how to measure your online marketing efforts
DESCRIPTION
You can't improve what you don't measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies? As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what's effective, and what's not working. It's important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful. Define - Measure - Analyze - Improve - Control Topics covered (Plan-Do-Check-Act Cycle): Campaign analysis A/B testing Keywords analysis Website & Blog analytics Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare) Reputation management Monthly consolidated reports Quarterly strategy and adjustmentsTRANSCRIPT
itvibes.com itvibes.com/facebook
© 2011 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
How to Measure
Marketing by
Siva Yenneti
2 10/11/2011
We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
Our Value Proposition
FUNCTIONAL WEBSITE + MARKETING =
SUCCESS
3 10/11/2011
10 ways to Market
0. Traditional Marketing
1. Networking 2. Local Marketing 3. Website Organic Optimization 4. Social Media 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations
4 10/11/2011
“You can't attract today’s prospects with yesterday's marketing methods and be in business tomorrow”
Marketing 101
You can’t improve what you can’t measure.
5 10/11/2011
Why Measure?
1. Increase Leads 2. Reduce Expenses 3. Streamline Operations 4. Save Time 5. Take it to the Next Level
6 10/11/2011
Know your Goals
1. Visitors can request more information or an appointment
2. People can get information to visit your physical location
3. People can buy something via the website
4. Visitors find the site through a search engine
5. People view more than one page of the site
6. Visitors sign up for your feeds
7 10/11/2011
Use Tools
1. Website Analytics 2. Social Media Analytics 3. Email Open, Click Ratios 4. Contacts Manager (CRM)
8 10/11/2011
Website Analytics
1. Traffic Sources 2. Referring Sites 3. Keywords 4. Visitors 5. Entry & Exit pages 6. Bounce rate 7. Page Views
9 10/11/2011
Social Media Analytics
1. New Likes 2. Impressions 3. Feedback % 4. Active Users 5. Mentions 6. Unique Visitors 7. Views 8. Subscribers
10 10/11/2011
Email Marketing Stats
1. Open Ratios 2. Click Rates 3. Bounce Backs 4. Unsubscribe Rate
11 10/11/2011
CRM Measure
1. List Growth 2. Conversion 3. Follow ups 4. Sales tracking 5. Team performance
12 10/11/2011
Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
13 10/11/2011
One Integrated Strategy
14 10/11/2011
Give First. Get Later
1. Engage in Conversations 2. Create Relationships 3. Interact with community 4. Numbers don’t matter 5. Conversion is key
15 10/11/2011
Connect with us
facebook.com/itvibes
itvibes.com
(281) 636 4616