 0.3%

Rajkot 0.3% 0.3% 0.0% 0.2% 0.5% 0.3%

Tiruchirapalli 0.4% 0.3% 0.0% 0.5% 0.0% 0.3%

Allahabad 0.1% 0.2% 0.2% 0.2% 0.0% 0.2%

Aurangabad 0.1% 0.4% 0.4% 0.0% 0.0% 0.2%

Guwahati 0.3% 0.3% 0.0% 0.0% 0.9% 0.2%

Jabalpur 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%

Jodhpur 0.1% 0.2% 0.2% 0.7% 0.2% 0.2%

Raipur 0.2% 0.3% 0.4% 0.0% 0.0% 0.2%

Ranchi 0.3% 0.2% 0.4% 0.7% 0.2% 0.2%

Varanasi 0.1% 0.1% 0.2% 0.5% 0.5% 0.2%

119

Assansol 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Dhanbad 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Solapur 0.2% 0.1% 0.4% 0.5% 0.0% 0.1%

Others from North India 7% 8% 10% 8% 7% 8%

Others from South India 14% 12% 18% 17% 4% 14%

Others from East India 4% 5% 6% 7% 3% 5%

Others from West India 7% 6% 4% 8% 5% 6%

120

Table 10: Cities

Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Delhi 16% 14% 13% 9% 23% 15%

Mumbai 12% 12% 15% 12% 13% 12%

Bangalore 7% 9% 7% 6% 11% 8%

Chennai 7% 5% 6% 8% 4% 6%

Hyderabad 7% 8% 7% 5% 6% 6%

Kolkata 4% 3% 3% 4% 4% 4%

Pune 2% 4% 3% 3% 3% 3%

Ahmadabad 2% 2% 0.5% 3% 3% 2%

Lucknow 0.9% 1% 2% 1% 3% 1%

Surat 1% 0.6% 0.5% 3% 0.6% 0.9%

Visakhapatanam 1% 0.7% 2% 2% 0.3% 0.9%

Coimbatore 0.4% 0.9% 0.0% 1% 0.6% 0.8%

Indore 0.9% 0.6% 0.5% 1% 1% 0.8%

Jaipur 0.7% 0.8% 0.0% 2% 2% 0.8%

Vadodara 1% 0.8% 0.0% 0.0% 0.9% 0.8%

Bhopal 0.6% 1% 0.5% 1% 0.0% 0.7%

Nagpur 0.5% 2% 1% 0.0% 0.3% 0.7%

Chandigarh 0.8% 0.5% 1% 0.0% 0.6% 0.6%

Faridabad 0.1% 0.9% 0.5% 1% 1% 0.6%

Kochi 0.8% 0.6% 1% 0.7% 0.0% 0.6%

Ludhiana 0.5% 0.8% 0.0% 0.0% 0.3% 0.6%

Bhubaneswar 0.5% 0.5% 0.0% 0.0% 0.0% 0.5%

Patna 0.8% 0.5% 0.0% 0.0% 0.3% 0.5%

Thiruvanathapuram 0.8% 0.5% 2% 0.0% 0.6% 0.5%

kanpur 0.0% 0.2% 0.5% 0.0% 0.3% 0.4%

Madurai 0.4% 0.3% 2% 0.0% 0.0% 0.4%

Nashik 0.4% 0.4% 0.0% 0.0% 0.3% 0.4%

Vijayavada 0.2% 0.5% 0.5% 0.7% 0.3% 0.4%

Agra 0.1% 0.5% 0.0% 0.0% 0.9% 0.3%

Aurangabad 0.1% 0.3% 0.5% 0.0% 0.0% 0.3%

Cuttack 0.2% 0.6% 0.5% 0.0% 0.3% 0.3%

Dehradun 0.1% 0.4% 0.5% 0.7% 0.6% 0.3%

Guwahati 0.2% 0.3% 0.0% 0.0% 0.6% 0.3%

Rajkot 0.4% 0.3% 0.0% 0.0% 0.3% 0.3%

Tiruchirapalli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%

Mysore 0.2% 0.4% 0.5% 1% 0.9% 0.3%

Allahabad 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%

Amritsar 0.2% 0.2% 0.0% 0.7% 0.0% 0.2%

Goa 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%

Jabalpur 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Jodhpur 0.0% 0.2% 0.5% 0.0% 0.0% 0.2%

Mangalore 0.2% 0.3% 0.0% 0.0% 0.3% 0.2%

Raipur 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%

Ranchi 0.2% 0.1% 0.5% 0.7% 0.0% 0.2%

Meerut 0.2% 0.2% 0.5% 0.0% 0.0% 0.1%

Solapur 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Varanasi 0.0% 0.1% 0.5% 0.7% 0.3% 0.1%

121

Assansol 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Dhanbad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Others from North India 5% 6% 8% 5% 6% 6%

Others from South India 12% 10% 14% 11% 3% 11%

Others from East India 4% 4% 4% 8% 3% 5%

Others from West India 5% 5% 3% 7% 5% 5%

Table 11: Region-wise break-ups

Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

North 19% 21% 21% 22% 30% 22%

East 11% 11% 13% 10% 10% 11%

South 44% 42% 47% 43% 33% 42%

West 26% 26% 19% 25% 28% 26%

Table 12: Region-wise break-ups

Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

North 19% 20% 21% 17% 29% 21%

East 10% 10% 9% 10% 10% 11%

South 44% 43% 51% 45% 34% 42%

West 27% 27% 18% 29% 28% 27%

122


Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

English 49% 47% 41% 33% 57% 44%

Hindi 14% 16% 16% 20% 20% 17%

Tamil 7% 5% 6% 9% 2% 6%

Telugu 5% 8% 7% 5% 2% 6%

Marathi 4% 5% 5% 4% 4% 4%

Malayalam 4% 4% 6% 6% 3% 4%

Kannada 3% 4% 5% 6% 5% 4%

Gujarati 4% 2% 1% 6% 2% 4%

Bengali 3% 3% 4% 5% 2% 3%

Oriya 2% 2% 6% 1% 0.9% 2%

Punjabi 1% 1% 1% 2% 0.6% 2%

Urdu 0.9% 1% 1% 1% 0.6% 0.9%

Awadhi 0.3% 0.6% 0.5% 0.8% 0.7% 0.7%

Konkani 0.3% 0.4% 0.1% 0.0% 0.2% 0.4%

Marwari 0.5% 0.1% 0.1% 0.0% 0.4% 0.4%

Assamese 1% 0.4% 0.0% 0.1% 0.0% 0.3%

Bhojpuri 0.2% 0.2% 0.3% 0.1% 0.0% 0.2%

Sindhi 0.2% 0.4% 0.0% 0.3% 0.0% 0.2%

Tulu 0.0% 0.3% 0.0% 0.1% 0.0% 0.2%

Haryanvi 0.0% 0.0% 0.2% 0.3% 0.0% 0.1%

Kashmiri 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%

Maithili 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%

Nepali 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Chhattisgarhi 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

Dogri 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Manipuri 0.0% 0.0% 0.1% 0.1% 0.3% 0.0%

Magahi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Santhali 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.3% 0.2% 0.9% 0.9% 0.7% 0.4%

123


Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

English 56% 52% 48% 43% 60% 51%

Hindi 11% 15% 14% 19% 20% 15%

Tamil 7% 4% 10% 5% 2% 6%

Telugu 5% 7% 6% 3% 1% 6%

Marathi 3% 4% 4% 5% 3% 3%

Gujarati 4% 3% 0.7% 5% 3% 3%

Bengali 3% 3% 4% 3% 0.8% 3%

Kannada 4% 4% 1% 8% 4% 3%

Malayalam 4% 3% 5% 5% 2% 3%

Oriya 1% 1% 3% 0.0% 1% 2%

Punjabi 0.6% 0.9% 0.2% 2% 0.4% 0.9%

Urdu 0.6% 0.8% 2% 0.0% 0.3% 0.7%

Awadhi 0.2% 0.5% 1% 1% 0.4% 0.6%

Marwari 0.3% 0.1% 0.3% 0.0% 0.3% 0.4%

Assamese 0.2% 0.7% 0.0% 0.0% 0.0% 0.3%

Konkani 0.5% 0.3% 0.0% 0.0% 0.0% 0.3%

Bhojpuri 0.2% 0.3% 0.0% 0.3% 0.0% 0.2%

Sindhi 0.3% 0.3% 0.0% 0.8% 0.0% 0.2%

Tulu 0.1% 0.5% 0.0% 0.3% 0.0% 0.2%

Kashmiri 0.1% 0.2% 0.3% 0.0% 0.0% 0.1%

Maithili 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Chhattisgarhi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Dogri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Manipuri 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%

Nepali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.4% 0.2% 0.3% 2% 0.9% 0.4%

124

Table 15: Socio economic classification

Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

SEC A 31% 28% 23% 21% 42% 27%

SEC B 33% 33% 22% 33% 38% 32%

SEC C 19% 24% 30% 21% 10% 22%

SEC D 14% 10% 16% 14% 7% 13%

SEC E 4% 5% 10% 11% 4% 6%

Table 16: Socio economic classification

Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

SEC A 36% 34% 31% 25% 47% 34%

SEC B 35% 35% 23% 34% 36% 34%

SEC C 17% 22% 27% 24% 9% 20%

SEC D 10% 7% 11% 8% 6% 9%

SEC E 3% 3% 8% 9% 3% 4%

Table 17: Highest educational qualification

Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Up to SSC/HSC 12% 9% 14% 16% 7% 12%

College but not Graduate 24% 21% 24% 25% 13% 23%

Graduate & above - general stream 33% 44% 32% 37% 43% 38%

Graduate & above - professional stream 31% 27% 31% 22% 36% 27%

Others 100% 100% 100% 100% 100% 100%

125

Table 18: Highest educational qualification

Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Up to SSC/HSC 8% 7% 10% 13% 7% 8%

College but not Graduate 20% 18% 17% 18% 11% 19%

Graduate & above - general stream 35% 43% 40% 40% 43% 40%

Graduate & above - professional stream 37% 32% 34% 29% 40% 32%

Others 100% 100% 100% 100% 100% 100%

Table 19: Occupational break up

Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Unemployed 42% 26% 44% 46% 26% 38%

Employed 58% 74% 56% 54% 74% 62%

Table 20: Occupational break up

Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Unemployed 33% 21% 34% 39% 21% 28%

Employed 67% 79% 67% 61% 79% 72%

126

Table 21: Function / field of occupation

Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,606 1,144 369 322 304 6,698

Marketing/Sales 16% 16% 17% 16% 20% 15%

Advertising/PR/Media 5% 3% 2% 2% 5% 3%

Finance 7% 10% 7% 12% 10% 9%

HR 2% 2% 6% 4% 3% 3%

IT/Software 23% 19% 24% 16% 17% 19%

Manufacturing 11% 12% 12% 12% 11% 12%

Administration 8% 11% 6% 10% 9% 11%

Academics 3% 4% 3% 4% 3% 4%

Consultancy 6% 5% 3% 6% 6% 6%

Others 19% 18% 20% 18% 17% 18%

Table 22: Function / field of occupation

Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 835 1,342 118 90 258 4,437

Marketing/Sales 15% 17% 20% 21% 20% 16%

Advertising/PR/Media 4% 3% 1% 1% 5% 3%

Finance 7% 10% 7% 11% 9% 9%

HR 3% 3% 10% 9% 4% 3%

IT/Software 24% 19% 25% 16% 18% 20%

Manufacturing 12% 12% 14% 13% 11% 12%

Administration 8% 9% 6% 5% 9% 9%

Academics 3% 4% 1% 0.3% 3% 4%

Consultancy 8% 5% 5% 4% 5% 6%

Others 17% 18% 11% 21% 18% 17%

127

Table 23: Head of the household

Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Head of the household 42% 54% 39% 44% 56% 46%

Not head of the household 58% 46% 61% 56% 44% 54%

Table 24: Head of the household

Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Head of the household 51% 60% 38% 48% 58% 54%

Not head of the household 49% 40% 63% 52% 42% 46%

Table 25: Monthly family income

Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,165 1,542 497 434 409 9,316

Upto 5K 7% 10% 17% 15% 6% 11%

5-10K 21% 24% 26% 24% 12% 23%

10-20K 25% 24% 30% 31% 24% 26%

20-30K 16% 16% 11% 9% 24% 15%

30-50K 14% 12% 5% 9% 18% 12%

50-75K 5% 5% 3% 4% 4% 5%

75-100K 4% 4% 4% 3% 6% 4%

Above 100K 7% 5% 6% 6% 7% 6%

128

Table 26: Monthly family income

Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,083 1,562 160 127 299 5,504

Upto 5K 5% 7% 10% 12% 5% 7%

5-10K 14% 19% 20% 21% 10% 17%

10-20K 24% 26% 32% 29% 23% 26%

20-30K 19% 19% 17% 10% 24% 18%

30-50K 19% 15% 7% 14% 20% 16%

50-75K 7% 6% 7% 3% 5% 6%

75-100K 5% 4% 4% 3% 6% 4%

Above 100K 9% 6% 5% 8% 7% 7%

Table 27: Most expensive vehicle owned by the household

Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

2 Wheeler 39% 45% 38% 45% 31% 43%

4 Wheeler 40% 31% 24% 25% 51% 32%

Others 5% 7% 9% 13% 4% 7%

Don't own a vehicle 17% 17% 29% 17% 15% 18%

Table 28: Most expensive vehicle owned by the household

Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

2 Wheeler 35% 43% 35% 43% 29% 39%

4 Wheeler 47% 37% 33% 34% 55% 40%

Others 3% 6% 9% 6% 3% 5%

Don't own a vehicle 15% 14% 23% 18% 13% 16%

129

Table 29: Ownership of credit cards (individually)

Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Single Card 19% 23% 10% 15% 26% 18%

Multiple Cards 19% 20% 10% 10% 32% 17%

No Credit Card 62% 58% 80% 75% 41% 64%

Table 30: Ownership of credit cards (individually)

Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Single Card 24% 27% 11% 20% 30% 24%

Multiple Cards 26% 26% 17% 17% 38% 25%

No Credit Card 50% 47% 72% 63% 33% 51%

130


Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Color TV 97% 93% 89% 92% 97% 94%

Mobile Phone 93% 93% 87% 88% 95% 92%

Bank Account 87% 87% 73% 79% 91% 85%

Fridge 84% 78% 65% 72% 89% 79%

Cable TV connection/DTH 79% 75% 64% 71% 83% 75%

Computer/Laptop 80% 68% 65% 67% 79% 72%

Camera 73% 68% 61% 65% 75% 67%

Landline Phone 72% 62% 56% 63% 72% 66%

Life Insurance 69% 64% 50% 58% 76% 64%

Home 69% 58% 55% 60% 62% 61%

Washing Machine 66% 59% 51% 59% 70% 60%

Music System/DVD/MP3 65% 59% 50% 54% 70% 58%

Debit Card 65% 63% 48% 48% 75% 58%

Credit Card 44% 44% 24% 27% 63% 39%

Fixed Deposits 44% 34% 27% 35% 47% 37%

Medical Insurance/CGHS 42% 36% 27% 27% 52% 36%

Air Conditioner 35% 24% 22% 20% 37% 27%

Microwave 34% 26% 19% 25% 41% 26%

Mutual Funds 30% 23% 13% 19% 37% 25%

Demat Account 27% 23% 14% 22% 36% 23%

Share of Companies 26% 21% 13% 18% 34% 23%

Video Camera 28% 21% 20% 25% 30% 20%

IPod 17% 11% 10% 13% 17% 12%

Chit Fund Deposits 11% 7% 7% 7% 5% 8%

131


Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Color TV 98% 95% 95% 96% 97% 96%

Mobile Phone 95% 95% 91% 94% 96% 94%

Bank Account 89% 91% 87% 83% 93% 89%

Fridge 89% 82% 77% 84% 91% 84%

Cable TV connection/DTH 83% 79% 76% 79% 85% 80%

Computer/Laptop 84% 74% 75% 79% 82% 77%

Camera 81% 72% 67% 75% 78% 74%

Life Insurance 76% 72% 62% 69% 80% 72%

Landline Phone 77% 68% 66% 69% 74% 70%

Debit Card 74% 71% 65% 56% 79% 69%

Washing Machine 71% 66% 63% 68% 73% 67%

Music System/DVD/MP3 71% 64% 62% 64% 70% 65%

Home 71% 61% 58% 68% 62% 63%

Credit Card 55% 55% 36% 39% 71% 53%

Medical Insurance/CGHS 51% 45% 38% 39% 54% 45%

Fixed Deposits 50% 40% 38% 48% 49% 43%

Air Conditioner 43% 30% 32% 31% 42% 34%

Microwave 40% 33% 28% 40% 47% 34%

Mutual Funds 36% 29% 22% 26% 40% 32%

Demat Account 35% 30% 25% 32% 40% 31%

Share of Companies 34% 26% 22% 23% 36% 28%

Video Camera 33% 25% 28% 35% 32% 27%

IPod 21% 13% 16% 25% 19% 15%

Chit Fund Deposits 11% 8% 9% 11% 6% 9%

132

Table 33: Current loan liabilities

Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Home Loan 43% 40% 48% 46% 36% 43%

Car Loan 18% 13% 8% 11% 25% 14%

Two - wheeler Loan 13% 16% 15% 14% 12% 13%

Education Loan 12% 7% 11% 11% 7% 9%

Business Loan 5% 3% 4% 3% 4% 4%

Personal Loan 25% 24% 16% 19% 27% 22%

Consumer Durables 4% 4% 4% 2% 3% 3%

Other 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

None of Above 5% 9% 11% 11% 4% 8%

Table 34: Current loan liabilities

Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Home Loan 40% 37% 49% 46% 34% 40%

Car Loan 21% 16% 9% 18% 27% 17%

Two - wheeler Loan 12% 15% 20% 14% 11% 13%

Education Loan 9% 8% 10% 11% 6% 8%

Business Loan 6% 3% 8% 2% 4% 5%

Personal Loan 27% 27% 15% 17% 30% 25%

Consumer Durables 5% 5% 5% 2% 3% 4%

Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

None of Above 5% 7% 8% 7% 4% 7%

133

Table 35: Years of experience in using internet

Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Less Than 6 Months 5% 5% 8% 14% 3% 7%

6 Months-1 year 6% 8% 10% 10% 3% 9%

1-2 years 14% 13% 19% 16% 7% 15%

2-5 years 26% 28% 26% 29% 22% 27%

5-6 years 14% 14% 13% 11% 17% 13%

6 years and above 35% 33% 24% 20% 48% 29%

Table 36: Years of experience in using internet

Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Less Than 6 Months 2% 3% 5% 9% 2% 4%

6 Months-1 year 5% 6% 7% 4% 2% 6%

1-2 years 10% 10% 16% 11% 6% 11%

2-5 years 24% 27% 21% 36% 21% 25%

5-6 years 16% 15% 19% 13% 19% 15%

6 years and above 44% 40% 33% 28% 51% 38%

Table 37: Place of accessing internet

Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Home 74% 59% 56% 62% 71% 64%

Place of work (office / school / college) 77% 84% 81% 79% 85% 77%

Cyber cafe 52% 52% 52% 45% 45% 48%

In transit (while traveling) 11% 8% 6% 3% 13% 7%

134

Table 38: Place of accessing internet

Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Home 78% 66% 69% 73% 74% 69%

Place of work (office / school / college) 81% 85% 85% 85% 87% 82%

Cyber cafe 48% 53% 51% 38% 45% 46%

In transit (while traveling) 13% 11% 12% 6% 14% 11%

Table 39: Type of internet connection at home

Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,609 1,146 370 323 304 6,929

Regular Dial Up 13% 17% 21% 16% 16% 16%

Broadband Dial Up 24% 28% 26% 25% 28% 27%

24 Hrs Broadband 39% 33% 26% 29% 33% 34%

Mobile Connection 6% 6% 8% 6% 6% 6%

Wi Fi Connection 2% 1% 1% 1% 2% 1%

Cable 10% 9% 8% 14% 11% 9%

Lease/Dedicated line 0.8% 0.1% 0.0% 1% 2% 0.4%

Others 2% 1% 5% 1% 0.2% 1%

Don't Know 3% 6% 6% 6% 2% 5%

Table 40: Type of internet connection at home

Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 967 1,115 119 104 237 4,289

Regular Dial Up 12% 16% 20% 12% 16% 15%


24 Hrs Broadband 43% 35% 22% 31% 34% 36%

Mobile Connection 7% 6% 10% 6% 6% 5%

Wi Fi Connection 2% 1% 0.2% 0.5% 2% 2%

Cable 8% 9% 10% 22% 11% 9%

Lease/Dedicated line 1% 0.1% 0.0% 0.0% 3% 0.6%

Others 0.9% 0.8% 6% 2% 0.3% 1%

Don't Know 1% 4% 4% 4% 3% 4%

135

Table 41: Type of internet connection at office

Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,033 1,448 467 408 384 8,437

Regular Dial Up 6% 6% 3% 10% 6% 6%


24 Hrs Broadband 36% 34% 30% 29% 32% 33%

Mobile Connection 2% 2% 0.7% 4% 1% 2%

Wi Fi Connection 3% 2% 3% 3% 3% 3%

Cable 5% 6% 14% 8% 6% 6%

Lease/Dedicated line 10% 8% 6% 2% 16% 8%

Others 0.8% 2% 2% 2% 0.9% 2%

Don't Know 16% 15% 17% 19% 16% 18%

Table 42: Type of internet connection at office

Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 994 1,466 158 123 279 5,098

Regular Dial Up 6% 6% 3% 10% 4% 6%


24 Hrs Broadband 37% 38% 31% 35% 34% 37%

Mobile Connection 2% 1% 0.7% 4% 2% 2%

Wi Fi Connection 3% 3% 4% 0.7% 4% 3%

Cable 5% 5% 8% 8% 6% 5%

Lease/Dedicated line 13% 9% 9% 4% 18% 10%

Others 0.8% 1% 2% 1% 1% 1%

Don't Know 13% 12% 20% 10% 14% 14%

136

Table 43: Service provider subscribed to at home

Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,609 1,146 370 323 304 6,929

VSNL / Tata 8% 11% 9% 10% 10% 10%

BSNL/Sancharnet 32% 34% 36% 40% 33% 35%

MTNL 6% 5% 5% 4% 10% 6%

Reliance 5% 6% 3% 2% 6% 6%

Sify 6% 6% 7% 9% 4% 6%

Spectranet 0.1% 0.2% 0.2% 0.0% 0.5% 0.2%

Airtel/Bharti 18% 19% 16% 14% 21% 17%

Local Cable Operator 11% 10% 7% 8% 10% 9%

Others 11% 6% 12% 8% 4% 7%

Don't Know 3% 4% 6% 5% 2% 4%

Table 44: Service provider subscribed to at home

Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 967 1,115 119 104 237 4,289

VSNL / Tata 8% 11% 8% 15% 11% 10%

BSNL/Sancharnet 35% 33% 37% 29% 29% 34%

MTNL 7% 4% 6% 5% 9% 6%

Reliance 6% 6% 4% 2% 6% 6%

Sify 7% 7% 3% 13% 5% 7%

Spectranet 0.1% 0.3% 0.0% 0.0% 0.6% 0.2%

Airtel/Bharti 18% 20% 15% 13% 23% 18%


Others 9% 6% 14% 7% 3% 7%

Don't Know 1% 3% 7% 6% 3% 3%

137

Table 45: Service provider subscribed to at office

Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,033 1,448 467 408 384 8,437

VSNL / Tata 10% 11% 8% 10% 12% 12%

BSNL/Sancharnet 26% 30% 25% 32% 19% 27%

MTNL 4% 4% 4% 5% 6% 4%

Reliance 7% 6% 5% 7% 7% 6%

Sify 4% 4% 7% 3% 4% 5%

Spectranet 0.7% 0.3% 0.2% 0.4% 0.0% 0.4%

Airtel/Bharti 15% 18% 17% 10% 23% 16%


Others 8% 6% 12% 9% 9% 8%

Don't Know 20% 17% 20% 19% 16% 19%

Table 46: Service provider subscribed to at office

Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 994 1,466 158 123 279 5,098

VSNL / Tata 11% 13% 8% 15% 13% 13%

BSNL/Sancharnet 28% 27% 24% 31% 18% 27%

MTNL 4% 4% 6% 3% 5% 4%

Reliance 7% 7% 8% 7% 7% 6%

Sify 4% 5% 7% 1% 4% 5%

Spectranet 1% 0.5% 0.0% 1% 0.0% 0.5%

Airtel/Bharti 16% 20% 18% 12% 25% 18%


Others 7% 7% 10% 9% 8% 8%

Don't Know 19% 14% 16% 11% 15% 16%

138

Table 47: Frequency of accessing internet from home

Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,562 1,113 359 313 295 6,706

Over 5 times a Day 31% 26% 32% 23% 25% 26%

2-5 times a Day 29% 28% 22% 33% 29% 28%

Once Daily 29% 32% 34% 26% 34% 32%

Once In 2-3 Days 7% 10% 5% 10% 8% 9%

Once a Week 3% 3% 6% 7% 3% 4%

1-3 times a Month 0.5% 0.6% 1% 0.9% 1% 0.8%

Once in More than a Month 0.8% 0.6% 0.6% 0.6% 0.0% 0.5%

Table 48: Frequency of accessing internet from home

Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 951 1,080 116 100 232 4,170

Over 5 times a Day 33% 28% 39% 33% 27% 30%

2-5 times a Day 29% 28% 17% 36% 29% 27%

Once Daily 29% 31% 39% 22% 32% 31%

Once In 2-3 Days 7% 10% 4% 7% 8% 8%

Once a Week 1% 2% 0.0% 1% 3% 3%

1-3 times a Month 0.5% 0.4% 1% 2% 1% 0.7%

Once in More than a Month 1% 0.8% 0.3% 0.0% 0.0% 0.5%

139

Table 49: Frequency of accessing internet from office

Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,861 1,325 427 373 352 7,618

Over 5 times a Day 45% 45% 44% 31% 58% 42%

2-5 times a Day 24% 23% 21% 23% 22% 24%

Once Daily 20% 21% 25% 32% 12% 21%

Once In 2-3 Days 5% 6% 5% 8% 5% 7%

Once a Week 4% 4% 4% 4% 2% 4%

1-3 times a Month 0.9% 0.6% 1% 2% 0.2% 0.9%

Once in More than a Month 2% 0.7% 1% 1% 0.3% 1%

Table 50: Frequency of accessing internet from office

Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 916 1,379 140 114 266 4,718

Over 5 times a Day 52% 51% 61% 41% 63% 50%

2-5 times a Day 23% 23% 17% 22% 20% 24%

Once Daily 17% 17% 13% 30% 12% 18%

Once In 2-3 Days 4% 4% 5% 2% 3% 4%

Once a Week 2% 3% 2% 5% 1% 3%

1-3 times a Month 0.6% 0.3% 0.0% 0.0% 0.3% 0.6%

Once in More than a Month 0.8% 0.7% 1% 0.0% 0.4% 0.7%

Table 51: Time of the day accessing internet from home

Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,536 1,094 353 308 290 6,569

Before 9.00 AM 4% 6% 1% 5% 5% 5%

9.00 AM-12.00 Noon 6% 8% 9% 7% 7% 7%

12.00 Noon - 3.00 PM 3% 5% 7% 7% 4% 5%

3.00 PM-6.00 PM 6% 4% 6% 7% 3% 5%

6.00 PM - 9.00 PM 15% 15% 17% 20% 18% 17%

9.00 PM - 12.00 Midnight 38% 40% 34% 29% 44% 37%

After 12.00 Midnight 4% 4% 3% 4% 1% 3%

Throughout the Day 24% 18% 24% 21% 18% 21%

140

Table 52: Time of the day accessing internet from home

Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 936 1,063 113 99 229 4,096

Before 9.00 AM 5% 7% 1% 4% 5% 5%

9.00 AM-12.00 Noon 5% 7% 3% 7% 7% 6%

12.00 Noon - 3.00 PM 3% 4% 7% 5% 5% 4%

3.00 PM-6.00 PM 3% 4% 4% 7% 0.7% 4%

6.00 PM - 9.00 PM 14% 15% 18% 17% 17% 16%

9.00 PM - 12.00 Midnight 41% 43% 38% 34% 43% 40%

After 12.00 Midnight 4% 4% 2% 2% 2% 3%


Table 53: Time of the day accessing internet from office

Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,856 1,322 426 372 351 7,620

