1

INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Keren Xu StudentNetID kxu635Group Number: 156

Website Link: http://infosys110ourgroup156.blogspot.co.nz/p/blog-page.html

Tutorial DetailsTutor: Day: Time:Helen Tutor Tuesday 15pm

Time Spent on Assignment:

20 hours Word Count: 1585

2

SMELL THE ROSESINTRODUCTION

For too many girls, being "model thin" is a very real aspiration, they compare themselves negatively with peers and celebrities and become intense fear about gaining weight. They go on extreme diets, restrict calories and result in food disorder, low self-esteem, depression, anxiety and exercising extremely. However, when their buddy “ROSE” comes, everything will be changed. This virtual figure which is supported by a designed application helps girls to create a healthy body image, provides nutrition programs, we collaborates with therapists, personal trainers, dietitians to create a positive healthy community for all girls.

3. BUSINESS SECTION

3.1 Vision

Inspire and support every girls to live the life of their dreams, fit, healthy, loving and happy.

3.2 Industry Analysis: Fitness application Industry

Industry: Fitness application Industry. Fitness applications has revolutionized the way

people live. It supports individuals to work out, track their diet, make healthy choice and

live a healthy lifestyle.

Force: High/Low: Justification:

Buyer power: HighThe application store is an extremely competitive

marketplace and there are various fitness-based

applications floating on various platforms. The

price for fitness applications is relative low from

$0.99 to $22.99. Due to low switching costs, low

cost, low customer retention, the buyer power is

high (Kluver, 2014).

Supplier power: Low There are plenty of application developers and

technology providers in the marketplace to

support creating an application. Moreover,

2

3

Individuals can contract with different designers

and develop applications by themselves (Kluver,

2014).

Threat of new entrants: High The entry barriers are low as everyone can

develop an application and put on the application

store. There is few requirements for investment,

infrastructure and regulations. This is to say one

can start with a minimal investment and access

the market with no physical boundaries

(Bsaikrishna,2011)

Threat of substitutes: High There are plenty of alternatives to diet and fitness

applications in the fitness industry. This includes

personal trainers, physical gyms, programs, blogs,

fitness magazines, websites and other fitness

wearable tracking tools or products (Reportlinker,

2013).

Rivalry among existing

competitors:

High Competition is fierce with a large number of

gadgets and applications come out annually and

tons of existing fitness-based applications, which

help users to lose weight, count calories and

maintain a healthy lifestyle (Michelle, 2013).

Overall attractiveness of the industry: The overall attractiveness of the fitness application

industry is low as this is a compeitive industry with high buyer power, low entry barriers,

high threat of substitutes and plenty of rivalries. However, as individuals gradually raise

awareness of the healthy isssues, there is a high potential for the growth of the market.

3.3 Customers and Their Needs

3

4

CustomersWe target at girls who want to live a fit, healthy, loving and happy lifestyle but are currently having a bad relationship with their body and food.NeedsGirls at younger ages starting to be dissatisfied with their bodies, go no extreme diet, restrict calories, skip meals regularly and obsessed with their body figure. The society needs to educate them about the dangerousness of fad diet, the correct aesthetic standard and how to lose weight in a right and healthy way and learn to love themselves (Rufca, 2013).

3.4 The Product and Service

Product and ServiceWe develop a virtual figure called ROSE which is supported by a designed application called ROSE to help girls create their healthy body images, communicate, interact and educate them to lose weight and live the life of their dream. Girls design their own body images based on their dream healthy physical attributes and the application will create their own ROSE online. The virtual figure ROSE then becomes the girls themselves and lives the life with the girls. It is a therapist, personal trainer, lifestyle coach and dietitian. It shares, educates, inspires and sweats with the girls through the application.

We work together with therapists, personal trainers, lifestyle coaches and dietitians to provide psychological counseling, workouts, and nutrition programs to our customers behind ROSE.

We also plan to sell ROSE as a real physical toy, brand ROSE as a teenage girl inspiration and build an empire of product if the application can enter the market successfully.

There are some functions of our application “Master Chef”---Users search or upload their guilty craving food photos and the system

immediately searches for the matching alternative healthy version of the meal from the database.

“Workout buddy”--- Tell girls what workout to do and give recommendation daily by collaborating with real personal trainers.

“Community”---create a social network ROSE community which allow users to share their experience and encourage each other. Help girls to live a fit, healthy, loving and happy lifestyle.

3.5 Suppliers and Partners

SuppliersOur suppliers are technicians, which help us to develop the software and artwork designers who help us to create a user-friendly system interface. For example, App La Carte program from Moa Creative provides us with technical development lead team and allows us to create and edit apps through a simple CMS (Moa Creative, 2014).

PartnersOur partners are therapists, personal trainers, lifestyle coaches and dietitians. We provide

4

5

the platform and build up the community for them and work together with them to inspire and support girls to live a fit, healthy, loving and happy lifestyle. In addition, the application store such as Itunes and Google Playstore will also be our partners, they provide us the platform, support the sales and share the sales revenue.

