integrating email and social marketing
DESCRIPTION
AdvisorDeck now supports sending email newsletters! Join us as we walk through creating a newsletter step by step.We’ll go over setting up a newsletter and discuss helpful best practices tips for crafting your very own newsletter. Maximize the value of your social media marketing through email newsletters and find out how you can take advantage of this great marketing channel.TRANSCRIPT
Christine LucMarketing SpecialistJanuary 16, 2013
We Merge
Marketing tech
Engaging content
Compliance
Expert guidance
Ease of use
Who We AreSan Francisco, California
Leadership & backing
ChristineMarketing Specialist
CameronCo-Founder
Wade Dokken• Co-Founder,
WealthVest Marketing
• Fmr. CEO American Skandia
Lincoln Collins• Co-Founder,
WealthVest Marketing
• Fmr. CEO The Hartford Europe
• Fmr. COO American Skandia
What are we covering today?
• How to import contacts and segment contacts into groups• How to set up an email newsletter• How to create a new newsletter template• Email marketing best practices and cross-promotional tips• Your questions!
• Import contacts via .CSV or VCard!• Create groups from your contacts
For more details on how to export contacts from your email client:How to Import Contacts Into AdvisorDeck
Name = name of email newsletter. This will not be visible to readers.
Import blog posts or recently created content pages!
Success tips:- Include one main call-to-action
- Do not email your readers for no reason. - Provide a specific opportunity for readers to engage with
you.- Don’t put in a lot of pictures
- If your newsletter takes too long to load, readers may just close it without reading
- Use colors that are easy to read- If you find yourself squinting to read your newsletter on a
screen, change the colors so that you are no longer squinting.- Only email people that opted into getting emails from
you- Schedule your emails at a time when people are likely
to read
Opportunities to offer readers:Stumped on picking a call-to-action?
- Examples:- Promote a seminar or other event you’re hosting- Encourage appointments for a regular financial update- Tell your readers about an upcoming TV or radio segment- Inform them of your most recent blog posts- Let them know you’ve published a useful financial
calculator or other helpful resource on your website
Integrate with other marketing:
- Leverage blog content using automatic content features
- Use in conjunction with social media updates- Encourage social followers to connect via
Facebook and contacts forms to get your timely updates
QUESTIONS
Getting Started• Go to advisordeck.com and create a new account• Follow the guided setup process• Support and best practices• Questions? [email protected]