Liquidity: the critical mass that provides enough volume of supply and demand for transactions to take place. Matching efficiency: how easy it is for buyers and sellers to meet up and begin trading. Quality of participants: how can participants know that they are dealing with honest and trustworthy people.

Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/

Percentage of listings that lead to transactions: measures the liquidity of the market. Percentage of searches that lead to profile visits: measures the matching efficiency of the market and shows how well curated is the service. Percentage of recommendations per number of transactions: measures the quality of the participants in the market and shows how well curated they are.

Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/

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