INTERIOR DESIGN SHOW WEST

DESIGN +ART +ARCHITECTURE

SEPTEMBER27 TO 30.2012 VANCOUVER

DESIGN +ART +ARCHITECTURE

ALL ONSITE IMAGES FROM IDSWEST 2011. ABOVE: INFORM INTERIORS, COVER: MOLO, BACK: MONTAUK

Suppliers and manufacturers are taking note;IDSwest is helping to put Vancouver on the minds of players from around the design world. The addition of the AUDI VIP program, and continued effort to attract international design icons as presenters is demonstrating the growth this event has achieved since inception in 2005.

Nancy BendtsenOwner, Inform Interiors

IDSwest is the largest contemporary design show on the West Coast showcasing leading international, North American, national and regionalbrands while staying true to a distinct West Coast Style.

Taking place at the Vancouver Convention Centre West, IDSwest provides a remarkable opportunity to connect brands with designers, architects and a well-versed, design savvy audience. Featuring over 250 leading designers, firms, retailers, manufacturers and media, IDSwest is the Western hub connecting a design hungry audience with the most exciting products both locally and globally. IDSwest is a celebration of design and a not to be missed business opportunity.

DESIGN +ART +ARCHITECTURE

Overview.

INFORM TOM DIXON PUB

DESIGN +ART +ARCHITECTURE

2012.Opening NightThursday September 27

Vancouver’s design party of the year kicks off the IDSwest event in true style. From the media party to dj’s pumping hot beats, and models pushing fashion to the extreme, IDSwest proves design is a fantastic foundation for a killer party!

Trade AccessFriday September 28

IDSwest hosts 5,000+ designprofessionals working in the industry. Meet them, network and gain valuable feedback fromyour next client. Trade attendees are accredited to attend free ofcharge during trade day.

Consumer TimesFriday September 28Saturday September 29 Sunday September 30

Meet face to face with 25,000+ avid design enthusiasts who may not see your products or servicesanywhere else.

In 2012 IDSwest will occupy 138,000 sqft, resulting in a 30% increase in available booth space, play host to over 5 new feature displays and present international design icons and North American television design celebrities.

Only IDSwest can deliver 30,000 discerning and informed clientele looking for the latest products and services for their home or next project.

1. INFORM INTERIORS, 2. OPENING NIGHT AT IDSWEST, 3. IKEA

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DESIGN +ART +ARCHITECTURE

1. CHRISTIAN WOO, 2. COLLABORATION, 3. INFORM INTERIORS, 4. STICKS + STONES FURNITURE, 5. 18 KARAT, 6. IACOLI & MCALLISTER, 7. JUDSON BEAUMONT STRAIGHT LINE DESIGNS

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MARKET COVERAGE

Benefit from a half million dollar advertising campaign and sevenyear track record for delivering a quality experience by connectingattendees with a diverse range ofquality design.

Tell your stories and build brandawareness in an interactive, face-to-face environment.

Engage both existing and newclients/consumers. See results. Sell directly from the show floor, invite them to your retail space orworkshop, or track valuable leadsand connections.

Prove value to your organization by participating in an event that allows your organization to grow and increase sales.

IDSwest provides the only premiumplatform in Western North America toreach the who’s who of the design community and an audience of informed,qualified and knowledgeable consumers.

Extend Your Reach.

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If your brand is missing, you are missing out.

1. GE MONOGRAM/FONTILE, 2. BRENT COMBER ORIGINALS, 3. PARLIAMENT, 4. IDSWEST AUDI VIP LOUNGE

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The Tom Dixon Bar by Inform Interiors was a greatsuccess at IDSwest 2011. The bar brought the brandto life and we consider ourselves very fortunate tohave such a talented partner in Inform Interiors andto have the ongoing support of the IDSwest show.

Melissa CorfieldManaging Director, Tom Dixon

A strategic mix of trade only and consumer access ensures that your business gains exposure to 30,000 qualified attendees.

IDSwest is aneditedevent.Participation is open to businesses that represent, promote or sell a design product or service. IDSwest reviews each application for design integrity andquality. All booth designs are reviewed to ensure consistency with the overall caliber and direction of the event.

Application available atidswest.com/application

Align Your Brand.

DETAIL: INFORM TOM DIXON PUB

EXPERIENCE DESIGN

Innovative FeaturesPushing the boundaries of creativity and design concepts,IDSwest produces interactive, engaging feature displays cover-ing design, art and architecture.Partnering with key industry players and media, features are intended to showcase leadingedge and prototypical designtrends and innovation.

1. L41, 2. DETAIL: TOM DIXON PUB, 3. DESIGN FOR SAIL

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SPEAKERS

Speakers ProgrammingFrom international design icons to North American television personalities and local designstars, the IDSwest stage comes to life with the stories and personalities behind design.

