Download - How to Measure Your Online Marketing Efforts
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How to Measure
Marketing by
Siva Yenneti
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We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
Our Value Proposition
FUNCTIONAL WEBSITE + MARKETING =
SUCCESS
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10 ways to Market
0. Traditional Marketing
1. Networking 2. Local Marketing 3. Website Organic Optimization 4. Social Media 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations
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“You can't attract today’s prospects with yesterday's marketing methods and be in business tomorrow”
Marketing 101
You can’t improve what you can’t measure.
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Why Measure?
1. Increase Leads 2. Reduce Expenses 3. Streamline Operations 4. Save Time 5. Take it to the Next Level
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Know your Goals
1. Visitors can request more information or an appointment
2. People can get information to visit your physical location
3. People can buy something via the website
4. Visitors find the site through a search engine
5. People view more than one page of the site
6. Visitors sign up for your feeds
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Use Tools
1. Website Analytics 2. Social Media Analytics 3. Email Open, Click Ratios 4. Contacts Manager (CRM)
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Website Analytics
1. Traffic Sources 2. Referring Sites 3. Keywords 4. Visitors 5. Entry & Exit pages 6. Bounce rate 7. Page Views
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Social Media Analytics
1. New Likes 2. Impressions 3. Feedback % 4. Active Users 5. Mentions 6. Unique Visitors 7. Views 8. Subscribers
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Email Marketing Stats
1. Open Ratios 2. Click Rates 3. Bounce Backs 4. Unsubscribe Rate
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CRM Measure
1. List Growth 2. Conversion 3. Follow ups 4. Sales tracking 5. Team performance
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Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
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One Integrated Strategy
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Give First. Get Later
1. Engage in Conversations 2. Create Relationships 3. Interact with community 4. Numbers don’t matter 5. Conversion is key
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