Download - JDS Academy: Facebook Pages that Rock 2013
Pages That Rock
TODAY’S PLAN• Network Mindset• Engagement is Key• Purposeful Storytelling • Tachlis Tips• Metrics
Traditional Mindset: Hub & Spokes
Sweet Spot For Engagement
Why Engagement?
1. Like vs. Comment vs. Share2. Algorithm: Be seen!3. Opportunity for your listening4. Connect people to one another5. Build energy and enthusiasm
that translates off line as well.
Make it Personal
Add Personality and Energy
CREATE SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.
Schools, People, or Mission?
Even if this isn’t your student, how can you capitalize on curating content that is in alignment with your mission, vision and values?
Design For Social
Connect Goals and Strategy• Who are you seeking to engage more deeply?• What do they care about?• What will they share or act on?• What content do you need to create?• How will you earn their attention and participation?• How will you know if it’s working?
LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!
TACHLIS
• Cover Photo• Profile Pic/Logo• Name and description• Username for your page• Ratings!• Page vs. Profile
Description
Remember: Who is your audience? What do they need to know, feel and understand?
Usernamewww.facebook.com/username
New:Ratings
Page vs. Profile
ORGANIZATION PERSON
• Terms of Use• Culture / Social Norms• Converting• Transitioning
Metrics 101
Likes -> Reach -> Engagement -> Action/Impact
Likes < ReachReach < Engagement
Engagement
Algorithm
Cause/effect of strategies
Illuminates where to focus e.g. converting LIKES to COMMENTS
What’s your goal?
Reach vs Engagement
Reach = shown to X peopleEngagement = interacted with it.
Demographics
Where do you need to build? Who do you need to engage? What’s coming naturally?
Q&A / Sharing!