Deborah Wyse, CSM

Project Manager - Communally

Impact Mapping

WHY

WHO

HOW WHAT

WHO HOW

WHAT

WHAT

Goal Actors Impacts Deliverables

With Impact Mapping

• Align understanding of business and technology strategy

• Uncover assumptions

• Connect features to the business goal

• Identify cheapest fastest path to achieve goal

Why are we doing this?

Who is involved?

Reduce lap completion time by

0.2 seconds in 2018

Driver

Pit Crew

Goal Actors

How can actor help or

obstruct?

Reduce lap completion time by

0.2 seconds in 2018

Driver

Accelerate more rapidly through

curves

Pit Crew Change tires more

quickly

Goal Actors Impacts

What do we deliver?

Reduce lap completion time by

0.2 seconds in 2018

Driver

Accelerate more rapidly through

curves 850 HP engine

Pit Crew Change tires more

quickly

Customized wrench

Redesigned tire hardware

Goal Actors Impacts Deliverables

500,000 senior customers, who cannot access a smart phone, will use our ride share service in 2018

Goal

Goal: Why are we doing this?

Actors: Who can help? Obstruct?

Impacts: How will actor behavior support or

interfere with goal achievement?

How do we want behavior to start, stop or

continue with modifications?

Deliverables: What will we do or create to

achieve the impacts?

Create A Map

Reduce lap completion time by

0.2 seconds in 2018

Driver

Accelerate more rapidly through

curves 850 HP engine

Pit Crew Change tires more

quickly

Customized wrench

Redesigned tire hardware

Goal Actors Impacts Deliverables

Grow Prioritize

Create Options Make Choices

Plan An Iteration

Reduce lap completion time by

0.2 seconds in 2018

Driver

Increase acceleration through

curves 850 HP engine

Pit Crew Member Change tires more

quickly

Customized wrench

Redesigned tire hardware

Assumptions

Assumption

Goal Actors Impacts Deliverables

What path will you follow for

your first iteration?

An assumption is incorrect;

how will your Map change?

Navigate

Scope Creep

Pet Features

Ad Hoc Prioritization

Highlight

As an <ACTOR>

I want <DELIVERABLE>

So that <IMPACT>

User Stories

Start With The Goal

Align Understanding: Business and Technology

Uncover and Test Assumptions

Value

Impact Mapping by Gojko Adzic

www.impactmapping.org

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