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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Xuying ZhouNetID Xzho335Group Number: 048Website Link: http://infosys110groupxxx.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Kayur Monday 4pm

Time Spent on Assignment: 25 hours Word Count: 1601

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PUBLIC TRANSPORT APP ANZLYZEINTRODUCTION

Nowadays, people use more private car, which leads to more cars on the road, heavy traffic jam and air pollution.Using this app can benefit to the public and bus services by saving time and money. The environment and the resources are also can get improve. We can see the effectiveness of this app when amount of the download increasing to create amount of public transport user increasing.

3. BUSINESS SECTION

3.1 Vision

Providing the best convenience to the customer by servicing them best valuse and helping

them save time , encourage more people to use public transport after they download this

app.

3.2 Industry Analysis: Public Transportation app develop industry

Industry: Public Transportation app develop Industry.Providing all the information that user

needs to help them make a plan to save time and money .

Force: High/Low: Justification:

Buyer power: HighA website dedicated to transit applications and

open data, currently claims that of the 824 U.S.

transit agencies listed on their site, 184 have

open data (six of which are real-time) that have

resulted in over 170 transit apps. (The Rudin

Center for Transportation Policy and

Management, Mitchell L. Moss, Josh Mandell,

and Carson Qing,2011) As the Smartphone

become popular, more transportation app are

coming out. In New Zealand, when you open the

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phone app store and search public transport , you

also can see hundreds of public transport app are

coming out. Buyer have so many choices .

Supplier power: lowThe faster that transportation agencies release

their data and build relationships with

the developer and user communities.(The Rudin

Center for Transportation Policy and

Management, Mitchell L. Moss, Josh Mandell,

and Carson Qing,2011)There are many companies

can provide an appropriate and effective traffic

information to the public transportation app

developer. Also there are a huge IT graduate

student each year so it is not difficult to find the

developer. When we open the internet we can

find a lot of software tools to help us to making

an app so supplier power are low in this case.

Threat of new entrants: High "the important role the App store is playing in

lowering the barriers to market entry for

developers".(Andrew Odewahn,2010) This is a

easy entry industry because the developmeent

tools are free and the membership dues are

cheap.They don't need the professional skill .

Threat of substitutes: LowAs public support for new roads, highways, and

mass transit systems becomes more difficult to

obtain, there will be increasing use of mobile

communications by commuters and passengers

seeking to plan and arrange their trips to

minimize delays, waiting time. (The Rudin Center

for Transportation Policy and Management,

Mitchell L. Moss, Josh Mandell, and Carson

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Qing,2011) We can find other way to get the

public transportation information such as check it

online and call the reception but they are not

convenience like the app can show all the

information that you want to know. They can't

really help you to check the information anytime

or anywhere so substitution is low.

Rivalry among existing

competitors:

High Passengers can check scheduled departures for

train, tram and bus, get real-time tram

departures via tramTRACKER, plan their journey,

view the unplanned changes for metropolitan

trains, find their closest stops using GPS, load

their favourite stations and stops for quick access

to timetables and provide feedback via their

handset.( International Business, T. (0008,

March). Metlink Releases Train, Tram and Bus

Information App for Android Smartphones.

International Business Times)There are many

public transportation app in the app store can

provide the perfect services like that , they have

the similar function. If you have your unique

function and you will be copied by your

competitor very soon so rivalry among existing

competitor is high.

Overall attractiveness of the industry: It is easy to get into public transportation app market

because low cost and it is easy to copy to do another simliar app so there are a lots of

competitor. However , if my public transportation app have the unique function and I can

get the first mover advantage.

3.3 Customers and Their Needs

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All the passager such as :student, commuters, worker are public transportation's

ccustomer.For personal: they need to seeking a plan that can help them to save waitting

time, minimize delays, find the best value to the trip.

3.4 The Product and Service

This is an special public transportation app because they not only can provide the timetable

and also will use the GPA funtion to help you find the closest station for you which can save

your time, all the timetable showing up can minmize delays,record how many time you use

the public traportation and give you reward when you achieve the requirement.The most

interesting way is they can caculate how many calorie you use up when you walk to the

station and how you can improve the enviroment because that will record how many trees

you save and many air pollution you reduce which is creative and funny for the customer.

3.5 Suppliers and Partners

Apple and Google are the partners of my app because when my app launch to the market, I

need to submit the application to Apple or Google 's app store and then if achieve the app

store's requirement ,they will authorized the app launch in the app store market,we are

parner so it will become more easy to get into the app store and app store will give focus to

promote my app. Apple and google player app store also can get the benefit when the app

downloading increase.

