INDOOR LOCATION SERVICES FOR SHOPPING MALLS

CURRENT TRENDS

• 3% of retailers have the ability to identify the customer at the entrance to the Mall, 72% plan to implement this feature within the next 5 years

• 28% of retailers are already using mobile marketing, 62% plan to start using within 5 years (56% of them plan to do so within the next 2 years)

• Largest shopping centers of the USA (for example, Macy's, Target) already testing mobile app with the navigation of the user and push notifications

*According to the survey of 500 largest retailers in the USA

NAVIGINE PROPOSITION FOR SHOPPING MALLS

Service for visitors traffic and behavior analytics with access via web

Mobile application for shopping malls visitors with indoor location services: interactive maps, indoor navigation, push notifications

MOBILE APPLICATION

SERVICE CONCEPT

Mobile application for iOS/Android

Interactive map and catalogues of places and goods

Route construction and real time

navigation

Targeted location based

offers along the route

Social interaction and feedback

channel

Analytics of mobile app users

flows and behavior

INTERACTIVE MAP & CATALOGUES

Convenient interface to update map and its content

FOR BUILDING OWNERS

Convenient interface for placement of shop general information, products and services

FOR TENANTS

Search on the map in smartphone, selection of places to visit and categories to purchase, programs schedule review

FOR VISITORS

ROUTE CONSTRUCTION & NAVIGATION

Adjustment of tenants priority in the process of route construction according to the list of criteria

FOR BUILDING OWNERS

Notifications to sales staff about coming client

FOR TENANTS

Route construction on the basis of chosen parameters. Quick navigation to the car, WC, etc.

FOR VISITORS

TARGETED PUSH NOTIFICATIONS

Receiving of requests from tenants to place offers and selling of advertising slots

FOR BUILDING OWNERS

Placement of marketing offers on map and analysis of their efficiency

FOR TENANTS

Pop-up location based tips and promotions that are tailored to the needs of the visitor

FOR VISITORS

SOCIAL INTERACTION

Collection of feedback from visitors about shopping mall and tenants, online support

FOR BUILDING OWNERS

Collection of feedback from visitors about shop, recommendations to friends

FOR TENANTS

“Find your friend on the map” function Opportunity to leave a feedback, recommend to friends, contact representatives online

FOR VISITORS

SERVICE BENEFITS

• Possibility not to be lost, to reach necessary shop or goods or to find friends

• Possibility to plan shopping • Location based tips and targeted

advertising

FOR VISITORS

• Opportunity to place indoor location offers and optimize work of sales force and consultants

• Additional feedback and sales channel with customers

• Real time analytics on customer behavior and promotion efficiency

FOR TENANTSFOR BUILDING OWNERS

• PR positioning as advanced and innovative

• Improvement of communication with visitors of 18-45 years old with more than average income

• Real time monitoring and analytics tool on visitors behavior

ANALITYCS OF VISITORS TRAFFIC

ANALITYCS

• Monitoring of visitors flow, “heat maps” • Analysis of mobile app users behavior and

influence of location based offers on their routes

• Creation of analytical reports for internal use and sales to tenants

FOR BUILDING OWNER

• Analytics on visitors behavior • Review of analytical reports regarding visitors

flow and their purchase behavior

FOR TENANTS

NAVIGINE OPPORTUNITIESVisual monitoring of visitors traffic• Heat maps of traffic in zones of shopping mall (parking, shopping galleries, cinema) • Flow maps of visitors in shopping mall • Statistics of visits through the points of interest in shopping mall

Visitors segmentation• Split of visitors on loyal, one-time, walking along, employees for shopping mall as well as for tenants

• Split of visitors by social demographic parameters: sex, age, interests, preferences, etc.

Analysis of marketing channels effectiveness• Determination of marketing campaigns influence on traffic to points of interest • Identification of traffic sources and new marketing channels

Analysis of competitive environment for tenants• Access for tenants to analytics on traffic along their competitors and partners points of interest

• Identification of points of interests for joint marketing activities

SERVICE BENEFITS

Usage of visitors traffic monitoring• Monitoring of all smartphones with Wi-Fi turned on (40-50% of visitors) • Optimization of objects placements in shopping mall

• Optimization of marketing channels in shopping mall

• Additional arguments in negotiations with tenants

Additional revenues from tenants

• Sales of analytical reports regarding visitors behaviour in shopping mall with visitors segmentation • Sales of information regarding marketing channels effectiveness in shopping mall

• Sales of information regarding competitive environment

HOW DOES IT WORK?

BASIC TECHNOLOGIES

We use well-known technologies to keep it simple, reliable and affordable

Bluetooth LE iBeacon compatible beacons

Generic Wi-Fi hardware

INDOOR NAVIGATION

Up to 1 meter accuracy

SLAM method to update maps with the

use of visitors’ smartphones

Fast roll out - up to

50000 m2/day

Map detailsSmartphone sensors (gyroscopes,

accelerometers, compass, barometer)

Odometry data (velocity, steps, motion model)

Bluetooth/Wi-Fi magnetic fields

• SDK that gives accurate positioning and routes construction on indoor map

Navigine Indoor beta

• Platform to place and manage push notifications in mobile apps using iBeaconNavigine Marketing beta

• Service for analysis of mobile app users motions and actions on indoor mapNavigine Analytics alpha

MOBILE PLATFORM

INDOOR TRACKING

Deployment Bluetooth LE trackers

inside building to track the position

of BLE beacons in real time

Equipment of staff, vehicles and other assets

with Bluetooth LE beacons or bracelets with action range up to 50 meters

Collection, transmission and display BLE beacons position on the map in web interface

TRACKING PLATFORM

• Service/API for monitoring of number and duration of tracked objects’ visits at given point

Traffic Monitoring beta

• Service/API for monitoring of current number of tracked objects in each zone of the building

Zone tracking alpha

• Service/API for monitoring of tracked objects motion on indoor map in real time

Motion tracking alpha

COMPETETIVE ADVANTAGES

High accuracy of navigation solution (up

to 1 meter) through using of proprietary

algorithms for navigation data

processing

Quick roll out of navigation and tracking services

in any building

Convenient integration of the platform with external IT-

services and easy support due to

SLAM algorithms

Multipurpose tool to create mobile and web

solutions

ABOUT COMPANY

• Was founded in 2011 by 2 PhDs in Physics & Maths from Moscow State University • Delaware corporation Navigine Inc. established in 2014

Navigine

3+ years R&D in indoor positioning services 2 key products

• Platform for mobile apps development with indoor navigation, marketing and analytics • Platform for services development for visitors, staff, and vehicles tracking inside large

buildings

15+ system integrators resell mobile and tracking platform

15+ developers use mobile

2 key products

TEAM

Alexey Panyov - CEO and CTO PhD in Physics and Maths at Moscow State University 10+ scientific articles 7+ years of experience in special navigation software development

Ilya Bubelo – CMO Marketing/Advertising Management specialist at Saint-Petersburg Graduate School of Management 8+ years of experience with B2B IT startups at different international markets

Oleg Demidov – CBDO and CFO PhD in Physics and Maths at Moscow State University MA Economics at New Economic School 8+ years of experience in international consulting, business development of IT companies, founder of several startups

7 more full time employees in R&D, development and marketing

OLEG DEMIDOVChief Business Development Officer

PhD in Physics and Mathematics

+7 926 435 73 02

oleg.demidov@navigine.com skype: oleg.demidov85

www.navigine.com