media landscape updater

MEDIA LANDSCAPE UPDATER

by

MENU

1. Media snapshot

2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Internet news7. Inspiration Point

MEDIA SNAPSHOT

•Landscape•Media shares•Biggest players•Sectors

LANDSCAPE

Overall 2010 vs. 2009 growth is about 19%. We can observe significant growth of expenditures in October. Figures have exceed 2,6 billion PLN

Source: Expert Monitor, ratecard expenditures of advertising market

1 2 3 4 5 6 7 8 9 10 11 12 -

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

1,0

68,2

71,0

07

1,2

90,4

83,0

93

1,7

67,8

85,4

48

1,7

71,2

21,8

13

1,9

32,2

80,9

49

1,7

45,4

34,8

94

1,1

13,4

80,3

83

1,0

57,6

72,1

99

1,8

95,1

16,8

55

2,3

30,5

95,5

76

2,2

25,9

29,4

80

1,7

23,7

56,6

30

1,1

04,5

54,2

75

1,2

67,8

00,1

90

1,7

95,3

10,9

33

1,7

49,1

01,8

60

1,9

32,1

33,3

97

1,7

22,8

45,5

64

1,1

67,3

09,0

03

1,1

50,5

09,0

08

1,9

01,5

87,3

30

2,2

90,6

43,1

64

2,3

09,2

67,1

77

1,9

64,9

98,3

70

1,2

94,7

58,5

99

1,5

49,7

03,5

92

2,2

51,7

02,7

53

1,6

99,5

30,0

67

2,4

11,1

82,2

48

2,2

08,5

93,1

82

1,4

74,9

48,8

09

1,3

53,4

63,2

97

2,2

36,4

42,4

24

2,6

72,7

20,5

69

200820092010

25%17% 22% 25% 28% 26% 18% 18% 17%-3%

MEDIA REVENUES YTD TOTAL

TV is much stronger than in previous years. Radio and Cinema are growing, while Print and Outdoor are in stagnation/downturn Source: Expert Monitor

Cinema

Outdoor

Magazines

Newspapers

Radio

Television

1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000 11,000,000,000 13,000,000,000 Cinema Outdoor Magazines Newspapers Radio Television

Jan-Oct 2008 316014959 1031524385 2244773393 1782394745 1738878299 8858856436

Jan-Oct 2009 346370887 1036978527 1992739424 1542762333 1701528932 9461414621

Jan-Oct 2010 527006718 983135019 2028799538 1510982895 1985479003 12117642367

Jan-Oct 2010Jan-Oct 2009Jan-Oct 2008

Million

28% growth

20 BIGGEST PLAYERS YTD TOTAL

Currently we can observe big race between telecoms. Unilever, Danone, Aflofarm, P4, Ferrero, Coca Cola, PSA Peugeot Citroen and Karaft have spent so far more that for the whole 2009 year

Source: Expert Monitor

ADVERTISER 2008 2009 1-10 2010

UNILEVER POLSKA 699 797 069

756 458 774

820 039 057

POLKOMTEL 419 988 184

573 991 272

534 900 692

PTK CENTERTEL 416 120 400

535 432 541

441 770 020

PROCTER & GAMBLE 516 288 178

426 515 160

423 260 818

POLSKA TELEFONIA CYFROWA 447 701 178

434 733 986

399 572 262

L'OREAL POLSKA 366 379 204

473 064 469

398 338 902

NESTLE POLSKA 353 746 915

402 131 310

395 033 744

DANONE 231 606 128

278 912 885

341 743 182

AFLOFARM 152 412 438

220 613 984

339 337 870

P4 190 735 617

246 386 433

263 377 636

US PHARMACIA 231 102 946

314 639 744

254 921 353

METRO GROUP 276 207 745

311 664 888

250 838 124

FERRERO POLSKA 168 313 340

211 410 377

224 408 523

AGORA S.A. 281 164 240

268 552 048

211 716 458

COCA-COLA POLAND SERVICES 189 187 847

186 282 051

190 049 961

PEPSICO 180 597 852

197 894 912

180 400 813

GLAXOSMITHKLINE CONSUMER HEALTHCARE 164 007 947

187 715 121

152 180 388

PSA PEUGEOT CITROEN 124 294 092

110 266 927

149 171 368

MARS POLSKA 184 485 095

168 689 921

140 899 378

KRAFT FOODS 94 471 603

136 335 404

140 665 615

SECTORS YTD TOTAL

Just a few sectors grew in 2010 in relation to 2009. Pharmacy overtook hygiene & beauty care.