Before 9.00 AM 2% 2% 2% 2% 2% 2%

9.00 AM-12.00 Noon 21% 19% 17% 27% 18% 21%

12.00 Noon - 3.00 PM 23% 20% 19% 19% 17% 20%

3.00 PM-6.00 PM 11% 14% 13% 16% 11% 13%

6.00 PM - 9.00 PM 4% 7% 13% 7% 4% 7%

9.00 PM - 12.00 Midnight 3% 4% 4% 4% 2% 3%

After 12.00 Midnight 1% 1% 1% 1% 2% 1%


Table 54: Time of the day accessing internet from office

Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 907 1,384 141 114 264 4,730

Before 9.00 AM 2% 1% 1% 2% 0.9% 2%

9.00 AM-12.00 Noon 22% 19% 17% 31% 17% 21%

12.00 Noon - 3.00 PM 21% 17% 16% 14% 14% 17%

3.00 PM-6.00 PM 10% 13% 7% 15% 11% 12%

6.00 PM - 9.00 PM 5% 7% 8% 5% 5% 6%

9.00 PM - 12.00 Midnight 2% 3% 4% 3% 3% 3%

After 12.00 Midnight 0.8% 1% 2% 0.0% 2% 1%


141

Table 55: Duration of internet usage from home

Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,550 1,104 356 311 293 6,648

Less than 30 Minutes 11% 13% 11% 13% 12% 13%

30 to 60 Minutes 23% 29% 22% 21% 30% 27%

1-2 Hours 32% 35% 33% 43% 32% 35%

2-5 Hours 26% 17% 26% 15% 21% 19%

5-8 Hours 4% 3% 5% 2% 3% 4%

More than 8 Hours 4% 3% 3% 6% 3% 3%

Table 56: Duration of internet usage from home

Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 945 1,073 114 98 232 4,140


30 to 60 Minutes 22% 29% 21% 25% 34% 27%

1-2 Hours 34% 35% 32% 41% 28% 34%

2-5 Hours 25% 16% 32% 16% 22% 19%

5-8 Hours 4% 4% 4% 2% 3% 4%

More than 8 Hours 5% 2% 1% 10% 4% 3%

Table 57: Duration of internet usage from office

Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,825 1,300 419 366 345 7,430


30 to 60 Minutes 19% 24% 25% 28% 25% 24%

1-2 Hours 27% 26% 30% 30% 23% 26%

2-5 Hours 20% 17% 17% 14% 18% 17%

5-8 Hours 11% 8% 8% 3% 11% 8%

More than 8 Hours 8% 6% 9% 5% 9% 7%

142

Table 58: Duration of internet usage from office

Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 902 1,362 137 113 264 4,642


30 to 60 Minutes 19% 21% 22% 26% 22% 22%

1-2 Hours 29% 26% 28% 25% 23% 26%

2-5 Hours 18% 19% 14% 14% 18% 18%

5-8 Hours 11% 9% 16% 5% 12% 9%

More than 8 Hours 9% 7% 10% 7% 10% 8%

Table 59: Duration of internet usage during weekdays

Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,266 1,614 520 455 428 9,817


30 to 60 Minutes 15% 18% 16% 17% 16% 18%

1-2 Hours 29% 32% 29% 33% 30% 32%

2-5 Hours 28% 26% 29% 29% 28% 27%

5-8 Hours 11% 9% 13% 6% 7% 8%

More than 8 Hours 12% 8% 9% 9% 11% 9%

Table 60: Duration of internet usage during weekdays

Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,143 1,549 163 133 304 5,633


30 to 60 Minutes 13% 18% 10% 16% 15% 17%

1-2 Hours 30% 31% 22% 29% 26% 31%

2-5 Hours 29% 25% 31% 36% 30% 28%

5-8 Hours 11% 9% 18% 6% 8% 9%

More than 8 Hours 12% 9% 15% 9% 13% 10%

143

Table 61: Duration of internet usage during weekends

Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,040 1,453 468 409 385 8,552


30 to 60 Minutes 12% 17% 17% 18% 17% 16%

1-2 Hours 27% 29% 27% 28% 30% 31%

2-5 Hours 27% 25% 26% 24% 24% 25%

5-8 Hours 15% 9% 10% 10% 10% 10%

More than 8 Hours 11% 10% 11% 10% 10% 10%

Table 62: Duration of internet usage during weekends

Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,021 1,434 155 126 272 5,041


30 to 60 Minutes 11% 16% 16% 18% 17% 15%

1-2 Hours 27% 30% 28% 30% 32% 29%

2-5 Hours 28% 26% 26% 23% 21% 26%

5-8 Hours 15% 10% 10% 8% 10% 11%

More than 8 Hours 12% 11% 12% 13% 12% 11%

Table 63: Duration of PC usage from home

Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,660 1,182 381 333 314 7,158


30 to 60 Minutes 18% 20% 23% 22% 25% 20%

1-2 Hours 36% 35% 32% 32% 36% 36%

2-5 Hours 23% 22% 23% 20% 16% 22%

5-8 Hours 8% 6% 10% 13% 7% 7%

More than 8 Hours 7% 5% 9% 6% 3% 5%

144

Table 64: Duration of PC usage from home

Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 973 1,157 122 106 248 4,399


30 to 60 Minutes 19% 21% 20% 18% 26% 21%

1-2 Hours 34% 34% 40% 32% 36% 35%

2-5 Hours 23% 21% 19% 23% 16% 22%

5-8 Hours 8% 6% 5% 17% 6% 7%

More than 8 Hours 8% 6% 13% 8% 4% 6%

Table 65: Duration of PC usage from office

Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,906 1,358 438 382 360 7,845


30 to 60 Minutes 7% 7% 10% 14% 6% 8%

1-2 Hours 16% 14% 14% 19% 13% 15%

2-5 Hours 23% 23% 21% 20% 22% 23%

5-8 Hours 27% 29% 29% 19% 28% 28%

More than 8 Hours 24% 24% 23% 24% 27% 22%

Table 66: Duration of PC usage from office

Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 928 1,437 141 114 274 4,864


30 to 60 Minutes 6% 6% 7% 11% 6% 6%

1-2 Hours 15% 13% 13% 23% 12% 14%

2-5 Hours 21% 23% 26% 12% 22% 23%

5-8 Hours 30% 29% 26% 17% 30% 29%

More than 8 Hours 27% 26% 26% 29% 28% 25%

145

Table 67: Time spent by internet users on watching TV

Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,238 1,594 514 449 423 9,684


30 to 60 Minutes 29% 27% 30% 27% 30% 28%

1-2 Hours 41% 45% 38% 38% 43% 43%

2-5 Hours 12% 12% 13% 16% 10% 12%

5-8 Hours 2% 0.9% 1% 3% 2% 1%

More than 8 Hours 0.3% 0.4% 0.6% 0.8% 0.0% 0.4%

Table 68: Time spent by internet users on watching TV

Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,131 1,563 160 135 296 5,591


30 to 60 Minutes 27% 29% 34% 30% 28% 29%

1-2 Hours 41% 46% 36% 36% 43% 43%

2-5 Hours 11% 10% 14% 17% 11% 11%

5-8 Hours 2% 0.4% 2% 0.5% 2% 1%

More than 8 Hours 0.3% 0.5% 1% 0.6% 0.0% 0.4%

Table 69: Time spent by internet users on reading newspaper

Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,290 1,631 526 459 433 9,882


30 to 60 Minutes 42% 43% 38% 44% 42% 41%

1-2 Hours 10% 10% 14% 13% 16% 11%

2-5 Hours 1% 0.8% 0.4% 0.6% 0.8% 0.7%

5-8 Hours 0.1% 0.1% 0.2% 0.2% 0.0% 0.1%

More than 8 Hours 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%

146

Table 70: Time spent by internet users on reading newspaper

Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,155 1,583 164 138 311 5,683


30 to 60 Minutes 43% 44% 39% 52% 42% 43%

1-2 Hours 12% 10% 15% 12% 17% 12%

2-5 Hours 0.6% 1% 0.3% 0.7% 0.9% 0.8%

5-8 Hours 0.1% 0.0% 0.5% 0.5% 0.0% 0.1%

More than 8 Hours 0.0% 0.1% 0.4% 0.0% 0.0% 0.1%

Table 71: Time spent by internet users on listening to radio

Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,554 1,107 357 312 294 6,587


30 to 60 Minutes 28% 26% 30% 25% 25% 26%

1-2 Hours 17% 20% 20% 18% 19% 18%

2-5 Hours 4% 5% 4% 10% 4% 5%

5-8 Hours 1% 0.8% 0.5% 2% 2% 2%

More than 8 Hours 4% 1% 1% 0.6% 1% 2%

Table 72: Time spent by internet users on listening to radio

Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 791 1,078 119 100 214 3,903


30 to 60 Minutes 28% 25% 35% 21% 24% 26%

1-2 Hours 18% 20% 12% 15% 19% 18%

2-5 Hours 4% 5% 5% 8% 5% 4%

5-8 Hours 1% 0.6% 0.6% 3% 1% 2%

More than 8 Hours 2% 1% 0.8% 0.0% 2% 1%

147

Table 73: Professional activities

Professional Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Emailing - work related 87% 88% 84% 85% 89% 85%

Job Search 84% 86% 97% 97% 83% 75%

Check business/Financial news 38% 38% 27% 28% 48% 33%

Look for Seminar/workshops 31% 28% 24% 31% 27% 26%

Search work related info 56% 56% 46% 53% 62% 52%

Business/prof. networking 35% 32% 29% 31% 39% 29%

Check business travel info. 26% 24% 19% 23% 33% 20%

Instant messaging 83% 79% 97% 96% 79% 65%

None of the Above 0.5% 0.5% 0.0% 0.0% 0.6% 2%

Table 74: Professional activities

Professional Activities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Emailing - work related 89% 91% 89% 85% 90% 89%

Job Search 82% 86% 96% 95% 82% 78%

Check business/Financial news 47% 44% 40% 40% 50% 43%

Look for Seminar/workshops 35% 31% 35% 37% 27% 31%

Search work related info 62% 62% 64% 67% 64% 59%

Business/prof. networking 44% 37% 45% 43% 44% 38%

Check business travel info. 34% 31% 32% 43% 37% 30%

Instant messaging 83% 77% 94% 95% 80% 68%

None of the Above 0.3% 0.6% 0.0% 0.0% 0.8% 2%

148

Table 75: Personal activities

Personal Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Emailing - personal 92% 92% 89% 88% 93% 90%

Dating/Friendship 70% 70% 96% 94% 64% 54%

Check personal travel info. 35% 31% 25% 28% 46% 28%

Chatting 72% 59% 67% 64% 61% 62%

Matrimonial search 65% 70% 92% 95% 63% 50%

Share pictures 53% 42% 40% 46% 45% 42%

Check news 79% 81% 97% 95% 84% 65%

Check health & lifestyle info 36% 37% 31% 34% 40% 32%

Check Sports 74% 76% 96% 95% 75% 60%

Astrology 60% 66% 96% 95% 66% 48%

Check cinema content 38% 29% 30% 34% 35% 29%

Check hobby related info 40% 35% 30% 36% 41% 34%

Social networking/communities 64% 62% 93% 94% 69% 47%

Search for product information 57% 54% 48% 40% 63% 50%

None of the above 0.1% 0.1% 0.0% 0.0% 0.0% 0.4%

Table 76: Personal activities

Personal Activities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Emailing - personal 95% 94% 92% 91% 94% 92%

Dating/Friendship 67% 67% 90% 91% 63% 56%

Check personal travel info. 47% 41% 44% 53% 52% 41%

Chatting 71% 62% 76% 73% 62% 63%

Matrimonial search 62% 68% 84% 92% 61% 54%

Share pictures 57% 45% 53% 54% 48% 46%

Check news 81% 80% 94% 95% 84% 71%

Check health & lifestyle info 41% 41% 38% 50% 40% 38%

Check Sports 73% 74% 92% 94% 73% 64%

Astrology 58% 62% 90% 94% 65% 51%

Check cinema content 41% 32% 42% 42% 35% 33%

Check hobby related info 45% 41% 42% 50% 42% 39%

Social networking/communities 65% 58% 87% 92% 68% 51%

Search for product information 65% 61% 63% 52% 65% 57%

None of the above 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%

149

Table 77: Downloading activities

Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Music 79% 76% 95% 97% 76% 63%

Online games 73% 73% 96% 96% 73% 57%

Mobile contents (ring tones/games) 71% 71% 96% 96% 69% 53%

Educational / Learning material 62% 65% 97% 96% 64% 50%

Screensavers/wallpapers 53% 50% 44% 55% 49% 48%

Adult content 22% 22% 18% 24% 20% 19%

Movies 41% 31% 34% 35% 38% 31%

None of the above 4% 5% 0.1% 0.4% 3% 11%

Table 78: Downloading activities

Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Music 76% 75% 93% 96% 74% 65%

Online games 69% 71% 94% 95% 72% 60%

Mobile contents (ring tones/games) 69% 69% 93% 95% 67% 57%

Educational / Learning material 59% 63% 97% 94% 63% 52%

Screensavers/wallpapers 53% 53% 49% 58% 48% 49%

Adult content 26% 23% 23% 30% 20% 22%

Movies 43% 33% 47% 42% 39% 35%

None of the above 4% 5% 0.4% 1% 4% 9%

150

Table 79: E-commerce related activities

E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,926 2,713 475 437 423 10,707

E-greetings 72% 65% 60% 58% 70% 61%

Net telephony 22% 16% 18% 15% 17% 15%

Online bill payment 36% 29% 23% 26% 47% 25%

Book air tickets 36% 28% 22% 27% 51% 26%

Book train tickets 35% 35% 30% 28% 38% 30%

Book hotels 12% 8% 12% 12% 11% 8%

Buy non-travel products 42% 44% 16% 15% 58% 33%

Net banking 45% 41% 29% 32% 56% 34%

Check real estate info 56% 61% 93% 93% 59% 40%

Check financial info 66% 70% 94% 94% 76% 49%

Online stock trading 21% 18% 13% 20% 28% 15%

None of these 0.2% 0.5% 0.0% 0.0% 0.0% 9%

Table 80: E-commerce related activities

E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

E-greetings 72% 68% 68% 66% 72% 65%

Net telephony 27% 19% 33% 27% 18% 20%

Online bill payment 47% 39% 43% 48% 54% 39%

Book air tickets 50% 40% 47% 61% 60% 45%

Book train tickets 48% 47% 61% 60% 42% 53%

Book hotels 14% 10% 24% 25% 11% 14%

Buy non-travel products 68% 70% 41% 40% 75% 57%

Net banking 57% 52% 52% 50% 62% 49%

Check real estate info 54% 58% 86% 90% 59% 45%

Check financial info 65% 66% 88% 91% 74% 55%

Online stock trading 26% 22% 23% 30% 31% 21%

None of these 0.0% 0.0% 0.0% 0.0% 0.0% 1%

151

Table 81: Online shopping

Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Searched only 29% 24% 34% 39% 15% 44%

Both searched and bought 59% 62% 39% 36% 77% 57%

Neither searched nor bought 13% 14% 27% 25% 9% 0.0%

Table 82: Online shopping

Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Both searched and bought 100% 100% 100% 100% 100% 100%

Table 83: Blogging activities

Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Check / read blogs at least once a week 31% 26% 23% 29% 27% 25%

Check / read blogs less than once a week 12% 9% 13% 12% 12% 9%

Comment on blog post at least once a week 15% 11% 11% 15% 11% 10%

Comment on blog post less than once a week 8% 6% 8% 9% 5% 6%

Have a blog site of my own 10% 6% 8% 5% 8% 7%

None of the above 59% 66% 68% 63% 62% 67%

152

Table 84: Blogging activities

Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Check / read blogs at least once a week 37% 30% 28% 38% 27% 30%

Check / read blogs less than once a week 13% 11% 13% 19% 14% 11%

Comment on blog post at least once a week 19% 13% 13% 27% 12% 14%

Comment on blog post less than once a week 9% 8% 9% 17% 5% 8%

Have a blog site of my own 12% 8% 11% 9% 7% 9%

None of the above 53% 61% 66% 52% 61% 62%

Table 85: Member of an online community

Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Not a member of any online community 44% 59% 52% 57% 50% 56%

Member of an online community 56% 41% 48% 43% 50% 44%

Table 86: Member of an online community

Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164


Member of an online community 58% 46% 53% 49% 51% 48%

153


Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888


Alumni & Schools 12% 6% 6% 3% 14% 8%



Business / Professional community 3% 4% 4% 2% 5% 4%

Music 4% 3% 3% 4% 3% 3%


Games 3% 2% 2% 4% 2% 3%

Individuals 2% 2% 3% 1% 3% 2%


Company 2% 2% 1% 2% 1% 2%


Travel 1% 1% 0.9% 0.7% 2% 0.9%

Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8%

Health, Wellness & Fitness 1% 0.5% 1% 0.6% 0.3% 0.7%

Science & History 1% 0.6% 0.8% 3% 0.6% 0.7%

Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6%

Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5%

Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5%

Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4%

Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4%


Cities & Neighborhoods 0.1% 0.2% 0.0% 0.5% 0.8% 0.2%

Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2%


Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2%

Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

154


Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164


Alumni & Schools 13% 8% 8% 4% 15% 9%


Business / Professional community 4% 5% 7% 4% 6% 5%


Music 4% 3% 7% 5% 3% 3%

Games 4% 2% 2% 1% 2% 2%

Individuals 2% 2% 1% 3% 3% 2%



Company 1% 2% 2% 4% 1% 2%


Travel 1% 2% 2% 0.3% 2% 1%

Religion & Beliefs 1% 0.6% 0.4% 0.6% 0.4% 0.9%

Automotive 2% 0.6% 0.4% 0.0% 0.8% 0.8%

Health, Wellness & Fitness 1% 0.5% 0.4% 2% 0.4% 0.8%

Science & History 1% 0.5% 0.8% 7% 0.5% 0.8%

Family & Home 0.3% 0.7% 2% 0.0% 0.6% 0.7%

Countries & Regional 0.8% 0.6% 0.0% 1% 0.5% 0.5%

Fashion & Beauty 0.7% 0.2% 1% 0.0% 0.3% 0.5%

Hobbies & Crafts 0.3% 0.4% 0.0% 0.4% 0.2% 0.5%

Cities & Neighborhoods 0.2% 0.3% 0.0% 2% 1% 0.3%


Gay, Lesbian & Bi 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%


Pets & Animals 0.1% 0.3% 0.4% 0.0% 0.6% 0.2%

Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

155

Table 89: Usage of other language websites

Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Use other language websites 13% 15% 16% 16% 11% 12%

Use only English websites 87% 85% 84% 84% 89% 88%

Table 90: Usage of other language websites

Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Use other language websites 14% 16% 15% 23% 13% 14%

Use only English websites 86% 84% 86% 78% 87% 86%


Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Email 61% 64% 71% 70% 61% 62%

Chatting 50% 46% 57% 52% 42% 47%

Entertainment 50% 48% 49% 48% 48% 46%

Online news 38% 36% 38% 36% 38% 32%


Travel related information 20% 21% 19% 19% 27% 18%

Online shopping 29% 28% 21% 17% 33% 20%

Blog 19% 14% 13% 10% 22% 13%

Online learning / education 34% 34% 40% 37% 34% 32%

Matrimony 16% 17% 17% 17% 17% 15%

Astrology 25% 28% 28% 25% 30% 24%

Not Interested 20% 20% 14% 14% 19% 20%

156


Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Email 61% 63% 69% 72% 59% 62%

Chatting 51% 47% 58% 63% 42% 46%

Entertainment 53% 49% 54% 55% 47% 48%

Online news 40% 37% 46% 44% 37% 36%


Travel related information 26% 25% 29% 29% 29% 24%

Online shopping 35% 32% 33% 27% 37% 27%

Blog 22% 16% 15% 15% 24% 16%

Online learning / education 37% 36% 42% 43% 35% 34%

Matrimony 17% 18% 21% 21% 17% 17%

Astrology 24% 29% 30% 28% 28% 26%

Not Interested 19% 20% 11% 14% 20% 20%

Table 93: Problems faced while surfing the internet

Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

Difficult to connect 31% 31% 37% 40% 31% 33%

Slow website opening 60% 61% 62% 65% 60% 62%

Cumbersome navigation 15% 13% 16% 14% 16% 13%

Unsolicited ads/pop-ups 55% 50% 38% 34% 63% 48%

Lack of response to queries 32% 27% 29% 33% 32% 27%

Spam / junk mails 59% 56% 44% 39% 62% 52%

Virus / spyware 57% 52% 58% 49% 52% 51%

Lack of local language content 8% 10% 11% 14% 8% 9%

Never faced any problem 7% 8% 9% 8% 5% 7%

Others 2% 1% 2% 1% 0.9% 2%

157

Table 94: Problems faced while surfing the internet

Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Difficult to connect 30% 29% 40% 41% 32% 33%

Slow website opening 62% 61% 64% 64% 62% 62%

Cumbersome navigation 20% 17% 19% 23% 17% 17%

Unsolicited ads/pop-ups 62% 57% 54% 46% 66% 55%

Lack of response to queries 35% 29% 34% 38% 34% 31%

Spam / junk mails 67% 63% 59% 52% 67% 61%

Virus / spyware 63% 56% 66% 59% 53% 57%

Lack of local language content 9% 11% 17% 15% 8% 10%

Never faced any problem 5% 7% 7% 6% 5% 6%

Others 2% 2% 2% 0.1% 1% 2%

158


Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,447 1,742 562 491 462 10,662

Google 37% 23% 54% 16% 35% 30%

Yahoo 27% 26% 21% 61% 26% 28%

Rediff 7% 24% 5% 5% 9% 11%

Orkut 6% 4% 2% 4% 2% 5%

Gmail 3% 4% 3% 0.7% 4% 3%

Hotmail 2% 1% 0.2% 0.6% 3% 2%

Indiatimes 0.9% 1% 0.4% 0.9% 6% 1%

MSN 0.8% 0.4% 0.3% 0.4% 1% 0.6%

Contest2win 0.5% 1% 0.0% 0.3% 1% 0.6%

Moneycontrol 0.3% 0.1% 0.1% 0.0% 1% 0.5%

Wikipedia 0.4% 0.8% 0.0% 0.0% 0.1% 0.5%

Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

Ebay 2% 0.1% 0.0% 0.0% 0.0% 0.4%

Sify 0.2% 0.1% 2% 0.2% 0.0% 0.4%

Microsoft 0.4% 0.3% 0.1% 0.0% 0.2% 0.4%

Howstuffworks 0.4% 0.0% 0.0% 0.0% 0.0% 0.3%

Naukri 0.1% 0.4% 0.3% 0.0% 0.9% 0.3%

You tube 0.6% 0.1% 0.0% 0.1% 0.1% 0.3%

Cricinfo 0.0% 0.0% 0.0% 0.0% 0.6% 0.2%

Espnstar 0.2% 0.3% 0.1% 0.1% 0.6% 0.2%

Freshersworld 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%

ICICIbank 0.0% 0.1% 0.0% 0.0% 1% 0.2%

ICICIDirect 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%

Monster 0.1% 0.0% 0.1% 0.4% 0.0% 0.2%

NDTV 0.2% 0.0% 0.2% 0.0% 0.4% 0.2%

Nokia 0.3% 0.2% 0.0% 0.4% 0.0% 0.2%

Santabanta 0.2% 0.0% 0.0% 0.0% 0.2% 0.2%

Sharekhan 0.8% 0.0% 0.0% 0.0% 0.0% 0.2%

WWE 0.0% 0.4% 0.0% 0.0% 0.0% 0.2%

Ebizel 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%

India 0.1% 0.4% 0.9% 0.4% 0.0% 0.2%

123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Bharatmatrimony 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

BSNL 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%

Download 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%

Economictimes 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Hi5 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Hpindia 0.0% 0.3% 0.2% 0.0% 0.1% 0.1%

Indiafm 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

IRCTC 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Manoramaonline 0.0% 0.2% 0.0% 0.2% 0.0% 0.1%

Raaga 0.3% 0.2% 0.0% 0.0% 0.0% 0.1%

Reliance 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Sony 0.5% 0.0% 0.0% 0.0% 0.0% 0.1%

Timesjob 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%

Timesofindia 0.1% 0.2% 0.0% 0.0% 0.2% 0.1%

India games 0.0% 0.8% 0.0% 0.0% 0.0% 0.1%

159

Makemytrip 0.4% 0.1% 0.0% 0.0% 0.0% 0.1%

Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Zapak 0.0% 0.1% 0.0% 0.3% 0.0% 0.1%

Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Indiabulls 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

NSEindia 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%

Samachar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Airtel 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Others 8% 8% 10% 8% 6% 10%

160


Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,204 1,690 175 146 317 6,051

Google 36% 28% 55% 15% 38% 33%

Yahoo 27% 24% 18% 64% 25% 28%

Rediff 8% 24% 5% 3% 10% 12%

Orkut 4% 2% 1% 1% 1% 3%

Gmail 3% 4% 4% 1% 5% 3%

Hotmail 2% 1% 0.2% 0.8% 4% 2%

Indiatimes 0.8% 1% 0.9% 1% 5% 1%

MSN 1% 0.6% 0.8% 1% 0.4% 0.8%

Ebay 2% 0.2% 0.0% 0.0% 0.0% 0.6%

Wikipedia 0.6% 0.8% 0.0% 0.0% 0.1% 0.6%

Contest2win 0.7% 0.4% 0.0% 0.0% 1% 0.4%

ICICIDirect 0.1% 0.6% 0.0% 0.0% 0.0% 0.3%

Moneycontrol 0.3% 0.2% 0.4% 0.0% 1% 0.3%

Naukri 0.1% 0.5% 0.0% 0.1% 0.5% 0.3%

NDTV 0.2% 0.1% 0.4% 0.0% 0.5% 0.3%

Sharekhan 1% 0.0% 0.0% 0.0% 0.0% 0.3%

Sify 0.3% 0.0% 0.0% 0.0% 0.1% 0.3%

Microsoft 0.5% 0.2% 0.2% 0.1% 0.1% 0.3%

Cricinfo 0.0% 0.0% 0.0% 0.0% 0.8% 0.2%

Espnstar 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%

Howstuffworks 0.7% 0.0% 0.0% 0.0% 0.0% 0.2%

ICICIbank 0.1% 0.1% 0.0% 0.0% 2% 0.2%

IRCTC 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%

Monster 0.2% 0.1% 0.0% 1% 0.0% 0.2%

Nokia 0.2% 0.0% 0.1% 0.0% 0.0% 0.2%

Raaga 0.4% 0.3% 0.1% 0.0% 0.0% 0.2%

Santabanta 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%

India 0.1% 0.4% 1% 0.0% 0.0% 0.2%

You tube 0.6% 0.0% 0.0% 0.0% 0.2% 0.2%

Bharatmatrimony 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%

BSNL 0.0% 0.0% 0.0% 2% 0.0% 0.1%

Economictimes 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Freshersworld 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

HDFC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Hi5 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Hpindia 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%

Indiafm 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Manoramaonline 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%

Reliance 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Samachar 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Sony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Timesjob 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Timesofindia 0.1% 0.3% 0.0% 0.0% 0.1% 0.1%

Ebizel 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

India games 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Makemytrip 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

161

Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Download 0.0% 0.0% 0.0% 0.8% 0.0% 0.0%

Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

NSEindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Shaadi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zapak 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%

Airtel 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%

Others 9% 8% 13% 8% 3% 11%

162


Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,483 1,768 570 498 469 10,782

Google 36% 23% 59% 13% 35% 31%

Yahoo 23% 22% 20% 63% 19% 26%

Rediff 7% 26% 5% 5% 9% 11%

Orkut 10% 5% 5% 5% 3% 8%

Gmail 3% 5% 6% 1% 6% 4%

Hotmail 2% 1% 0.3% 0.6% 4% 1%

Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1%

Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6%

Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5%

Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5%

MSN 0.7% 0.6% 0.0% 0.4% 0.7% 0.4%

Naukri 0.3% 0.5% 0.1% 0.3% 0.5% 0.4%

Sify 0.3% 0.2% 1% 0.2% 0.0% 0.4%

Contest2win 0.3% 0.4% 0.0% 0.0% 2% 0.4%

Icicibank 0.3% 0.5% 0.0% 1% 0.7% 0.3%

Icicidirect 0.2% 0.4% 0.0% 0.1% 0.6% 0.3%

Nseindia 0.4% 0.1% 0.0% 0.3% 0.3% 0.3%

Download 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%

Monster 0.1% 0.1% 0.0% 0.6% 0.1% 0.2%

Santabanta 0.3% 0.2% 0.0% 0.0% 0.2% 0.2%

Youtube 0.1% 0.1% 0.0% 0.1% 0.1% 0.2%

Espnstar 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Raaga 0.0% 0.3% 0.0% 0.3% 0.0% 0.1%

Sharekhan 0.1% 0.4% 0.0% 0.0% 0.0% 0.1%

Timesjob 0.2% 0.1% 0.0% 0.1% 0.0% 0.1%

WWE 0.0% 0.4% 0.0% 0.0% 0.2% 0.1%

Bseindia 0.1% 0.0% 0.0% 0.0% 0.6% 0.1%

Others 13% 12% 4% 8% 8% 13%

163


Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,209 1,709 180 149 321 6,102

Google 36% 27% 64% 16% 37% 33%

Yahoo 23% 21% 17% 65% 20% 25%

Rediff 8% 27% 4% 4% 9% 12%

Orkut 7% 4% 4% 5% 1% 5%

Gmail 3% 5% 5% 0.7% 7% 4%

Hotmail 2% 1% 0.3% 0.7% 4% 2%

Indiatimes 0.8% 0.8% 0.7% 0.1% 7% 1%

Moneycontrol 0.7% 0.7% 0.3% 0.0% 2% 0.7%

Wikipedia 0.4% 0.1% 0.0% 0.0% 0.5% 0.7%

Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.6%

MSN 0.9% 0.7% 0.0% 1% 1% 0.6%

Icicibank 0.1% 0.9% 0.0% 0.0% 1% 0.4%

Icicidirect 0.1% 0.6% 0.0% 0.2% 0.7% 0.4%

Naukri 0.1% 0.4% 0.2% 0.0% 0.5% 0.4%

Sify 0.4% 0.1% 0.0% 0.0% 0.1% 0.3%

Monster 0.1% 0.2% 0.0% 2% 0.0% 0.2%

Nseindia 0.6% 0.0% 0.0% 0.0% 0.4% 0.2%

Santabanta 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%

Contest2win 0.0% 0.1% 0.0% 0.0% 2% 0.2%

Youtube 0.2% 0.0% 0.0% 0.0% 0.2% 0.2%

Download 0.3% 0.0% 0.1% 0.0% 0.0% 0.1%

Espnstar 0.3% 0.1% 0.0% 0.0% 0.1% 0.1%

Raaga 0.0% 0.3% 0.0% 0.9% 0.0% 0.1%

Sharekhan 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

Timesjob 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Bseindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 14% 9% 4% 5% 6% 12%

164

Table 99: Preferred website for emailing

Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Yahoo 57% 36% 54% 75% 40% 52%

Gmail 24% 21% 29% 8% 26% 21%

Rediff 10% 37% 14% 7% 15% 18%

Hotmail 7% 4% 3% 2% 12% 6%

Indiatimes 1% 0.8% 0.1% 0.7% 6% 1%

Sify 0.2% 0.7% 0.4% 2% 0.4% 0.9%

Sancharnet/BSNL 0.1% 0.5% 0.1% 4% 0.5% 0.6%

VSNL 0.5% 0.2% 0.5% 0.2% 1% 0.6%

Lycos 0.1% 0.0% 0.1% 0.4% 0.0% 0.2%

AOL 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%

Others 100% 100% 100% 100% 100% 100%

Table 100: Preferred website for emailing

Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Yahoo 55% 35% 50% 73% 37% 48%

Gmail 26% 24% 32% 8% 28% 25%

Rediff 10% 35% 13% 6% 16% 18%

Hotmail 7% 4% 4% 2% 14% 7%

Indiatimes 1% 1% 0.2% 1% 4% 1%

Sancharnet/BSNL 0.1% 0.4% 0.2% 5% 0.7% 0.7%

Sify 0.2% 0.3% 0.5% 4% 0.5% 0.7%

VSNL 0.5% 0.3% 0.0% 0.7% 0.8% 0.6%

Lycos 0.1% 0.0% 0.3% 0.0% 0.0% 0.2%

AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 100% 100% 100% 100% 100% 100%

165

Table 101: Multiple user shares of email websites

Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,992 2,781 479 440 432 10,888

AOL 4% 3% 4% 3% 3% 3%

Gmail 73% 62% 68% 42% 71% 63%

Hotmail 48% 41% 40% 24% 51% 38%

Indiatimes 23% 22% 15% 10% 58% 19%

Lycos 3% 2% 3% 2% 3% 2%

Rediff 57% 88% 56% 44% 55% 58%

Sancharnet/BSNL 10% 7% 7% 10% 8% 7%

Sify 16% 16% 15% 12% 16% 13%

VSNL 5% 7% 9% 6% 6% 4%

Yahoo 94% 87% 92% 94% 86% 90%

Others 6% 4% 4% 4% 5% 5%

Table 102: Multiple user shares of email websites

Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Yahoo 93% 87% 95% 92% 85% 89%

Gmail 74% 68% 71% 51% 76% 67%

Rediff 58% 90% 60% 53% 60% 61%

Hotmail 53% 45% 49% 35% 56% 45%

Indiatimes 26% 25% 19% 16% 61% 23%

Sify 18% 18% 14% 20% 16% 16%

Sancharnet/BSNL 11% 9% 8% 12% 8% 9%

VSNL 6% 7% 9% 12% 5% 6%

AOL 5% 3% 5% 7% 3% 4%

Lycos 3% 2% 4% 3% 1% 3%

Others 6% 6% 4% 5% 5% 4%

166

Table 103: Preferred website for job search

Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,164 1,541 497 434 409 8,130

Naukri 39% 43% 18% 23% 49% 37%

Monster 30% 25% 24% 25% 20% 27%

Timesjobs 15% 13% 9% 6% 13% 14%

Google 3% 2% 34% 4% 5% 5%

Yahoo 2% 2% 2% 27% 0.3% 3%

Rediff 0.6% 6% 0.4% 3% 0.3% 2%

Indiatimes 1% 2% 2% 1% 5% 2%

Jobsahead 2% 2% 0.6% 0.0% 0.8% 1%

Freshersworld 1% 0.3% 1% 2% 0.5% 1%

Jobs 0.6% 0.5% 2% 2% 0.2% 1%

Jobstreet 0.2% 0.6% 0.4% 0.7% 2% 0.8%

Jobsearch 1% 0.4% 0.0% 0.1% 0.5% 0.6%

Clickjobs 0.5% 0.4% 1% 0.0% 0.6% 0.5%

Jobsindia 0.1% 0.4% 0.3% 0.5% 0.0% 0.2%

Devnetjobs 0.4% 0.1% 0.0% 0.2% 0.0% 0.1%

Others 3% 4% 5% 6% 3% 5%

Table 104: Preferred website for job search

Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 986 1,430 177 139 264 4,750

Naukri 41% 46% 23% 34% 53% 42%

Monster 27% 21% 18% 31% 21% 24%

Timesjobs 15% 13% 15% 4% 11% 14%

Google 3% 1% 35% 3% 1% 4%

Yahoo 2% 2% 1% 21% 0.4% 2%

Rediff 0.5% 5% 0.5% 0.5% 0.3% 2%

Indiatimes 0.9% 2% 0.2% 0.7% 4% 2%

Jobsahead 2% 3% 2% 0.0% 1% 2%

Freshersworld 1% 0.3% 0.2% 1% 0.7% 1%

Jobs 0.3% 0.4% 2% 0.2% 0.3% 1%

Jobstreet 0.3% 0.9% 0.0% 0.7% 2% 0.8%

Jobsearch 2% 0.3% 0.1% 0.0% 0.7% 0.6%

Clickjobs 0.8% 0.5% 0.0% 0.0% 0.8% 0.5%

Devnetjobs 0.3% 0.0% 0.1% 0.0% 0.0% 0.2%

Jobsindia 0.2% 0.5% 0.0% 1% 0.0% 0.2%

Others 4% 4% 3% 2% 3% 5%

167

Table 105: Preferred website for mobile content

Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,850 1,318 425 371 350 5,639

Yahoo 13% 10% 7% 59% 10% 13%

Rediff 9% 31% 4% 6% 6% 13%

Google 5% 4% 66% 5% 7% 10%

Nokia 9% 11% 2% 5% 9% 9%

Indiatimes 7% 7% 5% 1% 29% 7%

Mobile9 6% 3% 1% 1% 3% 4%

Hutch 4% 3% 2% 1% 3% 3%

Ringtones 3% 2% 4% 2% 0.1% 3%

Funmaza 3% 3% 0.2% 0.6% 3% 3%

Airtel 3% 4% 0.7% 2% 3% 3%

Mobango 3% 2% 0.3% 0.6% 3% 2%

Zedge 3% 1% 0.0% 2% 3% 2%

Sify 2% 1% 0.2% 0.5% 1% 2%

Sonyericsson 1% 0.8% 0.4% 0.4% 0.4% 1%

Games 0.8% 0.4% 0.5% 0.3% 1% 0.9%

Cooltoad 0.5% 0.5% 0.2% 0.0% 0.2% 0.8%

Mobileringtones 0.7% 0.9% 0.0% 0.0% 0.1% 0.8%

Download 0.6% 0.6% 0.1% 0.3% 1% 0.7%

Masti4India 0.4% 0.9% 0.0% 0.4% 0.0% 0.7%

Freeringtones 1% 0.2% 0.0% 0.0% 0.5% 0.6%

R World 0.4% 0.6% 0.4% 0.0% 0.6% 0.6%

Santabanta 1% 0.2% 0.0% 0.1% 0.9% 0.6%

Tagtag 0.7% 0.3% 0.4% 0.4% 0.0% 0.6%

Mauj 0.7% 1% 0.0% 0.0% 0.7% 0.5%

Getjar 1% 0.2% 0.3% 0.0% 0.6% 0.5%

Samsungmobile 0.4% 0.6% 0.8% 0.0% 0.4% 0.4%

Zapak 0.2% 0.1% 0.0% 0.1% 0.5% 0.4%

Motozone 0.5% 0.4% 0.2% 0.7% 0.5% 0.4%

Cellebrum 1% 0.0% 0.0% 0.0% 0.0% 0.3%

Hungama 0.2% 0.3% 0.0% 0.0% 1% 0.3%

MSN 0.1% 0.1% 0.0% 0.1% 0.0% 0.3%

Papuyaar 0.1% 0.6% 0.0% 0.0% 0.0% 0.3%

Idea 0.5% 0.2% 0.0% 0.0% 0.0% 0.3%

Raaga 0.3% 0.1% 0.2% 0.0% 0.0% 0.2%

Dotsis 0.3% 0.1% 0.0% 0.0% 0.1% 0.2%

BSNL 0.1% 0.1% 0.3% 0.0% 1% 0.2%

Indiafm 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Apniisp 0.2% 0.0% 0.0% 0.2% 0.0% 0.1%

Others 18% 9% 4% 12% 9% 14%

168

Table 106: Preferred website for mobile content

Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 793 1,155 171 138 219 3,372

Yahoo 12% 10% 10% 55% 12% 14%

Rediff 9% 28% 6% 4% 7% 13%

Nokia 10% 11% 2% 4% 10% 9%

Indiatimes 9% 9% 0.9% 3% 30% 9%

Google 4% 2% 72% 2% 6% 8%

Hutch 4% 3% 0.3% 1% 5% 4%

Mobile9 5% 3% 1% 0.0% 2% 3%

Airtel 3% 4% 2% 2% 2% 3%

Funmaza 3% 4% 0.1% 0.0% 4% 3%

Ringtones 3% 2% 0.4% 3% 0.2% 3%

Sify 2% 2% 0.4% 0.5% 2% 2%

Zedge 3% 1% 0.0% 0.0% 3% 2%

Mobango 3% 1% 0.0% 2% 3% 2%

Sonyericsson 2% 1% 0.0% 0.8% 0.1% 1%

Mobileringtones 1% 0.7% 0.0% 0.0% 0.2% 0.9%

Games 0.7% 0.3% 0.0% 0.8% 1% 0.9%

Tagtag 0.9% 0.0% 0.0% 0.0% 0.0% 0.8%

Download 0.9% 0.7% 0.3% 0.0% 0.8% 0.7%

Masti4India 0.5% 1% 0.0% 0.0% 0.0% 0.7%

R World 0.4% 0.8% 1% 0.0% 0.8% 0.7%

Mauj 0.7% 0.8% 0.0% 0.0% 0.9% 0.6%

Motozone 0.7% 0.7% 0.0% 2% 0.3% 0.6%

Cooltoad 0.1% 0.7% 0.1% 0.0% 0.3% 0.5%

Freeringtones 1% 0.0% 0.0% 0.0% 0.7% 0.5%

Santabanta 1% 0.1% 0.0% 0.3% 0.4% 0.5%

Hungama 0.2% 0.5% 0.0% 0.0% 2% 0.4%

MSN 0.2% 0.2% 0.1% 0.3% 0.0% 0.4%

Samsungmobile 0.3% 0.9% 0.2% 0.0% 0.0% 0.4%

Zapak 0.2% 0.1% 0.1% 0.2% 0.0% 0.4%

Getjar 0.6% 0.4% 0.9% 0.0% 0.5% 0.4%

Papuyaar 0.2% 0.2% 0.0% 0.0% 0.0% 0.3%

Idea 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%

Cellebrum 0.8% 0.0% 0.0% 0.0% 0.0% 0.2%

Indiafm 0.0% 0.4% 0.0% 0.0% 0.0% 0.2%

Dotsis 0.3% 0.0% 0.0% 0.0% 0.0% 0.2%

BSNL 0.0% 0.1% 0.8% 0.0% 0.0% 0.2%

Apniisp 0.4% 0.0% 0.0% 0.5% 0.0% 0.2%

Raaga 0.2% 0.0% 0.1% 0.0% 0.0% 0.1%

Others 18% 9% 2% 20% 8% 14%

169

Table 107: Preferred website for sports

Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,881 1,340 432 377 355 6,175

Espnstarsports 38% 27% 13% 15% 32% 28%

Cricinfo 14% 11% 7% 4% 17% 14%

Yahoo 10% 9% 7% 60% 6% 12%

Rediff 5% 22% 0.4% 4% 7% 9%

Google 4% 3% 59% 3% 3% 7%

Sports 5% 2% 3% 2% 1% 4%

Indiatimes 2% 4% 1% 0.9% 11% 3%

NDTV 2% 2% 1% 0.2% 5% 2%

Cricketnext 1% 4% 0.6% 1% 3% 2%

Sify 2% 2% 0.7% 1% 2% 2%

Tensports 2% 1% 0.7% 2% 0.7% 2%

WWE 1% 3% 0.9% 0.4% 0.0% 2%

MSN 0.9% 2% 0.7% 0.6% 0.7% 2%

BBC Sports 1% 0.9% 0.0% 0.3% 1% 0.8%

Timesofindia 0.3% 0.5% 0.2% 0.0% 2% 0.8%

Iccworldcup 0.4% 0.5% 0.6% 0.4% 0.0% 0.5%

DD Sports 0.6% 0.6% 0.0% 0.5% 0.0% 0.4%

Khel 0.7% 0.4% 0.0% 0.5% 1% 0.4%

Cricbuzz 0.4% 0.1% 0.3% 0.0% 0.5% 0.3%

CNN 0.6% 0.1% 0.2% 0.0% 1% 0.3%

Zeesports 0.3% 0.2% 0.0% 0.1% 0.1% 0.1%

Others 8% 5% 4% 3% 6% 8%

170

Table 108: Preferred website for sports

Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 849 1,212 169 134 230 3,738

Espnstarsports 34% 28% 16% 22% 31% 29%

Cricinfo 13% 15% 4% 4% 20% 15%

Yahoo 11% 8% 7% 58% 5% 11%

Rediff 6% 18% 0.3% 4% 8% 9%

Google 5% 3% 60% 0.9% 3% 6%

Indiatimes 2% 5% 0.8% 0.6% 10% 3%

Sports 5% 1% 1% 4% 2% 3%

NDTV 3% 2% 1% 0.1% 7% 3%

Cricketnext 1% 3% 0.0% 0.0% 2% 2%

WWE 1% 4% 0.9% 0.0% 0.1% 2%

Tensports 2% 0.9% 0.0% 0.7% 0.9% 2%

MSN 1% 2% 2% 1% 0.9% 2%

Sify 1% 2% 2% 0.6% 0.7% 2%

BBC Sports 1% 1% 0.0% 0.8% 2% 1%

Timesofindia 0.3% 0.6% 0.6% 0.0% 2% 1%

Khel 1% 0.5% 0.0% 1% 0.9% 0.6%

Iccworldcup 0.4% 0.4% 0.5% 0.0% 0.0% 0.5%

Cricbuzz 0.6% 0.2% 0.8% 0.0% 0.7% 0.4%

DD Sports 0.8% 0.6% 0.0% 0.0% 0.0% 0.4%

CNN 0.8% 0.1% 0.0% 0.0% 1% 0.4%

Zeesports 0.1% 0.3% 0.0% 0.0% 0.1% 0.1%

Others 9% 4% 3% 3% 4% 8%

171

Table 109: Preferred website for travel products

Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,948 1,388 447 391 368 5,855

Makemytrip 21% 20% 3% 0.9% 26% 18%

Yatra 23% 12% 2% 13% 21% 17%

IRCTC 15% 15% 4% 4% 11% 16%

Google 5% 6% 77% 3% 2% 10%

Yahoo 4% 4% 2% 65% 1% 8%

Rediff 2% 19% 0.4% 1% 2% 5%

Indiatimes 2% 3% 0.1% 3% 18% 3%

Travelguru 4% 2% 0.6% 2% 4% 3%

Travel 2% 2% 5% 0.1% 1% 2%

Cleartrip 3% 2% 0.8% 0.3% 2% 2%

Airdeccan 2% 1% 1% 2% 0.5% 2%

Airindia 2% 0.5% 0.1% 1% 0.9% 1%

Travel India 1% 0.8% 0.4% 0.6% 1% 0.8%

Sify 0.2% 0.3% 0.0% 1% 0.0% 0.7%

Jetairways 1% 0.8% 0.3% 0.0% 1% 0.6%

Tours 1% 0.3% 0.0% 0.0% 0.1% 0.6%

Rajtravels 1% 0.3% 0.1% 0.5% 1% 0.6%

Spicejet 0.4% 0.9% 0.1% 0.0% 0.9% 0.5%

Goair 0.8% 0.7% 0.0% 0.0% 0.0% 0.4%

Flykingfisher 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%

Indianairlines 0.3% 0.4% 0.0% 0.5% 0.0% 0.3%

MSN 0.3% 0.1% 0.1% 0.1% 0.0% 0.3%

Incredibleindia 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%

Indiatravels 0.4% 0.1% 0.8% 0.0% 0.3% 0.2%

KSRTC 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Hotels 0.0% 0.2% 0.1% 0.0% 0.0% 0.2%

Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Thomascook 0.0% 0.1% 0.0% 0.0% 0.3% 0.1%

Travelocity 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 9% 9% 3% 2% 7% 8%

172

Table 110: Preferred website for travel products

Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 927 1,331 171 143 282 4,123

Makemytrip 23% 22% 5% 0.5% 30% 20%

IRCTC 19% 21% 7% 6% 9% 19%

Yatra 20% 14% 4% 25% 23% 18%

Google 4% 5% 74% 4% 0.8% 8%

Yahoo 3% 2% 2% 50% 0.7% 5%

Rediff 2% 14% 0.1% 0.9% 2% 4%

Indiatimes 3% 3% 0.2% 3% 16% 3%

Travelguru 4% 2% 0.6% 5% 3% 3%

Cleartrip 4% 2% 2% 0.7% 2% 3%

Airdeccan 3% 2% 0.4% 1% 0.6% 2%

Travel 1% 2% 0.1% 0.0% 0.8% 2%

Travel India 0.5% 1% 1% 0.0% 1% 0.8%

Airindia 0.9% 0.8% 0.0% 0.6% 0.0% 0.6%

Tours 1% 0.4% 0.0% 0.0% 0.1% 0.6%

Rajtravels 1% 0.4% 0.0% 1% 0.5% 0.6%

Goair 0.7% 0.9% 0.0% 0.0% 0.0% 0.5%

Jetairways 1% 0.2% 0.1% 0.0% 0.1% 0.5%

Sify 0.3% 0.2% 0.0% 2% 0.0% 0.5%

Spicejet 0.6% 1% 0.0% 0.0% 0.7% 0.5%

Flykingfisher 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%

Indianairlines 0.2% 0.2% 0.1% 0.0% 0.0% 0.3%

Indiatravels 0.5% 0.1% 0.0% 0.0% 0.4% 0.3%

MSN 0.3% 0.1% 0.0% 0.4% 0.0% 0.3%

KSRTC 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%

Incredibleindia 0.2% 0.4% 0.0% 0.0% 0.1% 0.2%

Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Thomascook 0.0% 0.1% 0.0% 0.0% 0.4% 0.1%

Travelocity 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Hotels 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 6% 7% 4% 0.4% 8% 7%

173

Table 111: Preferred website for matrimony

Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Shoppers

Sample Base 1,275 1,913 450 406 271 5,344

Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Bharatmatrimony 35% 32% 12% 12% 30% 30%

Google 2% 0.7% 58% 1% 2% 5%

Indianmatrimony 0.1% 0.3% 0.1% 0.2% 0.2% 0.6%

Jeevansaathi 5% 7% 5% 3% 3% 5%

Matchmaker 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%

Matrimonial 2% 1% 1% 4% 1% 1%

MSN 0.0% 0.2% 0.0% 0.3% 0.0% 0.2%

Rediff 0.8% 13% 0.8% 2% 1% 3%

Shaadi 33% 29% 11% 18% 41% 29%

Sify 0.1% 0.0% 0.5% 0.0% 0.0% 0.4%

Yahoo 5% 2% 2% 42% 1% 4%

Telugumatrimony 1% 0.7% 0.2% 0.0% 0.1% 1%

Tamilmatrimony 2% 2% 3% 3% 0.6% 3%

Simplymarry 3% 2% 0.5% 1% 6% 3%

Punjabmatrimony 0.1% 0.0% 0.0% 0.6% 0.0% 0.2%

Oriyamatrimony 0.0% 1% 0.0% 0.0% 0.0% 0.3%

Marathimatrimony 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%

Keralamatrimony 0.6% 2% 0.0% 0.2% 2% 1%

Indiatimes 0.5% 0.6% 0.4% 0.7% 7% 0.8%

Hindimatrimony 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Bengalimatrimony 0.2% 0.1% 0.0% 0.6% 0.0% 0.2%

Gujuratimatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Indiamatrimony 0.4% 1% 0.1% 5% 0.0% 0.9%

Matrimony 6% 3% 5% 3% 2% 5%

Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Others 3% 2% 1% 3% 3% 4%

174

Table 112: Preferred website for matrimony

Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 744 1,117 162 134 200 3,261

Bharatmatrimony 39% 34% 10% 10% 37% 32%

Shaadi 31% 29% 14% 15% 42% 30%

Jeevansaathi 3% 8% 9% 5% 2% 5%

Matrimony 5% 3% 6% 2% 0.6% 5%

Google 1% 0.7% 52% 0.4% 0.1% 4%

Yahoo 4% 2% 0.5% 35% 1% 4%

Tamilmatrimony 3% 2% 3% 3% 0.8% 4%

Rediff 0.4% 9% 0.4% 3% 2% 3%

Simplymarry 3% 2% 0.9% 1% 5% 3%

Keralamatrimony 0.8% 3% 0.0% 0.6% 0.0% 1%

Matrimonial 2% 0.7% 0.1% 3% 0.9% 1%

Indiamatrimony 0.3% 1% 0.2% 15% 0.0% 1%

Telugumatrimony 2% 1% 0.0% 0.0% 0.1% 1%

Indianmatrimony 0.0% 0.5% 0.0% 0.0% 0.3% 0.8%

Indiatimes 0.5% 0.4% 0.2% 0.6% 6% 0.8%

Sify 0.2% 0.0% 1% 0.0% 0.0% 0.4%

Bengalimatrimony 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%

Matchmaker 0.3% 0.5% 0.0% 0.0% 0.0% 0.2%

MSN 0.0% 0.3% 0.0% 0.8% 0.0% 0.2%

Marathimatrimony 0.0% 0.7% 0.0% 0.0% 0.0% 0.2%

Agarwal2Agarwal 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Punjabmatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Oriyamatrimony 0.0% 0.6% 0.0% 0.0% 0.0% 0.1%

Hindimatrimony 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Gujuratimatrimony 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 4% 2% 3% 5% 1% 4%

175

Table 113: Preferred website for financial news/info

Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,754 1,249 403 352 331 5,088

Moneycontrol/CNBC 16% 12% 5% 3% 20% 14%

Google 6% 6% 84% 7% 4% 12%

Yahoo 12% 9% 1% 71% 3% 11%

ICICI Direct/ICICI Bank 10% 6% 0.2% 1% 4% 7%

Rediff 4% 21% 1% 2% 3% 6%

Sharekhan 6% 5% 0.1% 2% 8% 5%

Indiatimes 4% 4% 1% 3% 18% 4%

NDTV/NDTVprofit 4% 4% 1% 0.3% 7% 4%

Economictimes 4% 4% 0.0% 0.2% 9% 3%

Stockmarket 2% 0.7% 0.0% 0.6% 0.8% 2%

NSE 2% 2% 0.0% 0.5% 1% 2%

Sify 1% 1% 0.0% 0.4% 0.1% 2%

CNN 3% 0.4% 0.0% 0.4% 2% 1%

Business 1% 0.9% 0.0% 0.6% 0.6% 1%

Indiabulls 2% 0.5% 1% 0.0% 2% 1%

Financialexpress 1% 1% 0.0% 0.0% 1% 1%

MSN 0.6% 1% 0.1% 0.1% 2% 1%

Timesofindia 0.7% 1% 0.1% 0.1% 2% 1%

Financialnews 2% 2% 0.0% 0.9% 0.1% 1%

HDFC 0.6% 1% 0.0% 0.0% 0.7% 0.9%

Kotaksecurities 0.5% 0.4% 0.0% 0.0% 0.0% 0.7%

Indiainfoline 1% 0.7% 0.0% 0.0% 0.3% 0.6%

Zeebusiness 0.8% 0.9% 0.0% 0.0% 0.5% 0.6%

Ibnlive 1% 0.0% 0.8% 0.0% 0.0% 0.6%

Efinancialnews 0.8% 0.4% 0.0% 0.2% 0.6% 0.6%

Equitymaster 0.3% 0.3% 0.4% 0.0% 1% 0.4%

Valueresearch 0.3% 0.6% 0.0% 0.0% 0.0% 0.4%

Manoramaonline 1% 0.0% 0.0% 0.1% 0.0% 0.4%

BBC 1% 1% 0.1% 0.0% 0.6% 0.4%

Reliancemoney 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%

Capitalmarket 0.1% 0.2% 0.0% 0.1% 0.5% 0.2%

Karvey 0.1% 0.4% 0.1% 0.1% 0.5% 0.2%

5Paisa 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%

Others 11% 12% 3% 7% 8% 14%

176

Table 114: Preferred website for financial news/info

Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 763 1,106 168 133 238 3,276

