Sharefest #3 April 9, 2013

Connect with Us JDS Academy Sharefest April 9, 2013

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@eHillel

eHillel.org From early childhood through Grade 12, Scheck Hillel Community School inspires students to become exemplary global citizens with enduring Jewish identity through an innovative curriculum enriched by co-curricular experiences. All of this is set within a nurturing, international community united by core values. Scheck Hillel is one of the largest Jewish day schools in the nation, Florida’s first Jewish International Baccalaureate® (IB) World School and the country’s only Jewish – and South Florida’s only private – 2011 Blue Ribbon School of Excellence.

Like our Page, Support our School: Friendraising and Fundraising

Through Social Media

Presented by Lander Grinspoon Academy

Northampton, Massachusetts Linda Minoff, Executive Director

Deborah Bromberg Seltzer, Director of Judaic Studies

Learning While Learning to Care

LGA on Facebook before JDS

Social Media Goals for the Year

1. Increase visibility in order to increase our

admissions reach 2. Encourage current parents to look to FB for

current important information (culture shift – migrate communication from paper and email to FB where appropriate)

3. Use social media to enhance our fundraising reach

Social Media and Admissions

What Makes a Post Interesting?

Value-Added Posts Tikkun Olam Efforts

Increasing the Number of Likes

  Pushing people to FB through our weekly emails   Training parents to look to FB for current info (such as

school closings)   Tagging other organizations (Y, Survival Center, shuls,

Mayor’s office, etc.) in our posts   Our Hanukkah “Like” campaign: in one day we went

from 136 to 190 likes (the goal was 180).   By the end of December we were at 204

Integrating Various Media Channels to Reach the Broadest Audience

The Fundraising Campaign: Teach Your Children Well   Rolled out on 1 Nissan, ended just after Pesach   Used Pictures and Video to Make the Case   Tied fundraiser to Pesach through various themes   Used Crowdrise, Broadcast Emails and Facebook to

create an echo chamber   Board members as team captains   Encouraged sharing of posts and emails

The Plan

18 board members, each with a goal to raise $1800 •  Ask 18 people to give at least $18 $324 •  Ask each of them to ask 5 to give $18 1620 •  Total raised by each board member $1944 •  Total raised by entire board (18) $34,992 •  $10,000 match by Avi Chai 10,000 •  TOTAL FOR FUNDRAISER $44,992

What worked and what didn’t

  Board members as Team Captains - spotty –  Better to use Connectors, FB Yentas, Mavens –  Be realistic about what people (yes, even Board members)

will and will not do   Integration with broadcast email – very successful   Use of videos and pictures – very successful

–  Videos and photo albums were shared a lot, lots of virality   Challenge Match was a huge incentive

SOCIAL MEDIA: INTEGRATING MULTIPLE CHANNELS TO TELL YOUR STORY

April 9, 2013

INTEGRAT ING MULT IPLE CHANNELS

•  Your website should be the HUB for all of your school’s communications and messaging

•  Social Media channels are different but establish and promote the same content.

•  Effective and efficient communication and messaging creates “content synergy”

THE WEBS I TE I S YOUR SCHOOL ’S “HOMEPLATE”

•  Gann utilized its homepage news and Twitter feed to help share and promote our unique Exploration Week program.

The 3 R ’ s : REUSE , REPURPOSE + RECYCLE…CONTENT

DON’T RE INVENT THE WHEEL .

•  Reuse, repurpose or recycle content for your school’s newsletters, blogs etc.

•  For example, see the Exploration Week collage embed in newsletter

•  Content doesn’t ALWAYS

have to be words, words and more words…

•  Sometimes, PICTURES and VIDEOS can tell a better story

TWEET -A-THON w i th 140 CHARACTERS OR LESS…Get You r S to ry Ou t The re

•  Establish your # hash tag in advance

•  Get the “conversation” going to ignite community involvement

•  Repost messages that exemplify your school’s mission and positively promote your school’s image

FACEBOOK CAN BE YOUR NEW BFF

•  Using Facebook as a “landing page” is a great way to share your school’s events

•  Make a photo collage. As seen below, comments on page are from alumni reflecting on their past trips.

•  Link back these postings to your website to share other upcoming events or more info about your school

INSTAGRAM AS A P ICTURE BOOK

•  Use Instagram as a visual archive.

•  Sync your social media channels with Instagram for easy sharing

•  “Showing” a story rather than “telling” the story is often much more memorable

YOUTUBE : YOUR SCHOOL ’S 30 SECONDS IN THE SPOTL IGHT

•  YouTube videos are a great way to visually engage your audience

•  Videos don’t always have to be professionally filmed

•  Using a recorded Skype interview is a great way to get supporters to talk about your school and add credibility to your messaging.

WRAP-UP .

1. Your website should be the HUB of all your school’s communications and messaging

2. Utilizing multiple social media channels will help get your story out there

3. Don’t reinvent the wheel. Remember The R’s…Reuse, Repurpose and Recycle content

4. “Showing” a story rather than “telling” the story is often much more memorable

QUESTIONS?

Building Facebook One Step at a Time

  Non-Functioning School Page   Active Account and Channel   Operating without Social Media Policies

–  Privacy and Protection Discussion –  Addressing Parental Concerns

  Multiple School Associated Facebook Pages – Merged “Places” and “Pages”

Social Media History

“Social Media Experiment”

Like Campaign

“Social Media Experiment”

In order to increase our “likes” we put together a “Like Campaign” for our Facebook page. When we got back from the Academy in October we only had 5 likes on our page. We now have 133 likes. We didn’t hit our goal of 300 but we increased exponentially!

What Worked?

What Didn’t Work?

Social Media Goals

  Incorporate Website, Flickr and YouTube Channel into our Facebook posts

  Blog   Faculty Member of the Week   Increase “Likes”

Social Media Fundraiser Kick Off is Monday, April 15th

Questions/ Comments

NEXT WEBINAR: April 17, 1-2pm eastern: Evaluating Shiny Objects And… remember your blog posts!