2008

2009

1-10 2010

0%

20%

40%

60%

80%

100%

13%14%

16%

13%14%

12%

8% 9%11%

10% 10%10%

8% 8%7%

9% 7%6%

9% 8%6%

7% 6%6%

6%6%

6%

5%5%

5%

COMPUTER & AUDIO VIDEO

CLOTHING & ACCESSORIES

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

TRAVEL / TOURISM / HOTELS & RESTAURANTS

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

LEISURE

BEVERAGES & ALCOHOLS

OTHERS

AUTOMOTIVE

MEDIA, BOOKS, CDs AND DVDs

FINANCIAL

RETAIL

HYGIENE & BEAUTY CARE

PHARMACEUTICAL PRODUCTS, MEDICINE

TELECOMS

FOOD

TV ADVERTISING

•All time viewing•Commercial impact•Minutes sold

ALL TIME VIEVING

TVN catches audience thanks to attractive programming

Source: AGB Research Nielsen

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 460%

5%

10%

15%

20%

25%

All 16-49TVP1

TVP2

Polsat

TVP3

TVN7

TVN

TV4

AtMedia

Polsat thematic

TVN24

Discovery

other cab/sat

President Lech Kaczynski’s funeral

First news about flood

SHARE OF GRPS

Commercial breaks are sold out to the maximum and as a result the whole year share of channels is similar.


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 460%

10%

20%

30%

40%

50%

60%

70%All 16-49 TVP1

TVP2PolsatTVP3TVN7TVNTV4AtMediaPolsat thematicTVN24Discoveryother cab/sat

President Lech Kaczynski’s funeral

SECONDS SOLD


For most of the year sell out is oscilating around 5 million seconds

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

2006 2007 2008 2009 2010

SECONDS SOLD


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

50,000

100,000

150,000

200,000

250,000

193,264

2006 2007 2008 2009 2010

TVP availables more and more of their resources during the year.

SECONDS SOLD


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000108,305 108,599

2006 2007 2008 2009 2010

TVN can sell maximally about 110 k seconds per week.

SECONDS SOLD


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000

140,000

113,004 114,495

2006 2007 2008 2009 2010

Polsat seems to be maximally loaded with commercial content each year, however by the end of the year station made more resources accesible

SECONDS SOLD


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,0002006 2007 2008 2009 2010

At Media as a broker modifies their portfolio each year and increases their sell out up to 2600-2700 k seconds.

DAYPARTS


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 460%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

27%

28%

29%

29%

30%

28%

29%

29%

30%

30%

29%

29%

29%

29%

21% 31

%31

%32

%30

%31

%30

%32

%29

%30

%30

%29

%29

%32

%31

%31

%31

%31

%30

%30

%29

%29

%29

%28

%30

%28

%28

%27

%28

% 31%

31%

28%

22% 23

%23

%23

%22

%23

%22

%22

%22

%22

%22

%21

%21

%21

%28

%19

%19

%21

%20

%20

%20

%18

%19

%18

%18

%17

%17

% 18%

19%

18%

18%

17%

19%

19%

20%

20%

20%

20% 21

%21

%22

%23

%22

% 23%

22%

24%

42% 40

%40

%40

%40

%40

%41

%40

%41

%41

%42

%43

%42

%42

%43

%41

%40

%39

%40

%40

%40

%40

%42

%42

%42

%41

%42

% 39%

40%

40%

40%

41%

41%

41%

42%

42%

42%

42% 40

%43

%41

%41

%41

% 39%

38%

40%

9% 8% 8% 8% 8% 9% 8% 9% 7% 8% 7% 8% 8% 8% 8% 8% 9% 8% 9% 9% 10%

10%

10%

9% 10%

13%

11%

11%

10%

10%

11%

10%

10%

10%

9% 9% 9% 10%

9% 8% 9% 9% 9% 7% 8% 8%

Late NightPrime TimeEarly FringeDay Time

By the end of the year more commercial time sold in first half of the day

COPY LENGHTS


About 50% of GRPs is generated by 30” spots

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 460%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%00:03:3000:03:1500:03:0000:02:4500:02:3000:02:1500:02:0000:01:4500:01:3000:01:1500:01:0000:00:5000:00:4500:00:4000:00:3500:00:3000:00:2500:00:2000:00:1500:00:1000:00:0800:00:0500:00:01

PRESS ADVERTISING

•Seasonality•Players and sectors•Publishers

SEASONALITY

Starting from May, advertisers spend more on press advertising. Also number of pages sold is slightly higher


1 2 3 4 5 6 7 8 9 10 11 12 -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

