Innovating new concepts fortransportation in urban environments.

http://livinglabbus.fi/

Friday, Jan 5

Time Topic Speaker

09:15 – 09:30 Welcome Mika P. Nieminen

09:30 – 10:00 Theme overview: Smart Public Transport

Jani-Pekka Jokinen

10:00 – 10:40 LLB overviewLLB platform technology

Juho Kostiainen, VTTOlli Pihlajamaa, VTT

10:40 – 11:05 E-Fleet management Tom Granvik, Linkker

11:05 – 12:00 Intro part 2, Group formation Mika P. Nieminen

Monday, Jan 8

Time Topic Speaker

09:15 – 10:00 Voice of Design, team/mentor pairing Mika P. Nieminen, mentor companies

10:00 – 10:30 Team/mentor initial meeting Students + mentor company representatives

10:30 – 11:00 Public transport now and in the future Tuukka Hastrup, HSL

11:00 – 11:30 Future of ticketing as a service Tuomo Parjanen, PayiQMarko Nieminen presenting

11:30 – 12:00 Sprint 1 assignment Mika P. Nieminen

Course ”phases”

• Phase 1 (~ period III) – User studies & Problem Space– Gain in-depth insights about your user segment– Discover un-met need, problem or desire

• Phase 2 (~ period IV) – Concept Design– Design and evaluate concepts to address issue from user

studies

• Phase 3 (~ period V) – Prototype & user testing – Build interactive prototype of final concept– Evaluate design using advanced user testing

Combining user research & UCD, service design and lean startup

Lean startup Service designService concept feasibility

Business model canvasSystematic exploration and iterative op’s

Business model canvas

Customer discovery

Prototyping PrototypingUser centric methods

Combining the best of both worlds

Simple development modelDiscover Alternatives Test Implement Take into use

Understandthe user

Interviews

Service Safari

Collectinformation

Explore multiplesolutions

Validatealternativesolutions

Marketstudies

Alt 1

Alt 2

Alt 3

Alt 4

Prototypes

Methods specificto type of service

Software

Serviceprocess

Spaces

Operationalaspects

Capacity

Help-desk,customer

service

Identify andframe the

problem oropportunity User testing

Collectingfeedback

Analyzingfeedback

Complaintsmanagement

Course target

Two-week iterations

Monday Tuesday Wednesday Thursday Friday

Kick-offlecture

Bi-weeklypitch

Mentormeeting

Design + user/customer interaction planning

User/customer interaction

Bi-weekly schedule

• Week N:Mondays – 9:15 – 12:00– Topical lectures & exercises

• Week N&N+1: Independent work• Week N&N+1: One meeting with mentor• Week N+1: Fridays 12:15/12:30 – 16:00

– Team presentations • 5 minutes pitch

– 1-on-1 feedback round with review team– Update of material in mycourses

Summary of key deliverables

1. Bi-weekly MyCourses repository updates– Experiment Board (Javelin board) revision– BMC + VPC revision– User test reports (prototypes + analysis)– Mentor group selfie (in Facebook)– Pitch slides

2. Team online/visual pitch 25.5.– Publicly available “marketing material” about your

service3. Final presentation Wed 25.5.

1. Derive mostcritical hypothesis

2. Designexperiments

to testhypothesis

3. Execute experimentswith real users

4. Anayzeexperiment

results

5. UpdateBMC + other

material

6. Pitch

Design is teamwork

Domain expert

Software guy

Designer

Project manager

Diversity

• Diverse, multi-skilled teams produce much better results that homogenous teams

• However, this is true only if– Diversity is not seen as a problem– You work on understanding others– You appreciate the ideas and inputs of others

• YOU are responsible for your work attitude!

Experiential learning

• Don’t believe what I say, believe what you experience yourselves– Changing your attitudes, values and views

• “You cannot experience the experience before you experience it”

• Experiential learning requires participation– No way to “compensate”

Experiential learning basics

Oppor-tunity Attitude Effort Result

Your responsibilityDesignProject

Mentoring

• A unique opportunity to learn from the best• Mentors volunteer to help you

– NOT to do the work for you• Mentors are Not paid – doing it for you!• Deserve the utmost respect for their effort

– Be very mindful of meeting times etc– The whole team meets with the mentors

• Any complaint from the mentors on student (mis)behavior results in failing the course– Includes not attending mentoring meetings

Critical success factors• Team co-operation

– Very tight schedule, start NOW– Everyone is needed all the time

• Team organization– Define clear roles and responsibilities– Team leader could play a critical role

• Meaningful division of labor– Good results are achieved with active co-operation– Every team member must be an active contributor– Maximize parallel processing– Feedbacks, comments, improvement ideas etc fuel a

successful team

Some practical stuff

• Comms• Facebook group for informal comms

• Find group DesignProject2018 and ask to join it• https://www.facebook.com/groups/DesignProject2018/

– MyCourses forums for team deliverables• Contact info:

– mika.nieminen@aalto.fi 040 731 2625– jani-pekka.jokinen@aalto.fi 050 5981 434– marko.nieminen@aalto.fi 050 3684 763

One final note: No online theft!

• http://freemusicarchive.org/• https://www.flickr.com/search/?text=picture&

sort=relevance&license=2%2C3%2C4%2C5%2C6%2C9

• http://pixabay.com/• https://openclipart.org/• ...and many, many more!

