Pages That Rock

TODAY’S PLAN• Network Mindset• Engagement is Key• Purposeful Storytelling • Tachlis Tips• Metrics

Traditional Mindset: Hub & Spokes

Sweet Spot For Engagement

Why Engagement?

1. Like vs. Comment vs. Share2. Algorithm: Be seen!3. Opportunity for your listening4. Connect people to one another5. Build energy and enthusiasm

that translates off line as well.

Make it Personal

Add Personality and Energy

CREATE SHAREABLE CONTENT

Hint: often about shared values and human insight, not org-focused.

Schools, People, or Mission?

Even if this isn’t your student, how can you capitalize on curating content that is in alignment with your mission, vision and values?

Design For Social

Connect Goals and Strategy• Who are you seeking to engage more deeply?• What do they care about?• What will they share or act on?• What content do you need to create?• How will you earn their attention and participation?• How will you know if it’s working?

LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!

TACHLIS

• Cover Photo• Profile Pic/Logo• Name and description• Username for your page• Ratings!• Page vs. Profile

Description

Remember: Who is your audience? What do they need to know, feel and understand?

Usernamewww.facebook.com/username

New:Ratings

Page vs. Profile

ORGANIZATION PERSON

• Terms of Use• Culture / Social Norms• Converting• Transitioning

Metrics 101

Likes -> Reach -> Engagement -> Action/Impact

Likes < ReachReach < Engagement

Engagement

Algorithm

Cause/effect of strategies

Illuminates where to focus e.g. converting LIKES to COMMENTS

What’s your goal?

Reach vs Engagement

Reach = shown to X peopleEngagement = interacted with it.

Demographics

Where do you need to build? Who do you need to engage? What’s coming naturally?

Q&A / Sharing!