how websites work: getting more from your website presence
DESCRIPTION
A presentation to small business owners at the Boosting Your Bottom Line 2010 conference in Montrose, Colorado covering the basic foundation of small business needs when it comes to websites and SEO.TRANSCRIPT
HOW WEBSITES WORKGETTING MORE FROM YOUR INTERNET PRESENCE
BOOSTING YOUR BOTTOM LINE 2010
Marc Terrien @thinairmarcAlowetta Terrien @alowetta
THIN AIRSAAS SOFTWAREWEBSITE CLIENTS
MARKETING STRATEGIESPHOTOGRAPHY
THIN AIRSAAS SOFTWAREWEBSITE CLIENTS
MARKETING STRATEGIESPHOTOGRAPHY
THIN AIRSAAS SOFTWAREWEBSITE CLIENTS
MARKETING STRATEGIESPHOTOGRAPHY
THIN AIRSAAS SOFTWAREWEBSITE CLIENTS
MARKETING STRATEGIESPHOTOGRAPHY
OBJECTIVEWEBSITES
OBJECTIVESEO
THE STATS• An estimated 2 billion websites on the internet; some say there is no way to
determine the exact amount
• In the hour we are here together, there are about 20,000 websites being created
• Almost 228 million internet users in the United States, nearly 75% of the total population
• 37,500 blogs are created every hour
• Specific, over 80% of individuals will find their next home or their next realtor on the internet
THREE MAJOR FOCUSESVISUAL IMPACT
QUALITY CONTENTEASE OF USE
THREE MAJOR FOCUSESVISUAL IMPACT
QUALITY CONTENTEASE OF USE
THREE MAJOR FOCUSESVISUAL IMPACT
QUALITY CONTENTEASE OF USE
CONTROLContent Management System (CMS)
Frequent Updates
Encourage Return Visits & Customer Retention
http://www.flickr.com/photos/heavylift/
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UNTITLED
ABOUT MONTROSE COUNTY
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GOOD YOUR USERS HATE YOU
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CRANEY HILL DOG TRAINING<meta name="description" content="Craney Hill Kennel, based in Illinois, offers Kansas pheasant hunting and gun dog training schools for flushing dogs. It also sells field-bred English springer spaniel and Labrador puppies, and started and professionally trained finished dogs.">
<meta name="keywords" content="kansas wild pheasant hunting, gun dog training, field-bred English springer spaniel, hunting Labrador retriever, flushing dog">
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Log homeCreeksideHorse propertyIrrigated ranch
Western Colorado RanchHotchkiss propertyHotchkiss homeNorth Fork Colorado property
TOO GENERIC GOOD COMBINATIONS
DEVELOPING QUALITY KEYWORDS
MEASURING RESULTS
QUESTIONS?
Marc Terrien @thinairmarcAlowetta Terrien @alowetta