eXtension: Integrating Marketing and Education Anne Mims Adrian, PhD eXtension - Auburn Universitytwitter.com/aafromaa Southern Region PLN Conference #PLN11 eXtension e-Extension eXtension Extension Extension Master Gardner Blog Blog comments from a how-to article Interested, interesting, not trying be so important Facebook Post Lets talk poop--waste management Livestock Poultry Environmental Learning Center #ManureMonday reach is: ,000 people with 26-34,000 impressions Livestock Poultry Environmental Learning Center 52 webinars, 6,317 participants, in 4 years 50% of producers implemented one or more new practices to protect air or water quality. In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers. Livestock Poultry Environmental Learning Center YouTube Horsequest 1 million + views 2,024 subscribers Ages of viewers % % 35 44 15% Female 61% Male 39% Horsequest e-newsletters 4,550 subscribers 75% made a change that improved horse health 30% made a change that saved an estimated average of $1,000 Possible economic impact is nearly $1.37 million. YouTube eOrganic eOrganic 491,937 Views 629 subscribers Bee Health 166,318 views 589 subscribers Ask an Expert They believe eXtension answers are trusted and unbiased. 56% of Ask an Expert users are NEW to Cooperative Extension. New eXtensions efforts Google Adwords Non profit status with Google Received $10,000 worth of Google Adwords Facebook Ads Starting with blueberries eXtensions Strategic Roadmap CoPs and customers engage in active learning and dialogue. Learning Networks Process of network learning, adding context to content by categorizing, sense-making, comment and/or remixing. Curation How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing? Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - References and Resources eXtension: Cooperative Extensions 21st Century Networkmary_0.pdf eXtension Strategic Roadmap2014%20Strategic%20Roadmap% _3.pdf Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - Photo Creditsin/photostream/ eXtension: Integrating Marketing and Education Anne Mims Adrian, PhDtwitter.com/aafromaa Southern Region PLN Conference #PLN11