tamás Ács - how to measure online advertising
TRANSCRIPT
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Using clickthrough rate…
How to measure online advertising?
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Is it sufficient?
Certainly not. Clickthrough rate...
….talks only about small share of internet users
….cannot determine the impact online advertising has on branding
….is not comparable to any other media metrics
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Then what is the proper measure for the total media mix
?
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How to verify the impact of online campaigns within the total media mix
(Dopad online reklamní kampaněv rámci media mixu)
Tamás Ács, Product ManagerKonferenční centrum U Hájků, Praha
25. října 2011, 14:30
KONFERENCE WEBTOP100