how to use the new facebook timeline for business
DESCRIPTION
Kaila Strong and Sarah Schager from Vertical Measures present How to Use the New Facebook Timeline for Business.TRANSCRIPT
How to Use the New Facebook Timeline for BusinessSARAH SCHAGER @SARAHSCHAGER, KAILA STRONG @CLIQUEKAILA#VMWEBINAR
Introducing New Facebook Pages
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Old vs. NewCover Photo
Highlight Photos, Likes & Apps
Star Posts
Pin Posts
Timeline@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
New Cover Photo
Dimensions: 851 x 315File Size: 100KB
Restrictions
• No $$ or purchase Info
• No contact information
• No call to action
• No reference "Like" or "Share"
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Creative Cover Photo Options
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Cover Photo Tips
• Make full use of the space
• "Giveaway" your cover photo
• Experiment with cover photos
• Use high resolution photos
• Play by the rules
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Landing Page Gone, Now What?
• No default landing page
• Drive traffic to custom pages
• Highlight up to 12 apps
• Use cover photo
• Pin and Star posts
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Pinned & Starred Posts
Highlight an update for 7 daysPromotion, contest or message
Expand a status message843 x 403 Pixels
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Timeline
Fill in your brand's timeline
• Founded in date
• Awards
• Milestones
• Content
• Get creative!
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Timeline Examples
Interest Lists
• Don't have to like to see your content
• Reach improves with more subscriptions
• Increase Exposure
• Unique brands succeed
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Administrators Dashboard
Improved DashboardEasy to readReceive direct messages from fansView notifications easily
Customization
• Cover Photo
• Pinned & Starred Posts
• Fill-in Timeline
• Custom App
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Thank You!
Facebook.com/VerticalMeasuresLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
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