juxtconsult web connect snapshot - life insurance portals - aug-sept 2008

8/14/2019 JuxtConsult Web Connect Snapshot - Life Insurance Portals - Aug-Sept 2008

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Life Insurance PortalsAugust-September 2008

Web Connect- Category level Snapshot

How user-friendly is your website vis--vis the key competing websites among the category users


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The first user-response based syndicated research study tracking user

friendliness of popular websites at the category level on a quarterly basis

Rating and ranking of websites using 20 distinct parameters that measures

both the user friendliness and satisfactory usage experience of a website

Measures the accessibility, appeal, navigability and usage satisfaction

index of the website vis--vis the key competitive websites in the category

Eventually measures the overall website user friendliness (WUF) Index of

the website benchmarked against the key competitive websites in the

category

Study Overview


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Websites Tested LIC India

Max New York Life

Reliance Life

ING Vysya

Bharti Axa Life

Aviva Life

HDFC Standard Life

ICICI Pru Life

Bajaj Allianz Life


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User Friendliness Measuring Schema

Ease of Usage Usage Satisfaction

1. Browser Compatibility2. Download Time

Ease of Access

Site is easily accessible Site is easy to use with hassle-free navigation Site delivers task accomplishment

16. Timeliness of task completion

17. Adequacy of task completion

18. Quality of usage experience

19. Perceived sense of security in usage20. Brand preference creation

10. Ease of locating task info

11. Ease of conducting the task

12. Navigation flow between pages

13. Navigational cues and helps

14. Error recovery15. Customer responsiveness

User Friendly Interface User Friendly Experience

Website User Friendliness

Accessibility Index Navigability Index Satisfaction Index

3. Distinctive in identity (branding)

4. Presentation of content (layout)

5. Aesthetics (color, text, graphics)

6. User identification with the site

7. Ease of comprehension

8. Relevance of content9. Relative quality of content

Design Appeal

Site is likeable and relevant

Appeal Index

User Friendly Interface Index (UFEX) User Friendly Experience Index (UZEX)

Category Level Website User Friendliness Index (WUF)


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Overall Website User Friendliness*Website WUF Index Relative Index

Reliance Life 5.5 100%

Bharti Axa Life 5.3 97%

Max New York Life 5.0 91%

HDFC Standard Life 4.8 88%

Aviva Life 4.4 81%

Bajaj Allianz Life 4.4 80%

ICICI Pru Life 4.1 75%

LIC India 3.9 72%

ING Vysya Life 3.6 66%

* Includes live ratings by both websites own users as well as users of competitive websites


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WUF Ratings - Users vs. Non-UsersRatings by Websites Users only Ratings by Websites Non-Users only

Reliance Life Bharti Axa Life

Max New York Life HDFC Standard Life

Bharti Axa Life Aviva Life

Bajaj Allianz Life ICICI Pru Life

HDFC Standard Life Bajaj Allianz Life

Aviva Life Max New York Life

LIC India Reliance Life

ICICI Pru Life LIC India

ING Vysya Life ING Vysya Life


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Top Websites by the 4 Sub Parameters

User FriendlinessSub Parameter Rank 1 Website byUsers(WUF Index)

Rank 1 Website byNon-users(WUF Index)

Ease of Access Reliance Life Bharti Axa Life

Design Appeal Reliance Life Bharti Axa Life

Ease of Usage/Navigation Reliance Life Bharti Axa Life

Usage Satisfaction Reliance Life Bharti Axa Life


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Website User Friendliness Perceptual Map

Life Insurance Portals

* The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes.

