getting websites right
TRANSCRIPT
The Good The Bad
The UglyGe#ng Websites Right
The World Wide Web is only just over 25 Years old
It’s changed our lives forever
Faster than anything thats come before it
TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Radio - 38 Years
TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Television - 13 Years
TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Internet - 4 Years
TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
iPhone - 3 Years
TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Instagram - 2 Years
AND ITS RATE OF GROWTH HAS BEEN UNBELIEVABLE
1984 1992 2008 2014
1,000 1,000,000 1,000,000,000 10,000,000,000
THE NUMBER OF INTERNET DEVICES:
So. How are we interacting with
the Internet today?
Fro
m t
he O
raH
Q B
log
GOOGLE HAS DEFINED HABITS INTO 3 MOMENTS
I want to do
I want to buy
I want to go
I WANT TO DO
I WANT TO DO
I WANT TO DO
I WANT TO BUY
I WANT TO BUY
I WANT TO BUY
I WANT TO GO
I WANT TO GO
I WANT TO GO
What does this all mean for websites?
• Websites need to be easy to find
• They need to be fast
• Mobile is beyond important
• They should be a joy to look at
• It must always be easy to navigate
• Make it clear what you’re about
• Have a strong Call To AcRon
• Ensure that there are always
regular updates to the site
• Always have the ability for people
to share what they’ve found.
• Use Google My Business
• Get Social
• List yourself on Directories - i.e Localist
• Consider Google AdverRsing
• Ensure your site map is loaded to Google
Websites need to be easy to find
• The code needs to be clean
• It should be hosted in the country of
the intended audience
• All of the content needs to be
opRmised
They need to be fast
• Being Mobile Responsive is not an
opRon
• 60% of people will abandon a website
that is not responsive
• In most cases, Google will not serve a
website up in mobile search results if it is
not responsive
• Customers expect it to ‘Just Work’
Mobile is beyond important
• We live in a visual world. Your website
needs to be nice to look at
• Don’t allow the visuals to compromise
the speed
• Think about Colour & Font - They are
as important as pictures
• 75% of people judge the credibility of
a company based on the design of its
website
They should be a joy to look at
THE UGLY
THE BAD
THE GOOD
• People now have an acenRon span of
around 8 seconds, a Goldfish has 9
• People need to be lead, help them on
their journey
• Don’t give people too many opRons
• SRck to convenRonal navigaRon - People
hate change
It must always to easy to navigate
• Find a point and sRck with it
• Your HomePage must be easy to
understand, remember you know the
products becer than the customer
• Just think “K.I.S.S”
Make it clear what you are
about
• Tell the visitor what you want them to do
• Don’t give them too many opRons
• Make it easy for them, only get the
informaRon you actually need
Have a strong Call To
Action
• Google loves websites that get updated
regularly
• Think about adding a blog
• This is a great way to have a posiRve
effect on your organic SEO (search engine
opRmisaRon)
• It also keeps it relevant for your visitors
Ensure that there are always
regular updates to the site
• Let your visitors get you more visitors
• When people share your content it gives
you ‘BackLinks’ - This is great for SEO
• Social Media is a large driver in ge#ng
people to websites
• You can control the message being
delivered too!
Always have the ability for people to
share what they’ve found.
So, where to start?