how to optimise a google places listing

MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]

Greg SpenceAuthor, Speaker, Internet Marketer

and Mentor

How To Optimise a Google Places Listing


Where Are Your Customers Looking?

• Some facts….– 87% of UK web searches are via Google– Over 61% of consumers search online first for

local services– 76% of UK adult Internet users find out about

local services online

Study of online consumers: TMP Directional Marketing & ComScore Local SearchUsage Study.

Ofcom


Something To Consider

• PPC – 1-3% of clicks

• #1 Google Organic Listing – 42% of clicks

• Google Places listing – 61%+ of searchers

Where are you going to advertise now?

and Google Places is FREE


How To Get Listed• Find Your Keywords

– Local searches• dentist, restaurant• accountants thatcham• accountants berkshire

• Register with Google Places– www.google.co.uk/local/add– You do not need a website– Claim your listing

http://www.google.co.uk/local/add


How to Get Listed (2)• Keywords (cont)

– Use Google keywords tool• 10+ searches per month

– Choose one primary keyword and two secondary keywords


Your Website• Do the Following

– Your business address and local telephone number in your footer

• Contact Us Page– Your business address and local phone

number– Your opening hours– A Google map


Completing the Form• Company Name

– Don’t include any keywords unless they are part of your company name

• Eg: Thames Valley Business Advisors

– Do not use a P.O. Box

• Business Address– Match the address exactly to your website


Completing The Form (2)• Telephone Number

– Use your local phone number– Can also include 0800, 0845 as additional

numbers

• Email Address/Website– Include them

• Website optional


Completing The Form (3)• Business Description

– Very Important!!• Do not include words that appear in your company

name, your address (especially the town/city or county) or category fields

– Include:• Primary keyword• Secondary keywords• Locations• Must make sense!

– 200 characters


Completing The Form (4)• Map Marker

– Check to make sure it is in the right place– Used by Google for directions

• Business Categories– Choose a Google pre-defined one first– Enter your own

• State what your business IS not what it DOES

– DO NOT include locations


Completing The Form (5)• Custom Attributes

– Include an “Areas Covered”• List all locations you want to be found for except the town/city

in your business address

– Include additional items• Eg: what your business does (products/services), special

terms, speciality, email, payment types accepted

• Make Your Listing Complete– Include at least one photo– Include opening hours– Include one video


Google Will Reward You


Additional Places

• Internet Yellow Pages (UK) - http://www.yelldirect.co.uk

• SuperPages - http://superpages.co.uk• Touchlocal - http://www.touchlocal.co.uk• Yelp - http://www.yelp.co.uk• Trusted Places - http://www.trustedplaces.com• Brown Book - http://www.brownbook.net• Scoot - http://www.scoot.co.uk

http://www.yelldirect.co.uk/

http://www.yelldirect.co.uk/

http://superpages.co.uk/

http://superpages.co.uk/

http://www.touchlocal.co.uk/

http://www.touchlocal.co.uk/

http://www.yelp.co.uk/

http://www.yelp.co.uk/

http://www.trustedplaces.com/

http://www.brownbook.net/

http://www.scoot.co.uk/

http://www.scoot.co.uk/


Email me [email protected]://marketingcoach-greg.com

Thanks for Listening