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TRANSCRIPT
How to Leverage Facebook Business Page Timeline for Recruiting
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TABLE OF CONTENT
A) INTRODUCTION TO TIMELINE
FACEBOOK TIMELINE
ANATOMY OF FACEBOOK TIMELINE
B) FACEBOOK TIMELINE ELEMENTS
1. COVER
2. PROFILE PICTURE
3. ABOUT SECTION
4. PAGE TABS
5. MESSAGES
6. FRIEND ACTIVITY
7. PAGE POSTS
8. MILESTONES
9. ADMIN PANEL
10. ACTIVITY LOG
C) CHECKLIST FOR NEW FACEBOOK TIMELINE DESIGN (8-STEPS)
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How to Leverage Facebook Business Page Timeline for Recruiting
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FACEBOOK TIMELINE
So, the new Facebook timeline is here and brands are redesigning their presence to adapt
to it. Facebook’s timeline provides a plethora of new features to increase candidate en-
gagement and tell your brand story in a captivating way.
Timeline is the reverse-chronological display of your brand’s history on Facebook. With
timeline, Facebook has introduced some optional (and non-optional) features. In this
book we will cover the new features that come with timeline and how they can be utilized
for recruitment purposes.
So, let’s get started!
How to Leverage Facebook Business Page Timeline for Recruiting
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ANATOMY OF FACEBOOK TIMELINE
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How to Leverage Facebook Business Page Timeline for Recruiting
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1. COVER Now brand pages can display a huge 851x315-pixel banner at the top of the page. This
banner is the first thing that visitors will see when they arrive at your fan page. This is
the place to tell who you are and to deliver your brand message to your fan page visitors.
Here are 2 great examples of how to do this:
A) The Home Depot Careers
B) Intuit Careers
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DELIVER YOUR EMPLOYER MESSAGE IN A CAPTIVATING WAY HERE.
How to Leverage Facebook Business Page Timeline for Recruiting
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2. PROFILE PICTURE
The profile picture is shown in your timeline in a 125 x 125-pixel area. A 32 x 32 thumbnail
of the same picture is shown next to all of your updates in your timeline, and in your fan’s
news feed. A colorful logo can be a great choice here! Choose an image with 180 x 180
pixel dimensions. It will also look good when scaled down to thumbnail size.
Here are 2 examples of profile picture:
A) eBay
B) McDonald
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USE LOGO OR A COLORFUL IMAGE FOR VISUAL IDENTIFICATION OF EMPLOYER BRAND.
3. ABOUT SECTION
The About section is just below the cover page. This is where you can include a brief
description about yourself or your company. Visitors can click through the About link to
view a map and view other basic info. Maximise on this by filling out a short, powerful
description of your employer identity.
A) EMC about
B) The Home Depot About
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DELIVER A CRISP AND CLEAR EMPLOYEE VALUE PROPOSITION HERE.
4. PAGE TABS
Tabs are now shown on the right-hand side in a bigger 111 x 74-pixel thumbnail. (It was
previously on the left hand side) There are four app tiles with the first permanently
occupied by Photos. The remaining three can be customized to include the tabs you want
to show when candidates arrive at your page. So now you can have a thumbnail showing
an interesting picture – or a call to action – for a tab.
You should put the native or custom apps that are most crucial, which can be career tabs,
Videos or any contests or events you are promoting. Display the Likes panel if you have
some good social proof. Here are a few examples of this:
A) Here is how The Home Depot is utilizing it.
How to Leverage Facebook Business Page Timeline for Recruiting
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PUT IMPORTANT CUSTOM CAREER TABS WITH CALL TO ACTION IN THE BEGINING.
B) Here is how Intuit Careers is utilizing it
To edit which apps you display, click the drop-down icon to the right of the tiles, click the
‘+’ icon to import your custom apps, and then hover over them. Click the pencil icon to
swap them around.
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How to Leverage Facebook Business Page Timeline for Recruiting
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5. MESSAGES
Facebook has now introduced messages for fan pages. Your visitors can privately message
you from the fan page by clicking on the Message button located next to the Like button on
your timeline. This is a great opportunity when candidates might want to ask questions to
you, without necessarily having to discuss them publically.
