google places by mukpim -...
TRANSCRIPT
Google PlacesProduct Overview
Product Introduction
Anatomy of a listing on Google Google
4 million businesses have claimed their Place Page on Google through Google Places
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Related Maps
Drive traffic with local listings
Source: 1 eMarketer, August 2007; 2 Kelsey Group, October 2006
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Local Listings on Google.com
Local Listings on Google Maps
20% Searches on Google are related to location
Measure impact
Metrics Dashboard• Businesses can monitor their
listing using the Google Places dashboard
• How many people saw my listing?
• How many people showed interest in my business?
• What search terms triggered my business?
• Make advertising or business expansion decisions with data you can’t get anywhere else
How-to
Sign up at google.com/places
• Sign in with your Google account, or create a new one• You can also check out our overview video, with a restaurant “Chez
Lucy” as the focus, at youtube.com/googleplaces
List your business
Enter basic information: Address, Phone, Description, Other details
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List your business in bulk
“Feed upload” if your business has multiple addresses.
Add business category
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Service Area & Service Hours
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Payment methods
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Upload Photos & Videos
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Attract new customers with Coupon
Businesses can add coupons to their listing for free
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Keep these in mind, keep your business listed on Google
• Google loves data. Provide as much relevant info as you can.• Official business name• Physical address - PO box doesn’t work• Phone number - tel, toll, fax• Website address – you don’t need a website to have your business listing
• etc
• Google is good at fighting spam. • Generally speaking, don’t try to trick Google. When they catch a bad listing, they remove it completely and penalize it.
• Read the guidelines before acting on improving your business listing• http://www.google.com/support/places/
Source: Ranking in Google Places. www.seo-factor.com/ranking-in-google-places-a-definitive-guide/