set up & use of google analytics with wordpress
Post on 14-Apr-2017
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Setting Up & Using Google Analytics with WordPress
Mike FarneyDirector of Client Services & AnalyticsCazbah
Google Analytics Individual Qualified
You dont have to be a genius to set up, use, and understand Google Analytics!
Setup WordPress Plugins GA Admin
Goals Forms Downloads Phone Calls
Reporting Sources Campaigns Shortcuts / Dashboards
Monster Insights E-Comm - $49 a year
Google Analytics Dashboard for WP
Plugin Setup Connect your UA number Track outbound clicks &
downloads Enable Universal Tracking Enable Demographics Enable Enhanced Link
Attribution Track Downloads as an
KPIs What do you want to measure? Key Performance Indicators
What is important to your businesses success?
Revenue Cost Cutting Increased Customer Satisfaction Reduce Inventory Increase Occupancy More Service Contracts Etc.
Forms Downloads Sign Ups Phone Calls E-Commerce
Goals $ Dollars
Filter Internal Traffic Segment Spam Traffic Use UTM links for Campaigns View Year Over Year results
ReportsMy Top 5 Reports
1. Source / Medium2. Campaigns3. Behavior Flow4. Site Search5. Mobile Traffic
ReportingMobile Traffic / Revenue
ReportingShortcuts & Dashboards
Even this guy can use Google Analytics and get something out of it.
Lloyd Christmas - Dumb & Dumber
Thank You!Contact Info: