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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Zhang WenNetID Wzha498Group Number: 447

Website Link:http://infosys1102014s1group447.blogspot.co.nz/2014/04/d1.html

Tutorial DetailsTutor: Day: Time:Olivia Sunday 11:59:59pm

Time Spent on Assignment:

Hours 15 Word Count: 1647

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INSERT AN APPROPRIATE TITLE HEREINTRODUCTION

We are living in a problem world, From significant issues like hunger, pollution,

global worming to daily life events such as struggling with getting a way drive to work

place and even finding an avilable car park spot is hard. But do not panic, advanced

technology and information system enable us to tackle down those difficultis.

World can be changed and we can make the world a better place for living by

delivering a right product with a right idea by using the right technology.

It is hard to imagine that an average time for drivers to spend in pursuit of coveted

spot is over 20 minitus globally which does not include the time waste on finding a

paying machine. For solving this problem all they need to do is to download “ We

Park” app and install it in their smartphone which allows drivers to check avaliable

car parking space in particular area anywhere anytime they like. And also get a

“Easy Go” card or a sticker that is using for a new parking payment system which will

automaticly complete transaction by a embeded mirco chip which is connected with

central system.

This brilliant solution will increase drivers productivity and allow drivers to save time,

money and make life easier.

3. BUSINESS SECTION

3.1 Vision

Free drivers mind from parking troubles by providing fast, convenient parking spot

checking service and efficient payment system in order to make life easier.

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3.2 Industry Analysis:

Industry: Mobile carparking helper application industry. The mobile application

industry has “come of age”. It has developed and been growing dramaticly since the

introduction of smart phone around the world.

Force: High/Low: Justification:

Buyer power: High Buyer power is high, according to

(PORTIORESEARCH, 2014) the volume of mobile

app downloads will continue to grow over 200

billion per year by the end of 2017. People

can download what ever they like and the

swithing cost between similar application is

very low.

Supplier power: Low The bargain power of suppliers is low,

currently there are many moblie platforms

avilavble such (Android apps, Apple Apps,

BlachBerry Apps, Symbian Apps) and

thousands of application developers in

market. (PORTIORESEARCH, 2014)

Threat of new entery High The barrier to entry this market is low, there

are avilable platform in the market which can

be utilized by developer to quickly learn and

inexpensively build application. (Bsaikrishna,

2011)

Threat of substitutes: Low The threat of substitute should be low, even

some similar applications are already existed

in the market(Apple online shore,2014) but

none of them are able to provide the same

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benefit for consumer as we do.

Rivalry among existing

competitors:

High The application market is heavy competition,

application are ranked in store, the top rank

app capture the most of consumers attention.

(Triple happiness, 2012).

Overall attractiveness of the industry: The mobile carparking helper application industy

is attractive and lucrative although the comptetition is fierce and buyer power is high,

but this market is easy to enter, it dose not require larger capital to get start and

relevent knowledge can be learned from avilable source. Also the demand of app in

the market is tremendous.

3.3 Customers and Their Needs

Majority of customer interested in our product would most likely be drivers. We will

mainly focus on people who is qaulified to drive and knowing how to use application

in smartphone. Customer can be both male and female.(IBM,2011) Our new payment

system will be also useful for city council to reduce administration expenditure and

human resource requirement such as minimizing cash colloctor van and the number

of employee to give fine ticket.

Regardless of the circumstances , the application will be valuable for anyone who

would like to be free from struggling with finding available car parking space and like

to saving time and money by simply using our application to checking the spots, park

the car and leave the car.

3.4 The Product and Service

Our product is uniquely designed which delivers real-time, fast, convenient and

efficent service for helping people to find an available car park place which allows

them to park quickly aslo the new cashless paying system enables people to pay

their parking fee without leaving their car. It will save people’s time and money by

reducing the cycle time of searching proper parking spot, waiting for paying fees at

display machine also avoid unexpected overcharge on late renewal for extension.4

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3.5 Suppliers and Partners

In order to create this application, we will need to access to a supplier who provide

s software and developing applications. The finished apps need to be introduced to

the market and be ready for downloading from virtual shop for people, also we need

to hire a marketing adviser who will help us to launch advertisment campain for

keeping our activities align with strategy.

Partnership is to create a mutual benefit relationship between parties. Build partner

relationship with two gaint companies like Apple App store and Google Android

Market are critical for our products. Without these partnerships the application will

not be available to customer. This right partnership will help our application to

apporch to people in the fastest way and the popularity will be increased by people

benifite from the application after using it. Our application would not be well known

by people if we do not have those partnership.

