jds academy: maturing facebook use

8
MATURING YOUR FACEBOOK USE November 6, 2012

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Page 1: JDS Academy: Maturing Facebook Use

MATURING YOUR FACEBOOK USE

November 6, 2012

Page 2: JDS Academy: Maturing Facebook Use

TODAY’S PLAN• Why Facebook• Profile vs. Page vs Group• Setting It Up• All About Content• Marketing Your Page• Measuring Your Work• Your Questions

Page 3: JDS Academy: Maturing Facebook Use
Page 4: JDS Academy: Maturing Facebook Use

Traditional Mindset: Hub & Spokes

Page 5: JDS Academy: Maturing Facebook Use
Page 6: JDS Academy: Maturing Facebook Use

Design engagement for highest ROE

Create a video,

message, tweet,

blog post, etc. about org/comp

any

Create a video,

message, tweet,

blog post, etc. about org/comp

any

Become a fan

FriendFollow

JoinDiscuss

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

Lowest to highest Return on Engagement

* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498

Page 7: JDS Academy: Maturing Facebook Use

ROE is fan engagement and trust

Create a video,

message, tweet,

blog post product

about the company

Create a video,

message, tweet,

blog post product

about the company

Become a fan

FriendFollow

JoinDiscuss

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

TRUST

RECIPROCITY

Page 8: JDS Academy: Maturing Facebook Use

MATURING YOUR FACEBOOK USE

November 6, 2012