Moneycontrol/CNBC 18% 16% 2% 2% 24% 15%

Google 6% 6% 80% 7% 1% 10%

Yahoo 10% 6% 2% 59% 3% 8%

ICICI Direct/ICICI Bank 11% 7% 0.5% 2% 5% 8%

Rediff 4% 17% 2% 1% 3% 6%

Indiatimes 4% 6% 2% 6% 15% 5%

Sharekhan 7% 6% 0.1% 4% 10% 5%

NDTV/NDTVprofit 5% 4% 1% 0.7% 7% 4%

Economictimes 4% 3% 0.0% 0.7% 11% 4%

Sify 2% 2% 0.0% 0.5% 0.1% 2%

Stockmarket 0.9% 1% 0.1% 1% 0.5% 2%

NSE 2% 2% 0.0% 0.0% 2% 2%

Indiabulls 2% 0.6% 3% 0.0% 3% 2%

CNN 3% 0.7% 0.0% 0.0% 1% 1%

Financialexpress 1% 1% 0.0% 0.0% 1% 1%

HDFC 0.8% 1% 0.0% 0.0% 0.9% 1%

Timesofindia 0.8% 0.8% 0.4% 0.0% 2% 1%

Business 1% 1% 0.0% 0.0% 0.2% 1%

MSN 0.3% 0.9% 0.1% 0.0% 0.6% 1%

Financialnews 2% 0.2% 0.0% 2% 0.0% 1%

Kotaksecurities 0.8% 0.3% 0.0% 0.0% 0.1% 0.8%

Indiainfoline 1% 1% 0.0% 0.0% 0.1% 0.7%

Valueresearch 0.3% 0.9% 0.0% 0.0% 0.0% 0.6%

Zeebusiness 0.6% 1% 0.0% 0.0% 0.1% 0.6%

Manoramaonline 2% 0.0% 0.0% 0.2% 0.0% 0.6%

Efinancialnews 0.3% 0.6% 0.0% 0.0% 0.8% 0.6%

Equitymaster 0.2% 0.2% 0.9% 0.0% 0.0% 0.5%

Ibnlive 1% 0.1% 2% 0.0% 0.0% 0.5%

BBC 0.9% 0.2% 0.0% 0.0% 0.0% 0.4%

5Paisa 0.2% 0.1% 0.0% 0.0% 0.4% 0.2%

Capitalmarket 0.1% 0.3% 0.0% 0.0% 0.6% 0.2%

Reliancemoney 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%

Karvey 0.0% 0.7% 0.0% 0.0% 0.4% 0.2%

Others 9% 14% 5% 14% 7% 13%

177

Table 115: Preferred website for cinema

Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,824 1,299 419 366 345 5,536

Yahoo 10% 8% 5% 57% 5% 10%

Google 4% 4% 67% 3% 4% 8%

Bollywood 5% 4% 2% 1% 6% 6%

PVR Cinemas 6% 5% 4% 2% 14% 6%

Rediff 3% 16% 0.9% 2% 7% 5%

Indiafm 5% 6% 0.2% 2% 5% 5%

Cinema 6% 3% 1% 1% 0.4% 4%

Indiatimes 4% 4% 0.0% 2% 17% 3%

Movies 4% 2% 0.5% 3% 2% 3%

Santabanta 4% 3% 0.3% 2% 2% 3%

Tamilcinemas 2% 2% 2% 0.6% 0.1% 3%

Sify 2% 3% 0.3% 1% 3% 2%

Idlebrain 2% 1% 0.9% 1% 0.3% 2%

Indiaglitz 3% 2% 0.8% 0.6% 0.2% 2%

Imdb 3% 0.6% 0.4% 1% 0.2% 2%

Funcinemas 2% 2% 0.0% 0.0% 4% 2%

Raaga 1% 1% 5% 0.6% 0.1% 1%

Inox 1% 1% 1% 0.0% 2% 1%

Thecinema 2% 0.8% 0.0% 0.5% 2% 1%

Zeecinemas 0.7% 2% 0.3% 0.0% 0.0% 1%

Youtube 1% 1% 1% 0.0% 2% 1%

Satyamcinema 2% 0.3% 0.0% 0.3% 0.6% 1%

Adlabs 0.6% 2% 0.0% 0.2% 1% 0.9%

Galatta 1% 0.4% 0.0% 0.2% 0.0% 0.9%

Cinemax 0.8% 0.5% 0.6% 0.0% 2% 0.8%

Indiancinema 0.7% 2% 0.9% 0.1% 0.0% 0.8%

Andhravilas 0.8% 0.7% 0.0% 4% 0.0% 0.8%

Filmfare 0.2% 0.7% 0.3% 0.2% 0.5% 0.6%

Indya 0.8% 1% 0.0% 0.0% 0.1% 0.6%

MSN 0.0% 1% 0.1% 0.7% 0.7% 0.6%

Hollywood 0.4% 0.9% 0.0% 0.3% 0.8% 0.5%

NDTV 0.8% 0.1% 0.4% 0.0% 0.4% 0.5%

Teluguone 0.1% 0.7% 0.0% 2% 0.0% 0.5%

Starmovies 0.6% 0.1% 0.0% 2% 0.3% 0.5%

Musicindiaonline 1% 0.7% 0.0% 0.1% 0.1% 0.5%

Cinesouth 0.9% 0.1% 0.7% 0.2% 0.0% 0.5%

Chitraloka 0.4% 0.1% 0.0% 0.3% 0.7% 0.5%

Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.4%

Malayalamcinema 0.6% 0.8% 0.0% 0.0% 0.0% 0.4%

Smashits 0.3% 0.3% 0.1% 0.5% 0.6% 0.3%

Yashrajfilms 0.1% 0.3% 0.0% 0.3% 0.6% 0.3%

Funmala 0.1% 0.5% 0.0% 0.0% 0.1% 0.3%

Prasad2 0.4% 0.7% 0.1% 0.1% 0.0% 0.2%

Glamsham 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%

Sonypictures 0.6% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 18% 14% 7% 7% 16% 17%

178

Table 116: Preferred website for cinema

Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 802 1,097 170 137 226 3,336

Yahoo 8% 9% 7% 52% 4% 10%

PVR Cinemas 8% 6% 8% 4% 15% 8%

Google 5% 3% 60% 3% 4% 7%

Rediff 3% 15% 2% 3% 10% 6%

Indiafm 6% 7% 0.1% 4% 5% 5%

Bollywood 4% 4% 1% 2% 4% 5%

Indiatimes 5% 2% 0.0% 1% 17% 4%

Cinema 5% 3% 1% 2% 0.3% 3%

Imdb 5% 1% 1% 0.0% 0.2% 3%

Tamilcinemas 0.8% 2% 2% 0.0% 0.2% 3%

Santabanta 3% 2% 0.0% 2% 0.7% 3%

Movies 3% 1% 1% 0.2% 1% 2%

Sify 2% 3% 0.6% 1% 3% 2%

Funcinemas 2% 3% 0.0% 0.0% 4% 2%

Indiaglitz 3% 4% 1% 0.0% 0.3% 2%

Idlebrain 2% 0.9% 0.1% 0.0% 0.4% 2%

Thecinema 2% 1% 0.0% 1% 2% 2%

Inox 2% 0.6% 3% 0.1% 2% 2%

Satyamcinema 2% 0.5% 0.0% 0.0% 0.8% 1%

Adlabs 1% 2% 0.0% 0.0% 2% 1%

Cinemax 1% 0.6% 0.7% 0.0% 2% 1%

Galatta 1% 0.6% 0.0% 0.2% 0.0% 1%

Zeecinemas 0.9% 1% 0.7% 0.0% 0.0% 1%

MSN 0.0% 2% 0.2% 2% 0.0% 0.8%

Andhravilas 0.3% 0.1% 0.0% 11% 0.0% 0.8%

Indiancinema 0.6% 0.9% 2% 0.0% 0.0% 0.7%

Youtube 0.8% 0.7% 0.3% 0.1% 0.9% 0.7%

Hollywood 0.3% 1% 0.0% 0.0% 0.4% 0.6%

Indya 0.7% 1% 0.0% 0.0% 0.1% 0.6%

NDTV 1% 0.0% 0.0% 0.0% 0.5% 0.6%

Raaga 0.8% 0.8% 0.0% 0.0% 0.0% 0.5%

Starmovies 1% 0.1% 0.0% 0.0% 0.1% 0.5%

Filmfare 0.0% 0.6% 0.8% 0.0% 0.6% 0.4%

Teluguone 0.1% 0.8% 0.0% 4% 0.0% 0.4%

Malayalamcinema 0.8% 0.4% 0.0% 0.0% 0.0% 0.4%

Smashits 0.1% 0.6% 0.2% 0.0% 0.1% 0.3%

Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.3%

Prasad2 0.7% 0.2% 0.0% 0.0% 0.0% 0.3%

Musicindiaonline 0.1% 1% 0.0% 0.0% 0.0% 0.3%

Glamsham 0.5% 0.1% 0.0% 0.0% 0.0% 0.3%

Funmala 0.1% 0.8% 0.0% 0.0% 0.1% 0.3%

Chitraloka 0.5% 0.0% 0.0% 0.7% 0.9% 0.3%

Yashrajfilms 0.2% 0.4% 0.0% 0.1% 0.8% 0.2%

Sonypictures 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%

Cinesouth 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%

Others 17% 16% 7% 6% 17% 16%

179

Table 117: Preferred website for online share/stock trading

Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 378 270 87 76 72 1,364

ICICI Direct 40% 34% 13% 22% 32% 37%

Sherkhan 25% 30% 22% 16% 22% 22%

Indiabulls 5% 6% 24% 0.6% 12% 7%

Religare 2% 0.4% 11% 3% 5% 4%


BSE 2% 6% 0.0% 0.0% 0.0% 3%

5Paisa 3% 4% 0.0% 21% 3% 3%

Geojit 3% 4% 0.0% 0.0% 5% 3%

hdfcsec 2% 3% 0.0% 2% 2% 2%

NSE 1% 3% 3% 7% 2% 2%

Reliancemoney 1% 0.6% 0.0% 0.0% 0.6% 2%

Angeltrade 0.5% 0.5% 0.0% 0.0% 0.0% 0.6%

Karvy 0.5% 0.3% 0.0% 0.0% 0.0% 0.5%

Others 11% 6% 27% 30% 10% 11%

180

Table 118: Preferred website for online share/stock trading

Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 289 314 15 14 89 1,056

ICICI Direct 41% 36% 17% 45% 35% 39%

Sherkhan 26% 28% 4% 30% 23% 23%

Indiabulls 6% 6% 31% 0.0% 12% 7%


Geojit 3% 5% 0.0% 0.0% 6% 3%

5Paisa 4% 5% 0.0% 7% 1% 3%

BSE 1% 7% 0.0% 0.0% 0.0% 3%

hdfcsec 2% 3% 0.0% 2% 2% 3%

Religare 2% 0.5% 14% 0.0% 5% 2%

NSE 0.6% 1% 4% 0.0% 2% 1%

Reliancemoney 0.2% 0.7% 0.0% 0.0% 0.0% 0.9%

Karvy 0.5% 0.4% 0.0% 0.0% 0.0% 0.6%

Angeltrade 0.6% 0.6% 0.0% 0.0% 0.0% 0.4%

Others 9% 5% 31% 16% 9% 10%

181

Table 119: Preferred website for games

Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,862 1,326 428 373 352 5,938

Zapak 18% 18% 10% 6% 19% 18%

Yahoo 19% 18% 4% 66% 11% 18%

Google 4% 3% 66% 4% 7% 8%

Games 8% 5% 4% 6% 4% 7%

Miniclip 5% 3% 3% 2% 5% 4%

Rediff 1% 12% 0.7% 3% 1% 4%

Indiagames 3% 5% 0.0% 0.1% 4% 3%

Contest2Win 5% 3% 0.0% 0.0% 6% 3%

Indiatimes 2% 2% 0.1% 1% 10% 2%

MSN 0.7% 2% 0.4% 0.7% 0.8% 2%

Onlinegames 2% 2% 2% 0.5% 2% 2%

Download 2% 2% 0.3% 0.4% 0.1% 1%

Easports 1% 1% 0.2% 0.0% 1% 1%

Cricinfo 1% 1% 0.2% 0.0% 1% 1%

Freeonlinegames 1% 0.8% 0.1% 0.3% 0.5% 0.9%

Bigfishgames 0.8% 0.1% 0.3% 0.0% 4% 0.9%

Games2win 0.3% 0.6% 0.0% 0.2% 3% 0.8%

Sify 0.4% 0.7% 0.1% 0.0% 0.6% 0.7%

Cartoonnetwork 0.3% 0.2% 1% 0.0% 0.0% 0.6%

Funmaza 0.3% 0.9% 0.1% 0.5% 1% 0.6%

Hungama 0.6% 0.6% 0.0% 0.0% 1% 0.6%

Freegames 1% 0.6% 0.3% 0.0% 0.0% 0.5%

Gamespot 0.6% 0.3% 0.0% 0.5% 0.0% 0.5%

Realarcade 0.2% 0.4% 0.2% 0.9% 2% 0.5%

Funtoosh 0.2% 0.5% 0.0% 0.0% 0.0% 0.4%

Stickcricket 0.5% 0.4% 0.1% 0.1% 0.8% 0.4%

Santabanta 0.4% 0.4% 0.1% 0.2% 0.1% 0.4%

Gamesonline 0.4% 0.1% 0.2% 0.0% 0.9% 0.4%

Gamehouse 1% 0.1% 0.0% 0.0% 0.0% 0.3%

Sports 0.3% 0.4% 0.0% 0.1% 0.0% 0.3%

Gamezone 0.2% 0.3% 0.1% 0.0% 0.4% 0.2%

Toondisneyindia 0.2% 0.2% 0.3% 0.5% 0.0% 0.2%

Playgames 0.4% 0.2% 0.1% 0.2% 0.3% 0.2%

Gamesworld 0.4% 0.1% 0.3% 0.0% 0.0% 0.2%

Arcade 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%

Others 18% 16% 6% 7% 13% 17%

182

Table 120: Preferred website for games

Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 799 1,171 172 137 220 3,473

Yahoo 21% 21% 5% 61% 10% 19%

Zapak 18% 19% 7% 3% 20% 17%

Google 5% 3% 57% 7% 8% 8%

Games 6% 6% 9% 14% 2% 7%

Miniclip 6% 3% 4% 2% 7% 5%

Contest2Win 4% 2% 0.0% 0.0% 7% 3%

Rediff 0.9% 10% 2% 3% 1% 3%

Indiagames 3% 3% 0.0% 0.2% 4% 3%

Indiatimes 2% 2% 0.2% 1% 9% 2%

MSN 0.5% 2% 0.9% 2% 1% 2%

Onlinegames 2% 2% 0.8% 0.0% 0.4% 2%

Download 2% 1% 0.1% 0.0% 0.1% 2%

Cricinfo 1% 2% 0.4% 0.0% 1% 1%

Easports 1% 1% 0.0% 0.0% 0.3% 1%

Sify 0.5% 1% 0.2% 0.0% 0.7% 0.9%

Bigfishgames 0.9% 0.2% 0.7% 0.0% 5% 0.9%

Gamehouse 2% 0.1% 0.0% 0.0% 0.0% 0.6%

Realarcade 0.3% 0.2% 0.0% 0.0% 3% 0.6%

Games2win 0.0% 0.9% 0.0% 0.5% 4% 0.6%

Cartoonnetwork 0.6% 0.3% 3% 0.0% 0.0% 0.5%

Freegames 0.5% 0.3% 0.9% 0.0% 0.0% 0.5%

Freeonlinegames 0.6% 0.2% 0.4% 0.8% 0.7% 0.5%

Funmaza 0.4% 0.8% 0.1% 0.0% 1% 0.5%

Gamespot 0.4% 0.4% 0.0% 1% 0.0% 0.5%

Hungama 0.5% 0.5% 0.0% 0.1% 1% 0.5%

Stickcricket 0.4% 0.7% 0.1% 0.0% 0.1% 0.4%

Santabanta 0.7% 0.4% 0.0% 0.4% 0.0% 0.4%

Gamesonline 0.4% 0.1% 0.0% 0.0% 0.6% 0.4%

Playgames 0.5% 0.3% 0.1% 0.0% 0.4% 0.3%

Gamezone 0.1% 0.2% 0.0% 0.0% 0.6% 0.2%

Sports 0.1% 0.1% 0.0% 0.2% 0.0% 0.2%

Toondisneyindia 0.3% 0.1% 0.8% 0.2% 0.0% 0.2%

Gamesworld 0.2% 0.1% 0.9% 0.0% 0.0% 0.2%

Arcade 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%

Funtoosh 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 18% 16% 7% 3% 12% 17%

183

Table 121: Preferred website for online shopping

Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 7,261

Ebay 100% 0.0% 0.0% 0.0% 0.0% 34%

Rediff 0.0% 100% 0.0% 0.0% 0.0% 25%

Google 0.0% 0.0% 100% 0.0% 0.0% 8%

Yahoo 0.0% 0.0% 0.0% 100% 0.0% 7%

Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 7%

Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 6%

Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 1%

Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 1%

Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%

MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.7%

Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

Others 0.0% 0.0% 0.0% 0.0% 0.0% 6%

Table 122: Preferred website for online shopping

Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 4,166

Ebay 100% 0.0% 0.0% 0.0% 0.0% 38%

Rediff 0.0% 100% 0.0% 0.0% 0.0% 27%

Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 9%

Google 0.0% 0.0% 100% 0.0% 0.0% 6%

Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 5%

Yahoo 0.0% 0.0% 0.0% 100% 0.0% 4%

Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 2%

Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 1%

Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%

MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

Others 0.0% 0.0% 0.0% 0.0% 0.0% 4%

184

Table 123: Preferred website for online news

Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,045 1,457 470 410 386 6,862

Yahoo 12% 8% 10% 63% 3% 13%

NDTV 13% 14% 3% 2% 21% 13%

Rediff 6% 22% 6% 9% 11% 10%

Google 6% 4% 64% 3% 4% 8%

Indiatimes 10% 7% 1% 4% 18% 8%

Aajtak 4% 4% 2% 1% 5% 5%

BBC 6% 4% 2% 2% 2% 5%

Timesofindia 3% 2% 1% 1% 9% 4%

CNN 5% 3% 0.2% 1% 4% 4%

Ibnlive 4% 2% 1% 0.4% 7% 3%

MSN 5% 3% 0.1% 1% 1% 3%

Manoramaonline 2% 2% 0.1% 2% 1% 3%

Thehindu 3% 1% 0.4% 1% 0.5% 2%

Sify 0.9% 2% 1% 0.7% 3% 2%

Zeenews 2% 1% 0.0% 1% 0.9% 2%

Eenadu 2% 3% 0.4% 0.8% 0.0% 2%

CNBC 1% 1% 0.4% 0.7% 0.2% 1%

Jagran 0.6% 2% 0.1% 0.1% 0.6% 1%

Dinamalar 0.5% 0.2% 0.1% 0.0% 0.1% 0.9%

Starnews 0.6% 0.6% 0.9% 1% 0.1% 0.7%

Times 0.5% 0.5% 0.1% 0.3% 0.5% 0.7%

DD News 0.5% 1% 0.5% 0.5% 0.6% 0.6%

Hindustantimes 0.8% 0.6% 0.0% 0.0% 0.2% 0.6%

TV9 0.2% 1% 0.2% 0.0% 1% 0.6%

Moneycontrol 0.8% 0.1% 0.0% 0.1% 0.7% 0.6%

Economictimes 0.6% 0.1% 0.1% 0.1% 1% 0.4%

Midday 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%

Hinduonnet 0.2% 0.4% 0.0% 0.0% 0.2% 0.2%

Esakal 0.3% 0.5% 0.1% 0.0% 0.7% 0.2%

Webduniya 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

Others 10% 9% 4% 3% 4% 8%

185

Table 124: Preferred website for online news

Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 958 1,390 169 138 270 4,260

NDTV 14% 14% 5% 2% 23% 14%

Yahoo 12% 8% 11% 58% 3% 11%

Rediff 7% 21% 4% 14% 13% 11%

Indiatimes 9% 9% 2% 9% 17% 9%

Google 6% 3% 55% 3% 4% 7%

BBC 7% 3% 3% 2% 1% 5%

CNN 7% 4% 0.0% 0.8% 5% 5%

Aajtak 3% 5% 3% 0.0% 4% 4%

Timesofindia 4% 3% 2% 0.3% 10% 4%

Ibnlive 5% 1% 3% 0.2% 5% 4%

Thehindu 4% 2% 1% 0.0% 0.7% 3%

MSN 3% 3% 0.1% 2% 0.0% 3%


Eenadu 2% 3% 0.3% 0.8% 0.0% 2%

Sify 0.9% 2% 0.0% 0.5% 4% 2%

CNBC 2% 1% 0.1% 2% 0.2% 1%

Zeenews 1% 1% 0.0% 0.1% 1% 1%

Dinamalar 0.2% 0.1% 0.0% 0.0% 0.2% 1%

Jagran 0.9% 2% 0.0% 0.3% 0.8% 1%

Times 0.5% 0.5% 0.1% 0.0% 0.7% 0.9%

TV9 0.0% 0.0% 0.0% 0.0% 0.3% 0.7%

Moneycontrol 1% 0.1% 0.0% 0.0% 0.8% 0.7%

Economictimes 0.4% 0.2% 0.4% 0.2% 2% 0.5%

Hindustantimes 0.4% 1% 0.0% 0.0% 0.3% 0.5%

Starnews 0.3% 0.3% 1% 0.0% 0.2% 0.5%

DD News 0.1% 0.6% 0.8% 0.0% 0.0% 0.4%

Hinduonnet 0.2% 0.7% 0.0% 0.0% 0.3% 0.3%

Midday 0.5% 0.4% 0.0% 0.0% 0.0% 0.3%

Esakal 0.3% 0.3% 0.0% 0.0% 0.1% 0.2%

Webduniya 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Others 8% 9% 10% 3% 3% 8%

186

Table 125: Preferred website for friendship/dating

Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,830 1,303 420 367 346 5,673

Orkut 45% 27% 15% 13% 27% 37%

Yahoo 22% 21% 11% 71% 23% 22%

Google 3% 4% 66% 0.9% 6% 7%

Rediff 3% 23% 2% 3% 5% 7%

Fropper 3% 3% 1% 2% 7% 3%

Indiatimes 2% 2% 0.0% 0.0% 15% 2%

Date 3% 2% 0.7% 0.9% 2% 2%

Hi5 3% 1% 0.3% 0.0% 6% 2%

Adultfriendfinder 2% 2% 0.3% 0.0% 0.2% 2%

Friendfinder 2% 2% 0.3% 0.6% 1% 2%

Friends 0.8% 0.8% 0.4% 0.0% 0.2% 1%

Tagged 0.9% 0.3% 0.0% 0.0% 2% 1%

Friendship 0.8% 0.9% 0.0% 0.1% 0.5% 0.9%

MSN 0.6% 0.5% 0.3% 1% 0.1% 0.8%

Desimartini 0.2% 0.4% 0.0% 0.0% 0.0% 0.5%

Sify 0.2% 0.5% 0.0% 0.6% 0.1% 0.4%

Batchmates 0.8% 0.7% 0.0% 0.0% 0.9% 0.4%

Friendster 0.3% 0.1% 0.0% 0.0% 0.1% 0.3%

Match 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Others 8% 9% 2% 8% 5% 10%

187

Table 126: Preferred website for friendship/dating

Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 786 1,116 171 135 198 3,290

Orkut 48% 29% 18% 16% 28% 36%

Yahoo 19% 22% 13% 66% 23% 22%

Rediff 3% 18% 3% 2% 5% 7%

Google 3% 2% 61% 0.3% 6% 6%

Fropper 4% 5% 2% 0.7% 8% 4%

Indiatimes 3% 2% 0.0% 0.0% 15% 3%

Adultfriendfinder 3% 3% 0.0% 0.0% 0.3% 2%

Date 2% 1% 0.1% 0.0% 2% 2%

Friendfinder 2% 2% 0.0% 0.9% 2% 2%

Hi5 2% 0.8% 0.0% 0.0% 5% 2%

MSN 0.8% 0.8% 0.8% 1% 0.2% 1%

Friendship 0.4% 1% 0.0% 0.0% 0.0% 0.9%

Friends 0.8% 1% 1% 0.0% 0.3% 0.8%

Tagged 0.6% 0.5% 0.0% 0.1% 0.7% 0.8%

Batchmates 1% 1% 0.0% 0.0% 1% 0.6%

Sify 0.4% 0.2% 0.0% 0.5% 0.1% 0.4%

Friendster 0.4% 0.1% 0.0% 0.0% 0.1% 0.4%

Desimartini 0.3% 0.4% 0.0% 0.0% 0.0% 0.3%

Match 0.4% 0.1% 0.0% 0.0% 0.0% 0.2%

Others 7% 10% 2% 12% 4% 11%

188

Table 127: Preferred website for music

Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,948 1,387 447 391 368 6,521

Raaga 23% 24% 9% 11% 26% 23%

Yahoo 10% 9% 4% 53% 6% 9%

Google 2% 3% 56% 6% 4% 6%

Cooltoad 5% 4% 3% 2% 6% 5%

Musicindiaonline 5% 5% 2% 0.1% 4% 5%

Music 5% 2% 2% 2% 4% 4%

Mp3 3% 3% 1% 3% 3% 3%

Rediff 1% 12% 2% 2% 1% 3%

Tamilsongs 4% 1% 0.2% 1% 0.2% 2%

Youtube 2% 1% 0.5% 0.9% 2% 2%

Papuyaar 2% 2% 0.0% 1% 1% 2%

Smashits 2% 1% 0.8% 0.9% 2% 2%

Songs 0.6% 1% 0.8% 1% 3% 1%

Livewire 2% 0.6% 0.0% 0.0% 2% 1%

Indiatimes 1% 1% 0.1% 0.5% 10% 1%

Mtv 2% 1% 0.1% 0.0% 2% 1%

Apniisp 0.7% 0.9% 0.9% 0.3% 1% 1%

Dishant 0.9% 0.9% 1% 0.0% 0.1% 1%

Bollywoodmusic 1% 0.7% 0.1% 1% 0.6% 1%

Sify 0.4% 1% 0.1% 0.5% 3% 1%

Pz10 0.9% 0.2% 0.0% 0.0% 0.0% 1%

Indiafm 0.7% 2% 0.0% 0.5% 0.9% 0.9%

Bollyexpress 0.7% 0.8% 0.0% 0.3% 1% 0.9%

Andhravilas 0.6% 0.6% 0.0% 0.0% 0.0% 0.9%

Musiconline 0.6% 2% 1% 0.2% 0.9% 0.8%

Bollyfm 0.8% 2% 0.0% 0.0% 0.1% 0.7%

Funmaza 0.9% 0.5% 0.1% 0.1% 0.5% 0.7%

123music 0.9% 0.5% 0.3% 0.3% 0.0% 0.7%

Realplayer 0.5% 0.9% 0.1% 0.2% 2% 0.6%

Okesite 0.4% 0.4% 4% 0.5% 0.3% 0.6%

Indianmusic 0.3% 0.7% 0.6% 0.0% 0.0% 0.5%

MSN 0.4% 0.5% 0.3% 1% 0.0% 0.5%

Itunes 0.7% 0.3% 0.0% 0.0% 0.8% 0.5%

Emusic 3% 0.5% 0.1% 0.0% 0.0% 0.5%

Mag4U 0.1% 0.8% 0.2% 0.4% 0.2% 0.4%

Timesmusic 0.2% 0.1% 0.0% 0.2% 0.0% 0.4%

Musicmazaa 0.5% 0.3% 0.0% 0.4% 0.3% 0.4%

Downloads 0.4% 0.5% 0.1% 0.1% 2% 0.4%

Tamilmp3world 0.2% 0.1% 0.6% 0.4% 0.0% 0.3%

Radiomirchi 0.0% 0.8% 0.0% 0.7% 0.2% 0.3%

Desimusic 0.4% 0.5% 0.3% 0.0% 0.0% 0.3%

Telgusongs 0.1% 0.5% 0.2% 0.8% 0.0% 0.2%

Sonymusic 0.5% 0.1% 0.0% 0.0% 0.1% 0.2%

Musicworld 0.1% 0.1% 0.0% 0.4% 0.0% 0.2%

Desiweb 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

Others 14% 9% 8% 6% 10% 13%

189

Table 128: Preferred website for music

Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 875 1,219 172 141 236 3,802

