planman marcom

Your partners in growth

a 3600 marketing communications company offeringhigh impact branding solutions to clients globally

the only media house with the

highest regional reach. our uncompromising commitment to the nation inspires great passion from our readers.

one passion... many forms

The Sunday Indian, the 2ndlargest News weekly of the country

4Ps and B&E, the 2nd largest business weeklies of the country

the fastest growing media house of the country

why us?The Sunday Indian the only magazine in India in

14 languages

TSI break-through stories increasinglybeing covered by news channels

4Ps and B&E the only two Indian magazines

which are a part of New York Times syndicate B&E India’s 1st policy driven magazine

the pillars

ICPAR

PLANMAN MARCOM

PLANMAN ACTIVATION

the

brandswe

helped...

                              Amrapali

  

brands

launched,built,

strengthened,

by

ICPAR

CLIENT : MITASHI

PUBLICATION : Digit Magazine

PR Role: To change the perception of the Target audience for Mitashi being a low cost and below average product. Our aggressive campaign helped in creating a complete Brand Makeover, resulting in a larger Target Audience and enhanced their revenues.

CLIENT : MITASHI

PUBLICATION : Hindustan Times and Financial Express

PR Role: To change the perception of the Target audience for Mitashi being a low cost and below average product. Our aggressive campaign helped in creating a complete Brand Makeover, resulting in a larger Target Audience and enhanced their revenues.

CLIENT : MAHINDRA & MAHINDRAPUBLICATION : FINANCIAL EXPRESS & BUSINESS STANDARDPR Role: An Image & Brand Enhancement PR campaign that revived Mahindra & Mahindra from a Laggard to a Pioneer in the automobile industry.

CLIENT : MAHINDRA & MAHINDRAPUBLICATION : BUSINESS STANDARDPR Role: The Campaign Transformed Mahindra’s image from a rural vehicle specialist to an urban vehicle phenomenon.Received Multitude of exposures in Prime Media covering both Print & Electronic.

CLIENT : NIKE

PUBLICATION : BUSINESS STANDARD

PR Role: To sustain the awareness & brand recall of various NIKE Products & change the perception from a sports only brand to a sports technology brand. The Timeware range of NIKE became a rage after the PR campaign.

CLIENT : SHAKTI BHOGPUBLICATION : HINDUSTAN TIMES & ECONOMIC TIMESPR Role: The PR campaign developed “Shakti Bhog” from a regional player to a national player in the highly competitive FMCG space. The campaign helped in creating a Pre Hype about the health foods to be introduced by the company.

CLIENT : COSMO FILMSPUBLICATION : FIANACIAL EXPRESSPR Role: A focused PR campaign was conceptualized to provide Financial PR to the organization, it helped the organization to reach out to its investors & shareholders.

CLIENT : OMAXEPUBLICATION : TIMES PROPERTY & ECONOMIC TIMESPR Role: An exclusive PR campaign transformed OMAXE to newer heights in the competitive real estate market, currently is one of the most credible players of the industry.

CLIENT: BRIDAL ASIA

Interview of Divya Gurwara, CEO, Bridal Asia interacts with a Leading publication about the

Grand event

PR Role: The PR campaign developed “BRIDAL ASIA” as an annual grand wedding event.

An highly visible annual event.

CLIENT: MONTE CARLOPUBLICATION : MID-DAYPR Role: Revived the image & perception of Monte Carlo from a winter brand to an all season brand. The product line was extensively highlighted in all forms of media.

CLIENT: EROS GROUP

OBJECTIVE: ICPAR has profiled Mr.Avneesh Sood as an Industry Expert. The above article is an authored article in a leading financial daily ”THE FINANCIAL EXPRESS”.

PR Role: Promoted “Eros Group” as the most credible real estate developer in Delhi & NCR. It has become a trusted brand for key investors.

CLIENT: MARC SANITATIONOBJECTIVE : ICPAR has profiled Mr.Sanjay Khanna as an Industry Expert. The above article is an Exclusive article on Industry Trends in a leading Mainline”THE INDIAN EXPRESS”.PR Role: The PR exercise has helped the brand make a favorable image & grab a major share from the competitor.

CLIENT: ELECTROLUXOBJECTIVE : To Gain maximum awareness about the new launches of Electrolux in a Leading Financial ”THE HINDU BUSINESS LINE”.PR Role: The PR exercise is helping the Brand to reach every household of India, has developed strong customer base with strong values & immense brand credibility.

CLIENT: ZODIAC CLOTHINOBJECTIVE :The coverage in The Hindu Business Line speaks about Zodiac Clothing Company Ltd.’s foray into the US & UK markets, while also talking about a third brand being launched soon from the house of Zodiac.PR Role: Transformed “ZODIAC” as of the most fashionable & quality driven brands in the identified Niche segment.

CLIENT: ZODIAC CLOTHING

The coverage in DNA (a leading Mainline) is an interview of Mr. Anees Noorani, Vice

Chairman & MD , Zodiac Clothing Co. Ltd

CLIENT: @HOME – NILKAMAL PLASTICS LTD.

The coverage in Maharashtra Herald is on @ Home launching its flagship store in

India, at Pune. Its an interview with Mr. Thomas John,G.M.Operations.

CLIENT: NILKAMAL LtdThe Hindu Business Line coverage is about Nilkamal Ltd’s acquisitions and itsrole in the retail sector. The investment plans of the company were communicated.PR Role: The PR campaign developed favorable conditions for the company to startits Retail business in India.

CLIENT: PORTICO

The coverage in Hindustan Times is an interview of Portico’s Design Head prior to

Portico’s participation at the Lakme Fashion Week as the Official Exclusive Home

Linen Partner. Also interviews of leading designers - Abhishek Dutta, Anupama Dayal,

Gayatri Khanna on joining hands with Portico to design for its line.

CLIENT: MINISTRY OF SOUNDThe exclusive article discloses MOS’s Plans to enter Punjab in a leading Financial

“THE ECONOMIC TIMES”. PR Role: Designed Exclusive event specific PR campaigns attracting massive media

attention among the target audience.

scintillating

eventsby the

activationteam

BVLGARI launch

chateau indage wine tasting.celebrities like yuvraj singh, upen patel, nina manuel etc. attended the event

4ps power brand awards ceremonyin delhi and mumbai

Michael learns to rocka 3 city tour in Bangalore, Mumbai, Shillong

air supplyThe legendary Air Supply concert in Delhi, Shillong & Bangalore organised by Planman Marcom was cheered by more than 20,000 rock lovers.

hero honda amazeNikhil Chinnappa & Kailas Kherrocked IIPM’s annual festival

Launchof

Guesswatches

theme party organised for taj hotels

heinz product launch

Euphoria performs live in Ahmedabad

Lifebuoy Celebrates World Health Day

Participated in mobile asia exhibition 2008 for LG.The promotional tools were the performances by an Australian illusionist, a famous dance troupe called Zenith and a photography Workshop by a renowned photographer Akash Das.

MOBILE ASIA

World renowned Thai music diva Tata Young performing for a crowd of 20,000 at Bangalore in 2006 at a Planman Marcom organised concert

taraash launch

celebrating

world aids daywith hritik

andpreity zinta

ICPARA Division of Planman Marcom (I) Pvt.

Ltd.

IIPM Towers, Level 5, Junction of 32nd Road & SV Road,

Bandra (w)

Mumbai – 400 053

Ph: +91 22 30263862