Lightweight product

management with

impact mappingIt's more important to do the right thing than to do things right. Peter Drucker

I have a BRILLIANT IDEA.

How can I turn it into FEATURES?

And I want to do it QUICKLY AND EASILY (because I have a LOT of other things to do)

Impact mapping builds a backlog in 4 easy steps.

Impact map gives an overview of a product on one screen

A Startup Guy

The impact map might look like this

© 2012 Gojko Adzic

- Define business goal (“Why”)

- Name key personas (“Who”)

- Describe desired change in behavior (“How”)

- Find features that allow desired changes (“What”)

How to build an impact map

© 2012 Gojko Adzic

Impact map makes your product assumptions visible (and testable)

All our products are based on assumptions. Ask yourself:

- Does this feature really initiate the desired behavior?

- Does this behavior really contribute to our business goal?

© 2012 Gojko Adzic

effectcup.com is a service for building impact maps

Or ask questions to us:effectcup@gmail.com , artem.serduyk@gmail.com skype: tyoma2k fb.com/ekartem

See real life impact maps:Lunch delivery system – http://goo.gl/KnrqN Automatic installer - http://goo.gl/a09wp

Read more about impact maps:Gojko Adzic. Impact mapping - http://impactmapping.org/book.php

Effectcup blog - http://blog.effectcup.com/