integrating marketing and education
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Presented at Southern Region Program Leaders Netwoork #pln11TRANSCRIPT
eXtension: Integrating Marketing and Education
Anne Mims Adrian, PhDeXtension - Auburn University
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11
eXtension
e-Extension
eXtension
Extension
Extension Master Gardner Bloghttp://blogs.extension.org/mastergardener/
Blog comments from a how-to article
Interested, interesting, not trying be “so important”
Facebook Post
Let’s talk poop--waste management
Livestock Poultry Environmental Learning Center
Livestock Poultry Environmental Learning Center
Wikipedia
Livestock Poultry Environmental Learning Center
#ManureMonday reach is: 12-15,000 people with 26-34,000 impressions
Webinars
Livestock Poultry Environmental Learning Center
52 webinars, 6,317 participants, in 4 years
50% of producers implemented one or more new practices to protect air or water quality.
In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers.
Livestock Poultry Environmental Learning Center
YouTube Horsequest
1 million + views2,024 subscribers
Ages of viewers55 - 65 19%45 - 54 43%35 – 44 15%Female 61%Male 39%
Horsequest e-newsletters
4,550 subscribers75% made a change that improved horse health
30% made a change that saved an estimated average of $1,000
Possible economic impact is nearly $1.37 million.
YouTube
eOrganic 491,937 Views629 subscribers
Bee Health 166,318 views589 subscribers
Ask an Expert
They believeeXtension answers
are trusted and unbiased.
56% of Ask an Expert users are NEW to Cooperative Extension.
New eXtension’s efforts
Google AdwordsNon profit status with Google
Received $10,000 worth of Google Adwords
Facebook AdsStarting with blueberries
eXtension’s Strategic Roadmap
CoPs and customers engage in active
learning and dialogue.
Learning Networks
Process of network learning, adding
context to content by categorizing,
sense-making,
comment
and/or
remixing.
Curation
How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing?
Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
References and Resources
eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf
2011 - 2014 eXtension Strategic Roadmaphttp://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf
Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
Photo Credits
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/aafromaa/4476928956/
http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/
eXtension: Integrating Marketing and Education
Anne Mims Adrian, [email protected]
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11