-

10,000

20,000

30,000

40,000

50,000

60,000

Investments 2008Investments 2009Investments 2010Insertions 2008Insertions 2009Insertions 2010

SECTORS – OCTOBER

The strongest press sectors are retail, telecoms and automotive. Retail seems to spend more on press advertising and get similar no of insertions


OTHER

S

RETAIL

TELEC

OMS

AUTOMOTIV

E

MEDIA, B

OOKS, CDs A

ND DVDs

HYGIEN

E & BEA

UTY CARE

FINANCIAL

CLOTH

ING & ACCES

SORIES

PHARMACEUTIC

AL PRODUCTS

, MED

ICINEFO

OD

LEISU

RE

HOUSEHOLD

APPLIANCES

, FURNITU

RE & DEC

ORATION

TRAVEL

/ TOURISM

/ HOTE

LS & RES

TAURANTS

COMPUTER &

AUDIO VIDEO

BEVER

AGES &

ALCOHOLS

HOUSEHOLD

S PRODUCTS

- CLEA

NERS &

SUPPLIE

S0

10,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000

0

2000

4000

6000

8000

10000

12000

14000


SECTORS – YTD TOTAL

Most of sectors is decreasing advertising spends on press.


OTHER

S

RETAIL

TELEC

OMS

MEDIA, B

OOKS, CDs A

ND DVDs

AUTOMOTIV

E

HYGIEN

E & BEA

UTY CARE

FINANCIAL

PHARMACEUTIC

AL PRODUCTS

, MED

ICINEFO

OD

LEISU

RE

CLOTH

ING & ACCES

SORIES

HOUSEHOLD

APPLIANCES

, FURNITU

RE & DEC

ORATION

TRAVEL

/ TOURISM

/ HOTE

LS & RES

TAURANTS

COMPUTER &

AUDIO VIDEO

BEVER

AGES &

ALCOHOLS

HOUSEHOLD

S PRODUCTS

- CLEA

NERS &

SUPPLIE

S -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

-

20,000

40,000

60,000

80,000

100,000

120,000


PUBLISHERS - OCTOBER

In the group of top 5 publishers only Axel Springer sold less than in previous years.


AGORA S.A.

RINGIER AXEL

SPRINGER

WYD

AWNICTW

O BAUER

EDIPRES

SE

POLSKAPRES

SE

G+J GRUNER

+ JA

HR POLSKA

MURATOR

PRESSP

UBLICA

MARQUARD MED

IA POLSKA

MEDIA REG

IONALN

E

POLITYK

A SPÓŁD

ZIELN

IA PRACY

WPROST

AGENCJA

WYD

AWNICZO

-REKLA

MOWA

INFOR PL

BURDA PUBLISHING POLSK

A

TELE

PROGRAM

PRZEKRÓJ W

YDAW

.

EXPRES

S MED

IA

BONNIER BUSIN

ESS

WES

TA-D

RUK MIROSŁ

AW KULIŚ

WYD

AW.

WYD

AWNICTW

O ZWIER

CIADŁO0

20000000

40000000

60000000

80000000

100000000

120000000

0

2000

4000

6000

8000

10000

12000

14000

16000

Revenues 2008Revenues 2009Revenues 2010Pages sold 2008Pages sold 2009Pages sold 2010

PUBLISHERS - YTD TOTAL

Agora is the leader, but it’s sale is constantly getting worse. The most dynamic Publisher is Bauer – it keeps similar level of pages sold through years, and increased income Source: Expert Monitor

AGORA S.A.

WYD

AWNICTW

O BAUER

RINGIER AXEL

SPRINGER

EDIPRES

SE

POLSKAPRES

SE

G+J GRUNER

+ JA

HR POLSKA

MURATOR

MARQUARD MED

IA POLSKA

PRESSP

UBLICA

MEDIA REG

IONALN

E

POLITYK

A SPÓŁD

ZIELN

IA PRACY

BURDA PUBLISHING POLSK

A

INFOR PL

WPROST

AGENCJA

WYD

AWNICZO

-REKLA

MOWA

EXPRES

S MED

IA

PRZEKRÓJ W

YDAW

.

TELE

PROGRAM

MEDIA POINT G

ROUP

BONNIER BUSIN

ESS

WES

TA-D

RUK MIROSŁ

AW KULIŚ

WYD

AW.

