facebook timeline update
DESCRIPTION
A few short slides to make sure you have all bases covered for Timeline.TRANSCRIPT
Facebook Page Update
Optimising your page for the new Timeline
Facebook’s Timeline... Why?
• Every so often Facebook changes and adapts to new technology and trends. It does this to stay current and maintain its dominance as the biggest of the social platforms.
• Facebook has created the Timeline because of recent developments in geo-location applications.
What does the old version look like?
In the old version you can choose a default landing tab – a view that users who are not already fans will see when they try and access the page. This acts as a prompt to ‘Like’ the page.
What does the new version look like? The new version defaults to what was ‘the wall’. Users of the vanity URL www.facebook.com/redbull (whether they are a fan or not) will now see the same thing – something like this:
What is new?
Cover Photo – You are not allowed to have any marketing
messages or logos here
Page avatar
Pinned Post
Timeline
Page Fold
Location of apps/tabs About you
Ability to message
Timeline
Content is grouped monthly or yearly.
Populate the
timeline with key dates throughout the brand’s life so
far.
These spaces currently allow for text and an image.
Image Dimensions
851 x 315 pixels
111 x 74 pixels
180 x 180 pixels Previously 16 x 16 – so there is plenty
more room to explain what the tab is and why the user
should click on it
Was any shape but now only a square
will be visible
New Image
Apps/Tabs
Additional apps can be found by clicking the drop down arrow.
Top three apps visible from the
main view (there are four spaces but photos take the first slot).
Order can be changed
Like Gate
810 pixels wide
Previously 520 pixels wide
Although there is no default landing tab, you can still ‘like gate’ your custom tabs and you can link to them directly (particularly from paid for advertising). Red Bull’s ‘Hint’ page previously shown, had no incentive, but now has exclusive content behind it.
Tips
• Facebook compresses imagery so photography will often look better than graphics
• Make sure you utilise the larger image space for introducing your apps (111 x 74 pixels)
• Incentivise all apps as you can no longer rely on the default landing tab to get ‘Likes’
Checklist Summary
Image Dimensions
Cover Photo 851 x 315 pixels
Profile/Avatar Picture 180 x 180 pixels
App tabs 111 x 74 pixels
Like Gate 810 pixels width
App Page 810 pixels width
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Specialisms
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