does facebook timeline work?

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Facebook Timeline: Does it Work? A Study by: 2 / http://simplymeasured.com / @simplymeasured

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On February 29, 2012 Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that Timeline would help “showcase brand’s unique stories and identities” and improve how consumers interact and engage with their favorite brands.This study aims to measure the real impact of this change by analyzing the Facebook Fan Pages of 15 early adopters from a variety of industries.

TRANSCRIPT

Page 1: Does Facebook Timeline Work?

Facebook Timeline: Does it Work?

A Study by:

©2012 / http://simplymeasured.com / @simplymeasured

Page 2: Does Facebook Timeline Work?

Yes!(Engagement is Up)

Page 3: Does Facebook Timeline Work?

For our study we focused on these early adopters:

Page 4: Does Facebook Timeline Work?

The Initial Results Are Impressive…

Page 5: Does Facebook Timeline Work?

Brands Get 46% More Engagement Per Post With Timeline:

Based on Facebook Fan Pages of 15 early adopters, comparing engagement rates before and after Timeline was implemented for these pages.

Page 6: Does Facebook Timeline Work?

Before Timeline Launch

Since Timeline Launch

1,672

2,441

Before Timeline Launch

Since Timeline Launch

14%

16%

Average Engagement Per Post Fan Engagement Rate (Annualized)

+46% +14%

The Impact of Facebook Timeline

Page 7: Does Facebook Timeline Work?

MultimediaContent Drives

Engagement

Page 8: Does Facebook Timeline Work?

Content Engagement By Post Type

Link Photo Video Status0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

624

2,2142,073

2,317

800

3,380

3,089

1,608

Pre-Timeline Post-Timeline

Like

s + C

omm

ents

Per

Pos

t

Page 9: Does Facebook Timeline Work?

Who Is Doing It Best?

Page 10: Does Facebook Timeline Work?

Content Engagement Up 161%

Page 11: Does Facebook Timeline Work?

Content Engagement Up 156%

Page 12: Does Facebook Timeline Work?

Content Engagement Up 83%

Page 13: Does Facebook Timeline Work?

Content Engagement Up 70%

Page 14: Does Facebook Timeline Work?

Content Engagement Up 52%

Page 15: Does Facebook Timeline Work?

Content Engagement Up 38%

Page 16: Does Facebook Timeline Work?

Content Engagement Up 36%

Page 17: Does Facebook Timeline Work?

Content Engagement Up 27%

Page 18: Does Facebook Timeline Work?

Content Engagement Up 26%

Page 19: Does Facebook Timeline Work?

Content Engagement Up 26%

Page 21: Does Facebook Timeline Work?

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