The message button is enabled by default, if you want to change enable/disable this
feature. You can find this setting in the edit page. Check/Uncheck the checkbox for
Messages accordingly to show or hide this button.
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ENABLE MESSAGES TO LET CANDIDATES REACH OUT PRIVATELY.
How to Leverage Facebook Business Page Timeline for Recruiting
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6. FRIEND ACTIVITY
On the right-hand section of the timeline feed, Facebook now displays visitors’ friends who
have Liked your page. Just below that, Facebook shows one latest update from the friend
mentioning your brand. This is really engaging.
These activities are shown automatically, but be careful to delete negative posts about your
brand so that they don’t get coverage in the Friend Activity section.
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MONITOR CANDIDATE ACTIVITY AND REMOVE NEGATIVE POSTS.
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7. PAGE POSTS
Now you can pin any of your post to the top left of the timeline and it will stay there for
7 days. So if you have an upcoming recruitment event, a hot job opening, or are running a
contest or competition, this is the place to show that off. Using pinned posts, you can
control what your visitors will see when they first arrive at your timeline. So, always keep a
link pinned, and pin content to drive traffic.
Another thing you can do is highlight important posts to have them appear the full width of
the page. Using this, you can highlight pics, videos, positive user posts, or job posts,
through the timeline.
To highlight a post, click on the star next to the edit icon. To pin a post click on the pencil
icon and click on Pin to Top.
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HIGHLIGHT JOB POST, EMPLOYEE VIDEOS AND TESTIMONIALS.
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8. MILESTONES
With timeline, you can publish special stories or milestones about your brand. For example,
when it was founded, a significant product launch, an acquisition…or any big
accomplishment.
Milestone posts are automatically posted in the expanded view, and are visible to everyone
by default. You can also post a 843 x 403-pixel picture to go with the milestone.
You can add a milestone by clicking on milestone on your posting bar –
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ADD WORKPLACE AWARDS, GROWTH STORY AND PRODUCT LAUNCHES AS MILESTONES.
How to Leverage Facebook Business Page Timeline for Recruiting
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9. ADMIN PANEL
Facebook’s Admin Panel now appears just above the timeline when clicked. Admin Panel
provides a quick view of new notifications and messages you have received. It also gives a
snapshot of your reach data. Using the Manage button on the Admin Panel, you can
configure all of your page’s settings.
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MONITOR NOTIFICATIONS AND RESPOND TO CANDIDATE QUERIES.
How to Leverage Facebook Business Page Timeline for Recruiting
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10. ACTIVITY LOG
In the Activity Log, you can see all the posts published on your fan page including the ones
Which mentioned your page. Using Activity Log, you can easily manage your timeline,
delete any irrelevant posts, and highlight the important ones.
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MANAGE AND MODERATE TIMELINE ACTIVITIES BY YOU AND CANDIDATES.
How to Leverage Facebook Business Page Timeline for Recruiting
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CHECKLIST FOR NEW FACEBOOK TIMELINE DESIGN
(8-STEPS) -
1.) Choose a cover photo which represents your brand and is 851 x 315 pixels
A cover photo can’t include:
a. Price/purchase information
b. References to Facebook features/actions
c. Contact information
d. Calls to action
2.) Make your profile picture a 180 x 180-pixel image. Using a colorful logo is a great
option here.
3.) Create a crisp and clear description of your brand in the About section
4.) Feature important tabs with beautiful thumbnail images. You can include up to 12 apps here
5.) Pin posts to the top of the page; utilize it to drive traffic to specific pages
6.) Highlight important posts by making them wider
7.) Include milestones with pictures to tell your brand’s story
8.) Enable messages to have private dialogs with candidates
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How to Leverage Facebook Business Page Timeline for Recruiting
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GOT QUESTIONS? More Resources for Social Recruiters
HireRabbit is web-based social recruiting software. HireRabbit helps you design a beautiful career site on social net-
works, boost your referral recruitment, integrate with systems you already use, and pro-vide metrics that matter! Check out HireRabbit Social Recruiting blog for articles on social recruiting topics including tips and tricks. Feel free to email us at [email protected] Follow us on twitter @HireRabbit Connect with us on Facebook
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