how to use google analytics
DESCRIPTION
Google Analytics is an impressive program which can be used to keep a track of the traffic patterns of your website. However, the most incredible aspect of this program is that it is a Google product. You must already be using other products from Google which means Analytics will be a welcome addition. \n - PowerPoint PPT PresentationTRANSCRIPT
How To Use Google Analytics
If you are looking for a powerful web analytics program, it is almost certain that Google Analytics will be recommended to you. There are many reasons why you should use this program. Of course, to reap the benefits of Google Analytics, you need to know how to use it properly.
Why opt for Google analytics?
Google Analytics is an impressive program which can be used to keep a track of the traffic patterns of your website. However, the most incredible aspect of this program is that it is a Google product. You must already be using other products from Google which means Analytics will be a welcome addition.
After all, it can integrate with the other programs from Google such as AdWords and AdSense which are powerful search engine marketing tools as well. In spite of the immense capabilities of Analytics, you will find it quite easy to use just like the other programs from Google. Additionally, the program is available entirely for free.
The main interface
After setting up your account at Google Analytics, you should head over to the report for your website. This will open up the Visitors Overview screen. There will be a chart which shows last month’s traffic patterns at the top of this report.
A drop down menu is present for modifying the date range of the chart. You also have the ability to make annotations for particular days on this chart. This allows you to check the cause of traffic spikes or drops on those days later.
The main report navigation is present on the left side. Detailed reports about the Visitors can be viewed through here along with overviews. You can also get comprehensive reports on the content, traffic sources and conversions here. This section also contains Help links for the more common issues you may encounter.
The top of the screen contains another navigation section. This contains links to conversion, custom reports. You will also notice a link to the ‘Intelligence’ section, which is one of the newer features of Google Analytics.
Visitors for your website
This is the default screen which opens up every time you wish you view a report for any of your own websites. Various details such as unique visitors, total number of visitors, pageviews and average pages per visit will be displayed here. Other details such as the bounce rate, new visits percentage and average time spent on the website.
The section also contains basic demographics and mobile reports. They are located at the bottom. You can filter out the visitors on the basis of various factors such as region, language, browser and even operating system, both mobile and desktop.
You will find the demographics reports to be very useful. You can view the detailed reports through the navigation menu on the left.This section contains various sub reports which gives you more details. The behavior report can be used for gaining an insight on the number of returning visitors to your website.
The engagement report keeps track of two major metrics, the duration of the visit and the number of pages viewed by each visitor. Of course, higher statistics for these metrics will be better. You will also get technology reports and mobile statistics reports. While these reports are not very helpful for your digital marketing purposes, they are useful nonetheless.
Traffic sources using Google analytics
This overview section will be one of the most critical parts for your analytical needs. The traffic sources will help you understand how good your SEO is. You will also get to know more about the quality of your AdWords, incoming links and other marketing campaigns.
It will also help you find out the areas where you are weak. It is important for your traffic to come in through different sources. This allows you to retain a steady flow of traffic even if one of those sources stops sending you visitors.
The keyword reports in this section are very important. With the help of these reports, you will find out the how your visitors are searching and reaching your website. Google Analytics tracks all the keywords which are bringing in traffic to your website. This way, you can help your SEO services team to use the best keywords. There is a search sub-report which can tell you the frequent landing pages for the visitors as well as the search engine from where they originated.
Comprehensive reports for the traffic brought by your advertisements will also be available if you are using Google AdWords. The information given here will be valuable for your digital marketing strategies.
Content in Google analytics
The content overview section will present you with a graph that shows the page views instead of the visits. The overview pages also list the AdSense revenue. You will also get the average time and bounce rate for each page here. The bottom of the screen contains options which can be used to review the content of your website by pages or page titles.
