building your online presence: getting your practice on the front page of google
DESCRIPTION
A brief overview on several ways you can get your medical practice on the front page of Google utilizing a variety of free sources including reputation management, content creation and social media resources. Brought to you by the medical marketing experts at Insight Marketing Group. For more visit www.InsightMG.com.TRANSCRIPT
BUILDING YOUR ONLINE
PRESENCE: HOW CONTENT,
REPUTATION AND REVIEWS GET YOU
ON GOOGLE
WEB-UTATION MATTERS MORE THAN EVER
Searching for health information is the 3rd most common online activity
Today more than 70 percent of patients go online before consulting a physician
Roughly 68 percent of Twitter users follow at least one brand and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook
WHY GOOGLE MATTERS
In 2010: Daily page views for Google.com were 7.2 billion Monthly worldwide searches: 87.8 billion Global search marketshare: 85.78% 620 million unique visitors every day
Roughly 68 percent of online searchers don’t go past the first search results page
GETTING ON THE FRONT PAGE
Create a Google Places account
Claim various business listings/rating sites
Social Media – Facebook and Twitter
Content creation and management
If all else fails, pay for it
GOOGLE PLACES
Free Helps Google pick up your site Allows you to add photos, videos and
descriptions
GOOGLE PLACES
GOOGLE PLACES
CLAIMING YOUR PRACTICE:WHY DOES IT MATTER?
35% of all searches are for local companies
74% of internet users search for local content/businesses at some point in the month
These “search listings” are free to claim
CLAIMING YOUR PRACTICE
Here is an example of an office in New Mexico and how to “claim the business” on YP.com (YellowPages):
CLAIMING YOUR PRACTICE
Next, choose that you are a representative of that office. That’s it.
CLAIMING YOUR PRACTICE
Popular Sites: Google Places MerchantCircle.com Yelp.com Bing.com YP.com InsiderPages.com CitySearch.com Yahoo Local
DOCTOR REVIEW SITES: REPUTATION MANAGEMENT
Trend started a few years ago, gaining momentum now
The more ratings you have, the higher you become ranked
Key is to take advantage of the site’s potential – this is where you want to focus your energy
DOCTOR REVIEW SITES
DOCTOR REVIEW SITES
Popular Sites: HealthGrades.com RateMDs.com
Other Sites: DrScore.com Vitals.com HealthCareReviews.com DoctorScoreCard.com
DOCTOR REVIEW SITES:WHAT YOU’LL NEED TO REGISTER
What You’ll Need Upon Registering: Medical License Number
Medicare NPI (if available)
DOB
CV Education Information (fellowships, etc.)
List of Accepted Health Plans
Awards, Affiliations & Memberships
List of procedures
SOCIAL MEDIA: WHY IT MATTERS
Patient Education
Collecting Patient Data
To Get to Know Your Competition
Building Loyalty with Your Patients
Digital Footprint Creation
SOCIAL MEDIA: WHY IT MATTERS
To Let New Patients Learn More/Find You Remember, roughly 70% of patients go to the
internet first. Roughly 68 percent of Twitter users follow at
least one brand on the service and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook.
To Protect or Build Your Brand Image Specifically with doctor rating sites. Social Media is part of search rankings.
To Get to Know Your Competition
SOCIAL MEDIA AND GOOGLE
Search results will also search and incorporate your popular social media accounts Oftentimes, they will appear on the first page of
SOCIAL MEDIA AND GOOGLE
A Few Tips: Get a custom address after you reach 25 fans
(www.facebook.com/YourOfficeName) or right away with Twitter and YouTube
Schedule Original Content Regularly
Post plenty of photos, links, news items, contests, promotions and events
POPULAR SOCIAL MEDIA SITE STATS
Facebook World’s most popular service with more than 500
million active users 50 % of average users log on every day More than 900 million objects for people to interact
with (pages, groups, etc.) YouTube
More than 7 billion videos currently Exceeds 2 billion unique views per day
Blogs 77% of internet users read blogs, 60% of which are
aged 18-44 72% of bloggers say they blog to share their
experience
CONTENT CREATION AND MANAGEMENT
Roughly 85 percent of all Google searches result in someone only clicking on the organic content
Roughly 68 percent of online searchers don’t go past the first search results page
Original, Consistent Content = Better Organic Rankings.
CONTENT CREATION AND MANAGEMENT: WHAT SHOULD I WRITE ABOUT?
You’re an expert at something…right?
Put on your patient’s shoes
You’ll want to write about relevant content and use “meta keywords”
Set a schedule and stick to it
CONTENT CREATION AND MANAGEMENT:WHERE SHOULD I PUT MY CONTENT?
Your Website News Patient Education Sitemap
Your Blog Which may or may not be part of your website Posting helps build rankings and positions you as
an expert/resource
Your Social Media Sites Post on your site and then promote link via these
accounts
CONTENT CREATION AND MANAGEMENT:PROMOTING YOUR CONTENT
Tell people about it wherever and however you can Create signs in your office Lectures and seminars Networking
You didn’t write the content for your health, be active to see the best returns
RECAP
Online reputation matters more than ever
Getting on the front page counts
Plenty of free resources to help – social media, Google Places, ratings/review sites
Original content and organic rankings are necessary
Write about what you know
Promote what you’re doing
GET TYPING, KEEP GROWING.
Questions? Comments?