Raaga 24% 27% 12% 16% 29% 24%

Yahoo 10% 9% 2% 51% 5% 9%

Google 2% 3% 50% 4% 4% 6%

Cooltoad 6% 5% 0.8% 2% 7% 6%

Musicindiaonline 5% 6% 0.0% 0.0% 4% 5%

Music 6% 3% 2% 0.0% 3% 4%

Rediff 1% 10% 3% 3% 1% 3%

Tamilsongs 4% 0.9% 0.3% 2% 0.3% 3%

Mp3 3% 3% 0.0% 5% 0.4% 2%

Youtube 2% 1% 1% 3% 0.2% 2%

Papuyaar 1% 3% 0.0% 0.0% 1% 2%

Smashits 2% 2% 0.0% 0.0% 0.9% 2%

Livewire 3% 0.6% 0.0% 0.0% 2% 2%

Indiatimes 1% 1% 0.2% 1% 10% 2%

Mtv 2% 2% 0.0% 0.0% 3% 2%

Musiconline 1% 2% 4% 0.1% 0.9% 1%

Dishant 0.5% 1% 4% 0.0% 0.2% 0.9%

Sify 0.6% 0.7% 0.0% 0.5% 4% 0.9%

Songs 0.5% 0.6% 0.0% 0.5% 3% 0.9%

Bollyexpress 0.5% 0.6% 0.0% 1% 2% 0.9%

Indiafm 0.9% 1% 0.0% 0.0% 0.0% 0.8%

Bollyfm 0.8% 1% 0.0% 0.0% 0.1% 0.7%

Bollywoodmusic 0.7% 0.9% 0.0% 0.3% 0.8% 0.7%

MSN 0.5% 0.6% 0.8% 2% 0.0% 0.7%

Realplayer 0.5% 1% 0.1% 0.6% 2% 0.7%

Funmaza 1% 0.4% 0.4% 0.0% 0.6% 0.7%

Apniisp 0.3% 1% 2% 0.0% 0.7% 0.6%

Pz10 0.9% 0.3% 0.0% 0.0% 0.0% 0.6%

Okesite 0.2% 0.0% 8% 0.8% 0.3% 0.6%

Itunes 1% 0.4% 0.0% 0.0% 0.6% 0.6%

123music 0.7% 0.1% 0.7% 0.0% 0.0% 0.6%

Indianmusic 0.4% 0.8% 0.2% 0.0% 0.1% 0.5%

Timesmusic 0.3% 0.1% 0.0% 0.0% 0.0% 0.5%

Emusic 0.6% 0.5% 0.4% 0.0% 0.0% 0.5%

Downloads 0.7% 0.4% 0.0% 0.2% 0.7% 0.5%

Sonymusic 0.8% 0.2% 0.0% 0.0% 0.1% 0.4%

Andhravilas 0.3% 0.1% 0.0% 0.0% 0.0% 0.4%

Mag4U 0.1% 0.6% 0.6% 0.0% 0.0% 0.3%

Radiomirchi 0.0% 0.9% 0.0% 0.6% 0.3% 0.3%

Musicworld 0.1% 0.1% 0.0% 1% 0.0% 0.3%

Musicmazaa 0.1% 0.2% 0.0% 0.0% 0.5% 0.3%

Desimusic 0.1% 0.8% 0.0% 0.0% 0.0% 0.3%

Telgusongs 0.1% 0.6% 0.4% 0.0% 0.0% 0.2%

Tamilmp3world 0.3% 0.1% 1% 0.0% 0.0% 0.2%

Desiweb 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

Others 14% 6% 7% 6% 13% 12%

190

Table 129: Preferred info search engine - local language

Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,088 775 250 218 206 3,153

Google 73% 73% 97% 81% 71% 75%

Guruji 1% 2% 0.0% 0.0% 2% 2%

Manoramaonline 2% 2% 1% 7% 4% 2%

Kerala 2% 1% 0.0% 0.0% 1% 2%

Eenadu 3% 1% 0.0% 0.0% 0.0% 1%

Khoj 2% 0.7% 0.1% 0.2% 0.2% 1%

Webduniya 2% 2% 0.0% 0.9% 0.6% 1%

Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7%

Jagran 0.0% 1% 0.1% 0.0% 1% 0.5%

Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4%

MSN 0.0% 0.3% 0.1% 0.2% 0.0% 0.3%

Others 14% 17% 2% 8% 20% 14%

Table 130: Preferred info search engine - local language

Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 509 654 157 48 124 1,957

Google 73% 71% 97% 94% 75% 72%

Kerala 2% 2% 0.0% 0.0% 2% 2%

Guruji 1% 2% 0.0% 0.0% 2% 2%


Khoj 3% 0.9% 0.2% 0.0% 0.2% 2%

Eenadu 2% 2% 0.0% 0.0% 0.0% 2%

Webduniya 2% 0.9% 0.0% 0.0% 0.8% 1%

Webulagam 0.5% 0.2% 0.1% 0.0% 0.0% 0.6%

MSN 0.0% 0.5% 0.1% 0.4% 0.0% 0.5%

Jagran 0.0% 1% 0.0% 0.0% 2% 0.4%

Chennaionline 0.2% 0.1% 0.0% 0.0% 0.0% 0.3%

Others 15% 17% 2% 3% 15% 16%

191

Table 131: Preferred website for real estate

Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,573 1,120 361 316 297 4,191

Google 11% 9% 81% 7% 7% 16%

Magicbricks 16% 12% 2% 2% 23% 15%

Yahoo 13% 11% 2% 69% 4% 12%

99acres 13% 11% 2% 2% 17% 11%

Realestates 14% 7% 1% 3% 6% 10%

Rediff 3% 25% 0.6% 3% 2% 7%

Indiaproperty 5% 6% 0.4% 2% 4% 6%

Property 4% 3% 4% 0.4% 5% 3%

Indiatimes 1% 3% 0.1% 1% 18% 3%

Sulekha 0.9% 1% 0.3% 0.1% 1% 1%

Sify 0.3% 0.5% 0.0% 0.0% 3% 1%

Manoramaonline 1% 0.1% 0.0% 0.5% 0.0% 0.6%

MSN 0.6% 0.3% 0.3% 0.1% 0.2% 0.5%

Realtor 0.9% 0.1% 0.0% 0.0% 0.0% 0.4%

NDTV 0.3% 0.3% 0.0% 0.0% 0.6% 0.4%

Indiabulls 0.6% 0.0% 1% 0.0% 0.0% 0.4%

Chennaionline 0.2% 0.4% 0.0% 0.5% 0.0% 0.4%

Keralarealestate 0.2% 0.8% 0.0% 0.2% 0.0% 0.2%

Others 15% 10% 5% 9% 11% 12%

Table 132: Preferred website for real estate

Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 652 967 166 133 191 2,702

Magicbricks 20% 17% 3% 1% 25% 17%

Google 12% 8% 74% 7% 5% 14%

99acres 13% 15% 3% 4% 20% 13%

Yahoo 9% 8% 3% 63% 3% 10%

Realestates 11% 4% 3% 0.5% 4% 9%

Rediff 3% 19% 0.2% 1% 2% 6%

Indiaproperty 7% 8% 0.7% 0.0% 5% 6%

Property 3% 3% 0.1% 0.0% 5% 3%

Indiatimes 2% 3% 0.2% 0.6% 14% 3%

Sify 0.5% 0.6% 0.0% 0.0% 3% 2%

Sulekha 1% 2% 0.8% 0.0% 0.3% 1%

Manoramaonline 2% 0.0% 0.0% 0.6% 0.1% 0.8%

Realtor 1% 0.2% 0.0% 0.0% 0.0% 0.6%

Chennaionline 0.3% 0.5% 0.0% 0.0% 0.0% 0.5%

NDTV 0.5% 0.4% 0.0% 0.0% 0.1% 0.4%

MSN 0.2% 0.1% 0.9% 0.4% 0.0% 0.4%

Indiabulls 0.3% 0.0% 3% 0.0% 0.0% 0.3%

Keralarealestate 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%

Others 14% 11% 8% 21% 13% 14%

192

Table 133: Preferred info search engine - English

Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,966 1,400 451 394 371 6,456

Google 77% 73% 92% 39% 87% 77%

Yahoo 9% 7% 5% 57% 4% 9%

English 3% 1% 0.0% 1% 0.5% 3%

Rediff 0.7% 11% 0.5% 0.5% 0.5% 2%

Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1%

Dictionary 1% 1% 0.7% 0.0% 0.6% 1%

MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8%

Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5%

BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5%

Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%

Sify 0.1% 0.2% 0.0% 0.2% 0.0% 0.3%

Altavista 0.2% 0.5% 1% 0.0% 0.0% 0.3%

Others 5% 4% 0.4% 0.6% 2% 4%

Table 134: Preferred info search engine - English

Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 921 1,273 173 132 258 3,966

Google 79% 78% 88% 51% 90% 78%

Yahoo 8% 6% 8% 47% 3% 8%

English 3% 1% 0.0% 0.0% 0.3% 3%

Rediff 0.3% 8% 0.1% 0.1% 0.6% 2%

Dictionary 1% 2% 0.5% 0.0% 0.8% 1%

Wikipedia 2% 0.8% 0.0% 0.0% 0.9% 1%

MSN 1% 0.4% 1% 1% 0.1% 1%

BBC 0.4% 0.0% 0.0% 0.0% 0.0% 0.6%

Indiatimes 0.1% 0.4% 0.0% 0.0% 3% 0.5%

Sify 0.2% 0.1% 0.0% 0.5% 0.0% 0.4%

Timesofindia 0.4% 0.2% 0.0% 0.0% 0.0% 0.3%

Altavista 0.2% 0.6% 1% 0.1% 0.0% 0.3%

Others 4% 3% 0.9% 0.3% 1% 4%

193

Table 135: Preferred website for instant messaging

Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,036 1,450 468 408 385 6,945

Yahoo 69% 57% 36% 89% 52% 63%

Google Talk 11% 10% 58% 4% 17% 14%

Rediffbol 8% 23% 2% 3% 9% 10%

MSN 7% 6% 1% 2% 10% 6%

Orkut 2% 1% 1% 0.5% 3% 2%

Meebo 1% 2% 0.2% 0.0% 0.5% 1%

Skype 0.8% 0.6% 0.0% 0.0% 0.0% 0.7%

Indiatimes 0.2% 0.2% 0.1% 0.0% 6% 0.5%

AIM 0.4% 0.3% 0.0% 0.2% 1% 0.3%

Others 2% 1% 0.6% 1% 2% 3%

Table 136: Preferred website for instant messaging

Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 983 1,316 174 139 253 4,121

Yahoo 69% 59% 40% 87% 52% 62%

Google Talk 11% 10% 52% 4% 17% 15%

Rediffbol 6% 19% 3% 2% 8% 9%

MSN 8% 6% 1% 5% 13% 7%

Meebo 1% 3% 0.0% 0.0% 0.1% 2%

Orkut 1% 1% 2% 0.0% 2% 2%

Skype 1% 0.8% 0.0% 0.0% 0.0% 0.9%

Indiatimes 0.3% 0.2% 0.2% 0.0% 5% 0.6%

AIM 0.4% 0.4% 0.0% 0.0% 1% 0.4%

Others 2% 1% 1% 2% 2% 2%

194

Table 137: Preferred website for social networking/communities

Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,398 996 321 280 264 4,300

Orkut 66% 59% 94% 24% 65% 65%

Yahoo 14% 17% 2% 71% 10% 15%

MSN 0.7% 2% 0.5% 0.6% 3% 1%

Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1%

Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7%

Hi5 0.5% 1% 0.4% 0.0% 4% 0.7%

Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7%

Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4%

Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4%

Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4%

Ryze 0.3% 0.2% 0.0% 0.0% 1% 0.3%

Fropper 0.4% 0.6% 0.0% 0.0% 0.6% 0.3%

Others 14% 17% 3% 4% 14% 14%

Table 138: Preferred website for social networking/communities

Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 710 745 162 126 175 2,618

Orkut 67% 59% 93% 34% 65% 65%

Yahoo 13% 17% 2% 59% 10% 14%

MSN 0.8% 2% 1% 1% 4% 2%

Linkedin 0.5% 1% 0.0% 0.1% 1% 0.7%

Communities 0.8% 0.4% 0.1% 0.0% 0.0% 0.7%

Hi5 0.4% 0.6% 0.0% 0.0% 2% 0.6%

Myspace 1% 0.6% 0.0% 0.0% 0.1% 0.5%

Fropper 0.5% 0.3% 0.0% 0.0% 0.9% 0.5%

Ryze 0.2% 0.1% 0.0% 0.0% 1% 0.4%

Friends 0.5% 0.4% 0.0% 0.0% 0.0% 0.4%

Bharatstudent 0.8% 0.3% 0.0% 0.0% 0.0% 0.4%

Tagged 0.3% 0.4% 0.0% 1% 0.1% 0.3%

Others 15% 18% 3% 5% 15% 16%

195

Table 139: Preferred website for astrology

Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,735 1,236 399 348 328 5,111

Yahoo 22% 17% 8% 76% 7% 21%

Astrology 23% 15% 11% 7% 13% 18%

Google 7% 4% 71% 4% 5% 11%

Rediff 6% 27% 2% 3% 6% 10%

Indiatimes astrospeak 9% 9% 0.8% 2% 36% 9%

Sify 2% 2% 2% 0.9% 3% 3%

Sarafreder 2% 3% 0.1% 0.5% 3% 3%

Horoscope 2% 0.8% 0.0% 0.0% 0.9% 2%

MSN 1% 2% 0.4% 1% 3% 2%

Astrolife 1% 3% 0.4% 0.0% 5% 2%

Indianastrology 1% 0.7% 0.3% 1% 0.2% 1%

Astrogyan 1% 1% 0.4% 0.0% 1% 1%

Webduniya 0.4% 0.6% 0.2% 0.1% 0.1% 0.8%

Ivillage 0.5% 0.6% 0.0% 1% 1% 0.8%

Astroyogi 2% 0.4% 0.5% 0.0% 1% 0.7%

Astrocenter 1% 0.1% 0.4% 0.0% 0.4% 0.7%

Timesofindia 0.4% 0.2% 0.1% 0.0% 0.4% 0.6%

Santabanta 0.9% 0.6% 0.1% 0.0% 0.3% 0.6%

Paramdhaam 0.5% 0.6% 0.1% 0.0% 0.0% 0.6%

Astroindia 0.6% 0.2% 0.0% 0.0% 0.2% 0.6%

Webulagam 0.7% 0.5% 0.0% 0.5% 0.0% 0.5%

Manoramaonline 1% 0.3% 0.0% 0.3% 0.0% 0.5%

Bejandaruwalla 0.8% 0.5% 0.0% 0.0% 0.5% 0.5%

Astrologyzone 0.5% 0.2% 0.0% 0.0% 2% 0.5%

Indya 0.3% 0.4% 0.0% 0.0% 1% 0.4%

Cyberastro 0.7% 0.2% 0.0% 0.0% 0.3% 0.4%

Tarot 0.6% 0.1% 0.1% 0.0% 0.1% 0.3%

Kundli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%

Ganeshaspeaks 0.0% 0.8% 0.4% 0.4% 0.0% 0.3%

Astroworld 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%

Jagran 0.2% 0.2% 0.0% 0.0% 0.1% 0.2%

Others 11% 9% 2% 2% 9% 9%

196

Table 140: Preferred website for astrology

Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 698 1,075 170 139 203 3,067

Yahoo 19% 13% 6% 74% 8% 19%

Astrology 22% 16% 6% 6% 13% 17%

Google 8% 4% 75% 3% 3% 11%

Rediff 8% 25% 1% 2% 8% 10%

Indiatimes astrospeak 9% 11% 1% 4% 34% 10%

Sify 3% 3% 4% 0.5% 3% 3%

MSN 1% 3% 0.0% 4% 2% 3%

Astrolife 2% 3% 1% 0.0% 7% 3%

Sarafreder 1% 2% 0.0% 2% 4% 2%

Horoscope 3% 0.8% 0.0% 0.0% 0.2% 2%

Indianastrology 1% 1% 0.8% 4% 0.3% 1%

Astrogyan 1% 1% 1% 0.0% 1% 1%

Astrocenter 2% 0.2% 0.0% 0.0% 0.6% 0.9%

Ivillage 0.8% 1% 0.0% 0.0% 1% 0.8%

Astroindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.8%

Manoramaonline 2% 0.4% 0.1% 0.8% 0.0% 0.7%

Astrologyzone 0.7% 0.3% 0.0% 0.0% 3% 0.7%

Webulagam 0.7% 0.4% 0.0% 1% 0.0% 0.6%

Webduniya 0.4% 0.5% 0.0% 0.0% 0.2% 0.6%

Timesofindia 0.3% 0.3% 0.4% 0.0% 0.5% 0.6%

Paramdhaam 0.5% 0.8% 0.1% 0.0% 0.0% 0.6%

Bejandaruwalla 0.5% 0.8% 0.0% 0.0% 0.0% 0.6%

Astroyogi 1% 0.5% 0.2% 0.0% 0.4% 0.6%

Indya 0.5% 0.6% 0.0% 0.0% 2% 0.5%

Cyberastro 0.8% 0.3% 0.0% 0.0% 0.0% 0.5%

Tarot 0.5% 0.0% 0.2% 0.0% 0.2% 0.4%

Santabanta 0.6% 0.0% 0.0% 0.0% 0.0% 0.4%

Kundli 0.6% 0.5% 0.0% 0.0% 0.0% 0.4%

Astroworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%

Jagran 0.3% 0.2% 0.0% 0.0% 0.2% 0.2%

Ganeshaspeaks 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Others 8% 10% 2% 0.8% 9% 9%

197

Table 141: Preferred website for online learning/education

Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,697 1,208 390 340 321 5,261

Google 25% 27% 87% 24% 34% 33%

Yahoo 10% 9% 2% 58% 5% 9%

Wikipedia 9% 4% 0.1% 2% 6% 6%

Rediff 1% 18% 0.5% 1% 2% 4%

Education 3% 3% 0.1% 1% 2% 3%

W3schools 1% 2% 0.5% 0.6% 2% 2%

Onlinelearning 2% 0.9% 0.0% 0.2% 2% 1%

IGNOU 2% 2% 0.0% 0.3% 2% 1%

Ebizel 1% 2% 0.7% 0.4% 0.2% 1%

Indiatimes 1% 2% 0.0% 0.3% 9% 1%

CBSE 0.7% 0.1% 0.2% 0.5% 0.0% 1%

ICFAI 0.9% 2% 0.1% 0.0% 0.1% 1%

Annauniversity 2% 0.6% 0.0% 0.4% 0.4% 1%

Onlineeducation 2% 0.5% 0.0% 0.0% 0.0% 0.9%

Microsoft 0.9% 1% 0.1% 0.0% 0.2% 0.9%

MSN 0.5% 0.7% 0.1% 0.6% 3% 0.8%

Howstuffworks 0.9% 1% 0.4% 0.0% 0.0% 0.6%

Dewsoftoverseas 0.6% 0.6% 0.3% 0.0% 0.0% 0.6%

Pubmed 0.4% 0.3% 0.0% 1% 0.6% 0.5%

ICAI 0.5% 0.5% 0.0% 0.0% 0.9% 0.5%

Gurukul 0.2% 1% 0.4% 0.1% 0.5% 0.5%

BBC 0.9% 0.4% 0.0% 0.0% 0.8% 0.5%

Symbiosis 0.1% 0.3% 0.1% 0.0% 0.6% 0.4%

Learning 0.9% 0.1% 0.0% 0.6% 0.2% 0.4%

Goiit 0.6% 0.0% 0.0% 0.6% 0.0% 0.4%

Freshersworld 0.5% 0.9% 0.0% 0.0% 0.0% 0.4%

Britishcouncil 0.3% 0.3% 0.0% 0.3% 1% 0.4%

Answers 0.5% 0.3% 0.0% 1% 0.2% 0.4%

English 0.4% 0.2% 0.1% 0.0% 0.0% 0.3%

Worldwidelearn 0.4% 0.3% 0.0% 0.1% 0.0% 0.2%

NCERT 0.1% 0.4% 0.2% 0.0% 0.5% 0.2%

Mit.edu 0.2% 0.3% 0.0% 0.0% 0.9% 0.2%

Others 31% 19% 8% 7% 27% 25%

198

Table 142: Preferred website for online learning/education

Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 692 1,054 174 135 195 3,081

Google 25% 25% 86% 33% 34% 32%

Yahoo 6% 8% 2% 48% 5% 8%

Wikipedia 10% 5% 0.2% 1% 7% 7%

Rediff 2% 13% 0.4% 0.3% 2% 4%

Education 3% 3% 0.1% 0.0% 1% 3%

W3schools 2% 4% 0.0% 0.0% 0.6% 2%

IGNOU 2% 3% 0.0% 0.2% 2% 2%

Indiatimes 1% 1% 0.0% 0.8% 9% 2%

Onlinelearning 3% 2% 0.0% 0.0% 3% 1%

ICFAI 0.9% 4% 0.0% 0.0% 0.1% 1%

Ebizel 0.3% 2% 2% 0.0% 0.0% 1%

Annauniversity 3% 1% 0.0% 0.0% 0.2% 1%

MSN 0.6% 0.3% 0.2% 2% 3% 1%

Microsoft 1% 2% 0.1% 0.0% 0.3% 1%

ICAI 0.8% 0.9% 0.0% 0.0% 1% 0.8%

Howstuffworks 2% 0.3% 1% 0.0% 0.0% 0.7%

Symbiosis 0.2% 0.4% 0.0% 0.0% 0.8% 0.6%

Gurukul 0.3% 2% 0.0% 0.1% 0.0% 0.6%

Answers 0.6% 0.5% 0.0% 4% 0.3% 0.6%

Pubmed 0.2% 0.4% 0.1% 0.0% 0.8% 0.5%

Onlineeducation 0.7% 0.4% 0.0% 0.0% 0.0% 0.5%

Dewsoftoverseas 0.6% 0.7% 0.0% 0.0% 0.0% 0.5%

BBC 0.7% 0.2% 0.0% 0.0% 0.1% 0.5%

Learning 0.1% 0.1% 0.0% 0.0% 0.2% 0.4%

CBSE 0.6% 0.1% 0.0% 1% 0.0% 0.4%

Worldwidelearn 0.2% 0.4% 0.0% 0.0% 0.0% 0.3%

Mit.edu 0.4% 0.2% 0.0% 0.0% 1% 0.3%

Goiit 0.6% 0.0% 0.0% 2% 0.0% 0.3%

Freshersworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%

English 0.5% 0.0% 0.0% 0.0% 0.0% 0.3%

Britishcouncil 0.5% 0.4% 0.0% 0.0% 0.1% 0.3%

NCERT 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%

Others 33% 21% 7% 8% 29% 25%

199


Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 485 345 111 97 92 1,539

Google 19% 12% 66% 19% 17% 22%

Yahoo 14% 20% 11% 49% 4% 16%

Blogger 13% 13% 2% 8% 14% 12%

Blogspot 11% 9% 2% 4% 29% 12%

Ibibo 11% 8% 1% 8% 11% 11%

Rediff 5% 27% 11% 3% 8% 11%

Hi5 4% 0.4% 1% 0.4% 1% 2%

Youtube 0.4% 0.4% 0.3% 2% 0.0% 2%

Debonairblog 2% 1% 2% 0.0% 0.0% 2%

Indiatimes 1% 3% 2% 0.9% 8% 2%

Mylot 3% 2% 0.0% 0.0% 3% 2%

Sulekha 1% 0.5% 0.0% 0.0% 0.2% 0.9%

MSN 0.2% 0.0% 1% 2% 1% 0.8%

Mouthshut 2% 0.7% 0.0% 0.0% 0.3% 0.6%

Myspace 0.7% 0.8% 0.0% 0.0% 0.1% 0.5%

Fropper 0.5% 0.5% 0.0% 0.0% 1% 0.4%

TimesofIndia 0.6% 1% 0.0% 0.0% 0.0% 0.3%

Tagged 8% 0.1% 0.0% 0.0% 0.7% 0.2%

Monster 0.0% 0.0% 0.0% 0.2% 0.0% 0.2%

Others 4% 2% 0.1% 2% 2% 2%

200


Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 266 322 44 33 62 1,000

Google 21% 10% 63% 27% 19% 20%

Blogspot 15% 11% 3% 8% 38% 15%

Yahoo 15% 18% 2% 33% 1% 14%

Blogger 13% 16% 4% 16% 9% 14%

Rediff 7% 26% 21% 4% 7% 12%

Ibibo 10% 9% 1% 5% 13% 10%

Youtube 0.6% 0.6% 0.6% 5% 0.0% 3%

Indiatimes 1% 2% 3% 1% 6% 2%

Mylot 3% 2% 0.0% 0.0% 1% 2%

Hi5 0.3% 0.3% 0.0% 0.0% 2% 1%

Sulekha 2% 0.7% 0.0% 0.0% 0.2% 1%

Debonairblog 2% 1% 0.0% 0.0% 0.0% 1%

Myspace 1% 0.2% 0.0% 0.0% 0.1% 0.8%

MSN 0.1% 0.1% 3% 0.0% 2% 0.7%

Mouthshut 1% 0.7% 0.0% 0.0% 0.4% 0.5%

TimesofIndia 0.9% 0.4% 0.0% 0.0% 0.0% 0.5%

Fropper 0.9% 0.6% 0.0% 0.0% 0.0% 0.4%

Tagged 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

Others 7% 2% 0.3% 0.6% 2% 3%

201

Table 145: Other language frequented by internet users

Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 306 218 70 61 58 1,134

Tamil 27% 13% 12% 11% 30% 19%

Hindi 15% 19% 16% 21% 26% 19%

Malayalam 16% 17% 17% 9% 11% 16%

Telugu 13% 18% 17% 4% 1% 13%

Marathi 12% 12% 9% 8% 17% 11%

Kannada 5% 5% 18% 17% 1% 7%

Bengali 6% 4% 4% 11% 9% 6%

Gujarati 3% 3% 0.0% 13% 0.0% 3%

Oriya 0.0% 2% 0.0% 0.0% 2% 1%

Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9%

Urdu 0.0% 0.4% 2% 0.0% 3% 0.8%

Punjabi 1% 0.5% 0.0% 0.0% 0.0% 0.4%

Assamese 0.3% 0.0% 0.6% 0.0% 0.0% 0.2%

Maithili 0.0% 0.0% 0.0% 0.8% 0.0% 0.2%

Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Bhojpuri 0.6% 0.0% 0.9% 0.0% 0.0% 0.1%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Tulu 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%

