set up & use of google analytics with wordpress

Download Set Up & Use of Google Analytics with WordPress

Post on 14-Apr-2017




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  • Setting Up & Using Google Analytics with WordPress

    Presented By:

    Mike FarneyDirector of Client Services & AnalyticsCazbah

    Google Analytics Individual Qualified


  • You dont have to be a genius to set up, use, and understand Google Analytics!

  • Google AnalyticsAgenda

    Setup WordPress Plugins GA Admin

    Goals Forms Downloads Phone Calls

    Reporting Sources Campaigns Shortcuts / Dashboards

  • SetupPlugins

    Monster Insights E-Comm - $49 a year

    Google Analytics Dashboard for WP

  • Plugin Setup Connect your UA number Track outbound clicks &

    downloads Enable Universal Tracking Enable Demographics Enable Enhanced Link

    Attribution Track Downloads as an


  • KPIs What do you want to measure? Key Performance Indicators

    What is important to your businesses success?

    Revenue Cost Cutting Increased Customer Satisfaction Reduce Inventory Increase Occupancy More Service Contracts Etc.

  • Goals Goals

    Forms Downloads Sign Ups Phone Calls E-Commerce

    Goals $ Dollars

  • ReportingBest Practices

    Filter Internal Traffic Segment Spam Traffic Use UTM links for Campaigns View Year Over Year results

  • ReportsMy Top 5 Reports

    1. Source / Medium2. Campaigns3. Behavior Flow4. Site Search5. Mobile Traffic

  • ReportingSources

  • ReportingCampaigns

  • ReportingBehavior Flow

  • ReportingSite Search

  • ReportingMobile Traffic / Revenue

  • ReportingShortcuts & Dashboards

  • Even this guy can use Google Analytics and get something out of it.

    Lloyd Christmas - Dumb & Dumber

  • Thank You!Contact Info:

    Mike Farney