Health and Safety Case Study

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In addition, there is a fully funded joint training course on offer for managers and representatives from any organisation, aimed at helping to establish a shared perspective towards health and safety management.

Through Premier Partnership, a third party training provider, the Health and Safety Executive (HSE) provided subsidised training on basic knowledge of health and safety management and ‘soft’ people skills (negotiating, persuasion etc.) to allow course attendees to affect change in their own workplaces.

The HSE approached 3d Marketing Group to devise, implement and run a lead generation campaign to get the required 2400 attendees to be confirmed for the series of seminars on this topic.

The HSE wanted to run a series of seminars entitled “Safe and Sound at Work – Do your bit” this was a worker involvement campaign which would run for a year in total and was aimed at both workers and employees in non-unionised Small and Medium sized enterprises (SME) within the construction, manufacturing, and transport/ storage sectors.

The Health and Safety Executive (HSE) has a mission to prevent death, injury and ill health in Great Britain’s workplaces. One of the methods the HSE uses is to run several education programmes to help businesses understand the risks.

The Challenge

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“3d Marketing Group made a significant contribution to promote and raise awareness of the worker involvement campaign. The work is a key tenet of HSE’s new strategy and the professional and positive end to end promotion of our campaign to a wide audience has enabled us to extend our messages to business that we would have difficulty reaching without your expertise”

Paul Cook Lead Policy Advisor HSE Worker Involvement and Inclusion Team

Phase 2 of the campaign needed to ensure that the HSE had 2,400 new HSE representatives in non-unionised SME’s with the necessary training and support to help them make a real difference.

3d Marketing also provided an on-going support function through an Info line in addition to this our agents took the bookings and payments for their courses via the website and phone calls.

3d Marketing Group devised a lead generation campaign that would run on a 12 month basis. The aim was to contact 25,000 Health and Safety decision makers who would be interested in the courses. The initial campaign started with a trade press advert and a dedicated website.

The Solution

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The HSE were extremely happy with the campaign and they had to put on more seminars as the campaign gained great momentum.

3d Marketing Group was the outsourced marketing team for the HSE, ensuring the seminars were full, sending out marketing collateral and joining instruction and giving advice over the infoinformation line.

“We appreciate the amount of time and effort that you have put into the campaign for the HSE and Premier partners. The campaign that 3d Marketing Group did for us contributed greatly to the campaign and awareness and training recruitment of the Safe and Sound at Work Campaign. I would like to extend our gratitude and that of Premier Partner for the work that was done”

Paul Cook Lead Policy Advisor HSE Worker Involvement and Inclusion Team

In addition to the building the database and the lead generation campaign 3d Marketing Group went through a multiple call process to ensure that all of the seminars were fully attended and drop outs were replaced by attendees on the waiting list.

3d Marketing Group had a team of 10 people dedicated solidly to the HSE campaign. This included over a quarter of a million people being called over a 5 month period. This generated and built up a bespoke database for the HSE of 25,000 HSE decision makers.

The Result

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Increased brand awareness for Safe and Sound at Work Campaign Increased attendance on HSE training courses and seminars Marketing initiatives for HSE

Result•••

3d Marketing Group ran successful lead generation campaign with NLP trained advisors to provide bespoke database of 25,000 HSE decision makers 3d Marketing provided direct marketing support, seminar booking, Info line, payments and refined and developed the database for HSE

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Solution

Generate leads to enable HSE to maximise attendance on HSE / Premier Partner training courses – Safe and Sound at work Reach 2,400 HSE decision makers who would attend the courses

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Challenge

Summary