Bundeli 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%

Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Manipuri 0.0% 0.0% 0.0% 1% 0.0% 0.0%

Marwari 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 2% 2% 5% 3% 0.0% 2%

202

Table 146: Other language frequented by internet users

Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 149 229 21 29 36 699

Tamil 27% 16% 17% 12% 32% 21%

Hindi 19% 17% 15% 18% 26% 18%

Malayalam 12% 20% 35% 16% 11% 17%

Telugu 14% 16% 9% 3% 1% 13%

Marathi 9% 10% 3% 5% 13% 8%

Bengali 8% 5% 0.0% 16% 10% 7%

Kannada 4% 7% 10% 18% 1% 6%

Gujarati 4% 4% 0.0% 11% 0.0% 3%

Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%

Urdu 0.0% 0.3% 6% 0.0% 3% 0.8%

Oriya 0.0% 0.7% 0.0% 0.0% 2% 0.6%

Punjabi 1% 0.2% 0.0% 0.0% 0.0% 0.5%

Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Bhojpuri 1% 0.0% 0.0% 0.0% 0.0% 0.2%

Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%

Tulu 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%

Assamese 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%

Others 2% 1% 5% 3% 0.0% 2%

203

Table 147: Preferred website for checking local language content

Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 306 218 70 61 58 1,134

Google 10% 3% 56% 5% 10% 10%

Yahoo 4% 5% 6% 49% 0.0% 8%

Eeandu 14% 9% 6% 2% 0.0% 7%


Thinamalar 7% 1% 6% 0.4% 3% 6%

Webduniya 7% 3% 0.1% 2% 0.3% 4%

Webulagam 6% 0.6% 5% 9% 0.8% 4%

Marathiworld 5% 5% 2% 0.8% 11% 3%

Keralakaumudi 2% 1% 11% 0.0% 0.0% 3%

Esakal 2% 3% 0.3% 0.0% 5% 3%

Rediff 2% 4% 3% 1% 0.0% 3%

Jagran 2% 4% 0.0% 0.0% 10% 3%

Tamilcinema 0.7% 3% 0.0% 0.0% 0.0% 2%

Kannadaaudio 0.5% 0.4% 0.3% 0.0% 0.0% 2%

Dainikjagran 1% 4% 0.0% 0.7% 4% 2%

Anandabazaar 2% 1% 0.2% 2% 1% 2%

Matrubhumi 0.1% 5% 0.0% 0.0% 0.0% 1%

Kumudam 3% 0.1% 0.0% 0.0% 0.0% 1%

Banglalive 2% 2% 0.0% 3% 0.0% 1%

Gujratsamachar 2% 1% 0.0% 0.0% 0.0% 1%

Vaartha 0.9% 3% 0.0% 0.0% 0.0% 0.9%

Deepika 0.0% 1% 0.0% 0.0% 0.4% 0.8%

Sakal 0.0% 2% 0.0% 1% 0.0% 0.8%

Dailythanthi 0.3% 0.5% 1% 0.0% 0.0% 0.7%

bbchindi 0.7% 0.6% 0.0% 0.0% 5% 0.6%

Epatra 0.3% 2% 0.0% 2% 0.0% 0.6%

Dinakaran 0.9% 2% 0.3% 0.0% 0.0% 0.6%

Thatskannada 2% 0.4% 0.0% 0.0% 0.0% 0.6%

Bhaskar 0.7% 1% 0.0% 0.4% 0.0% 0.6%

Amarujala 0.9% 0.5% 0.0% 0.0% 0.0% 0.4%

Maharashtratimes 0.5% 0.4% 0.0% 0.0% 0.0% 0.4%

Others 15% 21% 3% 14% 41% 20%

204

Table 148: Preferred website for checking local language content

Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 149 229 21 29 36 699

Eeandu 17% 10% 12% 4% 0.0% 9%

Google 13% 2% 35% 0.0% 11% 8%


Yahoo 2% 3% 0.3% 49% 0.0% 7%

Keralakaumudi 0.1% 0.4% 31% 0.0% 0.0% 4%

Webulagam 8% 0.3% 13% 11% 0.9% 4%

Thinamalar 9% 2% 0.0% 0.8% 4% 4%

Tamilcinema 1% 4% 0.0% 0.0% 0.0% 3%

Jagran 2% 5% 0.0% 0.0% 11% 3%

Webduniya 6% 2% 0.0% 0.0% 0.3% 3%

Marathiworld 1% 5% 0.6% 0.8% 12% 3%

Rediff 0.3% 3% 0.0% 3% 0.0% 2%

Anandabazaar 0.0% 1% 0.0% 4% 2% 2%

Kumudam 2% 0.0% 0.0% 0.0% 0.0% 2%

Matrubhumi 0.1% 6% 0.0% 0.0% 0.0% 2%

Esakal 3% 0.6% 0.0% 0.0% 0.0% 2%

Dainikjagran 2% 3% 0.0% 2% 5% 2%

Kannadaaudio 0.2% 0.4% 0.8% 0.0% 0.0% 1%

Deepika 0.0% 2% 0.0% 0.0% 0.2% 1%

Banglalive 3% 1% 0.0% 0.0% 0.0% 1%

Gujratsamachar 2% 2% 0.0% 0.0% 0.0% 1%

bbchindi 1% 0.2% 0.0% 0.0% 6% 1%

Vaartha 0.0% 4% 0.0% 0.0% 0.0% 1%

Dailythanthi 0.4% 0.8% 0.0% 0.0% 0.0% 0.9%

Sakal 0.0% 2% 0.0% 3% 0.0% 0.9%

Thatskannada 3% 0.4% 0.0% 0.0% 0.0% 0.9%

Bhaskar 1% 2% 0.0% 0.0% 0.0% 0.9%

Dinakaran 0.0% 3% 0.8% 0.0% 0.0% 0.8%

Epatra 0.1% 2% 0.0% 0.0% 0.0% 0.6%

Amarujala 0.1% 0.4% 0.0% 0.0% 0.0% 0.3%

Maharashtratimes 0.8% 0.5% 0.0% 0.0% 0.0% 0.3%

Others 17% 20% 6% 4% 39% 21%

205

Table 149: Response to online marketing stimulus

Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,771 2,396 359 318 391 10,888

Clicked a sponsored search ad 47% 39% 29% 39% 49% 37%

Clicked a banner ad 58% 48% 43% 45% 56% 47%

Clicked a product/service e-mailer 20% 21% 15% 12% 28% 14%

Participated in an online contest 57% 48% 34% 38% 65% 43%

Bid/Bought in an Online auction 36% 34% 16% 22% 35% 23%

Bought in a special promotion / deal 25% 24% 21% 25% 29% 21%

None of the above 14% 22% 31% 35% 12% 27%

Table 150: Response to online marketing stimulus

Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Clicked a sponsored search ad 51% 41% 31% 42% 52% 41%

Clicked a banner ad 57% 48% 40% 47% 57% 49%

Clicked a product/service e-mailer 26% 26% 15% 24% 31% 21%


Bid/Bought in an Online auction 43% 37% 17% 32% 39% 30%


None of the above 12% 20% 30% 36% 8% 22%

206

Table 151: Top of mind recall for brands

Top of mind recall for brands

Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,432 1,732 559 488 460 10,642

Sony 11% 10% 4% 8% 10% 8%

Nokia 10% 8% 7% 7% 8% 8%

Tata 6% 5% 4% 4% 6% 5%

LG 3% 4% 5% 6% 6% 4%

Colgate 3% 2% 1% 0.9% 3% 3%

Nike 3% 3% 3% 2% 3% 3%

Reliance 3% 3% 3% 4% 3% 3%

HLL 1% 2% 0.9% 3% 2% 3%

Samsung 3% 2% 2% 2% 2% 2%

Microsoft 2% 2% 2% 3% 1% 2%

Pepsi 2% 2% 4% 1% 4% 2%

Adidas 2% 1% 5% 2% 1% 2%

HP 2% 2% 0.9% 0.8% 2% 2%

Maruti 1% 2% 2% 4% 0.8% 2%

Philips 2% 2% 2% 2% 0.5% 2%

Google 1% 1% 1% 1% 2% 2%

Coca Cola 2% 2% 0.8% 1% 2% 1%

Reebok 2% 2% 0.3% 1% 0.8% 1%

Godrej 0.8% 1% 2% 0.7% 2% 1%

Hero Honda 0.8% 1% 2% 1% 2% 1%

Bajaj 2% 1% 0.9% 2% 0.7% 1%

Intel 0.8% 0.9% 2% 1% 0.1% 1%

Airtel 1% 1% 1% 0.1% 2% 1%

Honda 1% 1% 2% 0.1% 1% 1%

Levis 2% 0.8% 2% 1% 0.7% 1%

Raymonds 1% 1% 0.5% 2% 0.9% 1%

IBM 0.9% 0.9% 5% 0.3% 0.3% 0.8%

Lakme 0.9% 0.7% 1% 1% 0.8% 0.7%

Onida 0.7% 0.6% 2% 1% 0.6% 0.7%

Sony Ericsson 1% 1% 0.4% 0.2% 0.1% 0.7%

Amul 0.3% 0.6% 0.7% 0.2% 0.5% 0.6%

Britannia 0.3% 0.3% 0.0% 0.4% 0.2% 0.6%

Compaq 0.6% 1% 0.1% 0.2% 0.2% 0.6%

Lee 0.9% 0.7% 0.2% 1% 0.5% 0.6%

Videocon 0.2% 0.6% 2% 0.0% 1% 0.6%

Wipro 0.7% 0.4% 1% 0.7% 0.5% 0.6%

BPL 0.4% 0.6% 0.2% 1% 0.0% 0.5%

Cadbury 0.6% 0.4% 0.5% 0.5% 0.7% 0.5%

HCL 0.5% 0.4% 0.3% 0.6% 0.0% 0.5%

Mercedes 0.7% 0.6% 0.2% 0.2% 0.4% 0.5%

Surf 0.4% 0.3% 0.3% 0.0% 1% 0.5%

Apple 0.7% 0.3% 0.8% 0.5% 0.4% 0.5%

207

Bata 0.2% 0.3% 0.0% 0.5% 0.3% 0.4%

BSNL 0.3% 0.4% 0.4% 0.7% 0.0% 0.4%

Dell 0.4% 0.4% 0.5% 0.0% 0.9% 0.4%

Hutch 0.6% 0.3% 0.1% 0.0% 2% 0.4%

Hyundai 0.3% 0.4% 0.5% 0.0% 0.0% 0.4%

Motorola 0.8% 0.5% 0.0% 0.5% 0.0% 0.4%

Nestle 0.1% 0.7% 0.7% 0.2% 0.2% 0.4%

Peter England 0.4% 0.3% 0.3% 0.2% 0.0% 0.4%

Titan 0.3% 0.2% 0.3% 0.5% 0.9% 0.4%

Whirlpool 0.3% 0.6% 0.0% 0.4% 0.1% 0.4%

Amway 0.1% 0.1% 0.3% 0.0% 0.6% 0.3%

BMW 0.4% 0.0% 0.6% 0.3% 0.2% 0.3%

Garnier 0.2% 0.3% 0.7% 0.5% 0.0% 0.3%

ICICI 0.2% 0.3% 0.0% 0.0% 0.8% 0.3%

ITC 0.1% 0.4% 0.1% 0.1% 0.9% 0.3%

Johnson & Johnson 0.1% 0.3% 0.5% 0.0% 0.1% 0.3%

Kingfisher 0.3% 0.4% 0.0% 0.2% 0.7% 0.3%

Parle 0.4% 0.1% 0.0% 0.1% 0.0% 0.3%

Ponds 0.3% 0.1% 0.1% 0.9% 0.2% 0.3%

Provogue 0.1% 0.6% 0.4% 0.4% 0.0% 0.3%

Thums Up 0.1% 0.2% 0.2% 0.0% 0.0% 0.3%

Toyota 0.1% 0.2% 0.3% 0.1% 0.7% 0.3%

Yamaha 0.4% 0.3% 1% 0.5% 0.0% 0.3%

Brooke Bond 0.4% 0.1% 0.0% 0.0% 0.2% 0.2%

Close Up 0.1% 0.0% 0.2% 0.7% 0.0% 0.2%

Dabur 0.1% 0.3% 0.5% 0.2% 0.0% 0.2%

Dettol 0.1% 0.3% 0.1% 0.0% 0.1% 0.2%

Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Horlicks 0.3% 0.2% 0.2% 0.0% 0.3% 0.2%

Infosys 0.0% 0.2% 0.3% 0.0% 0.0% 0.2%

John Players 0.2% 0.1% 0.5% 1% 0.7% 0.2%

L`Oreal 0.3% 0.0% 0.2% 0.0% 0.4% 0.2%

Lenovo 0.3% 0.1% 0.0% 0.0% 0.9% 0.2%

Lifebuoy 0.1% 0.3% 0.0% 0.7% 0.2% 0.2%

Louis Phillip 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%

Lux 0.1% 0.1% 0.0% 0.3% 0.9% 0.2%

Suzuki 0.0% 0.1% 0.3% 0.0% 0.3% 0.2%

Nescafe 0.2% 0.1% 0.1% 0.2% 0.2% 0.2%

Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2%

Pantaloon 0.1% 0.2% 0.0% 0.5% 0.0% 0.2%

Pepe 0.2% 0.0% 0.4% 1% 0.2% 0.2%

Pepsodent 0.0% 0.3% 0.2% 0.4% 0.0% 0.2%

Spykar 0.3% 0.1% 0.3% 0.2% 0.0% 0.2%

Times of India 0.4% 0.2% 0.0% 0.0% 0.4% 0.2%

TVS 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%

Wills 0.0% 0.3% 0.5% 0.0% 0.4% 0.2%

208

Woodland 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%

Yahoo 0.1% 0.3% 0.2% 0.1% 0.0% 0.2%

Allen Solly 0.2% 0.0% 0.0% 0.0% 0.8% 0.1%

Arrow 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Canon 0.3% 0.0% 0.0% 0.1% 0.0% 0.1%

Chevrolet 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%

Denim 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Ferrari 0.0% 0.2% 0.1% 0.3% 0.0% 0.1%

Fevicol 0.0% 0.0% 0.1% 0.3% 0.0% 0.1%

Ford 0.1% 0.0% 0.1% 0.5% 0.4% 0.1%

Gillette 0.1% 0.1% 0.0% 0.0% 0.5% 0.1%

Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Hamam 0.5% 0.0% 0.1% 0.0% 0.0% 0.1%

Honda City 0.2% 0.0% 0.0% 0.0% 0.2% 0.1%

IFB 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%

ISI 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%

Killer 0.1% 0.1% 0.1% 0.2% 0.0% 0.1%

Koutons 0.2% 0.2% 0.1% 0.0% 0.0% 0.1%

LIC 0.1% 0.1% 0.1% 0.0% 0.2% 0.1%

Maggi 0.0% 0.1% 0.3% 0.0% 0.4% 0.1%

Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Mcdonald 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

MRF 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%

P & G 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%

Panasonic 0.2% 0.1% 0.0% 0.0% 0.3% 0.1%

Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Ray Ban 0.2% 0.3% 0.0% 0.0% 0.0% 0.1%

Rediff 0.0% 0.2% 0.0% 0.3% 0.0% 0.1%

Revlon 0.1% 0.0% 0.0% 3% 0.0% 0.1%

Rin 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%

Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

Siemens 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Sify 0.1% 0.0% 0.3% 0.1% 0.0% 0.1%

Skoda 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%

Tata Indicom 0.0% 0.0% 0.2% 0.0% 0.0% 0.1%

Versace 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%

VIP 0.2% 0.1% 0.0% 0.3% 0.0% 0.1%

Zodiac 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Acer 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Idea 0.0% 0.1% 0.0% 0.2% 0.0% 0.1%

L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Ranbaxy 0.0% 0.2% 0.1% 0.0% 0.0% 0.1%

Sansui 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

TCS 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

209

Armani 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%

Citibank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gucci 0.0% 0.0% 0.0% 0.2% 0.3% 0.0%

HDFC 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%

Kodak 0.0% 0.0% 0.8% 0.0% 0.3% 0.0%

Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

NIIT 0.0% 0.0% 0.5% 0.0% 0.0% 0.0%

Parker 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%

Pears 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Red Label 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%

Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%

SBI 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Tata Motors 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Tata Tea 0.1% 0.0% 0.0% 0.2% 0.0% 0.0%

Van Huesen 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

Voltas 0.1% 0.1% 0.0% 0.1% 0.0% 0.0%

VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Lays 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Sahara 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Glaxo 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

HSBC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 11% 11% 13% 11% 8% 12%

210

Table 152: Top of mind recall for brands

Tom Recall For Brands Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,201 1,686 172 144 321 6,034

Sony 11% 10% 4% 11% 10% 9%

Nokia 10% 8% 5% 6% 8% 7%

Tata 6% 6% 5% 3% 6% 5%

LG 3% 5% 4% 5% 5% 4%

Reliance 3% 4% 2% 6% 3% 3%

Colgate 2% 2% 1% 0.0% 3% 3%

HLL 1% 3% 2% 3% 2% 3%

Nike 2% 3% 4% 3% 2% 3%

Pepsi 2% 2% 7% 0.3% 5% 2%

Samsung 2% 2% 2% 4% 2% 2%

HP 3% 2% 0.9% 0.5% 2% 2%

Maruti 2% 2% 2% 0.2% 0.8% 2%

Microsoft 3% 1% 2% 0.9% 0.8% 2%

Google 1% 1% 0.5% 0.6% 2% 2%

Philips 3% 2% 3% 0.7% 0.5% 2%

Coca Cola 1% 2% 0.0% 2% 2% 2%

Adidas 2% 1% 5% 2% 2% 1%

Godrej 0.6% 1% 3% 0.0% 3% 1%

Reebok 1% 2% 0.0% 1% 0.3% 1%

Airtel 1% 1% 0.4% 0.0% 3% 1%

Levis 1% 0.9% 3% 1% 0.9% 1%

Hero Honda 0.8% 1% 0.0% 0.7% 3% 1%

Raymonds 0.7% 1% 1% 1% 0.8% 1%

Bajaj 1% 0.7% 0.5% 2% 0.9% 0.9%

Honda 0.6% 1% 1% 0.0% 0.8% 0.9%

Intel 0.9% 0.6% 4% 2% 0.1% 0.9%

Onida 1% 0.5% 2% 3% 0.8% 0.8%

Sony Ericsson 0.9% 1% 0.4% 0.0% 0.0% 0.8%

Amul 0.4% 0.7% 1% 0.0% 0.6% 0.7%

IBM 0.8% 0.9% 0.0% 0.6% 0.3% 0.7%

Lee 1% 0.8% 0.0% 0.6% 0.3% 0.7%

Britannia 0.5% 0.4% 0.0% 0.0% 0.3% 0.6%

Cadbury 0.6% 0.5% 0.8% 0.0% 0.9% 0.6%

Compaq 0.7% 0.5% 0.2% 0.5% 0.3% 0.6%

Lakme 0.7% 0.5% 1% 2% 0.6% 0.6%

Dell 0.5% 0.6% 0.9% 0.0% 1% 0.5%

Mercedes 0.6% 0.9% 0.0% 0.0% 0.5% 0.5%

Motorola 1% 0.7% 0.0% 0.6% 0.0% 0.5%

Nestle 0.2% 0.9% 2% 0.6% 0.2% 0.5%

Surf 0.4% 0.4% 0.7% 0.0% 0.1% 0.5%

Apple 0.7% 0.1% 1% 2% 0.5% 0.5%

BPL 0.6% 0.2% 0.0% 3% 0.0% 0.4%

HCL 0.2% 0.3% 0.7% 0.6% 0.0% 0.4%

Hutch 0.6% 0.3% 0.3% 0.0% 2% 0.4%

Hyundai 0.4% 0.3% 0.5% 0.0% 0.0% 0.4%

Provogue 0.2% 0.8% 1% 0.0% 0.0% 0.4%

Videocon 0.0% 0.3% 0.0% 0.0% 2% 0.4%

211

Wipro 1% 0.1% 2% 0.0% 0.0% 0.4%

Amway 0.1% 0.1% 0.0% 0.0% 0.3% 0.3%

BMW 0.6% 0.1% 2% 0.9% 0.3% 0.3%

BSNL 0.4% 0.5% 0.3% 2% 0.0% 0.3%

ITC 0.1% 0.4% 0.1% 0.0% 1% 0.3%

Johnson & Johnson 0.2% 0.4% 1% 0.0% 0.1% 0.3%

Kingfisher 0.5% 0.3% 0.0% 0.2% 0.6% 0.3%

Louis Phillip 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%

Lux 0.2% 0.1% 0.0% 0.0% 1% 0.3%

Parle 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%

Peter England 0.2% 0.2% 0.5% 0.0% 0.0% 0.3%

Times of India 0.5% 0.3% 0.0% 0.0% 0.5% 0.3%

Titan 0.4% 0.2% 0.0% 0.0% 1% 0.3%

Whirlpool 0.2% 0.3% 0.0% 0.0% 0.0% 0.3%

Yamaha 0.0% 0.4% 1% 0.0% 0.0% 0.3%

Allen Solly 0.2% 0.1% 0.0% 0.0% 0.9% 0.2%

Bata 0.1% 0.1% 0.0% 0.9% 0.4% 0.2%

Brooke Bond 0.7% 0.1% 0.0% 0.0% 0.3% 0.2%

Close Up 0.2% 0.0% 0.0% 0.2% 0.0% 0.2%

Dettol 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%

Garnier 0.1% 0.2% 0.5% 0.6% 0.0% 0.2%

Horlicks 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%

ICICI 0.2% 0.2% 0.0% 0.0% 1% 0.2%

Infosys 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

L`Oreal 0.2% 0.1% 0.4% 0.0% 0.5% 0.2%

Lenovo 0.3% 0.1% 0.0% 0.0% 1% 0.2%

LIC 0.0% 0.1% 0.0% 0.0% 0.2% 0.2%

Lifebuoy 0.1% 0.3% 0.0% 0.0% 0.3% 0.2%

Suzuki 0.0% 0.1% 0.0% 0.0% 0.3% 0.2%

Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2%

Pantaloon 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%

Pepsodent 0.1% 0.3% 0.6% 0.0% 0.0% 0.2%

Ponds 0.2% 0.1% 0.0% 0.4% 0.2% 0.2%

Revlon 0.0% 0.1% 0.0% 5% 0.0% 0.2%

Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Spykar 0.3% 0.1% 0.5% 0.4% 0.0% 0.2%

Thums Up 0.1% 0.2% 0.5% 0.0% 0.0% 0.2%

Toyota 0.1% 0.2% 0.9% 0.0% 0.0% 0.2%

Wills 0.0% 0.3% 1% 0.0% 0.0% 0.2%

Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Arrow 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

Canon 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%

Chevrolet 0.0% 0.1% 0.5% 0.0% 0.0% 0.1%

Dabur 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%

Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Ferrari 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Fevicol 0.0% 0.0% 0.3% 0.7% 0.0% 0.1%

Ford 0.2% 0.0% 0.2% 0.6% 0.6% 0.1%

Gillette 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Honda City 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%

212

IFB 0.1% 0.0% 0.0% 0.0% 0.3% 0.1%

ISI 0.1% 0.0% 0.4% 0.0% 0.0% 0.1%

John Players 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Koutons 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Maggi 0.0% 0.1% 0.7% 0.0% 0.6% 0.1%

Mcdonald 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

MRF 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Nescafe 0.1% 0.0% 0.0% 0.6% 0.2% 0.1%

P & G 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Panasonic 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%

Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Pepe 0.1% 0.0% 0.0% 1% 0.0% 0.1%

Ray Ban 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Rediff 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Rin 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%

SBI 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Sify 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Skoda 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Tata Indicom 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

TVS 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Versace 0.0% 0.0% 0.0% 0.0% 0.4% 0.1%

VIP 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Woodland 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Yahoo 0.2% 0.0% 0.5% 0.3% 0.0% 0.1%

Zodiac 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Ranbaxy 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%

Sahara 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Sansui 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

TCS 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

HSBC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Denim 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Gucci 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%

Hamam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Killer 0.0% 0.1% 0.4% 0.0% 0.0% 0.0%

Kodak 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%

Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Parker 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Pears 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%

Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Siemens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Taj 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

213

Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Van Huesen 0.0% 0.1% 0.2% 0.0% 0.0% 0.0%

Voltas 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Acer 0.1% 0.0% 0.0% 0.1% 0.0% 0.0%

Idea 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

MTNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 10% 11% 10% 16% 8% 11%

214

Table 153: Most preferred TV channel

TV Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,248 1,601 516 451 425 10,247

Star Plus 9% 13% 7% 18% 15% 13%

Discovery 9% 7% 7% 7% 7% 8%

NDTV 5% 7% 3% 2% 4% 5%

Aajtak 4% 4% 3% 1% 5% 5%

Sun TV 5% 4% 4% 4% 2% 5%

HBO 6% 5% 6% 3% 6% 4%

Sony 4% 3% 2% 6% 2% 4%

Star Movies 4% 4% 2% 4% 4% 4%

Zee TV 3% 4% 3% 4% 5% 3%

M TV 4% 2% 6% 4% 1% 3%

Ten Sports 3% 4% 3% 2% 0.9% 3%

Star One 3% 2% 2% 4% 4% 3%

CNBC 3% 3% 2% 0.7% 5% 3%

ESPN 3% 2% 6% 2% 1% 3%

National Geographic 2% 1% 6% 2% 2% 2%

Star World 3% 1% 0.1% 2% 3% 2%

CNN IBN 3% 2% 2% 0.6% 2% 2%

Asianet 1% 1% 3% 2% 4% 2%

DD 1 1% 0.8% 1% 1% 2% 2%

TV 9 0.6% 1% 1% 1% 1% 1%

E TV 0.5% 2% 1% 3% 0.1% 1%

Sab TV 0.4% 1% 2% 0.1% 2% 1%

AXN 2% 1% 0.5% 0.1% 2% 1%

Cartoon Network 1% 0.6% 2% 0.3% 0.5% 1%

Pogo 0.9% 0.4% 1% 3% 2% 1%

BBC 0.4% 0.7% 0.5% 0.7% 0.2% 0.9%

Star News 1% 0.9% 0.8% 0.2% 3% 0.9%

Zoom 0.3% 1% 0.0% 2% 0.2% 0.9%

Animal Planet 0.5% 1% 0.4% 0.5% 0.2% 0.8%

Gemini 0.4% 0.6% 2% 0.7% 3% 0.8%

Star Sports 0.7% 0.6% 0.6% 0.8% 0.0% 0.8%

Travel & Living 1% 0.6% 0.9% 0.6% 0.9% 0.8%

Sun Music 1% 0.4% 1% 2% 0.9% 0.7%

Surya TV 1% 0.2% 0.0% 0.2% 0.0% 0.7%

Vijaya TV 0.7% 0.3% 0.1% 0.9% 0.1% 0.7%

Disney Channel 0.3% 0.2% 0.3% 0.8% 0.5% 0.6%

History Channel 0.9% 0.8% 0.5% 1% 0.0% 0.6%

Etv Kannada 0.1% 0.4% 0.0% 0.9% 3% 0.5%

F TV 0.4% 0.4% 0.4% 1% 0.4% 0.5%

Set Max 0.6% 1% 2% 0.1% 0.7% 0.5%

Zee Cinema 0.6% 0.2% 0.9% 0.5% 0.3% 0.5%

NDTV Profit 0.8% 0.4% 0.0% 0.0% 0.0% 0.5%

Any Music Channel 0.1% 0.5% 2% 0.0% 0.4% 0.4%

Any Sports Channel 0.2% 1% 0.6% 0.0% 0.2% 0.4%

India TV 0.1% 1% 0.4% 0.6% 0.8% 0.4%

Kairali TV 0.2% 0.5% 0.0% 0.0% 0.0% 0.4%

Sahara One 0.2% 0.4% 0.0% 0.5% 0.0% 0.4%

215

SS Music 0.1% 0.1% 2% 0.7% 0.0% 0.4%

Vh1 0.9% 0.0% 0.0% 0.0% 0.3% 0.4%

Zee News 0.1% 0.4% 0.0% 1% 0.0% 0.4%

Times Now 0.6% 0.5% 0.1% 0.4% 1% 0.4%

Aawaz 0.5% 0.1% 0.3% 0.4% 0.1% 0.3%

Any News Channel 0.0% 0.9% 0.1% 0.1% 0.0% 0.3%

Dd News 0.1% 0.5% 0.1% 2% 1% 0.3%

Udaya TV 0.1% 0.3% 0.0% 0.1% 0.0% 0.3%

V Channel 0.2% 0.4% 0.6% 0.1% 1% 0.3%

NDTV24*7 0.3% 0.6% 0.5% 0.0% 0.0% 0.3%

Ibnlive 0.1% 0.4% 0.0% 0.0% 0.0% 0.3%

Animax 0.7% 0.3% 0.0% 0.0% 0.0% 0.2%

ETC 0.1% 0.2% 1% 0.0% 0.0% 0.2%

Headlines Today 0.4% 0.3% 0.0% 0.0% 0.1% 0.2%

Star Gold 0.2% 0.2% 0.1% 0.1% 0.0% 0.2%

MH1 0.0% 0.3% 0.0% 0.4% 0.0% 0.2%

India Vision 0.3% 0.0% 1% 0.0% 0.0% 0.2%

Alfa Marathi 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Any Movie Channel 0.1% 0.1% 0.5% 0.0% 0.0% 0.1%

