Phone: (450) 264-5921

Fax: (450) 264-8284

E-mail: april@albapr.ca

P.O. Box 1983

Huntingdon, Quebec

J0S 1H0

THIS IS HOW WE ROLL

• Conduct a meeting

(preferably in person if

at all possible) with key

project decision-makers

and players to discuss

the scope, goals, and

objectives of the project

as well the all-important

personal thoughts on

how they’d like to see

their project come to-

gether, background,

where things went

wrong the last time (if

applicable), and their

creative ideas and dead-

lines.

• Next, Alba likes to go

back to the office and

brainstorm! Creative,

original and experiential

ideas are encouraged,

but of course the rule of

thumb is to attune to

the client’s ‘vibes’: are

they conservative? Are

they looking to go in a

totally different direc-

tion? Are they looking

for something hands-on

or more traditional?

• Based on whether this is

a new or recurring pro-

ject, we like to conduct

a Communications

Audit to see which, if

any, materials are being

used and which, if any,

are doing the job or

need tweaking.

• A preliminary list of ideas,

approaches, and tools is

put together for the

client to review. Based

on their feedback we

then…

• Create a strategic action

plan (including a SWOT

analysis), deliverables

and timeline.

• Present the action plan to

the client for review and

feedback.

• Adjust any elements of

the action plan as the

project moves forward, if

necessary ie: if other

avenues open up, goals

and objectives change,

client desires to go in

another direction, etc.

• Get to work!

At all times, Alba Public

Relations conducts themselves

in a transparent manner and

encourages constant client

feedback. While it is essentially

the client’s project, Alba makes

sure to discuss the benefits and

pitfalls of all avenues, tools and

vehicles explored with the client

before taking any action.

Alba Public Relations conducts

themselves according to the

Canadian Public Relations

Society’s Code of Ethics.