hypothesis presentation (2)

Lean Entrepreneurship Project - Team3

Business Model Canvas 2.0


1. Hypothesis – Customer Segment

Young People

• We believe that young people between 18 and 30 will use our app frequently (at least once a week) to search for food promotions nearby themHypothesis

• Survey to a sample of 100 young people to check whether they would use such app frequently.Testing

• If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation


2. Hypothesis – Customer SegmentBusiness

People

• We believe that business people will use our app frequently (at least once a week) to search for food promotions nearby themHypothesis

• Survey to a sample of 50 business people to check whether they would use such app frequentlyTesting

• If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation


3. Hypothesis – Customer Segment

Restaurants

• We believe that restaurants have or are willing to have frequent food promotions ready to be displayed in our MyNearBite appHypothesis

• Interview to 20 restaurants in Lisbon to check their disposition to upload/share food promotionsTesting

• If 70% of the restaurants interviewed show the willingness to have those frequent promotion uploadedValidation


4. Hypothesis – Value Proposition

Delivery

• We believe that business and young people would prefer our app if it has a complementary food delivery system.Hypothesis

• Survey to a sample of 150 young and business people (100+50) to check whether they would get more value from the app if it has a delivery systemTesting

• If 75% of the interviewees value the delivery system.Validation


5. Hypothesis – Value PropositionSimple

• We believe that young and business people find it simpler for their purpose to navigate in our app than in existing apps.Hypothesis

• Survey to a sample of 150 young and business people (100+50) to check which app they find simpler to use. (App prototyping)Testing

• If 75% of the surveys find our app easier/simpler to useValidation


6. Hypothesis – Value PropositionMeasure of

Sucess

• Restaurants value the opportunity to measure the success of their food promotions in our app (e.g. click rate on food offer in %)Hypothesis

• Interview 20 restaurants to check whether they would extract more value from the app if they had access to success statisticsTesting

• If 70% of the restaurants interviewed show the interest in such featureValidation


7. Hypothesis – Value PropositionAttractive

Food Deals

• Restaurants are willing to provide price promotions in our appHypothesis

• Interview 20 restaurants to check whether they would be willing to have price discounts on their meals on a weekly basis.Testing

• If 70% of the restaurants interviewed show the willingness to make such promotionsValidation


8. Hypothesis – Key ActivitiesIT

Development

• The development of the app with all the features we idealize is viable (both in terms of technical development and costs)Hypothesis

• Interview 3 IT experts to create a cost-benefit analysis for the app.Testing

• If the 3 interviewees give us a positive feedback regarding these two issuesValidation


9. Hypothesis – Key PartnersMobile

Payment

• Mobile payment is a possible service to add to our app.Hypothesis

• Meet with TIMWE to understand the process and what could work for our purposes.Testing

• If they give us positive feedbackValidation


10. Hypothesis – Key Partners

TripAdvisor

• We are able to integrate the rating service of Tripadvisor in our appHypothesis

• Get in contact with Tripadvisor to check if such system is possible.Testing

• If Tripadvisor confirms that we can intergrate their rating systemValidation


Thank You!

hypothesis presentation (2)

Business

hypothesis survey

app easiersimpler

app frequentlytesting

app prototyping testing

business people

hypothesis customer

young people

costs hypothesis interview