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000

800000000

900000000

0

20000

40000

60000

80000

100000

120000

140000

Revenues 2008Revenues 2009Revenues 2010Pages sold 2008Pages sold 2009Pages sold 2010

OUTDOOR ADVERTISING

OUTDOOR INVESTMENTS

Outdoor expenditures were relatively smaller for first 3 months of the year. Stable situation in April/May might be caused by President’s election campaigns


1

2

3

4

5

6

7

8

9

10

11

12

0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000

-20% -15% -10% -5% 0% 5% 10%

-14%

-16%

-11%

1%

-3%

-3%

-7%

-6%

6%

-5%

difference20102009

MARKET SHARES – CURRENT SHARES AND A BIG PICTURE

The relation between biggest media owners doesn’t change much in October. General pattern is also very similar each year Source: Expert Monitor

28%

20%16%

11%

10%

15%

Jan - Oct 2008

31%

18%15%

12%

10%

14%

Jan - Oct 2009

30%

18%15%

12%

10%

15%

Jan - Oct 2010 AMS

STROER POLSKA

CITYBOARD MEDIA

NEWS OUTDOOR POLAND

CLEAR CHANNEL POLAND

OTHER

28%

18%16%

10%

11%

16%

October 2008

32%

18%16%

11%

10%

13%

October 2009

31%

16%16%

11%

10%

16%

October 2010AMS

STROER POLSKA

CITYBOARD MEDIA

NEWS OUTDOOR POLAND


OTHER

Flash news:

Stroer bought News Outdoor Poland, so we can expect change in general relation in upcoming months

BIGGEST PLAYERS’ REVENUES

Revenues of all biggest players decreased Source: Expert Monitor

AMS STROER POLSKA CITYBOARD MEDIA NEWS OUTDOOR POLAND


-

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

Jan - Oct 2008Jan - Oct 2009Jan - Oct 2010

MOST POPULAR AD TYPES

Sales of all OOH vehicles dropped. Expenditures on citilights almost did not change


Frontlight Billboard Citylight Backlight -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

Jan - Oct 2008Jan - Oct 2009Jan - Oct 2010

CINEMA ADVERTISING

SEASONALITY

2010 seems to create new seasonality pattern.


1 2 3 4 5 6 7 8 9 10 11 120

10000000

20000000

30000000

40000000

50000000

60000000

70000000

80000000

90000000

200820092010

The biggest expenditures peaks related to big and awaited premierres: Prince of Persia, Shrek Forever, Eat, Prey and Love or Twilight Saga: Eclipse


SEASONALITY

1 2 3 4 5 6 7 8 9 10 11 120

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

2010


TOP SECTORS IN CINEMA ADVERTISING

Jan - Oct 2008 Jan - Oct 2009 Jan - Oct 20100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FOOD23% FOOD

17%FOOD18%

LEISURE6% LEISURE

14%LEISURE

14%

TELECOMS14%

TELECOMS17%

TELECOMS13%

AUTOMOTIVE; 5%

AUTOMOTIVE; 6% AUTOMOTIVE; 12%12%

11% 10%5%2%

7%11% 8%

6%4% 8%5%5%

4%4%2%

4%4%

3%2%

2%3%

4% 2%1%

1% 1%2%2% 1%3% 1% 0%0% 0% 0%

Food sector is most active in cinema advertising each year. Telecoms sector decreased it’s share, while Automotive share is growing


MARKET SHARE

Polish cinema market is very consolidated – there are only 2 media owners which are monitored

1%30%

70%

Jan - Oct 2008

BEST MARKETING PROMOTION AGENCY

MULTIKINO

NEW AGE MEDIA

24%

76%

Jan - Oct 2009

MULTIKINO

NEW AGE MEDIA

32%

68%

Jan - Oct 2010

MULTIKINO

NEW AGE MEDIA

ONLINE ADVERTISING

Internet users don’t want to pay for video content

Gemius shows, that almost every Polish internet user had contact with video services. Video services are most popular – 94 percent of users had contact with them – Internet Television is less popular – half of users watched video materials there.Percentage of users using those type of services every day raises consistently. Multimedia in the net most of all means relax for users. Thats why music, humor and entertainment materials are most commonly viewed. Gemius observes also growth of information materials popularity – internet users like to be well informed.

But users don’t want to pay for video in internet. Only each fifth is ready to pay for watching multimedia materials. Internet cinemas and video rentals users are most willing to pay for requested materials. Video services users are most unwilling to do so.

Payment via SMS was most popular method among all services with video.

Almost every Polish internet user used online video services – indicates report made by Gemius. Only each fifth internet user wants to pay for watching video

9 milion Poles listens to mobile radioEvery third internet user listening to radio does it using mobile phone – indicates Radio Track study. This year there are about one million mobile listeners more than last year

Every third study participant declares, that he listens radio through his mobile phone. Accordingly to Radio Track calculation – there are over 9 million people listening to mobile radio.

