MeetJamala Massenburg aka

The Idea2Marketer

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Table ofContents

The Present...--------------------------------------------

Jamala’s PurposeMy 8 Cylinders of Success

ZS AssociatesMarketing & Sales experience

Creative MindsetMy passion for creativity

Keynote SpeakerMy speaking topics & presentations

Current CommunityMy day-to-day support system

The Future...--------------------------------------------

Personal & Professional GoalsMy desired successes

My VisionMy future forecast

Contact JamalaMy email, phone, & mailing address

The Purpose--------------------------------------------

TO ENROLL YOUto contribute to my journey

and the possibility that I can take an idea and bring

it to life

The Past...--------------------------------------------

Lifelong LearnerMy educational history

Lifelong LeaderMy leadership roles

Personal AssetsMy passions, strengths, & skills

Ford Motor CompanyWhere I’ve left my mark

International ExperienceMy experience outside of the USA

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30 Second PitchI’m an Idea2Marketer. My work makes it possible for product focused organizations to bring new ideas to market to address unsatisfied consumer needs and experience revenue growth through brand image.

I have a Frank Lloyd Wright-like passion for design and creation. Bringing together cross functional teams to take an idea and turn it into a reality, envisioning a world where products can both satisfy and bring consumers joy.

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ThePastWhere I’ve Been...

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Lifelong LearnerHayfield SecondaryAdvanced Diploma, 1997

University of Virginia (UVA)BS in Electrical Engineering, 2001

University of Michigan MS in Industrial & System Engineering, 2004

Darden School of BusinessMasters in Business Administration, 2009

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Lifelong Leader

Darden--------------------------------------------

Student Admissions CommitteeSelected Member » Interviewer

Darden Christian FellowshipSocial Director

Raven SocietySelected member

ScholarshipJefferson Fellow

Consortium FellowForte Fellow

Career--------------------------------------------

ZS AssociatesMarketing & Sales Consultant

Ford Motor CompanyFord College Graduate » Current Model Engineering » Applications

Product Design Engineer

UVA--------------------------------------------Office of African American Affairs

Peer Advisor

National Society of Black Engineers1st Year Representative » Treasurer

Torchbearer Scholar

School of EngineeringInternational Studies Office Liaison

INROADSClass Representative

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PersonalAssets

Skills & Subjects--------------------------------------------

Project ManagementPlanning, organizing, and managing

resources

Idea CollaborationBring ideas together to solve

problems and create new ideas

Compassionate ListeningAbility to hear beyond the words

InfluenceCompelling others through the development of a climate of teamwork and cooperation

Strengths--------------------------------------------

LearnerDrawn to the process of learning

AchieverGreat deal of stamina and work hard

HarmonyCreate areas of agreement

RestorativeCreating solutions to problems

IntellectionThinking through ideas and concepts

Developing--------------------------------------------Skills & Subjects: Speaking off the cuff, Cost Management, Public Speaking (large audiences)

Passions--------------------------------------------

InnovationCreation & implementation of new

ideas

MentoringMotivating others by sharing

experiences

Creative ExpressionInspriing through photography and

handmade treasures

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Ford Motor CompanyFord Edge/Lincoln MKXLead Applications Engineer: Instrument Cluster

Designed and launched an electronic instrumentation

component flawlessly

Patent: System & Method for Alerting Driver of Hybrid Vehicles

Ford ExplorerCurrent Model Engineer

Reduced warranty for instrument cluster

component by 23%

Ford MustangSystems Engineer

Developed a 6-Sigma Greenbelt project that was

introduced into Ford’s standard processes

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InternationalExperience

Ford --------------------------------------------

Transit Connect LaunchSix month product launch

assignment in Turkey working with European suppliers and a Turkish

team

Independent TravelsEgypt, Hungary, Austria, Romania

Darden--------------------------------------------

Global Business Experience (China)Classes at Cheung Kong GSB to

examine business in China, interact with local companies (Beijing,

Shanghai, Yiwu)

Independent TravelsDominican Republic, Greece, Spain,

Morocco

UVA--------------------------------------------University of Bath (Study Abroad)A full semester in the UK taking

classes and living with other international students

European TourSelf organized 3-week backpacking

trip to cities across 5 countries

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ThePresentWhere I Am...

