website metadata - getting competitive intelligence on websites
TRANSCRIPT
Why do I want to know about websites?
● Understanding your competitive landscape○ You want more info about them than they want to tell
you
● Validating customers○ Early customers - you want more info than they have
time to tell you
● Evaluating partners○ Do they really have the standing, traffic?
Traffic - Alexa
Traffic - Quantcast
Demographics - Alexa
Demographics - Quantcast (NM)
Demographics - Google Ad Planner
Robtex vs Network-tools.com
Similar sites
Similar sites - Alexa & Quantcast
Keywords - SpyFu
SpyFu - export to CSV
Content: Archive.org
Content: Archive.org - Google '98
Content: Web Data Commons
● Parsed the common crawl corpus (30TB)● 5 billion triples● Includes:
○ Products○ Events○ Classifieds○ Locations○ Reviews○ Recipes
Content: Web Data Commons
Content: Web Data Commons
<http://rdf.data-vocabulary.org/#name> "Colored Handle Tote"@en <http://www.logosportswear.com/imprintedtotebagspersonalized.php> .<http://www.logosportswear.com/product/794>
<http://rdf.data-vocabulary.org/#price> "12.51"@en <http://www.logosportswear.com/imprintedtotebagspersonalized.php> .
Content: Google "site:"
Backlinks
Technologies used - BuiltWith
Reputation
Topics: Google Wikilinks
URL http://007experiment.wordpress.com/MENTION Bond girls 10601 http://en.wikipedia.org/wiki/Bond_girl
Topics: Delicious
Topics - StumbleUpon
Ownership - DomainTools
Ownership - NetComber
NetComber matches 3000+ attributes
NetComber
NetComber - why use?
● Find competitors' hidden sites● Learn how consolidated your niche is● Contact site owners who have anonymised● See what rivals, respected people are up to
now.● See how search engines can view you. ● Evaluate risk - ad networks, scammers, tax
fraud, insurance fraud.○ Phoenix sites.
NetComber features
● 6 billion domain names checked● Download as CSV● Website available ● Coming soon
○ Watchlists with notifications○ API up next month
That's it!
URL: http://netcomber.com
Twitter: @netcomber
Questions?