3.6 Strategy: Cost leadership strategy

We target at a borad market, any girls who want to be fit, be healthy, be loving, happy and

live the life of their dream are our targeted customers. We aim to lower our cost and make

the application availablle for every girls so the price of our application will be around $6.99

which is afforable for the targeted customers.

The overall strategy is therefore Cost leadership strategy .

3.7 Value Chain Activity: Make the product or service

The most important value chain activity for this business is Make the product or service .

Our vision is to inspire and support girls to live the life of their dreams, fit, healthy, loving

and happy. Therefore, making the application functional, usable, reliable, affordable and

available to every girls at lower cost adds most value to our product. The key is to find out a

balanced way to develop our product at lower cost but yet innovative, functional and user-

friendly. We need to ensure we have the strong support team (i.e. are therapists, personal

trainers, lifestyle coaches and dietitians) behind ROSE to communicate, interact and educate

girls to lose weight and live the life of their dream.

3.8 Business Processes

3.8.1. APPLICATION DEVELOPMENT PROCESS - –A disciplined and repeatable application

development process ensures our business to make ROSE irreplaceable, on-budget and

stable available to every girls. The development phase invovles taking detailed design

documents from the design phase and transforming them into an actual application.

5

6

APPLICATION DEVELOPMENT PROCESS MODEL

6

7

3.8.2. QUALITY ASSURANCE PROCESS

Quality control is a necessary phase in making the product or service value chain activity. It works together with the application development process to check the process and output and verify that the application meets the acceptance criteria. It involves creating a quality assurance plan, checking the output, testing bugs, errors and issuing relevant reports.

QUALITY ASSURANCE PROCESS MODEL

7

8

3.9 Functionalities

3.9.1. APPLICATION DEVELOPMENT PROCESS

Modify and validate the prototype Approve and release the final application

3.9.2. QUALITY ASSURANCE PROCESS

Check process and output from the application development process Test issue status

3.10 Systems

3.10.1. DIGITAL WHITEBOARD SYSTEM – In order to work and communicate with design department, the business use digital whiteboard system to share the high range and unstructured knowledge. This enables the application devepoment department to share the flow of information and supports the interactions with the design team during the application development process to modify and validate the prototype and approve the final application at the lowest cost.

3.10.2. QULITY CONTROL SYSTEM – Quality control covers all phases of systems development

life cycle including application development and quality assurance processes. It supports

modifying prototype, inspecting output from development process, testing application

quality during application development and quality assurance processes. This helps ROSE

constantly provide our customer with quality service without any defects.

3.10.3. BUG AND ISSUE TRACKING SYSTEM – In order to assure the quality of our applications,

we use bug and issue tracking system to test and fix errors and bugs. This helps us to keep

on track of ongoing issues, upcoming features, allow us to report feature requests and bugs

in a comprehensive system at an early stage.

8

9

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Make the

product or

service

1. Application development process

1. Modify and validate the prototype

2. Approve and release the final application

Digital whiteboard system

Digital whiteboard system

Collaboration System

Collaboration System

2. Quality

assurance

process

3. Check process and output from the application development process

4. Test issue status

Quality control system

Bug and issue tracking system

Decision support System

Decision support System

9

10

CONCLUSION

In conclusion, the virtual figure ROSE which is supported by a designed application communicates, interacts and educates girls to be fit, healthy, loving, happy and live the life of their dream. The key value chain activity of our business is making the product or services. Two relevant processes under this activity are application development and quality control process. Various systems such as collaboration system and quality control system accelerate and ensure the development process and add value to our final application.

REFERENCES

1. Brandalyzer, (2011). Mobile applications – high potential and low entry barrier. Retrieved from http://brandalyzer.wordpress.com/2011/07/07/mobile-applications-high-potential-and-low-entry-barrier/

2. Kluver, C. (2014). Six Lessons from the Application Industry: An Interview with Oceanhouse Media President Michel Kripalani |The Digital Media Diet. Retrieved from http://digitalmediadiet.com/?p=3085

3. Michelle, A. (2013). Market Analysis Focuses on Fitness Applications, Wearable Tech Retrieved from http://www.wearabletechworld.com/topics/wearable-tech/articles/347662-market-analysis-focuses-fitness-applications-wearable-tech.htm

4. Moa Creative, (2014). App La Carte - Mobile apps ready to go in minutes. Retrieved from http://www.moacreative.com/app-la-carte/

5. Reportlinker.com (2013). Fitness Industry: Market Research Reports, Statistics and Analysis Retrieved from http://www.reportlinker.com/ci02154/Fitness.html

6. Rufca, S. (2013). The smartphone diet: Lose weight with great applications. Retrieved from http://www.chron.com/news/health/article/The-smartphone-diet-Lose-weight-with-great-applications-4456959.php

10