how to use facebook timeline
TRANSCRIPT
Introducing Facebook Timeline Brand Pages
KCSA Strategic Communications
March 13, 2012
42YEARS
OLD
Independent corporate
communications firm
specializing in the
integration of public
relations, investor relations
and marketing services
INDEPENDENT AGENCY
OFFICESNew York | Boston | Chicago | Tel Aviv
35+ EMPLOYEES
TOPIR/FINANCIAL COMMUNICATIONS FIRM
AWARDWINNINGCREATIVE & MARKETING GROUP
TOP 25INDEPENDENT PR FIRM IN THE COUNTRY
5EXPERTISE IN
corporate image, brand building and product/service marketing
KCSA Strategic Communications
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Agenda
1. Facebook brand pages
2. Share a visual story
3. Tabs become apps
4. Feature content
5. Manage your page
6. Create a timeline
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Facebook: Then…
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Facebook: Then…
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Facebook: …and Now
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Facebook: …and Now
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Facebook: …and Now
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The switch over will t
ake place
March 30th !
Share a Visual Story• Use graphics to tell your brand story
• Images are more important than ever
• Cover photo: Emphasize brand (B2B) instead of product (B2C)
• Fan gates are dead
• No contact or purchase information
• No calls to action (order, download, like, share, etc.)
• Milestones build history and a personal touch
• Date you were founded, your first customers, an important event, when you added new services or increased staff, etc.
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Feature Content• Pin posts
• Feature a call to action for up to 7 days
• Stop reposting the same content
• Showcase important posts
• Highlighted posts expand across timeline
• Add a caption with a call to action and contact information
• Take conversations offline
• Activate private messages
• Fans can share concerns and feedback without posting to the wall
• Manage content with an Activity Log
• Monitor multiple user activity
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Tabs Become Apps• Tabs won’t work
• Get people to like you Get people to connect
• Application boxes
• Access up to 12 apps in drop-down
• Choose 4 apps to feature – 1 must be photos
• Make 1 promotional
• Opportunity: Post a fan gate on apps and content
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Premium Advertising• Ads will now begin as content posted to a brand’s Page
• Current ad posts seen by 16% of fans • Reach Generator guaranteed to reach at least 75% of fans each month
• Ads will appear in four places • User’s news feed• Right-hand side of the homepage• Mobile news feed • Logout page (April)
37 million people log out of Facebook every day
Managing Your Page• Admin Panel
• Notifications
• Insights – now in real time
• Timeline settings
• Private message
• Moderation
• Untick the option to have user posts at the top of the timeline
• Manage crises by premoderating posts
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Create Your Timeline• Cover photo: 851 x 315
• Profile picture: 180 x 180
• App image: 111 x 74
• Thumbnail: 32 x 32
• Wall post images: 404 x 404
• Highlight / milestone images: 843 x 403
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For More Information Contact:
KCSA Strategic Communications
http://www.facebook.com/kcsastrategic
Chi-Chi Millaway
Social Media Director
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