Software engineer will be my app's supplier because it is a is a person that provides goods

and/or services to my app as one of the contributors to the development process on the

way to the ultimate customer and they are not interact with the customer directly.

Therefore software enginner is my supplier.

3.6 Strategy: Cost leadership strategy

Public transportation app is cost leadership strategy because is a low cost of operation

therefore this app can offer customer the lowest price to downloading the app to earn a

higer profit than rivals or below the average industry prices to gain the market share. Even

they can free for download this app because this is an very broad market, when generate a

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huge downloading of my app which means my app is successful, I can get many sponsories

and adverstising investment .

The overall strategy is low cost of operation so can provide lowest cost in this broad market

therefore cost leadership strategy.

3.7 Value Chain Activity: Technology development Activities

The most important value chain activity for this business is Technology development

ativities.

The app is it successful to attract customer is ralate to develop the app and let it become

special.When we search public traportation in the app store that will be come out with

hundreds of app so in the app industry has a lots of competitor .If we want to become a

famous app, the accurate information is not enough.We must have something develop is

different with others, such as my app which design to use technology to caculate how many

calories will use up when you walk to the station. This development just a little create

develop, but the first feeling bring to the customer is funny and I would like to try.

Therefore, technology development is the most value chain for my business

3.8 Business Processes

3.8.1. APP MAKEING PROCESS - Making a app need a making process because we have many

factor to consider so we need to clearly understand we should do what in each step. If we

don't follow the making process step, it is easy to go an wrong way. For example, if you

don't understand the policy before you make the app, after you finish the app and you find

it is not allow to get into the market because not fit with the policy,then you lost a lot of

time and money . Follow the making process, make sure you are in the right way.On the

otherhand , when customer understand how your business running , it can give them

confident to believe your product so I think app making processes is important.

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REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. AFTER SERVICES PROCESS - After the app launch in the app store , we can do the

promotion to let more people know this app. Later, we monitor the amount of

downloading, and be careful to listen each feedback the customer give to us because from

customer's comment we know which part we are not doing well and we can change or

improve to fit into customer's favour. That's is the best way to retain the customer and

when customer satisfied they will introduce to their friend , finally we gain more customers.

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REPLACE WITH BUSINESS PROCESS 2 MODEL

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3.9 Functionalities

3.9.1. APP MAKEING PROCESS

Make sure what you should do in each step. Give customer more transparency .

3.9.2. AFTER SERVICES PROCESS

Receive customer's feedback Keeping improve the product.

3.10 Systems

3.10.1. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM -Provide integrated view of

customer data and interactions , understand what customer's need , can help my app

product to work more effectively with customer.When improve customer's satisifaction, it

will generate growth with my benefit.

3.10.2. TRANSPORTATION SYSTEM - Constitute data ,the lowest from of imformation and my

app process it and use it , transport this information become proper information it is an

improtant system to value my product because it can help my app catch datas and

transform to one place , this information is become useful for the customer now.

3.10.3. SUPPLY CHAIN SYSTEM - component help my product to plan,schedule and

control.Improving visibilility because it is ability to view all links in supply chain in real-time,

essential tool for reacting to customer's demand.Also add value as they can be first to the

market by viewing the latest trends and fashion.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Technology

developmen

t ativities.

1. App making process

1. Make sure what you should do in each step.

2. Give customer more transparency .

Supply chain system system

Transportation system

Supply chain app System

Enterprise Resource Planning app system

2. After

services

process

1.Receive customer's feedback2.Keeping improve the product.

Customer relationalship management

Transportation system

Transaction processing app system

Customer relationship management app system

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CONCLUSION

Get into public transportation app market is not difficult. The low operating cost make the

entry become so easy, therefore many companies want to use this chance to get

benefit.However, making a successful app is an not easy job. First, we should analyze the

industry and then identify our vision. We should clearly understand which process and

system is suit for our product and then proper to use it to generate the biggest profit and

reduce cost , otherwise we will going to fail our business.

REFERENCES

1. Mitchell L. Moss, Josh Mandell, and Carson Qing. (2011). The Rudin Center for Transportation Policy and Management. New York University, NY

2. International Business, T. (0008, March )3. Andrew Odewahn(2010) iPhone economics and lower barriers to entry

.http://radar.oreilly.com/2010/06/iphone-economics-and-lower-bar.html

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