9 Steps to Jumpstarting

your Online Marketing Efforts

The Social Network for

New Product Development

Whether you’re launching a

startup or crowdfunding campaign,

your marketing efforts need to

start somewhere.

…but effective marketing is

broad, difficult, and confusing.

So where do you start?

BUILD A LANDING PAGE.

You don’t need a super-fancy website.

You need to provide some basic information to spark the interest of

your prospective customers and users.

GET FEEDBACK AND SIGNUPS.

Start getting some information on the people interested in your project.

Give your visitors a place to tell you

what they think so far, and join a mailing list to learn more.

START TRACKING BEHAVIOR.

Early analytics are very powerful.

Track your initial marketing efforts, identify who you’re attracting, and adjust your efforts and offering to

bring them in more efficiently.

PRODUCE BLOG CONTENT.

No one likes being sold to.

Engage your audience with useful and interesting content, all while

promoting your offering without them even realizing it.

GET ACTIVE ON SOCIAL.

Build a community and a following.

Share your blog content, landing pages, and messaging to users on existing platforms to engage and

convert them into your users.

JOIN SOME GROUPS.

Start targeting your users.

Discover specific groups that your dream-user may be a member of, and provide them with your content and

information about your offering.

CREATE A NEWSLETTER.

Put those contacts to work.

Upload the addresses you’ve obtained from your landing pages and

interactions around the web to build an audience for news on your offering.

PREPARE A PRESS KIT.

Legitimize your idea to the masses.

Create a press release that can be provided to interested media outlets,

blogs, social accounts, and more to spread the word of your project.

These early marketing efforts should primarily focus on the validation of

market demand and feedback of your specific offering.

Don’t waste your resources building something people don’t want!

Start getting exposure to prove there are customers for your idea.

Get your ideas out there and form a strong base for promotion.

Build your network and line up customers for your launch!