integrating email marketing and social media
DESCRIPTION
In this webinar, learn how the email marketing and social media complement each other and how you can ramp up your marketing and communications programs by utilizing them together.TRANSCRIPT
Social Media: A Marketing Playground Outcast?
Jeanette Arrighi, MBAMarketing Strategy Manager
Plan For Today
• Overview• Utilize your emails• Utilize your social media sites• ROI
Overview
• LinkedIn– 100 million users
• Twitter– 830 million users
• Facebook– Over 600 million users– 50% login daily– Average 130 friends/user– Post 90 pieces of content/month
Who Killed Email? No One!
Using Social Media and Email Together
Social Media Inventory
• Primary social media outlet• Purpose• Content• Division of Labor• SWOT Analysis (Strength, Weaknesses,
Opporutinities, Threats)
Using Social Media and Email Together
Using Social Media and Email Together
Achieve Peer to Peer Sharing
• Educational • Funny• Niche product• Personal relevance• Cause-related• Self-interest
Sharing IS Caring
Listen More, Talk Less
• Tag new followers to welcome them (@name)• Retweet
Listen More, Talk Less
• Provide recommendations where appropriate• Volunteer social media posters
Using Social Media and Email Together
Using Social Media and Email Together
Build Your List
• Teaser copy on Facebook• Leverage assets• Promote others liberally• Utilize your offline skills• Video• Just ask!
Build Your List
Using Social Media and Email TogetherClient Case Study: Destination DC• 5,550 new engaged subscribers in under a year• 1,269 click thrus from emails to social sites
What is My ROI?
Analyzing your results
• Success is dependent on how your audience perceives the benefits• Measuring and analyzing social media is difficult• Use your email reports as a tool for analysis
•Track opens, clicks •Who is sharing what and from which email campaigns.•Determine best time to send social content
Analyzing your results
Analyzing your results•Keep a pulse on member satisfaction•Take on the fly assessments of the community•Use feedback to make changes almost immediately to benefit the community
• LinkedIn• Twitter– www.twittergrader.com – Qwitter
• Facebook– https://developers.facebook.com/docs/insights/
Analyzing your results
Final Tips
• Find new members and pre-approve them.• Email and social media ARE friends• Utilize volunteers• Outside the box - http://uqr.me/• Social media dashboards
Questions?
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