PASSING THE COURSE

Passing the course

• Individual requirements– Actively contribute to team/group work

• Work is not a valid reason not to participate!• To be on the safe side, agree with M&J-P about any absences• Complaints of undue absence by rest of team or from

mentors will result in failing the course.– Present at 7/9 Friday feedback and pitching sessions

• Group requirement– All deliverables done and stored in MyCourses

• No links to cloud files, submit static documents– Final Deadline 25.5.

Grading and credits• The course can only be done for 10 ECTS

– 10 ECTS = 10 x 27h = 270 hours of work/person– 9 sprints => 30 hours/sprint => 15 hours/week => 2 full working days/week– Lectures + mentor meet-up ~10 hours/sprint– 20 hours work/person/sprint– …For a grade 3 (Good)!

• The course will be graded per team– All team members will get the same grade– Non-participation of a student will not result in a lower grade, the student will

simply not pass– You cannot compensate later for a low grade/fail

• Grading will be based on– Feedback/review sessions: 50%– Documentation in MyCourses: 50% – Exceptional final presentation can give: +1 grade– Grading snapshots given after sprints 3 and 6

Criteria 1 : Process and methods

❺ The team applies appropriate research methods throughout the project.

❸ The team shows evidence of understanding some research methods in the field of his project work.

❶ The team shows very limited evidence of knowing and understanding research methods in the field of his project work.

Criteria 2 : Grounding in data

❺ The work is clearly focused and grounded in the information gathered by the team. Makes proposals on how results could improve things.

❸ The work shows understanding of real-life problems related to the research field and results

❶ The work shows limited understanding of real-life problems related to the research field and results

Criteria 3 : Value and sustainability❺ The team relates the value proposed in the project to all

relevant stakeholders including producers, customers, shareholders, communities, ecological systems and policies as appropriate.

❸ The team shows awareness of the relation of value to producers, customers, shareholders, communities, ecological systems and policies.

❶ The team shows only limited awareness of the relation of value to producers, customers, shareholders, communities, ecological systems, policies.

TEAMS 2018

Team building criteria

• Equal distribution of non-Finnish speaking students– In some situations you just have to be able to speak the

local language• Equal distribution of students from different disciplines

– HCID– CS– Information networks– Aalto BIZ, IDBM, USchool– Others

• Please rename your groups by monday!

Team Apple

xiaohan.wang@aalto.fimary.chan@aalto.fi

olli.lehikoinen@aalto.fimikko.e.karjalainen@aalto.fimerja.roiko-jokela@aalto.fi

xueqin.gu@aalto.fi

Photo by https://www.flickr.com/photos/lapstrake/

Team Orange

vartiainen.ville@aalto.fiketaki.uma@aalto.fi

chandni.sharma@aalto.fitimo.riihiaho@aalto.fimaija.pekkola@aalto.fi

fei.han@aalto.fi

Photo by https://www.flickr.com/photos/wgyuri

Team Peach

joel.gilleon@aalto.fiyang.2.yue@aalto.fi

emma.ahonen@aalto.fiellinoora.laaksonen@aalto.fiantti.merenheimo@aalto.fi

Photo by https://www.flickr.com/photos/bestpicabusen

Team Strawberry

pegah.khast@aalto.fijoanna.mehtala@aalto.fihenri.thor-touch@aalto.fi

elli-mari.hakkarainen@aalto.fiolli.savisaari@aalto.fiyuchen.hu@aalto.fi

Photo by https://www.flickr.com/photos/dmelchordiaz

Team Pineapple

alina-elena.nicolae@aalto.fimauro.banze@aalto.fi

juho.pekkinen@aalto.fijulia.isotalo@aalto.finina.lukin@aalto.fi

Photo by https://www.flickr.com/photos/misakhan

Team Kiwi

mika.2.julin@aalto.fidrobotowicz.karolina@aalto.fi

mao.lin@aalto.fi *thanh.nguyenngoc@aalto.fi

aliisa.pietila@aalto.finiklas.ahlback@aalto.fi

https://www.flickr.com/photos/pmillera4/

Team Saskatoon

lena.hegemann@aalto.fiyuyan.jing@aalto.fijuho.saari@aalto.fi

ngoc.pham@aalto.fijesse.palo@aalto.fi

Photo by https://www.flickr.com/photos/dbarronoss

Team Pitayaeevi.reinikainen@aalto.fi *

ville.vornanen@aalto.fimarika.sillantaus@aalto.fi

david.rosson@aalto.fixi.hu@aalto.fi

miska.makkonen@aalto.fi

Photo by https://www.flickr.com/photos/blumenbiene

FIRST HOMEWORK

Monday pitches

• Team introductions to the mentors• In 2 minutes or less tell:

– What do you want to achieve?– What do you want to learn?– What are you good at?– Who do you want to play with and why?

• After/during your pitches the mentors choose their teams on first-come-first-served basis

Hints

• Might be a good idea to find out who the mentoring companies are before monday…

• Pitching hint of the day: Google for “Simon Sinek Start with why”

Mentors

• Solita• Eficode• Nitor• Digitalist• Vincit• Tulos• Siili