developing an online presence without getting stuck in a quagmire - dusty holoubek
TRANSCRIPT
Tuesday, July 21, 2015
Dusty HoloubekMarketing Communications ManagerHinshaw & Culbertson LLP
Developing an Online Presence Without Getting Stuck in a Quagmire
THE HINSHAW NETWORK
PRIVACY
NAVIGATION
BE AWARE
WHO ARE YOU
LINKEDINYour unique user experience
SETTING UP A PROFILE
ACCESS TO YOUR CONTACTS
DUPLICATE PROFILES
BE WISE WHEN CONNECTING
YOUR NAVIGATOR
YOUR PROFILEStop trying to hide
HEADLINE
YOUR PHOTOYep, the professional one
YOUR ADDRESS
SUMMARY VS EXPERIENCE
SKILLS & ENDORSEMENTS
SCREENSHOT OF EDITING SKILLS
ABAModel Rules of Professional Conduct
EXPERT / SPECIALIST
PROJECTS
PUBLICATIONS
SHARING
FACEBOOK PERKSLike, comment or share
WHO IS ENGAGING?
FOLLOWING
GROUPSOpen or Private
SETTINGSThat itty bitty little detail
YOUR ACTIVITY ON/OFF BUTTON
ANONYMITYIt is possible
PREMIUM VS FREE
Facebook 'friends' might base a business decision (and elect to retain, or not retain you) on personal preferences and opinions you share on your personal Facebook account.
Hinshaw, as a default, recommends that attorneys not 'friend' clients and those you foresee as potential business clients, and instead defer to LinkedIn to retain those business relationships.
Remember, unless you use custom settings in Facebook to change every status update and photo posted as all information will be seen by a 'friended' client or potential future client.
RSS READER
BUFFERDoing the work for you
HOOTSUITE
IFTTTIf this then that
BLOGGING
JDSUPRA
WHOHASTHETIME?
CONCLUSION
