andrea chiu how to use google analytics
TRANSCRIPT
HOW TO USE
©andreachiu2013 1
2 ©andreachiu2013
SETTING UP GOOGLE
ANALYTICS…
3 ©andreachiu2013
REQUIRES 2 STEPS
4 ©andreachiu2013
FIRST
5 ©andreachiu2013
SET UP THE ANALYTICS
ACCOUNT
6 ©andreachiu2013
SECOND
7 ©andreachiu2013
TRACK THE WEBPAGE
8 ©andreachiu2013
READY FOR THE FIRST
STEP?
9 ©andreachiu2013
HERE GOES…
©andreachiu2013 10
IN YOUR BROWSER, TYPE THIS…
©andreachiu2013 11
YOU WILL SEE THIS…
12 ©andreachiu2013
DON’T HAVE A GOOGLE
ACCOUNT YET?
13 ©andreachiu2013
FOLLOW THESE STEPS TO
CREATE ONE!
©andreachiu2013 14
CLICK ‘CREATE AN ACCOUNT’
©andreachiu2013 15
YOU WILL SEE THIS PAGE…
©andreachiu2013 16
ENTER YOUR EMAIL ADDRESS
HERE
©andreachiu2013 17
THEN, TYPE YOUR DESIRED
PASSWORD
©andreachiu2013 18
RE-TYPE YOUR PASSWORD
©andreachiu2013 19
CHOOSE YOUR LOCATION
©andreachiu2013 20
TYPE YOUR BIRTHDAY
©andreachiu2013 21
THEN, TYPE THE IMAGE YOU SEE
HERE
©andreachiu2013 22
CHECK THAT YOU AGREE TO THE
TERMS OF SERVICE
©andreachiu2013 23
CLICK “CREATE MY ACCOUNT”
24 ©andreachiu2013
IF YOU HAVE A GOOGLE
ACCOUNT ALREADY…
©andreachiu2013 25
JUST ENTER YOUR EMAIL…
©andreachiu2013 26
AND PASSWORD
©andreachiu2013 27
THEN CLICK “SIGN IN”
©andreachiu2013 28
THIS IS THE WELCOME PAGE
©andreachiu2013 29
CLICK ON “SIGN UP”
©andreachiu2013 30
YOU WILL SEE THIS…
31 ©andreachiu2013
WHAT WOULD YOU LIKE TO
TRACK?
32 ©andreachiu2013
A WEBSITE?
33 ©andreachiu2013
OR AN APP?
34 ©andreachiu2013
IF YOU CHOOSE WEBSITE…
35 ©andreachiu2013
IT WILL TRACK HTML’S THAT
YOU CONTROL
36 ©andreachiu2013
IF YOU CHOOSE TO TRACK
AN APP…
37 ©andreachiu2013
YOU WILL BE ABLE TO
TRACK…
38 ©andreachiu2013
INTERACTIONS WITHIN
ANDROID OR IOS APPS
39 ©andreachiu2013
FOR THIS TUTORIAL…
40 ©andreachiu2013
LET’S TRACK A WEBSITE
©andreachiu2013 41
CHOOSE “WEBSITE”
©andreachiu2013 42
LET’S START SETTING UP THE
WEB PROPERTIES
©andreachiu2013 43
TYPE THE NAME OF YOUR
WEBSITE
©andreachiu2013 44
TYPE THE WEBSITE URL
©andreachiu2013 45
CHOOSE YOUR INDUSTRY
CATEGORY
©andreachiu2013 46
THEN, ENTER YOUR COUNTRY
47 ©andreachiu2013
NEXT IS TO SET UP YOUR
ACCOUNT
©andreachiu2013 48
TYPE YOUR ACCOUNT NAME
©andreachiu2013 49
CLICK ON “GET TRACKING ID”
50 ©andreachiu2013
GOOGLE ANALYTICS TERMS
OF SERVICE WILL BE
SHOWN…
©andreachiu2013 51
IT LOOKS LIKE THIS
©andreachiu2013 52
CHOOSE YOUR COUNTRY
©andreachiu2013 53
AND CLICK “I ACCEPT”
©andreachiu2013 54
YOU NOW HAVE A TRACKING ID!
©andreachiu2013 55
YOU CAN ALSO TURN ON/OFF
THESE OPTIONS…
©andreachiu2013 56
THEN CLICK “SAVE”
©andreachiu2013 57
THIS IS YOUR TRACKING CODE…
58 ©andreachiu2013
THE TRACKING CODE IS
WHAT YOU PASTE…
59 ©andreachiu2013
IN EACH WEBPAGE THAT YOU
WANT TO TRACK
60 ©andreachiu2013
GREAT!
61 ©andreachiu2013
WE’RE DONE WITH THE 1ST
STEP!
62 ©andreachiu2013
LET’S PROCEED WITH THE
2ND STEP…
©andreachiu2013 63
OPEN A NEW TAB IN YOUR
BROWSER
64 ©andreachiu2013
FOR THIS TUTORIAL…
65 ©andreachiu2013
I’LL USE A WEBPAGE IN
WEEBLY
©andreachiu2013 67
HERE IS THE NAME OF THE
WEBSITE
©andreachiu2013 68
CLICK ON “EDIT”
©andreachiu2013 69
HERE’S HOW THE WEBPAGE
LOOKS…
©andreachiu2013 70
ON THE UPPER PORTION OF THE
SCREEN…
©andreachiu2013 71
IS THE WEBPAGE EDITOR
72 ©andreachiu2013
LET’S NOW EMBED GOOGLE
ANALYTICS INTO THE PAGE
©andreachiu2013 73
CLICK ON “SETTINGS”
©andreachiu2013 74
THIS IS WHAT YOU’LL SEE…
©andreachiu2013 75
GO TO SEARCH ENGINE
OPTIMIZATION (SEO)…
©andreachiu2013 76
YOU WILL SEE THIS…
©andreachiu2013 77
NOW, GO BACK TO GOOGLE
ANALYTICS
©andreachiu2013 78
HIGHLIGHT THE TRACKING CODE
©andreachiu2013 79
RIGHT-CLICK AND CHOOSE
“COPY”
©andreachiu2013 80
GO BACK TO THE WEEBLY PAGE
AGAIN…
©andreachiu2013 81
PASTE THE TRACKING CODE…
©andreachiu2013 82
IN THE HEADER CODE BOX…
©andreachiu2013 83
FINALLY, CLICK “SAVE”!
84 ©andreachiu2013
YOU CAN NOW TRACK
TRAFFIC INTO YOUR PAGE!
85 ©andreachiu2013
DATA ANALYTICS IS
UPDATED EVERY 24-48
HOURS
86 ©andreachiu2013
SO BE SURE TO CHECK
AFTER A DAY OR TWO
87 ©andreachiu2013
LET’S TAKE A LOOK AT THE
PAGE WE CREATED…
©andreachiu2013 88
GO TO GOOGLE ANALYTICS
©andreachiu2013 89
CLICK ON “SIGN IN”
©andreachiu2013 90
ENTER YOUR EMAIL…
©andreachiu2013 91
AND PASSWORD
©andreachiu2013 92
THEN CLICK “SIGN IN”
©andreachiu2013 93
YOU WILL SEE THE ACCOUNTS
YOU CREATED
©andreachiu2013 94
CLICK ‘ALL WEBSITE DATA’
©andreachiu2013 95
YOU’LL SEE THE TRACKING OF
YOUR PAGE…
©andreachiu2013 96
THIS IS THE DATE RANGE OF THE
CAPTURED DATA…
©andreachiu2013 97
THE NUMBER OF VISITS PER
DAY…
©andreachiu2013 98
THE PROFILE OF YOUR VISITORS…
©andreachiu2013 99
AND THEIR DEMOGRAPHICS…
©andreachiu2013 100
FROM WHAT COUNTRY THEY
CAME FROM…
©andreachiu2013 101
THE OPERATING SYSTEM AND
SERVICE PROVIDER THEY USED…
©andreachiu2013 102
EVEN THE PROPERTIES OF THEIR
MOBILE DEVICE!
©andreachiu2013 103
YOU CAN ALSO DEFINE THE
METRIC TO BE USED
©andreachiu2013 104
OR SEE MONTHLY, WEEKLY, DAILY
OR EVEN HOURLY VISITORS!
105 ©andreachiu2013
WE’RE DONE SETTING UP
GOOGLE ANALYTICS!
106 ©andreachiu2013
OF COURSE, IT DOESN’T
STOP THERE!
107 ©andreachiu2013
TO MAXIMIZE GOOGLE
ANALYTICS
108 ©andreachiu2013
YOU MUST ACT ON THE DATA
COLLECTED
109 ©andreachiu2013
EITHER IMPROVE
MARKETING INITIATIVES
110 ©andreachiu2013
OR IMPROVE SEO
STRATEGIES!
111 ©andreachiu2013
SO, OFF TO WORK NOW!
112 ©andreachiu2013
TRACK YOUR WEBSITE!
113 ©andreachiu2013
IMPLEMENT SEO TOOLS!
114 ©andreachiu2013
INCREASE TRAFFIC!
115 ©andreachiu2013
AND GENERATE MORE,
MORE SALES!