a revolution in global entertainment media company · this changed media landscape presents...
TRANSCRIPT
FAN-FIRSTGLOBALENTERTAINMENTMEDIACOMPANY
A REVOLUTION IN ENTERTAINMENT
Aggressive investments by new entrants in content has
resulted in unprecedented quality and program volume.
Consumers' media habits have changed radically.
This changed media landscape presents advertisers with
major challenges - especially in reaching young
consumers.
These market dynamics are fueling FANDOM.
Source: MoffetNathanson, Wall Street Journal (Facebook Spend 2018)
NEW PARTICIPANTS & INVESTMENTS IN NEW
CONTENT CHANGE THE GAME
$15 Billion
Investment in
new content
Source: Video Games: STEAMStats 2017, TV: WSJ/FX 2017, Movies: BoxOffice Mojo. Top 20 Movie Franchises 2017 vs. 2007
3XMORE THAN
As many TV-series are produced
than 6 years ago
2XMORE THAN
Big Movie releases then 10 years
ago
15XMORE THAN
As many Game releases compared
to 5 years ago
MORE CONTENT THAN EVER BEFORE
Source: Gaming: NPD 2017, Movies: comScore International Box Office TV: Statisa 2017 + Statisa 2017 OTT Worldwide Revenue
RECORD BREAKING REVENUES
$109Billion $40Billion $262Billion
Game Industry Revenue Worldwide Box Office Paid TV: OTT, Cable Satellite,
Streaming
A CONSUMER MEDIA REVOLUTION
MEDIA HABBITS HAVE REDICALLY CHANGED
Total media usage growing
In 2017 on average 70.7 hours per week
Digital share growing
The use and dissemination of digital media has made
in the year 2017 already 37% of the total with media
time spent on advertising.
The distribution of media financed by advertising has fallen
significantly.
The proportion of time spent on media financed by
advertising has fallen to only 44.4% of the total. Consumers
mainly use ad-free video and audio services.
Source: PQ Media, MediaPost, US
21.748
37.773
56.448
323.976
653.505
Source: comScore Key Measures Total Minutes by Category Dec 2017 (MM)
ENTERTAINMENT DOMINATES MEDIA
TOTAL MINUTES PER GENRE(USA):
Entertainment & Games
Social Media
Ne
ws
Se
arc
hS
po
rts
Source: Nielsen nPower 2017
ENTERTAINMENT
DOMINATES STILL
TV
Top 250
TV Programs
per genre (US)
69%
15%
10%
6%
EntertainmentNews
Sports
Other
… BUT GRPS IN TV ARE SIGNIFICANTLY
DECREASING, ESPECIALLY FOR THE YOUNG
AUDIENCE
Young viewers like TV content, but they can
now consume their content in ad-free
environments
Source: Hearts & Science “Unreachables”, Omnicom Media Group
Source: Hearts & Science “Unreachables”, Omnicom Media Group
• They consum media on mobile devices and via streaming
• They are ”TV-stoppers" or ”Non-linear-TV users".
• They are migrated to ad-free platform such as Netflix, HBO, Showtime, Amazon Prime Video, etc.
Of the Millennial and GenX Consumers are
“unreachable” for planning tools
Omnicom Media Group:
Stranger Things Black Mirror The Crown Jessica Jones
Streaming
Westworld Game of Thrones Outlander Homeland
Premium Cable
Wonder Woman Star Wars Black Panther It
Movies
The Legend of Zelda Call of Duty Candy Crush League of Legends
Games
Justin Bieber Beyoncé Lady Gaga Shawn Mendes
Music
FANDOM:The biggest worldwide entertainment fan website
This is Us The Walking Dead Family Guy Big Bang Theory
Traditional TV
200k+ Fandom
Contributors
55M+ Content
Pages
420.000+
Fandoms
200MGlobal Uniques
60M EU
Quellen: Uniques - Google Analytics 2018, Fandom Analytics (Communitys),
2.9M IT
Source: comScore 2018, Deutschland, FANDOM IST #1 IN COMSCORE TOP 100 FÜR MILLENNIALS IN COMP INDEX UNIQUE VISITORS
FANDOM IS #1 FOR MILLENNIALS
259 INDEX
18-34 YEARS IN COMPOSITION INDEX UV
AND MARKET AVERAGE OF 100
What does this mean?
With FANDOM, partners reach
Millennials effectively and efficiently
with low wastage.
BEST-IN-CLASS LÖSUNGEN IN:MEDIA
VIDEO FAN TAKEOVER
Ein multiscreen Format, das
sowohl großformatige High Impact
Ads mit hoher VA und Video als
auch 100% SOV in einer Unit
vereint.
MOBILE INTERSCROLL
Ein spielerisches, interaktives
Format, das innerhalb des Contents
platziert wird, während der User
mobil auf FANDOM scrollt.
Featured Video: Pre-Roll – läuft
vor Eigenproduktionen und ist
oberhalb des Contents platziert.
Wenn der User scrollt,
verkleinert sich das Video und
folgt dem User auf der rechten
Seite.
Outstream: Videos, die direkt
und unmittelbar im Content
platziert sind.
VIDEO
VIDEO WALL
High Impact Media Unit oberhalb
des Contents. Großflächliches
Video, das in einen Roadblock
übergeht. Desktop only.
CLICK TO PLAY SOME EXAMPLES.
SHOWCASES
Here comes the tastiest temptation since video
exists!
FANDOM presents: the Fantasy Food Video Series!
In every episode FANDOM cooks and bakes a
legendary recipe from current and trendy films, TV
shows and video games.
As a presenting sponsor, all recipes will be
deal with a topic agreed in advance.
BRAND INTEGRATION
Presented by Logo Integration on Video Title Card
Presented by Logo Integration on video page
100% SOV Media Roadblock
Marketing and editorial traffic drivers
Watch! FANDOM’s popular Star Wars Wookie Cookie EN Video, presented by Pepsi.
More than 1
Million Views
CUSTOM CONTENT VIDEOSPEPSICO I FANTASY FOOD
PEPSICO I PEPSI FIRE SDCC
HUAWEI IP SMART+CUSTOM CONTENT VIDEO
LEGO I ELVES
TELEKOM I SEA HERO QUEST
DISNEY I BLACK PANTHER
LIVE LINK
NETFLIX I 13 REASONS WHY
LIVE LINK
The DE 13 RW wiki (tote-maedchen-luegen-nicht.wikia.com) is the #4 community visited in
last 30 days in Germany, right after big brands like Harry Potter, Marvel and Star Wars.
13 REASONS WHY I #4 COMMUNITY
THANK YOU
Florian Lormes I Managing Director Sales & Partnerships CE I [email protected]
Gunnar Obermeier I Director Sales I [email protected]
Pia Kniprath I Director Sales I [email protected]