In Q1, when survey was made for the first time the result was 27,8 percent – which makes about 8,4 million people.

Not only young people are listening to radio using mobile phones – its also popular among adults. 36,7 percent of all users are 25-39 years old, every third is 15-24 years old and 23.5 percent is 40-59 year old. Most of them are men (over half of the answers), they have secondary (48,2 percent) or higher education (every fourth).

Survey indicates also, that every tenth listener uses his MP3 or MP4 device to receipt radio transmission. Last research shows that percentage is now 13,9 percent, what makes 4,2 million people

Socially based business will oust emails

Gartner Analysts indicate, that microbloging is going to be more popular, but not only when it comes to client-company communication, but also within internall communication. Companies will be using emails and social services simultaneously.

Difference between tradicional email and communication using social media weakens. Email will be used as a direct contact channel and social services will be its completion on a larger scale – says Monica Basso, Gartners Reasearch vicepresident . - Previously email was the basic form of contact, but in following years it’s going to change. Communicators, companies accounts in social media and smart phone applications will gain importance.

Until 2012 mobile applications like calendars, communicators or contact lists will be more ‘social’ and companies will be working in clouds – estimates Gartner. Two biggest deliverers- Microsoft and Research in Motion (RIM) – wil have 80 percent market share until 2012 end. Actually market consolidates around those two deliverers

Gartner estimates, that every fifth business user will contact his client not via mail, but via social services before until 2014. This communication will be led mobile

INSPIRATION POINT

Supreme Security Job Offer

Supreme Security, a private international security company in Switzerland, used metal tablets smuggled through baggage scanners to recruit new employees. Working with Advico Y&R the company outfitted employees who regularly travel abroad with a metal tablet that they placed in their hand luggage. Machined into the tablet was a written job offer which the person at the security check could read on the baggage scanner. Baggage security staff at national and international airports around Europe were constantly exposed to the offer. Supreme Security has had no trouble filling vacant positions. About a third of the people asked in job interviews said they were made aware of Supreme Security by the action. The campaign won Gold at the One Awards, Gold at the Epica Awards, along with Bronze Promo Activation and Media Lions at Cannes

Gelangweilt? Bewerben Sie sich bei uns. (Bored? Inquire about a job with us). Unter Uns. Bei uns können Sie mehr verdienen. (Between us, with us you can earn more). “Entdeckt! Sie haben test fur einen Job bei uns bestanden”. (Discovered! You have passed test number one for a job with us).

Museum of London StreetMuseum

The Museum of London and Brothers & Sisters have won the interactive Epica d’Or at the 2010 Epica Awards for “StreetMuseum“, an iPhone app which integrates art and photography with the streets of London. The app uses geo tagging and Google Maps to guide users to sites in London where historical images of the city appear on the iphone screen. Download the app from iTunes. Users are encouraged to visit the Museum of London’s new Galleries of Modern London and discover the story of the world’s greatest city and its people, and to buy prints of the images online at www.museumoflondon.org.uk.

Axe Teleporter Interactive Adventures

Unilever has teamed up with Interactive YouTube video team Chad, Matt and Rob to promote three new Axe shampoo brands in “Virtual Hair“. Chad arrives at a surprise party pulled by Rob and Matt only to get them involved in an adventure fueled by Axe shampoo. Viewers are invited to help the guys save the world from aliens in a choice of three adventures fueled by Heat, Downpour or Zen shampoo. See more on Chad Matt and Rob’s Facebook page, and the Axe YouTube channel.

http://www.youtube.com/watch?v=FZ0cQKJGUC4

Jeep Puzzle for Twitter

Leo Burnett Iberia is running “Jeep Puzzle“, a revolutionary online action that turns the microblogging platform Twitter into a real playground. The competition invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents landscapes which only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design. The agency created more than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles: waterfallpuzzle, beachpuzzle, desertpuzzle, mountainspuzzle, icebergpuzzle, forestpuzzle, snowpuzzle, volcanopuzzle, rockspuzzle and cavepuzzle

http://www.youtube.com/watch?v=7Bi-MEnsOWU

Absolut Bus Shelters

Absolut Vodka has commissioned a set of bus shelters in Chicago, bringing to life the worlds that embody Absolut Lemon Drop, Absolut Twist and Absolut Bloody. Photographers Ellen Von Unwerth and Amanda De Cadenet have incorporated celebrities Kate Beckinsale, Zooey Deschanel and Ali Larter into tactile installations for people to enjoy with original seating, stunning colors and even tropical plant-life.

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