jamdani sari
TRANSCRIPT
Welcome
To Our
PresentationJamdani
Prepared by:Jasfia khanam Fama
Jamdani
• History– Jamdani was patronized by
imperial warrants of the Mughal emperors. Under British colonialism.
– UNESCO declared it as a Intangible Cultural Heritage of Humanity.
• Weave– Jamdani is a woven fabric in
cotton
Mughal Attire
Company profile• It’s a traditional fashion house. Designed by its
own designer.• Established in 2013• Fabric use: Jamdani• Mission& Vision: Present Modern dress with
traditional touch.• Present position: we have branches in every big
cities of Bangladesh
• Jamdani motif on pinterest• Jumdani tunic drsee• Contemporary jamdani• Jamdani wedding dress• Various types of Jamdani Saris
WOMAN'S ATTIRE
• Panjabi • Fotua
MEN'S ATTIRE
Jamdani exporter countries
• India 80%• USA • Italy• Canada• Middle eastern countries
WHERE WE WANT TO GO……….
Escada • International fashion house• Founded in 1978 in Italy.• Founders: Maegaretha and Wolfgang Ley in Munich, Germany.• Women's designer clothing, shoes, handbags and fragrances
MODES OF ENTRY
Mughal Attire
Merger
Adi Dhakeswari Bastralaya
OPERATIONAL PLAN
Production process
Suppliers
Plant & equipment
Inventory
Technology (Software)
Communication channels
Warranties
Quality control
Marketing Promotion
International
Marketing And
Promotional Decision
Economic Environment
Demographic
Environment
Cultural Environment
Political/Legal Environment
INTERNATIONAL PROMOTIONSABOVE THE LINE PROMOTION Includes promotion methods using “Mass media” TV, Radio and Cinema Newspaper The web (internet)
BELOW THE LINE PROMOTION includes promotion methods which are more personal, traditional and allow the company control. They can include:Public RelationsSales promotionsSponsorship
Management
• Own Weavers to Weave Jamdani.• Own designers to design exclusive dresses• Two management team.
CONCLUSION
• Jamdani is a intangible Cultural heritage of Humanity. We need to protect it . By international business people will know about Jamdani and our country traditional culture.