3.6 Strategy:

Considering we are in mobile application industry, “We Park” application will be

introduced and available to anyone with a smartphone, therefore the app will be

availavile to the broad market. Also this app will be free for people download and use

only for the basic version has no further update support. A higer price will be

charged for the premium vesion with “Easy Go” pay card and update support.

The overall strategy for our product is differentiantion because it reflects our market

scope and the cost of our product.

3.7 Value Chain Activity:

We consider that Service after sale is the most improtant Value chain activity for our

product. Our vision is free drivers mind from parking troubles by providing a fast

convineint parking spot checking and cash-less payment service in oder to delivery a

easy life for drivers by saving their time and money.

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Service after sale requires customer to consistantly gain benefits after purchasing

premium version of the application which inculdes “Easy Go” pay card. This product

is high cost but it has no limitation on how customer using it, they can decide the way

they want. As the application keep developing and improving to insure our customers

have the latest updated and version of the application to use all the time.

3.8 Business Processes

3.8.1. CUSTOMER FEEDBACK COLLECT PROCESS - Collecting customer

feedback is improtant part for our company, each customer is valueble asset to our

company, this process allows us to analyse and increase insight in how customer

want us to improve the product after sale. A strong loyalty relationship will be built

between customer and our company through providing better product and service.

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3.8.2CUSTOMER CALL PROCESS – We need an efficient ,effective hassel-free Customer call process to ensure prompt response to any of the customers queries . It is critical for our company, Customer will easily get upset about product if they feel troubled to get through hot line to make queries. We make sure the call process is simple and available for customer all the time.

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3.9 Functionalities

3.9.1. CUSTOMER CALL PROCESS

Automatic call distribution. Record the problem and file it.

3.9.2 . CUSTOMER FEEDBACK COLLECT PROCESS

Email feedback to customer support. Relase the latest update or version .

3.10 Systems

3.10.1. CUSTOMER FEEDBACK SUPPORT SYSTEM – This system will

facilitate compant to improve the application and increase insight in customers need.

The system will collect and organise feedback given by users for customer support

to analyse. After analysing those useful information will pass onto the technical

support team. Time will be saved for company sorting out customer feedback.

3.10.2. CUSTOMER CALL SUPPORT MANAGEMENT SYSTEM - Both

company and customer can benefit from this system. Customers calls will be

automaticly distributed to relevant department and issue will be recorded for

company as well. It saves company time and allows more time spent on other core

competency such as developing a new feature for applicaion.

3.10.3. TECHENICAL SUPPORT SYSTEM - This system will categrise and record

the problems arising from customer feedback. This will allow the technical support

team to improve the application and issue update create new version of application

for customer and increase customer satisfaction and keep them happy. This will

retain and enhance the customer relationship with company.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Servive

after sale

1. Customer call process

1. Automatic call distribution.2. Record the problem and file it.

Customer call support management system

Technical support system

Customer relationship management system

Decision support system

2. Customer

feedback

collect

process

1. Email feedback to customer support.

2. Release lastest update or version

Customer feedback support system

Technical support system

Customer relationship management system

Decision support system

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CONCLUSION

Effcient and convenient is the selling point, Drivers mind can be freed from parking

troubles and the productivity will be improved. A better society can be created by

using information technology system .

Different system are being used for creating new product. Customer satifaction is

increased by customer feed back collect system whitch delivers useful and insightful

information to technical support team which helps company to respond quickly to

customers needs by keep developing and improving product. And competitive edge

will be created by implementing system, both company and customer are benefited

from it. New Technolody allows developer to combine the navigation and payment

function in a single application that allows company to capture the most of market

share and aslo creates huge value for custome to use the product.

Information technology make innovation alive.

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REFERENCES

1. Apple Online Store.(2014).ParkMe Parking.Retrieved from https://itunes.apple.com/us/app/parkme-parking/id417605484?mt=8

2. Bsaikrishna.(2011). Mobile apps – high potential and low entry barrier. Retrieved from http://brandalyzer.wordpress.com/2011/07/07/mobile-apps-%E2%80%93-high-potential-and-low-entry-barrier/

3. IBM global Parking survey: Drivers Share Worldwide Parking Woes.(2011). Retrived from http://www-03.ibm.com/press/us/en/pressrelease/35515.wss

4 PORTIORESEARCH.Mobile Applications Futures 2013-2017. (2014). Retrieved from http://www.portioresearch.com/en/major-reports/current-portfolio/mobile-applications-futures-2013-2017

5 Triple Happiness: Analysis of the app market besed on Michael Porter’s five competitive forces.(2012). Retrieved from http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-competitive-forces/

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