B4U 0.0% 0.0% 0.1% 0.4% 0.0% 0.1%

Etv Bangla 0.0% 0.0% 0.1% 0.2% 0.4% 0.1%

Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.3% 0.1%

God 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%

Raj TV 0.0% 0.0% 1% 0.0% 0.0% 0.1%

Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Zee Business 0.0% 0.3% 0.0% 0.0% 0.3% 0.1%

Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%

Zee Marathi 0.1% 0.3% 0.6% 0.5% 0.0% 0.1%

Zee Music 0.5% 0.2% 0.6% 0.1% 0.0% 0.1%

Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Hungama TV 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%

Jetix 0.4% 0.0% 0.0% 0.4% 0.0% 0.1%

Hall Mark 0.0% 0.2% 0.5% 0.0% 0.0% 0.1%

Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Kiran TV 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%

Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Astha 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%

K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%

Star Anand 0.0% 0.1% 0.0% 2% 0.0% 0.0%

Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.5% 0.0%

Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

216

Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Set Pix 0.0% 0.0% 0.0% 0.5% 0.0% 0.0%

Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.8% 0.9% 2% 2% 0.5% 1%

217

Table 154: Most preferred TV channel

TV Channel Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,162 1,645 176 140 309 5,796

Star Plus 9% 11% 5% 25% 13% 12%

Discovery 9% 7% 10% 9% 6% 8%

NDTV 5% 7% 5% 4% 6% 6%

HBO 6% 6% 11% 2% 7% 5%

Sun TV 5% 4% 6% 4% 2% 5%

Aajtak 4% 4% 3% 0.2% 6% 5%

Sony 4% 3% 4% 5% 2% 4%

Zee TV 4% 3% 3% 0.8% 6% 4%

Star Movies 4% 4% 1% 2% 3% 3%

CNBC 4% 3% 2% 0.0% 5% 3%

Star One 3% 3% 2% 3% 4% 3%

M TV 4% 2% 3% 6% 1% 3%

Ten Sports 2% 4% 4% 0.5% 0.8% 3%

ESPN 3% 2% 5% 6% 1% 2%

Star World 3% 2% 0.3% 0.4% 3% 2%

CNN IBN 3% 2% 0.5% 0.2% 2% 2%

National Geographic 3% 0.9% 3% 2% 3% 2%

Asianet 0.6% 1% 5% 2% 3% 1%

TV 9 0.4% 1% 0.4% 0.3% 1% 1%

E TV 0.3% 2% 1% 3% 0.0% 1%

AXN 2% 2% 0.0% 0.1% 0.0% 1%

Pogo 1% 0.4% 2% 5% 2% 1%

Sab TV 0.4% 1% 0.0% 0.0% 2% 1%

Star News 1% 0.7% 0.9% 0.1% 3% 1%

BBC 0.5% 0.9% 0.0% 0.9% 0.2% 0.9%

DD 1 0.5% 0.9% 0.7% 0.3% 2% 0.9%

Animal Planet 0.1% 2% 1% 0.0% 0.0% 0.8%

Travel & Living 1% 0.8% 1% 1% 1% 0.8%

Vijaya TV 0.7% 0.4% 0.0% 0.1% 0.1% 0.8%

Cartoon Network 1% 0.5% 2% 0.8% 0.3% 0.7%

Gemini 0.4% 0.6% 0.6% 0.0% 2% 0.7%

History Channel 1% 1% 1% 0.2% 0.0% 0.7%

Star Sports 0.5% 0.7% 0.0% 0.8% 0.0% 0.7%

F TV 0.4% 0.6% 0.9% 2% 0.5% 0.6%

Kairali TV 0.3% 0.7% 0.0% 0.0% 0.0% 0.6%

Surya TV 1% 0.2% 0.0% 0.6% 0.0% 0.6%

Zoom 0.3% 2% 0.0% 0.7% 0.2% 0.6%

NDTV Profit 0.5% 0.5% 0.0% 0.0% 0.0% 0.6%

Times Now 0.9% 0.7% 0.1% 0.0% 2% 0.6%

Any Sports Channel 0.3% 0.9% 0.1% 0.0% 0.2% 0.5%

Etv Kannada 0.1% 0.5% 0.0% 2% 3% 0.5%

Sahara One 0.2% 0.4% 0.0% 0.0% 0.0% 0.5%

Set Max 0.6% 0.5% 2% 0.2% 0.7% 0.5%

Sun Music 0.6% 0.2% 0.0% 0.0% 1% 0.5%

Any News Channel 0.0% 0.6% 0.1% 0.0% 0.0% 0.4%

Dd News 0.1% 0.8% 0.2% 0.7% 0.9% 0.4%

Disney Channel 0.4% 0.2% 0.7% 2% 0.6% 0.4%

218

India TV 0.2% 1% 0.0% 0.5% 0.4% 0.4%

Zee News 0.1% 0.5% 0.0% 3% 0.0% 0.4%

NDTV24*7 0.4% 0.7% 0.0% 0.0% 0.0% 0.4%

Aawaz 0.4% 0.1% 0.0% 1% 0.0% 0.3%

Any Music Channel 0.0% 0.6% 3% 0.0% 0.0% 0.3%

Headlines Today 0.6% 0.2% 0.0% 0.0% 0.1% 0.3%

SS Music 0.2% 0.1% 2% 1% 0.0% 0.3%

Udaya TV 0.0% 0.3% 0.0% 0.2% 0.0% 0.3%

V Channel 0.1% 0.3% 1% 0.2% 0.9% 0.3%

Vh1 0.7% 0.0% 0.0% 0.0% 0.0% 0.3%

Zee Cinema 0.3% 0.2% 1% 0.0% 0.3% 0.3%

Ibnlive 0.1% 0.5% 0.0% 0.0% 0.0% 0.3%

Animax 0.5% 0.2% 0.0% 0.0% 0.0% 0.2%

Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.4% 0.2%

Star Gold 0.0% 0.2% 0.2% 0.0% 0.0% 0.2%

Zee Marathi 0.1% 0.3% 0.1% 0.0% 0.0% 0.2%

India Vision 0.5% 0.0% 3% 0.0% 0.0% 0.2%

Jetix 0.5% 0.0% 0.0% 0.0% 0.0% 0.2%

Any Movie Channel 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

ETC 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%

Jaya TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%

Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%

Zee Business 0.0% 0.5% 0.0% 0.0% 0.3% 0.1%

Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%

Zee Music 0.2% 0.1% 0.9% 0.0% 0.0% 0.1%

Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

MH1 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Hungama TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Kiran TV 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%

Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Alfa Marathi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Astha 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

B4U 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

Etv Bangla 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%

God 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%

K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Raj TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%

Star Anand 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.6% 0.0%

Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Hall Mark 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Set Pix 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.4% 0.5% 1% 4% 0.7% 0.8%

219

Table 155: Most preferred newspaper

Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,248 1,601 516 451 425 10,359

The Times of India 36% 35% 36% 26% 59% 35%

The Hindu 20% 16% 24% 16% 7% 19%

The Hindustan Times 6% 6% 5% 7% 5% 6%

Deccan Chronicle 3% 5% 4% 5% 0.8% 3%

Indian Express 3% 5% 1% 3% 2% 3%

The Telegraph 3% 3% 1% 3% 0.8% 2%

Eenadu 2% 3% 4% 6% 2% 2%

The Economic Times 2% 1% 2% 2% 3% 2%

Dainik Bhaskar 2% 2% 1% 2% 2% 2%

Malyalam Manorama 2% 1% 2% 3% 2% 2%

The Tribune 2% 2% 1% 2% 3% 2%

Dainik Jagran 0.6% 3% 0.5% 3% 1% 2%

Deccan Herald 1% 1% 1% 4% 2% 2%

Mid Day 1% 2% 0.9% 0.8% 2% 1%

DNA 2% 1% 1% 2% 0.5% 1%

Gujrat Samachar 0.8% 0.5% 0.2% 2% 0.5% 1%

Vijay Karnataka 1% 0.4% 4% 2% 2% 1%

Dinamalar 0.6% 0.5% 0.4% 0.1% 0.0% 0.9%

Anand Bazar Patrika 0.9% 0.5% 1% 0.6% 0.8% 0.8%

Mumbai Mirror 1% 0.6% 0.0% 1% 1% 0.8%

Daily Thanthi 0.4% 0.5% 0.3% 1% 0.5% 0.6%

Divya Bhaskar 0.8% 0.6% 0.0% 0.0% 0.8% 0.6%

Amar Ujala 0.3% 0.4% 0.5% 0.6% 0.1% 0.5%

Lokmat 0.3% 1% 0.5% 0.0% 0.0% 0.5%

Mathrubhumi 0.8% 0.9% 1% 1% 0.2% 0.5%

Rajasthan Patrika 0.3% 0.7% 0.1% 0.3% 2% 0.5%

Sakal 0.4% 0.6% 0.1% 0.4% 0.5% 0.5%

Business Line 0.4% 0.3% 0.2% 0.1% 0.0% 0.4%

Dinakaran 0.4% 0.2% 0.2% 0.1% 0.0% 0.4%

Sandesh 0.4% 0.5% 0.0% 0.0% 0.0% 0.4%

Nav Hindi Times 0.4% 0.3% 0.4% 0.0% 0.0% 0.4%

Loksatta 0.5% 0.4% 0.0% 0.7% 0.5% 0.3%

Punjab Kesari 0.1% 0.7% 0.2% 0.0% 0.1% 0.3%

Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.3%

Business Standard 0.2% 0.3% 0.0% 0.0% 0.4% 0.2%

Maharashtra Times 0.2% 0.2% 0.6% 0.1% 0.0% 0.2%

Nav Bharat Times 0.2% 0.4% 0.1% 0.1% 0.0% 0.2%

Prajavani 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%

The Statesman 0.3% 0.1% 0.0% 0.2% 0.0% 0.2%

Vartha 0.1% 0.2% 0.1% 0.0% 0.0% 0.2%

Nai Dunia 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%

Kerala Kaumudi 0.2% 0.0% 0.0% 0.0% 0.0% 0.2%

Andhra Jyoti 0.0% 0.3% 0.0% 0.5% 0.2% 0.1%

Dharitri 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Gulf News 0.0% 0.0% 2% 0.1% 0.0% 0.1%

Hitvada 0.2% 0.1% 0.6% 0.0% 0.0% 0.1%

220

Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Prabhat Khabar 0.0% 0.0% 0.0% 0.4% 0.0% 0.1%

Pudhari 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Samaj 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%

Sambad 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Kannada praba 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Udayavani 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Bangalore Times 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%

Aaj Kal 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Asian Age 0.0% 0.0% 0.0% 0.5% 0.0% 0.0%

Employment News 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%

Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%

Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Pratidin (Local) 0.0% 0.0% 0.0% 2% 0.0% 0.0%

Janshakti 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Inquilab 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%

Mint 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 2% 0.3% 0.6% 2% 0.0% 0.8%

221

Table 156: Most preferred newspaper

Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,169 1,663 174 139 314 5,887

The Times of India 42% 41% 43% 29% 57% 40%

The Hindu 19% 15% 21% 17% 8% 17%

The Hindustan Times 6% 6% 6% 10% 5% 6%

Deccan Chronicle 3% 4% 3% 5% 1% 3%

Indian Express 3% 3% 0.5% 1% 2% 3%

Eenadu 1% 2% 1% 9% 2% 3%

The Telegraph 3% 3% 0.5% 4% 1% 3%

The Economic Times 3% 2% 3% 3% 4% 3%

Dainik Bhaskar 1% 2% 1% 0.3% 3% 2%

Deccan Herald 0.9% 2% 2% 4% 3% 2%

Malyalam Manorama 2% 2% 1% 0.6% 2% 2%

Mid Day 0.9% 1% 1% 2% 1% 1%

Dainik Jagran 0.5% 1% 0.5% 1% 0.7% 1%

The Tribune 1% 1% 0.0% 1% 2% 1%

Daily Thanthi 0.7% 0.7% 0.9% 2% 0.4% 1%

Anand Bazar Patrika 1% 0.9% 2% 0.8% 0.5% 0.9%

Vijay Karnataka 1% 0.6% 0.4% 0.0% 1% 0.8%

Dinamalar 0.3% 0.7% 0.4% 0.8% 0.0% 0.7%

Gujrat Samachar 0.7% 0.5% 0.6% 2% 0.3% 0.7%

Mumbai Mirror 0.7% 0.3% 0.0% 0.7% 1% 0.7%

Divya Bhaskar 0.8% 0.7% 0.0% 0.4% 0.5% 0.6%

Sakal 0.4% 0.7% 0.0% 1% 0.3% 0.6%

Sandesh 0.5% 0.9% 0.0% 0.0% 0.0% 0.6%

Rajasthan Patrika 0.2% 0.4% 0.9% 0.2% 3% 0.5%

Amar Ujala 0.2% 0.4% 0.9% 0.3% 0.5% 0.4%

Lokmat 0.4% 0.7% 0.0% 0.0% 0.0% 0.4%

Nav Hindi Times 0.3% 0.2% 0.5% 0.0% 0.0% 0.3%

Maharashtra Times 0.6% 0.3% 0.4% 0.6% 0.0% 0.3%

Mathrubhumi 0.4% 0.4% 1% 0.9% 0.0% 0.3%

Business Line 0.3% 0.1% 1% 0.0% 0.0% 0.2%


Dinakaran 0.2% 0.1% 0.7% 0.0% 0.0% 0.2%

Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%

Gulf News 0.0% 0.0% 4% 0.0% 0.0% 0.2%

Hitvada 0.0% 0.3% 0.3% 0.0% 0.0% 0.2%

Loksatta 0.3% 0.2% 0.4% 0.6% 0.3% 0.2%

Nav Bharat Times 0.1% 0.4% 0.0% 0.0% 0.1% 0.2%

The Statesman 0.2% 0.2% 0.0% 0.3% 0.0% 0.2%

Vartha 0.0% 0.5% 0.2% 0.0% 0.0% 0.2%

Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%

Kerala Kaumudi 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%

Andhra Jyoti 0.1% 0.1% 0.0% 0.0% 0.2% 0.1%

Dharitri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

DNA 2% 1% 1% 0.0% 0.0% 0.1%

Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Prabhat Khabar 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Prajavani 0.1% 0.2% 0.0% 0.0% 0.2% 0.1%

222

Pudhari 0.1% 0.1% 0.0% 0.4% 0.0% 0.1%

Punjab Kesari 0.0% 0.1% 0.2% 0.0% 0.4% 0.1%

Samaj 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Sambad 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Kannada praba 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Udayavani 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%

Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Asian Age 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%

india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Pratidin (Local) 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Bangalore Times 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Employment News 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Financial Express 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Saamna 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

The Pioneer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mint 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Nai Dunia 0.2% 0.0% - - - -

Others 0.5% 0.4% 0.7% 0.1% 0.0% 0.5%

223

Table 157: Most preferred magazine

Magazine Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,986 1,414 456 398 375 8,625

India Today 20% 30% 20% 21% 29% 24%

Reader's Digest 7% 7% 5% 4% 5% 7%

The Week 7% 4% 8% 9% 5% 6%

Femina 3% 4% 5% 6% 6% 4%

Outlook 4% 5% 3% 2% 5% 4%

Sports Star 5% 5% 8% 6% 2% 4%

Digit 6% 3% 2% 2% 2% 4%

Film Fare 2% 3% 2% 4% 2% 3%

Business World 3% 2% 2% 2% 3% 3%

Women's Era 2% 1% 1% 2% 3% 2%

Business Today 1% 4% 0.7% 0.6% 2% 2%

Chip 4% 2% 0.9% 0.7% 1% 2%

Star Dust 2% 0.8% 2% 3% 0.5% 2%

Autocar India 2% 2% 6% 0.2% 2% 2%

Ananda Vikatan 2% 0.8% 0.2% 0.9% 0.1% 1%

Swathi 0.6% 2% 0.9% 0.9% 0.0% 1%

Electronics For You 1% 0.7% 1% 1% 3% 1%

Vanita 0.3% 0.6% 2% 3% 0.1% 1%

Cosmopolitan 2% 0.5% 0.9% 0.0% 0.3% 1%

Business India 1% 1% 0.0% 0.8% 2% 0.9%

India Times 0.9% 0.6% 0.8% 1% 0.6% 0.9%

Kumudham 0.7% 0.9% 0.7% 0.7% 0.6% 0.9%

Chitralekha 1% 0.4% 0.0% 0.0% 0.8% 0.8%

Competition Success Review 0.5% 1% 0.8% 0.6% 1% 0.8%

Fortune India 0.4% 0.3% 0.5% 0.8% 1% 0.8%

Grihshobha 0.3% 0.3% 0.6% 1% 0.1% 0.8%

Wisdom 0.0% 0.4% 2% 2% 0.0% 0.8%

Computers Today 1% 0.9% 2% 0.0% 0.1% 0.7%

PC Quest 1% 0.6% 0.6% 0.0% 0.9% 0.7%

Science Reporter 1% 0.2% 2% 2% 0.0% 0.7%

Time 0.5% 1% 0.0% 0.0% 0.7% 0.7%

National Geographic 0.4% 0.8% 0.5% 0.2% 0.0% 0.6%

Overdrive 1% 0.3% 0.2% 0.0% 0.6% 0.6%

Business & Economy 0.9% 0.8% 0.8% 1% 0.5% 0.5%

Cricket Samrat 0.5% 0.1% 0.0% 0.2% 0.3% 0.5%

Health 0.5% 0.4% 0.7% 0.5% 0.2% 0.5%

Today 0.2% 0.3% 0.3% 3% 0.0% 0.5%

Business Week 0.3% 0.3% 2% 0.0% 1% 0.4%

Dalal Street 0.6% 0.4% 1% 0.0% 0.1% 0.4%

Meri Saheli 0.1% 0.5% 0.4% 0.5% 0.0% 0.4%

Outlook Money 0.5% 0.3% 0.1% 0.0% 1% 0.4%

Aha Zindagi 0.1% 0.2% 0.3% 0.0% 0.0% 0.3%

Brunch 0.2% 0.5% 0.0% 0.1% 0.0% 0.3%

Debonair 0.2% 0.1% 0.0% 0.0% 0.1% 0.3%

Good House Keeping 0.3% 0.4% 0.0% 0.0% 0.3% 0.3%

Inside Outside 0.2% 0.3% 0.2% 0.0% 0.0% 0.3%

Playboy 0.3% 1% 0.0% 0.0% 0.1% 0.3%

224

Safari 0.3% 0.3% 0.0% 0.1% 0.0% 0.3%

Sananda 0.2% 0.2% 0.0% 0.5% 0.2% 0.3%

Sudha 0.0% 0.3% 0.0% 0.1% 1% 0.3%

PC World 0.4% 0.2% 2% 0.6% 0.0% 0.3%

Aval Vikatan 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%

Capital Market 0.0% 0.4% 0.0% 0.0% 0.8% 0.2%

Cineblitz 0.0% 0.0% 1% 0.0% 0.0% 0.2%

Data Quest 0.5% 0.2% 0.1% 0.0% 0.0% 0.2%

Desh 0.2% 0.1% 0.0% 0.7% 0.1% 0.2%

Gladrags 0.3% 0.3% 0.0% 0.0% 0.8% 0.2%

Junior Vikatan 0.0% 0.0% 2% 0.1% 0.0% 0.2%

Linux For You 0.5% 0.1% 0.0% 0.0% 0.2% 0.2%

Manorama 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%

Maxim 0.3% 0.1% 0.0% 0.0% 1% 0.2%

Sarita 0.1% 0.2% 0.0% 1% 0.0% 0.2%

Taranga 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%

The Economist 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%

Abhiyan 0.1% 0.0% 0.0% 0.3% 0.0% 0.1%

Anandamela 0.0% 0.0% 0.0% 3% 0.0% 0.1%

Auto India 0.2% 0.2% 0.0% 0.1% 0.0% 0.1%

Better Photography 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%

Chronicle 0.0% 0.1% 0.2% 0.0% 0.7% 0.1%

Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.1%

Developer IQ 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%

Elle 0.2% 0.0% 0.0% 0.0% 0.6% 0.1%

Frontline 0.0% 0.1% 0.0% 0.4% 0.0% 0.1%

Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Lokprabha 0.0% 0.0% 0.0% 0.6% 0.0% 0.1%

Mathrubhumi 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Saptahik Sakal 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%

Saras Salil 0.0% 0.1% 0.0% 0.4% 0.0% 0.1%

Savvy 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Society 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Top Gear 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%

Graphiti 0.2% 0.1% 0.0% 0.2% 0.0% 0.1%

Living Digital 0.2% 0.0% 0.0% 0.0% 0.3% 0.1%

Saptahik Bartaman 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Money life 0.1% 0.0% 0.0% 0.0% 1% 0.1%

Animation Reporter 0.0% 0.2% 0.6% 0.0% 0.3% 0.1%

Nirogadhaam 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%

Chandamama 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Automobiles 0.1% 0.0% 0.0% 0.4% 0.0% 0.1%

Auto World 0.0% 0.2% 0.0% 0.0% 0.5% 0.1%

Bikes 0.0% 0.5% 0.0% 0.0% 0.5% 0.1%

Anandalok 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%

Business Times 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Buzz 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Kadambini 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%

Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

225

Saheli 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Andra Jyoti 0.0% 0.0% 0.0% 0.5% 0.1% 0.0%


Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 6% 5% 9% 8% 7% 7%

226

Table 158: Most preferred magazine

Magazine Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,033 1,484 147 125 295 5,104

India Today 25% 30% 25% 23% 32% 28%

Reader's Digest 8% 8% 3% 5% 7% 8%

The Week 7% 5% 10% 7% 5% 6%

Outlook 5% 6% 2% 4% 5% 5%

Sports Star 3% 4% 10% 8% 3% 3%

Femina 3% 2% 5% 5% 6% 3%

Digit 5% 3% 4% 1% 2% 3%

Business World 4% 2% 2% 3% 3% 3%

Film Fare 2% 2% 2% 3% 3% 2%

Business Today 2% 2% 2% 0.4% 3% 2%

Women's Era 0.9% 2% 2% 2% 2% 2%

Star Dust 1% 1% 1% 4% 0.4% 2%

Ananda Vikatan 2% 1% 0.5% 0.3% 0.4% 1%

Autocar India 1% 2% 0.0% 0.0% 0.6% 1%

Swathi 0.8% 1% 2% 0.0% 0.0% 1%

Chip 3% 1% 0.5% 0.6% 0.7% 1%

Business India 2% 1% 0.0% 3% 2% 1%

Kumudham 0.4% 2% 0.8% 0.7% 0.7% 1%

Electronics For You 0.8% 0.4% 0.9% 1% 2% 0.9%

India Times 1% 0.9% 0.5% 3% 1% 0.9%

National Geographic 0.7% 1% 0.2% 0.4% 0.0% 0.8%

Chitralekha 1% 0.5% 0.4% 0.0% 0.5% 0.7%

Cosmopolitan 2% 0.3% 0.9% 0.0% 0.2% 0.7%

Fortune India 0.7% 0.5% 0.5% 0.9% 0.7% 0.7%

Vanita 0.3% 1% 0.0% 0.6% 0.3% 0.7%

Computers Today 0.8% 0.3% 2% 0.0% 0.4% 0.6%

Health 0.5% 0.7% 0.5% 0.0% 0.2% 0.6%

Overdrive 1% 0.5% 0.2% 0.0% 0.4% 0.6%

PC Quest 0.9% 0.7% 0.6% 0.0% 0.6% 0.6%

Time 1% 0.7% 0.0% 0.0% 0.6% 0.6%

Competition Success Review 0.1% 0.4% 0.4% 0.5% 0.2% 0.5%

Dalal Street 0.5% 0.4% 2% 0.0% 0.2% 0.5%

Grihshobha 0.1% 0.6% 0.0% 1% 0.5% 0.5%

Outlook Money 0.6% 0.7% 0.0% 0.0% 0.6% 0.5%

Playboy 1% 0.9% 0.0% 0.0% 0.7% 0.5%

Today 0.1% 0.5% 0.0% 5% 0.2% 0.5%

Business & Economy 0.4% 0.5% 1% 2% 0.3% 0.4%

Debonair 0.3% 0.2% 0.0% 0.0% 0.4% 0.4%

Science Reporter 0.9% 0.2% 2% 3% 0.0% 0.4%

Aval Vikatan 0.3% 0.2% 0.0% 0.0% 0.0% 0.3%

Business Week 0.3% 0.3% 0.6% 0.0% 0.9% 0.3%

Data Quest 0.5% 0.1% 0.5% 0.3% 0.0% 0.3%

Desh 0.1% 0.0% 0.0% 0.0% 0.4% 0.3%

Good House Keeping 0.4% 0.3% 0.0% 0.0% 0.5% 0.3%

Inside Outside 0.2% 0.5% 0.2% 0.0% 0.0% 0.3%

Safari 0.4% 0.4% 0.0% 0.8% 0.0% 0.3%

Sudha 0.2% 0.4% 0.0% 0.0% 0.7% 0.3%

227

Aha Zindagi 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%

Brunch 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Capital Market 0.1% 0.2% 0.0% 0.0% 0.2% 0.2%

Cricket Samrat 0.0% 0.2% 0.0% 1% 0.3% 0.2%

Gladrags 0.3% 0.3% 0.0% 0.0% 0.5% 0.2%

Maxim 0.4% 0.1% 0.0% 0.0% 0.8% 0.2%

Meri Saheli 0.1% 0.4% 0.3% 0.0% 0.2% 0.2%

Sananda 0.2% 0.1% 0.0% 0.3% 0.0% 0.2%

Sarita 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

Savvy 0.1% 0.1% 0.0% 0.0% 0.2% 0.2%

Society 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%

The Economist 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%

Graphiti 0.1% 0.2% 0.0% 2% 0.0% 0.2%

Wisdom 0.0% 0.3% 0.4% 0.0% 0.0% 0.2%

PC World 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%

Money life 0.2% 0.1% 0.0% 0.0% 0.5% 0.2%

Abhiyan 0.2% 0.1% 0.0% 0.7% 0.0% 0.1%

Anandalok 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Auto India 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%

Better Photography 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%

Chronicle 0.0% 0.1% 0.1% 0.0% 0.5% 0.1%

Cineblitz 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Developer IQ 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Elle 0.1% 0.0% 0.0% 0.0% 0.4% 0.1%

