ucat lean group 2 hypothesis

Defining Hypothesis's

Lean Entrepreneurship Project

Joana Lamarão, Konstantin Löffler, Christian Nover

Week 4

26-02-15


Will kill the Business Others

1) We believe that employees would use the system if provided by the company.

2) We believe that customers only would use the product/service if it is proven to be secure.

1) We believe that company doctors want to purchase our product/service if they think it will help them to provide better treatment service.

2) We believe that companies with +5000 employees are interested to reduce absence due to illness with the help of health data storage systems.

3) We believe that companies with +5000 employees are interested to reduce costs due to illness with the help of health data storage systems.

4) If the product/service does not require any interaction with the software for customers, we are able to attract more target boomers.

5) We believe that most customers would like to keep in touch with the product/service via news updated on a website.

6) Customers prefer USB devices to transfer their data.

7) We believe that +5000 employees companies are not aware of the value proposition and benefits of EPRS systems.

8) Monitoring health data in the Pro Version is reason for company doctors to purchase the product/service.

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Hypothesis Form

Component: Customers Segments / Value Proposition

Code: 001

Hypothesis

We believe that company doctors want to purchase our product/service if they think it will help them to provide better treatment service.

Test Conducting 10 In-depth interviews

Validation

If 70% of the interviewees will give a positive response to the assumption.

Result

Model: EPRS Version: 1.0

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Hypothesis Form

Component: Value Proposition Code: 002

Hypothesis

We believe that companies with +5000 employees are interested to reduce absence due to illness with the help of health data storage systems.

Test Survey 20 companies with +5000 employees and ask them if they think a health data storage system could help them to reduce health related absence.

Validation

If 75% give a positive response, this assumption is proved.

Result


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Hypothesis Form

Component: Value Proposition Code: 003

Hypothesis

We believe that companies with +5000 employees are interested to reduce costs due to illness with the help of health data storage systems.

Test Survey 20 companies with +5000 employees and ask them if they think a health data storage system could help them to reduce health related costs.

Validation


Result


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Hypothesis Form

Component: Customer segments / Channels Code: 004

Hypothesis

We believe that employees would use the system if provided by the company.

Test Survey 100 employees of a +5000 employees company and ask them if they would use the product/service if it is provided by their company.

Validation


Result


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Hypothesis Form

Component: Customer segments Code: 005

Hypothesis

If the product/service does not require any interaction with the software for customers, we are able to attract more target boomers.

Test Survey 100 women >40 and men >50 and ask them if they would use the product/service if it requires no interaction with the software itself.

Validation


Result


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Hypothesis Form

Component: Value Propositions Code: 006

Hypothesis

We believe that customers only would use the product/service if it is proven to be secure.

Test Survey 20 +5000 employees companies and ask them to rank to importance of security of health data storage (1 = very unimportant / 5 = very important).

Validation

If 75% rank the importance at least important, the assumption is proven.

Result


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Defining Hypothesis’s

Hypothesis Form

Component: Customer Segments / Value Propositions

Code: 007

Hypothesis

We believe that +5000 employees companies are not aware of the value proposition and benefits of EPRS systems.

Test Survey 20 companies with +5000 employees and ask them if to rank their awareness of how informed they are about advantages of EPRS systems storage (1 = very uninformed / 5 = very informed).

Validation

If 75% rank their awareness at max. uninformed, the assumption is proven.

Result


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Hypothesis Form

Component: Value Propositions Code: 008

Hypothesis

Monitoring health data in the Pro Version is reason for company doctors to purchase the product/service.

Test Conducting 10 In-depth interviews with company doctors.

Validation

If 70% of the interviewees will give a positive response to the assumption.

Result


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Hypothesis Form

Component: Channels / Key Resources Code: 009

Hypothesis

Customers prefer USB devices to transfer their data.

Test Survey 100 employees of a +5000 employees company and ask them which technology they would prefer to use.

Validation

If 70% of the interviewees will state that they would USB devices, this assumption is proven.

Result


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Hypothesis Form

Component: Customer Relationship Code: 010

Hypothesis

We believe that most customers would like to keep in touch with the product/service via news updated on a website.

Test Survey 100 employees of a +5000 employees company and ask them how they would like to keep in touch.

Validation

If a website ranks in the top 2 of the chosen answers it’s proven.

Result


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001 002

003 006

007 008

001 004

005 007

004 009

010

009

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ucat lean group 2 hypothesis

Business

employees companies

employees company

monitoring health data

eprs version

company doctors

health related absence

health related costs

result model