ises 2013 - day 2 - dr. gunnhild stordalen( chairman of board, greenudge) - the psychology of...
DESCRIPTION
Can We Change Our Minds To Think More Sustainably? Climate change challenges our world in many ways, yet we have barely started to address this problem. Why are we not doing more about this? Climate change is a psychological challenge, psychological barriers limit individual and collective action on climate change. Can we be nudged into acting differently?TRANSCRIPT
... a way of designing choices to alter people’s behavior in a predicable or desirable way, without prohibiting any options.
/nudge [:nuhj]verb, nudged, nudg·ing, noun
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BELIEVING
DOING
12Source: Andreas Solberg (flickr.com)Source: Andreas Solberg (flickr.com)
13CC: Amy Loves Yah (flickr.com)CC: Amy Loves Yah (flickr.com)
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FILM
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20266.000.000 tons CO₂
21266.000.000 tons CO₂
22266.000.000 tons CO₂
BELIEVING
DOING
5-10%
/GreeNudge @GreeNudge
.no.nowww.www.