Grihlakshmi 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Junior Vikatan 0.0% 0.0% 0.6% 0.7% 0.0% 0.1%

Kadambini 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Linux For You 0.4% 0.0% 0.0% 0.0% 0.1% 0.1%

Lokprabha 0.2% 0.0% 0.4% 0.5% 0.0% 0.1%

Manorama 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Mathrubhumi 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%

Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.5% 0.1%

Taranga 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%

Top Gear 0.1% 0.1% 0.0% 0.0% 0.4% 0.1%

Living Digital 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Saptahik Bartaman 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%

Animation Reporter 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%

Nirogadhaam 0.1% 0.0% 1% 0.0% 0.2% 0.1%

Chandamama 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%

Auto World 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%

Economical Times 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%

Anandamela 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Business Times 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%

Buzz 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.0%

Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.0%

Frontline 0.0% 0.0% 0.0% 0.9% 0.0% 0.0%

Saptahik Sakal 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Saheli 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

228

Mans World 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%

Andra Jyoti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Automobiles 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Bikes 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


Others 4% 6% 11% 5% 6% 6%

Table 159: Most preferred radio channel

Radio Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,557 1,109 358 312 294 6,786

Radio Mirchi 38% 38% 25% 33% 39% 38%

Red FM 12% 13% 20% 16% 7% 12%

AIR 12% 10% 16% 8% 9% 11%

Radio City 11% 12% 11% 13% 14% 11%

Suryan FM 6% 5% 10% 9% 3% 6%

Big FM 7% 6% 1% 4% 5% 5%

AIR FM GOLD 5% 4% 8% 8% 4% 5%

AIR FM RAINBOW 4% 3% 4% 3% 3% 4%

Fever FM 2% 3% 2% 0.1% 8% 3%

World Space 2% 2% 0.1% 0.1% 3% 2%

BBC 0.7% 1% 0.2% 3% 0.2% 1%

Power FM 0.6% 0.4% 0.4% 1% 2% 0.8%

Go FM 0.7% 0.7% 2% 3% 0.7% 0.7%

Amar FM 0.0% 0.2% 0.0% 0.1% 0.0% 0.3%

Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others 0.8% 0.8% 0.0% 1% 3% 1%

229

Table 160: Most preferred radio channel

Radio Channel Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 829 1,143 119 98 248 4,009

Radio Mirchi 41% 39% 29% 38% 39% 40%

AIR 13% 13% 12% 10% 13% 12%

Red FM 11% 12% 17% 18% 8% 11%

Radio City 11% 12% 10% 9% 14% 11%

Big FM 6% 6% 0.7% 5% 5% 6%

Suryan FM 4% 5% 13% 9% 2% 5%

AIR FM GOLD 4% 4% 12% 0.6% 5% 5%

AIR FM RAINBOW 2% 3% 3% 0.0% 3% 3%

Fever FM 2% 3% 3% 0.9% 7% 3%

World Space 3% 2% 0.0% 0.0% 2% 2%

Go FM 0.5% 1% 0.7% 3% 0.7% 1%

BBC 1% 0.9% 0.0% 6% 0.0% 0.9%

Power FM 0.7% 0.5% 0.0% 0.0% 1% 0.5%

Amar FM 0.0% 0.1% 0.0% 0.6% 0.0% 0.1%

Others 0.9% 0.8% 0.0% 1% 2% 1%

Table 161: Universe of online urban Indians

Online Urban Indians Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 2,498 1,779 574 501 472 10,888

Buyer 59% 62% 39% 36% 77% 57%

Non-Buyer 41% 38% 61% 64% 23% 44%

Table 162: Frequency of buying online for home consumption

Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 910 648 209 182 172 3,375

Every day 2% 1% 9% 10% 3% 3%

Once a week 4% 4% 6% 6% 4% 4%

Once in fifteen days 6% 6% 4% 11% 7% 5%

Once a month 22% 17% 24% 14% 24% 19%

Once in 3 months 38% 35% 34% 21% 36% 36%

Once a year 16% 22% 9% 20% 12% 18%

More than once a year 12% 14% 14% 17% 14% 15%

230

Table 163: Frequency of buying online for office consumption

Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 416 296 95 83 79 1,501

Every day 4% 3% 17% 18% 7% 6%

Once a week 7% 7% 5% 7% 10% 8%

Once in fifteen days 10% 9% 11% 20% 11% 11%

Once a month 26% 18% 24% 0.0% 18% 19%

Once in 3 months 26% 34% 10% 15% 26% 27%

Once a year 14% 15% 9% 5% 15% 14%

More than once a year 12% 14% 24% 35% 13% 15%

Table 164: Monthly spends

Average Claimed Monthly Spends On Online Buying - Personal Use Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 909 648 209 182 172 2,643

Less than Rs.500 10% 11% 15% 8% 6% 13%

Rs.500-Rs.1000 10% 12% 8% 11% 8% 11%

Rs.1000-Rs.2000 15% 17% 16% 13% 14% 15%

Rs.2000-Rs.5000 20% 23% 13% 23% 23% 21%

Rs.5000-Rs.10000 19% 22% 13% 19% 19% 20%

More than Rs.10000 26% 15% 35% 26% 29% 20%

Table 165: Monthly spends

Average Claimed Monthly Spends On Online Buying - Office Use Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 412 294 95 83 78 1,198

Less than Rs.500 4% 4% 11% 8% 1% 5%

Rs.500-Rs.1000 5% 8% 9% 6% 4% 7%

Rs.1000-Rs.2000 6% 14% 20% 6% 10% 11%

Rs.2000-Rs.5000 19% 17% 7% 15% 28% 19%

Rs.5000-Rs.10000 20% 22% 9% 29% 29% 20%

More than Rs.10000 46% 36% 43% 35% 28% 38%

231

Table 166: Products/services bought online

Products/Services Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 1,219 1,715 183 149 324 6,164

Air ticket 50% 40% 47% 61% 61% 45%

Antiques & Collectables 7% 4% 4% 12% 4% 4%

Automobiles 5% 2% 6% 10% 3% 3%

Beauty and grooming products 11% 8% 5% 13% 9% 7%

Books & Magazines 27% 24% 14% 18% 45% 21%

Camera 15% 14% 8% 14% 14% 12%

CD/VCD/DVDs 26% 21% 16% 17% 40% 19%

Clothes & Accessories 25% 30% 10% 19% 31% 21%

Computer hardware 19% 12% 12% 16% 13% 12%

Computer software 19% 12% 14% 16% 20% 13%

Electronic Durables 14% 15% 9% 9% 15% 10%

Electronic Gadgets 24% 17% 10% 14% 23% 15%

Gift Items/Flowers 19% 19% 9% 16% 30% 15%

Health and Fitness products 10% 7% 7% 6% 10% 7%

Hotel/Tours 14% 10% 24% 25% 11% 14%

Household grocery 5% 4% 4% 8% 5% 4%

Jewellery 14% 11% 7% 11% 13% 9%

Kitchen Appliances 8% 6% 4% 8% 11% 6%

Mobile/PDA 19% 11% 9% 11% 15% 11%

Movie tickets 20% 12% 11% 13% 23% 13%

Musical instrument 8% 5% 10% 9% 9% 6%

Shoes 7% 5% 4% 10% 10% 5%

Sports goods 7% 6% 3% 10% 6% 5%

Toiletries/Perfumes 20% 21% 14% 10% 22% 17%

Toys and games 12% 13% 7% 10% 15% 10%

Train ticket 48% 47% 61% 60% 43% 53%

Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions

Special Bargains/ Schemes/ Bids/ Auctions Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 918 1,194 98 84 246 3,926


Bid/Bought in an online auction 57% 54% 32% 54% 50% 47%


232

Table 168: Preferred mode of payment for online buying

Mode Of Payment Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 835 1,195 75 62 243 3,495

Credit card 57% 52% 49% 48% 77% 54%

Debit card 28% 24% 37% 37% 24% 26%

Direct debit from bank /Online bank transfer 30% 18% 20% 14% 24% 20%

Cash Card 5% 3% 7% 6% 6% 4%

Cash on delivery 38% 52% 42% 44% 40% 43%

Cheque / Demand draft on delivery 30% 27% 24% 41% 20% 26%

e-currency (Wallet 365, Paisapay etc.) 10% 2% 5% 8% 4% 4%

Table 169: Stated advantages of online buying

Advantages Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 835 1,195 75 62 243 3,495

More variety / product choices 56% 45% 56% 61% 46% 47%

Better price/bargain on the net 50% 45% 35% 48% 44% 42%

Flexibility of shopping anytime 63% 58% 41% 50% 67% 55%

Saves time and effort of going to the market 70% 68% 60% 75% 74% 67%

Convenience of home delivery 64% 62% 54% 66% 70% 59%

Nothing particular 7% 9% 21% 19% 4% 9%

Others 3% 3% 10% 11% 2% 4%

233

Table 170: Stated concerns of online buying

Concerns Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers

Sample Base 835 1,195 75 62 243 3,495

Delayed delivery 34% 36% 35% 39% 36% 35%

Damaged goods delivered 27% 26% 25% 26% 24% 25%

Product/Quality not same as ordered 44% 44% 28% 19% 46% 40%

Hidden cost / Charged more than displayed 32% 22% 24% 28% 27% 25%

Transaction failed but still charged 16% 11% 23% 17% 18% 15%

Credit card misused 10% 9% 14% 22% 7% 10%

Never faced any issue 24% 26% 33% 37% 28% 27%

Others 0.7% 0.4% 3% 0.0% 0.8% 0.6%

Table 171: Reason-non-buying

Reason-Non-Buying Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Sample Base 1,182 842 271 237 223 7,393

Never felt the need to do so 46% 43% 53% 54% 46% 50%

Don't have a credit card 42% 50% 43% 40% 38% 42%

Prices on the net are higher 20% 22% 22% 15% 22% 19%

Not aware of any online shopping portal 5% 8% 14% 16% 11% 9%

Requires too much time and effort 14% 14% 12% 8% 10% 12%

Fear of misuse of credit card 40% 36% 21% 23% 34% 30%

Lack fun of physical shopping 16% 14% 15% 20% 18% 16%

Lack of choices and variety of products 16% 19% 13% 18% 23% 17%

234

Appendix

235

Table 172: City type classification by market size

REGIONS

North South East West

Metros

Delhi Bangalore Chennai Coimbatore Hyderabad

Kolkata Ahmadabad Mumbai Pune Surat

Urban Uptowns

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol Bhopal Thane Indore Nagpur Vadodara

Emerging Towns

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Guwahati Aurangabad Goa Jabalpur Nashik Rajkot

CIT

Y TY

PE B

Y M

AR

KET

SIZ

E2

Others

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida

Ranchi Varanasi

Others from North India

Mangalore Mysore

Secunderabad Others from South

India

Bhubaneswar Cuttack Raipur

Others from East India

Solapur Others from

West India

2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

236

Table 173: Socio Economic Classification (SEC) Grid

Chief Wage Earner's Highest Education

Illiterate School

(Up to 4 yrs)

School (5-9 yrs)

Secondary/ High School

Not Grad.

Grad./ PG

(Gen.)

Grad./ PG

(Prof.)

Unskilled worker E E E D D D D

Skilled worker E E D C C B B

Petty traders E D D C C B B

Shop owners D D C B B A A

Businessmen/ industrialists – with no employee

D C B B A A A

Businessmen/ industrialists – with 1 to 9 employee

C B B B A A A

Businessmen/ industrialists – with 10+ employee

B B A A A A A

Self-employed professionals D D D B B A A

Clerical/ salesmen D D D C B B B

Supervisor level D D C C B B A

Officers/ executives (junior) C C C B B A A

Chie

f W

age

Earn

er's

3 Occ

upat

ion

Officers/ executives (middle/ senior)

B B B B A A A

3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

Index: Charts Graph1: Proportion of online shoppers and buyers........................ 13 Graph 2: Online buying of travel vs. non-travel products................ 14 Graph 3: Online buying from home vis-à-vis office ....................... 16 Chart 3: Age group distribution .............................................. 25 Graph 4: Frequency of buying online from home.......................... 28 Graph 5: Frequency of buying online from office ......................... 29 Graph 6: Preferred mode of payment for online buying ................. 30 Graph 7: Perceived advantage of buying online ........................... 31 Graph 8: Perceived concerns of buying online............................. 32 Graph 9: Key Reasons for not buying online................................ 33 Chart 10: Gender breakup..................................................... 35 Chart 11: Age group distribution ............................................. 36 Chart 12: City class - by population size.................................... 37 Chart 13: City class - by market size ........................................ 38 Chart 14: Region-wise break-ups............................................. 40 Chart 15: Socio economic classification..................................... 42 Chart 16: Highest educational qualification................................ 43 Chart 17: Occupational break up............................................. 44 Chart 18: Function / field of occupation ................................... 45 Chart 19: Head of the household............................................. 46 Chart 20: Monthly family income ............................................ 47 Chart 21: Most expensive vehicle owned by the household.............. 48 Chart 22: Ownership of credit cards (individually)........................ 49 Chart 23: Current loan liabilities............................................. 52 Chart 24: Years of experience in using internet ........................... 53 Chart 25: Place of accessing internet ....................................... 54 Chart 26: Type of internet connection at home ........................... 55 Chart 27: Type of internet connection at office........................... 56 Chart 28: Service provider subscribed to at home ........................ 57 Chart 29: Service provider subscribed to at office........................ 58 Chart 30: Frequency of accessing internet from home ................... 59 Chart 31: Frequency of accessing internet from office................... 60 Chart 32: Time of the day accessing internet from home ............... 61 Chart 33: Time of the day accessing internet from office ............... 62 Chart 34: Duration of PC usage from home................................. 63 Chart 35: Duration of internet usage from home.......................... 64 Chart 36: Duration of PC usage from office ................................ 65 Chart 37: Duration of internet usage from office ......................... 66 Chart 38: Time spent by internet users on watching TV ................. 67 Chart 39: Time spent by internet users on reading newspaper ......... 68 Chart 40: Time spent by internet users on listening to radio ........... 69 Chart 41: Professional activities ............................................. 73 Chart 42: Personal activities.................................................. 74 Chart 43: Downloading activities............................................. 75 Chart 44: E-commerce related activities ................................... 76 Chart 45: Online shopping..................................................... 77 Chart 46: Blogging activities .................................................. 78 Chart 47: Member of an online community................................. 79 Chart 48: Problems faced while surfing the internet ..................... 83 Chart 49: Multiple user shares of email websites ......................... 87 Chart 50: Number of email accounts and average per capita email ids 88 Chart 51: Response to online marketing stimulus ........................ 112

238

Index: Change from Previous Year Graphs Graph 1: Frequency of buying online from home.......................... 28 Graph 2: Frequency of buying online from office ......................... 29 Graph 3: Preferred mode of payment for online buying ................. 30 Graph 4: Perceived advantage of buying online ........................... 31 Graph 5: Key Reasons for not buying online................................ 33 Chart 6: Gender breakup ...................................................... 35 Chart 7: Age group distribution .............................................. 36 Chart 8: City class - by market size.......................................... 38 Chart 9: Region-wise break-ups .............................................. 40 Chart 10: Socio economic classification..................................... 42 Chart 11: Highest educational qualification................................ 43 Chart 12: Occupational break up............................................. 44 Chart 13: Head of the household............................................. 46 Chart 14: Monthly family income ............................................ 47 Chart 15: Most expensive vehicle owned by the household.............. 48 Chart 16: Ownership of credit cards (individually)........................ 49 Chart 17: Years of experience in using internet ........................... 53 Chart 18: Place of accessing internet ....................................... 54 Chart 19: Type of internet connection at home ........................... 55 Chart 20: Type of internet connection at office........................... 56 Chart 21: Service provider subscribed to at home ........................ 57 Chart 22: Service provider subscribed to at office........................ 58 Chart 23: Frequency of accessing internet from home ................... 59 Chart 24: Frequency of accessing internet from office................... 60 Chart 25: Time of the day accessing internet from home ............... 61 Chart 26: Time of the day accessing internet from office ............... 62 Chart 27: Duration of PC usage from home................................. 63 Chart 28: Duration of internet usage from home.......................... 64 Chart 29: Duration of PC usage from office ................................ 65 Chart 30: Duration of internet usage from office ......................... 66 Chart 31: Time spent by internet users on watching TV ................. 67 Chart 32: Time spent by internet users on reading newspaper ......... 68 Chart 33: Time spent by internet users on listening to radio ........... 69 Chart 34: Professional activities ............................................. 73 Chart 35: Personal activities.................................................. 74 Chart 36: Downloading activities............................................. 75 Chart 37: E-commerce related activities ................................... 76 Chart 38: Multiple user shares of email websites ......................... 87 Chart 39: Number of email accounts and average per capita email ids 88 Chart 40: Response to online marketing stimulus ........................ 112

239

Index: Tables Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: Growth in online shopping and buying ........................... 13 Table 3: Most popular products bought online (Top 10).................. 14 Table 4: Products with best online search-to-buy conversion ratios ... 15 Table 5: Monthly average spends for personal use vis-à-vis office use 16 Table 6: Top 10 most preferred online shopping websites (other than travel) ............................................................................ 19 Table 7: Growth in online shopping and buying ........................... 27 Table 9: Top 10 cities.......................................................... 39 Table 10: Preferred language of reading ................................... 41 Table 11: Household asset ownership ....................................... 50 Table 12: Popularity of various internet activities ........................ 70 Table 13: Membership by type of online community ..................... 80 Table 14: Most used local language websites (other than English) ..... 81 Table 15: Online activities desired in other languages ................... 82 Table 16: Top of mind unaided recall - all websites ...................... 84 Table 17: Most used website - all websites................................. 85 Table 18: Preferred websites - emailing.................................... 86 Table 19: Info search (English) ............................................... 89 Table 20: Info search (local language) ...................................... 90 Table 21: Job search ........................................................... 91 Table 22: Booking travel tickets ............................................. 92 Table 23: Online shopping (other than travel tickets).................... 93 Table 24: Online news ......................................................... 94 Table 25: Financial news & info (rates, quotes, etc.) .................... 95 Table 26: Online share trading ............................................... 96 Table 27: Real estate info..................................................... 97 Table 28: Matrimonial search................................................. 98 Table 29: Dating/friendship search.......................................... 99 Table 30: Social networking/communities ................................ 100 Table 31: Online gaming...................................................... 101 Table 32: Download mobile content........................................ 102 Table 33: Download music ................................................... 103 Table 34: Sports content ..................................................... 104 Table 35: Cinema content.................................................... 105 Table 36: Most used local language websites (other than English) .... 106 Table 37: Preferred blog sites ............................................... 107 Table 38: Favorite TV channels ............................................. 108 Table 39: Favorite newspapers .............................................. 109 Table 40: Favorite magazines ............................................... 110 Table 41: Favorite radio channels .......................................... 111 Table 42: Tom recall for brands............................................. 113

240

Index: Segment wise Detailed Tables Table 1: Gender break up .................................................... 115 Table 2: Gender break up .................................................... 115 Table 3: Age group distribution ............................................. 115 Table 4: Age group distribution ............................................. 116 Table 5: City class - by population size .................................... 116 Table 6: City class - by population size .................................... 116 Table 7: City class - by market size ........................................ 117 Table 8: City class - by market size ........................................ 117 Table 9: Cities.................................................................. 118 Table 10: Cities ................................................................ 120 Table 11: Region-wise break-ups............................................ 121 Table 12: Region-wise break-ups............................................ 121 Table 13: Preferred language of reading .................................. 122 Table 14: Preferred language of reading .................................. 123 Table 15: Socio economic classification ................................... 124 Table 16: Socio economic classification ................................... 124 Table 17: Highest educational qualification............................... 124 Table 18: Highest educational qualification............................... 125 Table 19: Occupational break up ........................................... 125 Table 20: Occupational break up ........................................... 125 Table 21: Function / field of occupation .................................. 126 Table 22: Function / field of occupation .................................. 126 Table 23: Head of the household ........................................... 127 Table 24: Head of the household ........................................... 127 Table 25: Monthly family income ........................................... 127 Table 26: Monthly family income ........................................... 128 Table 27: Most expensive vehicle owned by the household ............ 128 Table 28: Most expensive vehicle owned by the household ............ 128 Table 29: Ownership of credit cards (individually)....................... 129 Table 30: Ownership of credit cards (individually)....................... 129 Table 31: Household asset ownership ...................................... 130 Table 32: Household asset ownership ...................................... 131 Table 33: Current loan liabilities............................................ 132 Table 34: Current loan liabilities............................................ 132 Table 35: Years of experience in using internet.......................... 133 Table 36: Years of experience in using internet.......................... 133 Table 37: Place of accessing internet ...................................... 133 Table 38: Place of accessing internet ...................................... 134 Table 39: Type of internet connection at home.......................... 134 Table 40: Type of internet connection at home.......................... 134 Table 41: Type of internet connection at office ......................... 135 Table 42: Type of internet connection at office ......................... 135 Table 43: Service provider subscribed to at home ....................... 136 Table 44: Service provider subscribed to at home ....................... 136 Table 45: Service provider subscribed to at office....................... 137 Table 46: Service provider subscribed to at office....................... 137 Table 47: Frequency of accessing internet from home.................. 138 Table 48: Frequency of accessing internet from home.................. 138 Table 49: Frequency of accessing internet from office ................. 139 Table 50: Frequency of accessing internet from office ................. 139 Table 51: Time of the day accessing internet from home .............. 139 Table 52: Time of the day accessing internet from home .............. 140 Table 53: Time of the day accessing internet from office .............. 140

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Table 54: Time of the day accessing internet from office .............. 140 Table 55: Duration of internet usage from home......................... 141 Table 56: Duration of internet usage from home......................... 141 Table 57: Duration of internet usage from office ........................ 141 Table 58: Duration of internet usage from office ........................ 142 Table 59: Duration of internet usage during weekdays.................. 142 Table 60: Duration of internet usage during weekdays.................. 142 Table 61: Duration of internet usage during weekends ................. 143 Table 62: Duration of internet usage during weekends ................. 143 Table 63: Duration of PC usage from home ............................... 143 Table 64: Duration of PC usage from home ............................... 144 Table 65: Duration of PC usage from office ............................... 144 Table 66: Duration of PC usage from office ............................... 144 Table 67: Time spent by internet users on watching TV ................ 145 Table 68: Time spent by internet users on watching TV ................ 145 Table 69: Time spent by internet users on reading newspaper ........ 145 Table 70: Time spent by internet users on reading newspaper ........ 146 Table 71: Time spent by internet users on listening to radio .......... 146 Table 72: Time spent by internet users on listening to radio .......... 146 Table 73: Professional activities ............................................ 147 Table 74: Professional activities ............................................ 147 Table 75: Personal activities................................................. 148 Table 76: Personal activities................................................. 148 Table 77: Downloading activities ........................................... 149 Table 78: Downloading activities ........................................... 149 Table 79: E-commerce related activities .................................. 150 Table 80: E-commerce related activities .................................. 150 Table 81: Online shopping.................................................... 151 Table 82: Online shopping.................................................... 151 Table 83: Blogging activities................................................. 151 Table 84: Blogging activities................................................. 152 Table 85: Member of an online community ............................... 152 Table 86: Member of an online community ............................... 152 Table 87: Membership by type of online community .................... 153 Table 88: Membership by type of online community .................... 154 Table 89: Usage of other language websites .............................. 155 Table 90: Usage of other language websites .............................. 155 Table 91: Online activities desired in other languages .................. 155 Table 92: Online activities desired in other languages .................. 156 Table 93: Problems faced while surfing the internet .................... 156 Table 94: Problems faced while surfing the internet .................... 157 Table 95: Top of mind unaided recall - all websites ..................... 158 Table 96: Top of mind unaided recall - all websites ..................... 160 Table 97: Most used website - all websites................................ 162 Table 98: Most used website - all websites................................ 163 Table 99: Preferred website for emailing ................................. 164 Table 100: Preferred website for emailing ................................ 164 Table 101: Multiple user shares of email websites ....................... 165 Table 102: Multiple user shares of email websites ....................... 165 Table 103: Preferred website for job search.............................. 166 Table 104: Preferred website for job search.............................. 166 Table 105: Preferred website for mobile content........................ 167 Table 106: Preferred website for mobile content........................ 168 Table 107: Preferred website for sports ................................... 169 Table 108: Preferred website for sports ................................... 170 Table 109: Preferred website for travel products........................ 171 Table 110: Preferred website for travel products........................ 172 Table 111: Preferred website for matrimony ............................. 173 Table 112: Preferred website for matrimony ............................. 174 Table 113: Preferred website for financial news/info................... 175

242

Table 114: Preferred website for financial news/info................... 176 Table 115: Preferred website for cinema.................................. 177 Table 116: Preferred website for cinema.................................. 178 Table 117: Preferred website for online share/stock trading .......... 179 Table 118: Preferred website for online share/stock trading .......... 180 Table 119: Preferred website for games................................... 181 Table 120: Preferred website for games................................... 182 Table 121: Preferred website for online shopping ....................... 183 Table 122: Preferred website for online shopping ....................... 183 Table 123: Preferred website for online news ............................ 184 Table 124: Preferred website for online news ............................ 185 Table 125: Preferred website for friendship/dating ..................... 186 Table 126: Preferred website for friendship/dating ..................... 187 Table 127: Preferred website for music ................................... 188 Table 128: Preferred website for music ................................... 189 Table 129: Preferred info search engine - local language .............. 190 Table 130: Preferred info search engine - local language .............. 190 Table 131: Preferred website for real estate ............................. 191 Table 132: Preferred website for real estate ............................. 191 Table 133: Preferred info search engine - English ....................... 192 Table 134: Preferred info search engine - English ....................... 192 Table 135: Preferred website for instant messaging..................... 193 Table 136: Preferred website for instant messaging..................... 193 Table 137: Preferred website for social networking/communities .... 194 Table 138: Preferred website for social networking/communities .... 194 Table 139: Preferred website for astrology ............................... 195 Table 140: Preferred website for astrology ............................... 196 Table 141: Preferred website for online learning/education........... 197 Table 142: Preferred website for online learning/education........... 198 Table 143: Preferred blog sites.............................................. 199 Table 144: Preferred blog sites.............................................. 200 Table 145: Other language frequented by internet users ............... 201 Table 146: Other language frequented by internet users ............... 202 Table 147: Preferred website for checking local language content ... 203 Table 148: Preferred website for checking local language content ... 204 Table 149: Response to online marketing stimulus....................... 205 Table 150: Response to online marketing stimulus....................... 205 Table 151: Top of mind recall for brands.................................. 206 Table 152: Top of mind recall for brands.................................. 210 Table 153: Most preferred TV channel ..................................... 214 Table 154: Most preferred TV channel ..................................... 217 Table 155: Most preferred newspaper...................................... 219 Table 156: Most preferred newspaper...................................... 221 Table 157: Most preferred magazine ....................................... 223 Table 158: Most preferred magazine ....................................... 226 Table 159: Most preferred radio channel .................................. 228 Table 160: Most preferred radio channel .................................. 229 Table 161: Universe of online urban Indians .............................. 229 Table 162: Frequency of buying online for home consumption ........ 229 Table 163: Frequency of buying online for office consumption........ 230 Table 164: Monthly spends ................................................... 230 Table 165: Monthly spends ................................................... 230 Table 166: Products/services bought online .............................. 231 Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions .................................................................. 231 Table 168: Preferred mode of payment for online buying .............. 232 Table 169: Stated advantages of online buying........................... 232 Table 170: Stated concerns of online buying.............................. 233 Table 171: Reason-non-buying............................................... 233 Table 172: City type classification by market size ....................... 235

243

Table 173: Socio Economic Classification (SEC) Grid .................... 236

juxtconsult india online 2007 online shopping report

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