Comparative audit for high-end fashion malls

how to become more than a shopping center

•Profile: Evaluate the audience and how they represent themselves in their online community.

• Authenticity: Create a strategy that allows the users the opportunity to present themselves the way they want.

• Balance: Incorporate methods within the strategy to promote your business.

• Engagement: Create media that meets your audiences goals while meeting your social media goals as well

Key Points

The Bravern WA 18

Crystals at CityCenter NV 38

The Grove CA 47

Columbus Circle NY 49

The Shops at North Bridge IL 50

Americana Manhasset NY 67

The Mall at Millenia FL 146

South Coast Plaza CA 250

The Bellevue Collection WA 250

Store Location # of Stores

The Stores

0

7500

15000

22500

30000

TB BC AM Grove ColCir SCP NB MM Crystals

1943 1694

9089

26447

1532

7759

40962459

1531

The B

rave

rnBe

llevu

e Coll

ectio

n

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

Number of Facebook Likes

0

7500

15000

22500

30000

TB BC AM Grove ColCir SCP NB MM Crystals

Number of Facebook Likes

Impressive, but the actual FBinteraction is a fraction of that.

1943 1694

9089

26447

1532

7759

40962459

1531

The B

rave

rnBe

llevu

e Coll

ectio

n

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

0

5000

10000

15000

20000

TB BC AM Grove ColCir SCP NB MM Crystals

Number of Twitter Followers

29371586

285

17285

597 9361557

6661731

The B

rave

rnBe

llevu

e Coll

ectio

n

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

0

5000

10000

15000

20000

TB BC AM Grove ColCir SCP NB MM Crystals

Number of Twitter Followers

Following: 309Tweets: 5,133

Following: 2,634Tweets: 3,958

29371586

285

17285

597 9361557

6661731

The B

rave

rnBe

llevu

e Coll

ectio

n

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

0

750

1500

2250

3000

TB BC AM Grove ColCir SCP NB MM Crystals

Number of Twitter mentions/retweets

185 107 23

1332

40 116 43 32201

390

135 8

2219

18474

13337

435

*within the past 90 days

The B

rave

rnBe

llevu

e Coll

ectio

n

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

0

15

30

45

60

TB BC AM Grove ColCir SCP NB MM Crystals

Klout ScoresTh

e Bra

vern

Belle

vue C

ollec

tion

America

na M

anha

sset

The G

rove

Columbu

s Circ

leSo

uth

Coast

Plaza

Nor

th B

ridge

Mall

at M

illenia

Crysta

ls City

cent

er

5045

21

39 4042 42

60

40

The Bellevue Collection The Grove LA

I love The Grove:A site dedicated to those who love The Grove: Visit the photobooth with guest stylists and photographers. Upload your photo. Get the most likes and win $250 gift card. Top picks appear in ads.

App: One-Touch Concierge

How some are standing out

Americana Manhasset:A tumblr layout filled with fashion insight. A blog that fashionista’s would follow and share what they found.

• More “likes” does not equal more engagement

• Majority of content: event updates, photo’s, shopping info

• Unique blogs and extras make the Shopping Center stand out

• Interesting/Sharable content matters

• They are all using social media as another form of email.

Summary

“The more you can help your audience look good to their audience, the more likely they are to engage with you.”

-Neicole Crepeau Coherent Social Media