Brand

.3.2.1-.0-.1-.2-.3

Attribute

.2

.1

-.0

-.1

-.2

-.3

Ease of Usage

Design Appeal

Ease of Access

ING Vysya Life

LIC India

ICICI Pru Life

Aviva Life

Bajaj Allianz Life

Max New York Life

HDFC Standard LifeBharti Axa Life

Reliance Life

Usage Satisfaction


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Methodology Online survey conducted using JuxtConsults own net users panel (www.getcounted.net)

and Google search ads (AdSense only)

Live ratings of websites by category users a websites current users and its potential

users (user of competitive websites)

Reporting sample of over 2,700 responses for the category at least 240 respondents perwebsite for the top 9 websites in the category. For each website, half the respondents

were asked to surf the homepage and half to perform a relevant task on the website

Findings of Life Insurance websites is representative of over 27 million online Indians

Data made representative of online Indians across SEC classes, age groups, income

groups and town classes (using appropriate 'demographic multipliers from JuxtConsult

India Online 2008 Study)
http://www.getcounted.net/http://www.getcounted.net/


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Respondent Profile Life Insurance PortalsAugust-September 2008

Demographic Attributes Respondent Profile(Sample size 2,740

Representat ion Size - 27 mil li on)

Gender Male 84%

Female 16%

Age Distribution Below 13 years Not included in study

13-18 years 7%

19-24 years 35%

25-35 years 39%

36-45 years 13%

Above 45 years 6%

City Type Up to 1 Lakh 10%

(Population Size) 1-5 Lakhs 12%

5-10 Lakhs 49%

Above 10 Lakhs 29%

City Type Metro 33%

(Market Size) Urban uptowns 7%

Emerging Towns 17%

Others 43%


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Demographic Attributes

Respondent Profile(Sample size 2,740

Representat ion Size - 27 mil li on)

Region-wise Distribution North 21%

East 15%

South 33%

West 31%

Socio-economic Classification SEC - A 31%

SEC - B 35%

SEC - C 24%

SEC - D 8%

SEC - E 2%

Monthly Household Income Up to Rs. 10,000 57%

Rs. 10,000 Rs. 30,000 28%

Rs. 30,000 Rs. 50,000 6%

Above Rs. 50,000 9%

Most Expensive Vehicle in the HH 4-wheeler 23%

2-wheeler 46%

Bi-cycle / others 16%

Don't own any vehicle 15%

Respondent Profile Life Insurance PortalsAugust-September 2008


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1. Overall WUF ratings#of the top websites in the category by current category users and non-

users (minimum 100 live test responses per website reported)

2. Comparative ratings of the user friendliness of their user interface (UFEX) as well as the

usage experience (UZEX)

3. Rating of each reported website on the 4 key website user-friendliness attributes (and the 20

individual parameters within these 4 attributes):

Accessibility (browser compatibility, download speed)

Appeal (distinctive looks, organized layout, aesthetics, user identification, distinctive content,

content relevance, ease of comprehension)

Navigability (ease of locating info, ease of conducting task, navigational cues, error recovery,

contactability/responsiveness)

Usage Satisfaction (task completion, adequacy of solution)

4. Overall rankings also reported by key consumer segments**

5. Relative rankings of the attributes as considered important by users in choosing between

websites in the category

#all category level ratings are provided by respondents on a 5 point qualitative scale

** depending on the sufficiency of sample size of relevant respondents

Category Level User Friendliness Report


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JuxtConsult Website User Friendliness StudyPricing of Reports

* 12.36% service tax extra

Report One Time Report*

(1 quarter report)

Annual Subscription*

(4 quarterly reports)

Nos. Amount (Rs.) Nos. Amount (Rs.)

Category Level User Friendliness Report 1 150,000 per category 4 400,000 per category

Payment Terms : One time Reports - 100% advance: Annual Subscription - 50% advance, 50% before 3rd report

Delivery Timeline : First Report 1 week from date of order

: Quarterly Reports By 15th of the month after quarter ends

Report Delivery Format : PDF


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Contact Details

Address : 3, Kehar Singh Estate, 1st Floor, WestendMarg, Lane 2, Said-ul-Ajaib, New Delhi 110030

Telephone : +91-11-29535098, +91-9811256502

Contact Person : Sanjay Tiwari

Email : [email protected]

Website : www.juxtconsult.com


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Thank You!

juxtconsult web connect snapshot - life insurance portals - aug-sept 2008

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