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Jamala’sPurpose

Destine-Nation--------------------------------------------

5. Positioning » My LaneBe the best product developer I can

be; bringing new ideas to market

6. Pioneers » My Pace CarsMy grandfather, who opened his own

TV repair shop, adapting to the changes in technology

7. Picture » My Road MapLead a life and career that is bold,

visionary, innovative, and life-changing

8. Possibility » My MomentumA world where women think about

careers in engineering and technology, bringing more diversity of

thoughts and backgrounds.

Purpose--------------------------------------------

Purpose » My GPSMy purpose is help produce products that are fun and non-disposalbe that

not only bring consumers joy, but represent an educated purchasing decision. I will help organizations

drive revenue growth through brand image, primarily through my passion for building and quality. I believe that

everyone has a purpose and I envision a world where products are made with the customer being top of

mind with technology that is harnessed optimally to fullfill

customers dreams and possibilities.

Origin--------------------------------------------

1. Principles » My Dashboard

I measure my success by whether or not I’ve met both my personal and professional goals. One without the other points to a need for growth.

2. Passions » My Keys

Building and creation, I enjoy being part of building something tangible, watching it go from an idea to an actual product to delight people.

3. Problems » My Fuel

I care about how people are treated, and whether or not someone is looking out for their growth and development

4. People » My Motor

First come family and friends.

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ZS Associates

Market Research- Conducted field interviews with client stakeholder groups

to determine market trends and marketing strategies

- Determined market size for new product launch and required sales force effort needed to penetrate market

Sales Operations- Managed US and India team of analysts to develop sales

operation reports for client usage in tracking their strategic goals

- Developed incentive compensation plans, customer targeting and segmentation for US sales teams

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CreativeMindset

Photography“Making Memories” has been my theme for my love of photography. It was an effort to capture those special moments that truly sparked an interest in photography. Having been the family photographer for years my travels have opened up another dimension of creativity.

Fine Art of KnittingThe builder in me enjoys finding ways to express myself using my own two hands. I’ve tried everything from quilting to scrapbooking but knitting is my favorite.

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KeynoteSpeaker

Jefferson Foundation

“The Rise and Fall of the American

Automobile Industry” Forum for Interdisciplinary Dialogue

Celebrating Women in Engineering Speaker Series

“Navigating your Career” Sponsored by SEAS & Lockheed Martin

The MBA Experience“Considering a Career in Business”

E-Week: UVA Engineering School“Moving away from home or school”

Day @ DardenWelcome Address

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CurrentCommunity

Bob Blanchette--------------------------

Business Advisor

Regina Robinson

--------------------------Spiritual Partner

TheresaMeawad

--------------------------Financial Strategist

RomonaGreene

--------------------------Confidence Booster

Connie English

--------------------------Career Coach

--------------------------------------------Additonal Support: 30 Day Do it Group, Heart Change Fellowship, The Consortium, MLT

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TheFutureWhere I Am Going…

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Personal& Professional Goals/Challenges

Trusting the Process

In my need to determine the best course of action, I

ask a lot of questions,

sometimes delaying the start of

something new. I need to be more

flexible.

Impatience

Sometimes I get frustrated when I

can not get information to make quick

decisions. I need advisors to talk to

real time.

Financial Accountability

I would like to gain experience in

maintaining & implementing a

budget for a product line. I

need a position with exposure to

this area.17

My Vision

My future using my

imagination, words, and images to

illustrate my dreams

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ContactJamala

Website--------------------------------------------

www.jamalamassenburg.com

Email--------------------------------------------

jamala@jamalamassenburg.com

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