Past Speakers – 1. Ross Lovegrove, 2. Karim Rashid, Barbara Barry, Tobias Wong, Jeffery Bernett, EamesDimetrios, Lawrence Scarpa, Niels Bendtsen, Steve Nobel, Omer Arbel, 3. Sarah Richardson, Tommy Smythe, Lynda Reeves, 4. Suzanne Dimma, Kelly Deck, Brent Comber, Judson Beaumont, Molo Design, and dozens ofother industry leaders.

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IDSwest targets and delivers Western designprofessionals looking to source productsand services for their current and future projects. This group consists of interior designers, architects, product specifiers,restaurant designers, furniture and industrialdesigners, professional decorators, retailers,builders and developers.

AUDIENCE

Design Professionals.

It’s impossible to overlook consumers spending potential. Over 25,000 well-heeled consumers attend IDSwest looking for quality, diversity and top line products.

Consumers.

Demographic data collected via a combination of onsite one-on-one interviews and online survey results.

5000+ registered trade attendees

40%of attendees are senior management (president, CEO, owner)

31% of attendeeswere sourcingproducts for current projectsand / or clients

25,000+ avid design enthusiasts

73% own their home

30% own a 2nd and/ or vacation home

94%said they will return next year.

50.5% earn over 100K per year

18.6% of those earn over 150K

55%purchased directly at the show or willmake a purchasewithin 3 monthsof the show

I'm always surprised how many new clients we welcome to Livingspace as a result of IDSwest. Each year the show steps it up with an incredible line of speakers such as Ross Lovegrove this year and Karim Rashid last. Looking forward to 2012!

Ross BonettiOwner, Livingspace

AUDIENCE

LIVINGSPACE LOUNGE

MEET YOUR NEXT CLIENT

IDSwest is a design experience delivering an opportunity for attendees to immerse themselves in all that leading design has to offer.

Make our clients your clients.VIP Program In 2011 the inaugural VIP program (the AUDI VIP Program)was launched at IDSwest to rave reviews. Encompassing studio tours, parties, meet andgreets and a beautiful VIP lounge,the program ensured that eventVIP's were treated to a premiumdesign experience.

This event has the energy and ability to educate and elevate expectations in Vancouver.

Todd MacAllen lead designer / director molo

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DESIGN PROFESSIONALS

Via a multi platform media buy andpartnerships with target publications,IDSwest delivers a campaign valued at over half a million dollars. The event stays fresh and taps into the pulse of the design community through a strategic social media campaign ensuringdirect and personal connections with a targeted audience.

Marketing.SponsorshipBrand alignment is the key.

Whether you are simply looking for an increased presence to add value to your exhibit, or you want acomplete turnkey activation,we will custom tailor a package to meet your needs.

For further information please contact Jason Heardjason@idswest.com 604.730.2060

1. IDSWEST STAGE, 2. DESIGN LIVES WITH BARBARA HULANICKI, 3. DESIGN LIVES WITH JEREMY COLE, 4. AZURE, 5. LADIES AND GENTLEMEN STUDIO

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PARTICIPATION + SPONSORSHIP

ARCHITECTURE

FUTURE MASTERS

STAGE

BAR

LOUNGE

LOUNGE

ENTRANCE

STUDIO NORTH

EXHIBIT

Application available at idswest.com/application

IDSwest served as our launch pad into the Western Canadian market and we were overwhelmed with the response. IDSwest provided us with access to a high caliber audience of both professionals and consumers. We are already booked for 2012...in double the size!

Peter McCutcheon Principal, Resource Furniture BC Ltd.

Sales ManagerTrish Almeida trish@idswest.com 604.730.2031

Show Director Jason Heard jason@idswest.com 604.730.2060

Event Manager Sarah Close-Humayunsarah@idswest.com 604.730.2064

Event Coordinator Leonie Hoerster leonie@idswest.com 604.730.2037

Limited space and opportunities are available.Make the business decision that will result in new business.

CONTACTFrom locally sourced to internationally designed; large multinational or independ-ent studios; retailer or distributor; interiordesigner or builder; if you design, manufac-ture, or prototype, you need to be here!

IDSwest provides a cost effective opportunity to help you connect, promote and sell. Exhibit investment is $22.75/sq ft plus applicable taxes. Corner charges are $300 per corner. Exhibitors are responsiblefor the design and construction (includingwalls, lighting and flooring), electrical, transportation and removal of their booth.Blended rates for Buildex 2012 participantsavailable. Contact trish@idswest.com

Investment.

MMPI Vancouver510 – 1185 West Georgia Street, Vancouver BC, Canada V6E 4E6

MMPI is the world’s leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year. IDSwest is a sister show to some of the world’s finest events including IDS (Toronto), BUILDEX Vancouver, Neocon Chicago, IIDEX Neocon, Construct Canada, One of a Kind Shows, Art Toronto, Architectural Digest Home Design Show, Volta NY, Volta Basel, and The Armory Show (New York). For more information, visit mmpicanada.com.

IDSwestidswest.com